Travel Geography Toolkit: Comparative Analysis of Paris and Rome

Virtual Trip

Table of Contents
INTRODUCTION...........................................................................................................................1
1. With reference to UNWTO Tourism Highlights 2018 and 2019, identify the global region
with the strongest growth in terms of tourist numbers and income generated by tourists. (5%)1
2) Within the identified region choose any 2 tourism destinations.............................................2
3) Looking at the TTI competitive index how do the two destinations rank? What are their key
strengths?.....................................................................................................................................2
With reference to your chosen countries conduct the following comparative analysis..............3
Conclusion.......................................................................................................................................7

INTRODUCTION
In current era of marketplace, tourism industry is regarded as one of the booming sector
among various competitors and rivalries. The aspect of tourism is refer as the activities or
procedure of people travelling to and staying in places outside their usual environment for
leisure, business and other purpose. Moreover, this tourism is viewed as an integral determinant
as it generate huge level of benefits. In addition to this, it not only contribute towards more
enhancing the economic activities but also impose a huge effort in enriching the employment
ratio, increase revenue that influence community living standard in a better manner. However, in
context of this report, it comprises a travel geography toolkit of two destination of a region by
comparing the arrivals and income for the year 2017- 2018. Along with this, analysing the same
in order to understand the profit margin of tourism sector of a selected geographical region.
Travel Geography Toolkit
1. With reference to UNWTO Tourism Highlights 2018 and 2019, identify the global region with
the strongest growth in terms of tourist numbers and income generated by tourists. (5%)
Hence, the region which has been selected for this study is Europe. The reason behind
preferring this region is that as per the research Europe plays a vital role in improving the
economic impact of global travel industry. Moreover, European economy alone contributed an
estimated 782 billion euros to GDP in 2018 and 14.4 million jobs through direct employment in
the sector.
Region: Europe 2017-2018 2018-2019
Number of Arrivals
In the year of 2017 to 2018, the estimated
arrival of visitors or consumers from
international and domestic location was
around 671.7 million.
Income
generated
by tourists:
As per
UNWTO
Tourism
report 2017 -
2018,
European
tourists
generates
the income
Arrivals:
In the year of
2018- 2019,
the number
of arrivals
was around
39 million
travellers.
Income
generated
by tourists:
The revenue
generated by
Europe in the
year of 2018-
2019 was
approx
712billion.
1

approx 690
billion
receipts per
arrival.
2) Within the identified region choose any 2 tourism destinations
Destination 1. Paris
Number of Tourist
arrivals:
In the year of 2018, the
number of tourist landed in
Paris was around 16.9
million visitors.
Income generated by
tourists
IN the year 2018, it has been
signified that Paris hit the
most number of visitors. As
per the report, 14.06 billion in
US dollar.
Destination 2. Rome In the year of 2018, the
number of tourist arrives in
Rome approx 9.7 million.
International tourists in Rome
generated around €41.3
billion which boost its
economy in an impressive
manner.
3) Looking at the TTI competitive index how do the two destinations rank? What are their key
strengths?
Destination 1 – Paris
Ranking – As per recent report, Paris is
ranked in second place as a most visited
cities by visitors.
Key strengths:
1. One of the foremost strength of Paris
which help them to attract largest number
of tourist into their places is that is has
high number of touristic attraction,
cultural heritage, variety of offers and
activities, high quality of food and good
location to do shopping.
2. The another attractive feature about
Paris is that its climate which is temperate
marine climate. The dimension of this
type of environment is that it is warm in
winter and cool in summer. Therefore, the
Destination 2: Rome
Ranking - According to market analysis of
tourism sector, Rome has been ranked in
third position in regard of most desirable
city to visit in the world.
Key strengths
1. The primal attribute that Rome contain
which enable them to listed in most
important tourist destination in the world is
that innumerable wideness of archaeological
and art treasures.
2. IN addition to this, it is also famous and
known for its unique traditions that capture
the attention of visitors across the globe
towards Rome.
3. Moreover, the beauty if its views and also
become a worldwide centre of pilgrimage
2