Individual Case Study Analysis of Virgin PLC

Individual case study analysis
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Managerial style of the CEO using suitable managerial model.............................................3
Examine if any step was taken by the CEO to bring about a change in organisation structure in
order to achieve high performance and analyse the organisation culture brought about by the
CEO of that firm and its influence on the employees............................................................4
Leadership style of the CEO of that firm to enhance the organisational effectiveness..........4
Effects of power, influence and conflict at the chosen company...........................................6
Various types of motivation strategies used at your chosen company...................................7
Corporate examples and literature to justify your research....................................................8
Recommendations (strategies) to increase organisational performance?...............................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
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INTRODUCTION
A business environment is inclusive of number of factors those who have tendency to
impact upon business decision making and operations. It is essential for organisation to evaluate
extent of the impact of these factors upon business objective in order to further align roles and
responsibilities of employees with organisational objectives (Hilton, Arkorful and Martins,
2021). In order to overcome negative impact of these factors this can be done with the help of
effective leadership style, managerial style motivation strategies etc. In order to perform business
operations in this competitive world it is important for an organisation to analyse various
elements in business environment. This will help company to undertake use of effective
management as well as leadership style to enhance motivation of employees.
This report include discussion on Virgin plc a British multinational venture established in
1970. This organisation is operating in complementary industry and was founded by Sir Richard
Branson and Nick Powell. Company headquartered in London, England United Kingdom and
offer high-quality services and products to consumers around the world. Report discusses
leadership and managerial style of respective organisation. In addition to this effect of power
conflict and influence with different types of motivation strategies implemented within
organisation is also discussed in this report.
MAIN BODY
Managerial style of the CEO using suitable managerial model.
Sir Richard Branson is a passionate manager who basically believes in undertaking
innovation as well as risk as a style of management. Richard Branson CEO of Virgin plc believes
that manager of a company is required to embrace and explore opportunities and further go
beyond the limit in order to be successful. It has been identified that respective company with
democratic style of management works with individual to solve complex concern. With help of
this type of management style Richard Branson encourages creativity which helps in
strengthening relationship with them (FAKHRI, 2021). Furthermore, it has been underlined that
with the help of democratic style of management CEO of Virgin plc interact with employees
which acts as a core value of company management, as this helps them to take employees
opinion as well as ideas from them in order to encourage new ideas and innovativeness
(Chorbadzhiyska and Mironova, 2021). Sir Richard Branson believes that each and every
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employee have unique talent that helps respective organisation to have innovative ideas. In
addition to this according to Richard Branson demoralizing and killing of employee spirit and
moral significantly lead company to measure major drop in its overall profitability and
productivity. Thus, to mentor workforce with organisation Richard loves to spend time with
them without making any discrimination. It has been evaluated from the managerial style of
CEO of this organisation that humbleness plays important role and with the help of democratic
style of management Branson develops trust with workers to increase organisational growth. It
has been evaluated that with the assistance of Elton Mayo human relation theory CEO of
respective organisation focus upon the importance of informal relationship between employers
and employees. This theory mainly emphasizes upon making employees a significant supportive
part of organisation team and facilitate high development as well as growth. This theory has
tendency through which leaders and managers can maximize productivity (Afolayan, 2021). This
theory helps Virgin PLC influence productivity and efficiency with the help of good relationship
with various individual operating in organisation. Furthermore, as per this theory it has been
elevated that employee’s productivity can be significantly increase if they are connected with
organisation. Thus, from the discussion it has been evaluated that democratic managerial style of
respective company not only help in encouraging employees bit it also helps in increasing the
performance level towards organisational objectives.
Examine if any step was taken by the CEO to bring about a change in organisation structure in
order to achieve high performance and analyse the organisation culture brought about by
the CEO of that firm and its influence on the employees.
Innovative methods, vibrant ideas and creative spirit facilitate Richard Branson to accomplish
high success and performance by launching the combination of company of Tele west, NTL, and
Virgin mobile as Virgin Media as to create largest foreign company around the world, with more
than hundred million customers and approximately 13000 employees across the provinces of
United Kingdom ((The way we all work is going to change. 2021). To effectively bring this change
Branson take advices from executives and managers in which managers and leaders are required
to discuss the same with employees. This inspires workers within company to think like an
entrepreneur from this merger (Ekemam and Okpara, 2021). However, it has been identified that
a lot of difficulties has been faced during reconstructing but with the help of aligning managerial
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