Establishment of Virtual Teams: Justifications and Challenges

Running head: PERSUASIVE COMMUNICATION
PERSUASIVE COMMUNICATION
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1PERSUASIVE COMMUNICATION
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Project objective: The objective of undertaking the virtual teams will be helping to ensure the
smooth functioning of the processes of the organization and thereby enhance the productivity of
the same.
Introduction
The Sydney HQ of the organization has taken steps to set up a new marketing team,
which will be acting virtually. The team members will be located in the different locations in
Sydney, New York, Beijing and Mumbai. The creation of the virtual team will be helping the
organization in managing the time differences, real time and not concurrent. It will be helping
the organization in undertaking proficient functioning of the business as per the objectives of the
same. However, the virtual team members proposed different challenges that might be faced by
the same through the implementation of the virtual teams. The Marketing Director of the
organization thereby proposed the justifications in order to make the employees aware of the
need for the change.
Justification for the establishment of the virtual team- Money saving purpose
The establishment of the virtual teams will be helping the organization in maintaining the
proficiency of the work with little investments. It will be helping the organization in cutting
different cost of operations (Pinjani and Palvia 2013). On the other hand, the implementation of
the virtual teams will be helping the organization in maximizing the productivity of the business