Vision Statement Analysis Assignment

Organisation’s Vision
Student Details
1-1-2020

VISION STATEMENT 1
Table of Contents
1. Is vision just a dream?............................................................................................................2
2. How can you create a vision that all stakeholders will share?...............................................2
3. How can you ensure that people throughout the organisation understand and are committed
to the vision?..............................................................................................................................3
4. Should a vision be attainable or not quite attainable?............................................................3
5. How could Generics Group’s vision have been sustained?...................................................4
References..................................................................................................................................5

VISION STATEMENT 2
1. Is vision just a dream?
The organisation is required to focus on developing an organisation vision so that the
stakeholders within the industry can be attracted and the organisational goals and objectives
can be achieved. The vision developed should be sustainable and achievable within the
industry so that the organisation can effectively develop strategies for the growth of the
organisation within the industry. The vision of the organisation effectively focusses on
defining the organisational ultimate goals or the main purpose, the organisation exists within
the industry, the vision statement is not just a dream for the organisation. Apple, leader within
the smartphone industry has a vision to be the customer centric company and to develop a
place where people can get their needs and requirements fulfilled. The organisation activities
are being developed and formed in the direction of the vision statement (Hull, 2012).
The vision created within the organisation should be focused on the organisation’s
impact within the industry in future, also it should be able to clearly state the aim of the
organisation for which the organisation is being operated within the industry. Along with the
organisational aim mentioned, the vision statement should also be focused on the
stakeholder’s perspective. As an organisation can achieve success within the industry if the
stakeholders support the organisation. therefore, it is required that the vision statement
developed by the organisation should also reflect the benefits or the importance of
stakeholders for the organisation (Mirvis, Googins, & Kinnicutt, 2010).
2. How can you create a vision that all stakeholders will share?
To ensure that the stakeholders within the organisation effectively take part within the
activities within the organisation and are committed towards the organisation vision, the
organisation is required to focus on ensuring that the organisation vision includes the needs
and requirements of the stakeholders of the organisation, and the vision includes the aspect
which motivates and inspire the stakeholders within the industry, as the organisation focus on
improving the wealth of the stakeholders within the industry, such factors motivates the
stakeholders to participate in organisational activities (Bourne, 2016).
The vision of the organisation should be effectively communicated to the stakeholders
within the organisation through multiple channels or sources so that it can be ensured that the
stakeholders of the organisation effectively understands the goals and objectives of the
organisation and the benefits of the stakeholders in supporting the organisation in achieving
the goals and objectives of the organisation. The organisation should focus on introducing