Comparative Analysis of Tourism in France and Germany

This document provides a comparative analysis of tourism in France and Germany. It explores the key tourism products, geographical attractiveness, accessibility, and typology of tourists in both countries. The analysis also includes information on visa requirements, political stability, and a conclusion on which destination is more successful in terms of tourism offer.

Travel Geography Toolkit
1) With reference to UNWTO Tourism Highlights 2018 and 2019, identify the global
region with the strongest growth in terms of tourist numbers and income generated by
tourists. (5%)
Region: 2017-2018 2018-2019
Number of
Arrivals
In 2017
the total
arrivals of
type
tourists in
France
were 86.9
million
which 5.1
percent of
the
previous
arrivals
data.
Income
generated by
tourists:
The revenue
generation of
the country by
the arrival of
tourism in
France were
60.7 which
showed an
upward
movement of
the country’s
economy by 9
percent.
(Zurub,
Ionescu and
Constantin,
2015)
Arrivals:
France had
witnessed the
arrival of 89
million
tourists in the
country. The
there is a
percentage
growth of 3
percent in the
arrivals of the
tourists in the
country.
Income
generated by
tourists:
The country
generates 67
billion
dollars of
revenue
from the
tourism
arrivals in
the country.
The income
generation
have also
increased by
6 percents
and also help
to maintain
the
efficiency of
the tourism
industry
with the
better
growth
opportunities
and
satisfaction
of the
services to
the tourism.
USA has
also
counted
the tourists
The revenue
generations of
the country
was increased
USA also
analysed the
arrivals of
tourists to be
The country
also gained
the
maximum
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arrivals as
the
country
also saw
0.7 percent
growth of
the tourist
arrivals
which is
79.6
million
people in
2017.
by 1.9 percent
and it is also
the economic
growth of the
country will be
increased as it
is the strongest
revenue
generation
economy with
the help of
tourism.
increased in
2019 by 4
percent
which was 80
million
arrivals in
one year.
revenue in
the year
2019 i
comparison
of all the
revenue
generations
in the world.
The country
has gained
the profit of
214 billion
dollars with
the increased
rate of 2
percent from
previous
year.
2)Within the identified region choose any 2 tourism destinations (provide the latest
tourists arrival information, and income generated by tourists).Reference your findings
(5%)
Regions Number of Tourist arrivals: Income generated by tourists
Destination 1.(France)
France is having the tourism
very effective and in the
latest surveys of the Unwto.
the country also increased
the tourist arrivals by 89
million people in one year.
The income generations of
the country with the help of
arrivals in the country was
increased to 87 billion
dollars.
Destination 2.(Germany) The arrivals of the tourists in
the country were determined
to be 39 million people in
one year to visit the country.
This also helped the country
to generate the revenue by
43 billion dollars.
3) Looking at the TTI competitive index how do the two destinations rank? What are
their key strengths?(5%)
France Ranking (+2) Germany Ranking (-4)
Key strengths:
1. The revenue generation of France is very
effective and is also very large.
2. It also have the low spending and high
productivity of the country revenue.
3. The destinations of the country also play
an important role in increasing the
efficiency of tourism in the country.
Key strengths:
1. Germany is the third in spending in
developing the tourism and promoting the
destinations all over the world.
2. Germany is more competitive in
increasing the efficiency and improving the
facilities of the country to provide better
surroundings to the tourists.
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3. The country also has the vision to
increase and facilitate the tourists and attract
them to the counties which will help to
grow the country.
With reference to your chosen countries conduct the following comparative analysis.
Compare and contrast the 2 chosen destinations to examine:
A) Their geographical attractiveness(250 words) (10%)
What can the destinations offer in terms of tourism? Look at the landscape and the
topography of the destinations. Reference your findings
 The country is also known for its
natural beauty and increased
environmental safety.
 France also has the different
taste of food which attracts the
tourists to the country.
 France is also known as the
fashion hub and many fashion
lovers visit the country to
increase the experience and
knowledge.
 The country is also famous
because one of the seven
wonders in the world is situated
in France which is Eifel tower.
 The French language also
mesmerises many tourists and
attract them to visit the country
to get satisfied.
 The entertainment industry is
also very effective like
Disneyland Paris is one of the
attractions.
 The Louvre and art museum also
help to attract the tourist which is
interested in the arts.
 The history of France also helps
the country to attract many
tourists. (Schoper and et.al.,
2018)
 Germany is famous for its
historical battles which was
World War 2 in Berlin as it is the
capital of the country and it is
also the important part for the
history lovers and attract the
tourist from around the world.
 The speciality of Germany is the
quality of breads they make all
types of breads from light weight
t heavy with different tastes
according to the customers.
 The different types of beer
which attract the patty people to
the country to enjoy the beer and
also explore the country to
increase the satisfaction of the
tourists.
 There are many castles of the
ancient kingdoms which are very
well constructed and they also
have a very beautiful
architectural designs which
fascinate the architects t visit the
place and have a look.
 The country is also famous for
the nudism in and very open
mind culture which attract tourist
to experience the culture and
increase the satisfaction.
What would you say the key tourism products are?
France Germany
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 Fashions are the one of the most
key products which the country
provides the better services to
the tourists.
 The country provides them with
better entertainment industry
which helps the tourists to like
the country better.
 They also provide the high
quality infrastructure and
accommodation facilitates
according to the budget of the
tourists.
 There are various technologies
which are helpful in increasing
the safety and security of the
tourism in France. As the
government of France made
strict laws to safe guard the
safety and security of the tourist.
 The government also formulated
many policies to conserve the
environment and invested around
77 billion Euros in one year to
ensure the proper efficiency of
the policies and satisfaction of
the tourists.
 The government of Germany is
very competitive in the world to
develop the tourism industry to
increase the satisfaction of the
tourists.
 The country was also ranked as
the top fifth tourism place in the
world.
 The country also provides the
better services for transportation
to the tourists which help to
provide the better transportation.
 The country also have the strong
brand network which help top
increase the buying option of the
tourists this also help the country
more economic growth and
expand the business of the
tourism industry.
 The restaurants help to provide
better tastes and services to the
tourists. Hotels of the country are
also very lavish to help the tourist
to increase the options for better
experiences. (Khodadadi, 2016)
B) Investigate the accessibility and connectivity of the destinations. Reference your
findings
Looking at key international airports and flights for both destinations and cruises (if
applicable), Can you identify some key markets? (in terms of
nationalities)Reference your findings
France Germany
 Paris Charles de Gaulle is the
first ranked international
airport which is also very
busy airport which
accumulate around 72
million tourists in 2018. Tan
and et.al., 2017)
 Paris orly is also the an
international airport and
accumulate the 33 million
people from all over the
 Frankfurt airport is the busiest
international airport of Germany and
it also help to provide the best
services for the tourists and
accumulates around 69 million
people in one year.
 Munich airport is also very effective
airport which increases the services
and best flights for their passengers’
top increase the flight journey of the
tourists.
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world and it helps to provide
services to transport.
C) Overall what can the destinations offer and what typology of tourist would they
offer it to? (For example adventure tourism to millennial tourists) Reference
your findings(300 words) (20%)
France Germany
 The country will provide fashion
tourism to the tourist which are very
fond of fashion shows and modelling
as the country provide many fashion
shows and events for the fashion
industry.
 France also provide the natural
environment which help the tourists
to enjoy the peace and natural
habitat to increase the satisfaction
like Marseille is famous for natural
and beaches which is very well
maintained to increase the tourism in
the region. (Fang B and Law, 2016)
 Germany provide the better facilities
of historical site to the tourist and
also demonstrate all the strategies
and places in Berlin in the world
war2.
 The country also have the Rhine
valley which the centre of attraction
of the Europe as it provide the better
water supply in the country and have
a spectacular view for the tourists
which help the tourist go for water
sports and enjoy all water activities.
Are the current tourism trends met in the present offer?(For example wellness
tourism)
France Germany
 France have recognised as the
most affective tourism country
on earth as ii has the best
services and products to offers
to the customers.
 Due to the electricity and
ongoing use of the power the
country have the effective
power generation industry to
meet the requirement of
electricity consumption to
support all the tourism.
 The country also has the better
road network in the remote
areas which increase the ease
of commuting in the remote
areas for explorations.
 Germany is the best geographical
locations and help to provide the
increase the effective natural views
 The tourism industry increased due
to the increase in the foreign direct
investment so that they can
increase the services and products
of the Germany. (De Grosbois,
2016)
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D) How open are the two countries to tourism? Reference your findings (200 words)
(10%)
How easy or difficult is to get a visa to travel?
How long does it take to get a visa?
Are there any countries that are more facilitated? Reference your findings
France Germany
It takes more than 2 to 15 days to
get the visa in France with
the embassy of France with
the application and it is also
dependant of the factors.
(Corne, 2015)
The visa is the easiest to get as in around 2
weeks and it has not many issues of
documentation for the visa.
E) Looking at the political context.
How stable are the countries in terms of political stability? Reference your findings
According to world bank the
political stability of is 0.21 of
France.
The political stability of the Germany
according to the world bank is around 0.58
points.
Conclusion:
Which destination is more successful over a 5 year period in terms of tourism offer and
why? Justify your response
France will be more advanced and make the better tourism industry as it is focusing
on the development of the infrastructure and improvement in the laws and policies
to increase the efficiency of the country. As the country is growing the revenue
generations every year it will be sufficient in 5 years to increase the efficiency of
the country to increase the tourism to rank one in the world as it is currently at 5th
position.
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Reference List
Corne A., 2015. Benchmarking and tourism efficiency in France. Tourism
Management. 51.pp.91-95.
De Grosbois D., 2016. Corporate social responsibility reporting in the cruise tourism
industry: a performance evaluation using a new institutional theory based
model. Journal of Sustainable Tourism. 24(2). pp.245-269.
Fang B., Ye Q. and Law, R., 2016. Effect of sharing economy on tourism industry
employment. Annals of Tourism Research. 57. pp.264-267.
Khodadadi M., 2016. A new dawn? The Iran nuclear deal and the future of the Iranian
tourism industry. Tourism Management Perspectives. 18. pp.6-9.
Schoper Y.G and et.al., 2018. Projectification in Western economies: A comparative study of
Germany, Norway and Iceland. International Journal of Project Management. 36(1).
pp.71-82.
Tan. G. And et.al., 2017. Mobile applications in tourism: the future of the tourism
industry?. Industrial Management & Data Systems. 117(3). pp.560-581.
Zurub H.H., Ionescu A. and Constantin, V.D., 2015. Measuring the economic impact of
tourism in European emerging markets. Procedia Economics and Finance. 32. pp.95-
102.
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