Virtual Marketing Teams in an Organisation: Advantages, Issues and Resolutions

Management Communication

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MEMO
To- The managing director
From- Communication Management Team
Regarding- Virtual Marketing Teams in an organisation
Date- 04 December 2018
This memo will depict the custom of virtual team in an organisation so that communication
between the members can be done effectively. There are several factors that need to be
considered while introducing the concept virtual team in an organisation. This assignment is
regarding implementation of virtual teams so that different branches get connected. With the
advanced technology the way of communication in an organisation has changed, this is due to
globalization and availability of techniques in information technology. Virtual team enhances
the way communication takes place between different branches in an organisation. The
practise of virtual team implemented in an organisation assures that effective
communications take place. Virtual team supports the communication between groups from
different geographical locations (Hoch and Kozlowski, 2014). From this understanding a new
virtual marketing department can be introduced in Sydney (Purvanova, 2017). The team
members are distributed at different geographical areas like New York, Beijing, Mumbai and
Sydney (Lockwood, 2015).
Advantages of using virtual team
There are several advantages of using virtual teams like it lowers the office cost and there is a
greater availability of talent that can work together to achieve the objective. It also lowers the
employee cost by increasing the productivity. It also allows accessing multiple markets with
investing the cost of opening new office. Additionally, it is found that hiring flexible remote