Virtual Reality for Business Research and Workplace: An Overview

The article provides an overview of virtual reality and how it can simulate different environments for business research. It discusses the benefits of using virtual reality in business research, such as cost-saving and speed. It also explores the research towards the use of virtual reality in the workplace, including screening and recruiting, training, video interviewing, telecommunicating, and support staff. The article concludes by discussing the importance of examining user behavior and cognition in virtual reality.

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Table of Contents
Introduction................................................................................................................................2
Virtual Reality............................................................................................................................2
Virtual reality simulates different environment for business research...................................3
Research towards the use of virtual reality in the workplace.................................................4
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
The term Virtual reality refers to the utilization of computer technology to develop a
simulated environment. Virtual reality is different from the traditional user interface. It
genuinely places the users inside the experiences. Currently, the standard systems of virtual
reality use either the virtual reality headsets or the multi-projected environment to generate
realistic images, sounds and either the other sensations that really simulate physical presence
of a user in a virtual environment. By the simulation of as many of the senses as possible, like
touch, hearing, vision, and even the smell, and the computer is also transformed into the
gatekeeper straight to virtual reality’s artificial world (Bardi, 2019). Moreover, Human
history tends to marked by the progression of one media, which is used to experience and
convey the ideas. One of the very recent steps in the progressions is the use of virtual reality
(Sherman & Craig, 2018). The paper discusses the virtual reality and how they simulate the
various environments for business research. Virtual Reality
Virtual reality can be understood by defining both the terms in a separate base as
‘virtual’ and ‘reality’. By defining both the terms, the definition of Virtual Reality can be
easily understood. The term ‘virtual’ refers to the nearer and ‘reality' refers to what people
experience as a human being. It can also be understood by a specific kind of reality pursuance
or emulation (Vrs, 2019). Everything the individual knows about their reality does come by
the way of their sense like smell, taste, touch, hearing, and sight. The truth is that a person or
human has more sense than these, like the sense of the balance, for instance. These other
sensory inputs and some of the specific processing of the sensory information by their brain
ensure that they have the richest flow of the information from the environment of their minds
(Vrs, 2019).
Everything an individual knows about their reality comes by the ways of their sense.
In other words, their whole combination of the reality is simply the compilation of the
information, which is sensory, and their sense-making of the brain, mechanisms for
information. This does stand to the reason and then, after that as if the individual can present
their senses with the made-up of information, their perception in the terms of the real
objectivity would also be changed in the reference of that. They would present with the
versions of the reality, which is not indeed there, however, from their perceptive it would be

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perceived as the reality. Some of the things they would be referring to as the reality of the
virtual world (Vrs, 2019).
Virtual reality simulates different environment for business research
Virtual reality is exactly as it does sound. Virtual reality is the way of replicating to a
near extent and immersing someone in a realistic environment.
Many of the people are used to the technology from virtual reality's prevalence in
science fiction films. However, it offers concrete benefits in the real world to a marketer and
other business professionals who are interested in business research. This is because it allows
a person to simulate lots of environments in which they would want to conduct business
research, without the need to use environment for the real. This offers many benefits:
Virtual reality allows a person to simulate formats such as user experiences, stores,
retail pop-ups, car dealerships, bank branches, and retail decision points without having to
build. It can be enormous cost-saving since there is not the need to physically build out the
different environments considered for the testing.
Virtual reality’s business research also has benefits to speed as one can switch
between the simulated realities less or more with the flick of a switch. One can gauge the
end-user engagement with, and reaction to what they are testing almost as soon as they have
come up with that, rather than wait while physical mock-up is built.
Since the process is very quick, it is easy to literate what they share with the
respondent on the fly. When building the physical business assets, if one wants to reorder
assortments in shelf mockup based on the reaction of the respondent in the early testing, it
could take the hours or more to be made those changes. With the virtual reality simulation,
one can change as they go. That means with the lesser time, they can move further ahead, in
their learning and research objective. It helps them to reach for the possible solution during
the business and marketing research, rather than priory focusing on merely understands the
current blocks to the desired behavior.
During the business research in the consumer aspect, one can simulate or test multiple
of the environment or format. Without incurring any cost and time of moving their consumer
and team respondent between different locations in the physical world.

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The business research of virtual reality can be conducted in the relative and
convenience of centrally located business research facility. This can save time versus moving
between disparate business researches locations, specifically if they are in different
businesses. Using centrally located business research facilities cuts the cost and time travel
costs, but it also makes it more convenient for senior business decision-makers to take part in
some of the business research without committing with their schedule days
(Explorerresearch, 2019).
Research towards the use of virtual reality in the workplace
Investing in tech innovation does not have to become a life or death’s decision on an
individual's business. Small apps and tools that help in bringing more value in their process
do not generally require major investment, even some of them end up not making any
differences, it would not be a huge loss. In one or another way, virtual reality is the future, it
would be wiser to become used to that and also experimenting with many forms of virtual
reality products that can be possible (Viar360, 2019).
There are five ways one use the virtual reality for the workplace:
1. Make screening and recruiting much real with virtual reality.
The talent acquisition every time proved to be a successful' cornerstone of any of the
business. Job’s name of ‘head-hunter’ may be sound as a joke when people think of that.
However, that highlights how critique securing the exceptional employee can become.
Making the mistake in screening and recruitment will result in an average of the
performances and lots of waste of the time until one part away with an employee and that
find the other one.
That is the chief use of virtual reality for the workplace. It does offer recruiters the
environments in which recruiters can assess the potential to hire more effectively. However,
it is not only about the screening, but it is also a connection. From the uses of virtual reality,
both applicators and recruiters can get a better sense of whether the value of them is
compatible and aligned indeed.
1. For staff, creating incredible programs of training.
Only NASA did use virtual reality at first, to create the training session for NASA's plots.
Since simulating one spaceflight does not strike them as being variant from playing the
futuristic computer games. The virtual reality use of NASA has made sense. Using virtual
reality in the field of education was the next step.

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2. By use of the virtual reality, video interview may come to life.
People did think that video interviewing would be living up its promise, however
afterward that was come to notice that both of the candidates and managers of hiring could
lose out on some of the specific interpersonal interaction in the video interviews. Also by
giving up a look at the demo interview from Microsoft, it gives a clear indication that the
concepts of virtual reality can the feeling for actual time and so closer interpersonally
interaction during the video interview by simulating the real-life business environments.
3. Transform telecommunicating and collaborations into the true community.
There are many of the tools, which help businesses working with employees, or
freelancers, which are located at distance. The managers tend to become content with a
conversation on Slack or Skype and also think they make real-time collaborative as actual
as that can get. However, when the virtual reality also comes into the equation, priory
inevitable time waste is cut down rigidly.
4. Help the support staff to connect to the consumer in real-time.
A major part of business success does revolve around finding a new way to stimulate
the team of sales and enabling them to become much performant. To the huge numbers of
businesses, the hacking formula of the sales performance does equal the less or more to the
lasting success in the niche.
Also, leveraging recent advances in storage or memory, connectivity, communicating,
big data analytics, computing, machine vision, another adjunct area will enable the fruition of
immersive technology such as virtual reality (Bastug, Bennis, Medard, & Debbah, 2019). To
fully understand virtual reality as a valid environment-related representation, it is very
essential for examining extent not only user behavior and cognition, but also the user's
experience is analogy in virtual as well in the real environment (Kuliga, Thrash, Dalton, &
Hölscher, 2019). The feeling that one is in the virtual environment, increases the joy of
virtual reality experience for oneself (Tussyadiah, DanWang, Jung, & Dieck, 2019). Virtual
reality does offer the learners the capability to be completely immersed within experiences
and allows them to feel ‘present' in that environment, although the failure to get implemented
a program in which investment put into the quality of video used, will also affect the realism
experience (Mdatraining, 2018).

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Conclusion
Virtual reality is a make of the environment of virtuality that is presented to an
individual’s sense in such the way that they experience that as if they were there. The above
discussion of the paper describes the term virtual reality in a detailed definition. Moreover, it
was also discussed how virtual reality can simulate different kinds of environments for
business research, also the research towards the use of virtual reality in the place of work.

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