Virtual Marketing Team Best Practices for Trust, Communication, Leadership, Goals and Technology

This presentation provides insights on the best practices for virtual marketing teams. It covers topics such as building trust, effective communication, delegation of duties, clear definition of goals and efficient use of technology. The presentation is based on research studies conducted by Hoch and Kozlowski (2014) and Lilian (2014).

VIRTUAL MARKETING
TEAM BEST
PRACTICES

TRUST
 Trust is the foundation of the successful working.
 The first meeting must be conducted face to face.
 Face to face introduction helps building mutual
understanding(Hoch and Kozlowski, 2014) .
 Monthly team meetings and get together at the
head office must be organised.

COMMUNICATION
 Synchronous and the asynchronous channels of the
communication must be managed effectively (Lilian, 2014).
 Synchronous communication must be reserved for
important topics of discussion.
LEADERSHIP
 The leaders are recommended to delegate the duties.
 Define the roles and responsibilities in clear manner to
avoid the conflicts.

GOALS
 Clear definition of the overall goals and
objectives of the entity.
TECHNOLOGY
 Technology must be used efficiently.
 All the necessary hardware, software must be
installed.
 The experts must be hired for smooth
functioning.

REFERENCES
Hoch, J. E. and Kozlowski, S. W. (2014) Leading virtual
teams: Hierarchical leadership, structural supports, and
shared team leadership. Journal of applied
psychology, 99(3), p. 390.
Lilian, S.C. (2014) Virtual teams: Opportunities and
challenges for e-leaders. Procedia-Social and Behavioral
Sciences, 110, pp. 1251-1261.