Vision, Mission and Value Statement of the Business

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Management
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Executive Summary
The report has thrown light on analysing the importance of vision, mission along with the
value statement of the business appropriately. All three elements play a significant role in the
organizational strategy process in which values guide how the different organizations will
reach the ultimate goal or vision effectively. It can be analyzed that without defined and
strong values, the vision or mission is not possible as it will require proper guidance that will
be effective in managing the overall system. From the mission, vision and values, it can be
identified that the mission of the organization is to save people money as they can live better
which will be beneficial in managing the overall effectiveness. The marketing mix of
Walmart involved the low pricing strategy as it is the way for them to gain competitiveness.
From the mission, vision and values of the company, it can be identified that the primary
motive of Walmart is to become the best retailer in the market and striving for excellence.
With the usage of PESTEL and SWOT analysis, both external and internal environment
analysis have been done which helped in the development of strategies. With the employment
of VRIN analysis, the sustainable competitive advantage has been demonstrated
appropriately. Furthermore, with the implementation of financial analysis, the overall
stability of the business has been identified. From the SWOT and PESTEL analysis, it has
been identified that Walmart has been able to gain strong financial performance and due to
the same, it has increased brand image of the organization appropriately.
However, the threats and weaknesses are required to be solved by improving the HR policies
and proper growth in the e-commerce market. On the other hand, PESTEL analysis has
helped in identifying that the political condition is stable and the environmental factors are in
favour of the company to become more competitive. The technological advancements have

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helped the company in decreasing unemployment and it helps the company in becoming
more environmentally friendly in selling the different products.
From the VRIO analysis, it has been identified that the firm is sustainably competitive
advantage. Furthermore, there are different cons faced by the company in competing in
international markets which is inclusive of lack of time and no proper communication which
affected the diversification aspects. The company has utilized the direct entry strategies in
different parts of the world which assisted them in managing the relationship in an
appropriate manner. With the help of the corporate diversification strategy, Walmart has been
successful in providing the customers with all the customers in one stop shop.
The participation of the different stakeholders and managing the various changes are the
different aspects which have been proved to be beneficial in managing the strategic planning
appropriately. From the cost benefit analysis and return on investment aspects, it has been
analyzed that the company has been able to appraise the desirability of policy that has been
proposed. With the help of ROI, it has been helpful in strategic planning.

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Table of Contents
Task 2.........................................................................................................................................3
2. Discussion of Vision, Mission and Values Statement.......................................................3
3. Justification of Analytical Tools Used in Development of Strategy..................................3
4. Detailed SWOT Analysis...................................................................................................5
5. Plan for Maintaining Competitive Advantage...................................................................6
VRIO Analysis of Walmart................................................................................................6
6. Implications of Competing in International Markets.........................................................9
7. Diversification Strategy Considered in Business Strategy...............................................10
8. One Ethical Consideration of Strategy.............................................................................11
9. Planned Execution of Strategy.........................................................................................12
10. Utilization of ROI and Cost Benefit Analysis as Part of Business Strategy..................13
11. Conclusion......................................................................................................................14
References................................................................................................................................15