Report on Visit Britain, Virgin Atlantic and National Trust

This report covers the organizational details, business objectives, products and services, distribution, responsibility to stakeholders, documentation, environmental and ethical policy, type of integration, financial characteristics and methods used to gain competitive advantage of Visit Britain, Virgin Atlantic and National Trust.

TOURISM ENTERPRISE REPORT NUMBER ………..
Grading criteria met within this report is partial until all three organisations have been covered.
These need to be one Public, one Private and one Voluntary.
Criteria:
Business P2, P3, M1, D1. Investigating Travel and Tourism P2,P3,M1,D1.
Student Name:
ORGANISATIONAL DETAILS:
NAME……VIRGIN ATLANTIC……………………………
Tourism Sector: ………………AIRCARGO AND AIRWAYS LIMITED.
…………………………………………………………….
Executive Summary
Travel and tourism are one of the most important sectors of any economy. The major forces that
attract the attention of the targeted audiences are the variety and efficiency of the services that
are being provided. So, Visit Britain is one such tourist company that helps in boosting the tourism
portfolio of Britain and attracts tourists from all over the world. Virgin airlines are airlines and
cargo company that helps in carrying people and goods with the best speed and efficiency. The
national trust is a company that protects the cultural and the natural sites.
The Company

The company is an International Airways limited company that is located in the UK. The
headquarters are mainly located at Crawley. They are mainly concerned about providing the best
services to their customers and they are mainly concerned about the customer satisfaction. They
have global investors so that they provide the best resources and capital. It is very much rooted in
the technology and has a strong connection off investors, alumni and the management teams as
well1.
The Ownership
Sir Richard Branson is the founder of the company Virgin Atlantic. The company is now under the
ownership of the company called the Virgin Atlantic Limited. The airline's company is now n a
collaboration with another company called the Virgin holidays and is under the ownership of the
holding company called the Virgin Atlantic Limited and the shares are divided in a way that 51
percent is under the ownership of the Virgin group and about percent by the Delta Airlines.
1 'Virgin Atlantic' (Virgin, 2018) <https://www.virgin.com/company/virgin-atlantic> accessed
22 May 2018

Management/Structure
The management style that is followed is the laissez-faire management style and it has its positive
and negative sides as well. It is also democratic and responsible in nature. It is very free and
without much complications and it allows a huge scope for the free flow of new ideas. The
employees are also valued within the organization. As far as the structure is concerned there is
only one owner that looks after the overall working of the company.
Business objectives:
Their main objective is to take care of their customers and provide them the best services
available. They make sure that their customers are recent the best of the service for the price that
they are paying. The objectives are providing the exact value for the money that their customers
are actually paying them. They also have a goal of bringing in as much amount of technology and
innovation as they can and work towards the upliftment of the company.

Product and Services Provided:
Their main products are designed for the well being of their customers and they design much
cargo that can carry the goods to and from different places at a very fast and smooth way. They
have products and services like the VEX which is a courier service. They help in delivering the
packages that are to be transported from one airport to the other on a very urgent basis. The key
factors are speed and efficiency. They also have pharmaceutical and life science products that will
help in maintaining the sensitive products in the proper and exact form. Pharma active has been
designed so that an unbroken cool chain for temperature can be managed.
How does the organisation distribute their products/services?
They have a very strong network connection and they make sure that they are utilizing the same
for distributing their products and services to their customers. They constantly expand and are
greatly supported by the Virgin Australia which is their partner. They also use many of the social

network platforms as well as the Instagram, Twitter and other such other sites as well. They
sponsor the clubhouse where he customers can patty and can post their pictures as well and they
have created a new hashtag called #HowIClubhouse.
Responsibility to Stakeholders:
They use the best facilities like the wheelchair machines for helping those passengers that are
disabled. They provide facilities like proper atmosphere and ambiance that will help the
passengers to fly in safety and in proper comfort. They also make sure that they are taking care of
the interest of each of their employees. They make sure that they are providing the ambiance and
the proper salaries to all their employees on time. They also provide child care facilities and other
services for the welfare of the employees.

Documentation required to operate within the UK
The documentation that is needed to operate in the UK is the Government authorization and the
legal rules and regulations to be properly fulfilled. They also have to show the identification and
the qualification areas of all the employees who are to work in the airlines in the UK. They also
have to submit the health records of all their employees to ensure that they are mentally and
physically fit and sound to operate in the UK.
Environmental and ethical policy:
They make sure that they are not harming the environment due to their activities. They use all the
eco-friendly devices so that there is no pollution in the environment. They want to reduce their
carbon footprint and they use many renewable sources of energy that are pollution free. This is
known as the carbon offsetting.
Type of Integration:
They collaborate with the best organizations so that they can get the best services available. They
have to make sure that they are getting very good services from their partnerships. They have

collaborated with the carbon offset and carbon controlling companies and have led the foundation
of the carbon offset that helps in making the eco-friendly products.
Sources of finance:
The sources of their finance mainly come from the passengers that buy their air tickets. The
passengers are attracted towards the services rendered by these particular airlines because they
find their journeys to be very comfortable and smooth. Apart from this they also get a hue
subscription by passengers who not to send some goods or cargos with the help of their service.
Financial Accountability
They use their finances for maintenance of all their services. In other words, they know how to
hold themselves accountable for the financial profits that they are making. They very much care
about the health of their passengers. They use their finance for furnishing their planes in the most
comfortable way so that they can give the best facilities to their customers.

How is profit distributed?
They distribute the profit very wisely among all their stakeholders that are involved. They use a
major portion of the finance for getting the eco-friendly and the carbon-free devices that will help
them to check and reduce the carbon footprint.
How does the financial ability help gain competitive advantage:
They use their finance in the best way so that they can gain a competitive advantage over the
other competitive airline's company. They try to provide their customers with the best services
that an airlines company can give.
How does the image of the organization help gain competitive advantage:
The organization mainly works for making the lives of their customers very easy. Efficiency and
speed are the major factors that they focus upon. They make sure that not only their flights but

also their courier services are carried on in the best ways possible. They also provide many
facilities that attract and benefit the customers like a standard bar within then fought,
comfortable seats and other such facilities.
How do the products and services offer by the organization help gain competitive advantage:
The products are very good and are suited as per the standards of the modern day. They do not
think about their profits but they make sure that there is no compromise with the health of their
customers. They have the carbon offsetting system that helps in making the emissions carbon-
free.
Why are interrelationships important for this organization and who are these with?
The interrelationships are essential for the process of information exchange and for gaining the
best knowledge that is available to the company. They have relations with the companies that
help in controlling the pollution. They have also collaborated with companies like WE that will hire
the young talent and visit villages in Rajasthan for helping the ones in need.

How does the organization make a contribution to either the UK or the Global economy?
They are very much concerned about the economy of UK. They make sure that they are obeying
the desires of the President of UK. They have listened to the PM's orders like increasing the
inbound tourism. They have to be more competitive and so they are constantly trying to improve
themselves so that they can give a huge competition to their competitive firms.
Analyse the importance of interrelationships within your travel and tourism organization:
The interrelationships have been very helpful for the exchange of information and much
technological advancement as well. It has helped in the maintenances of the hygiene of the
employees. They take care of the learning process of their employees. They give their employees
complete freedom to learn their lessons in their own way. They also maintain the charity functions
properly.

Evaluate the links between one of the organizations characteristics and its success in gaining
competitive advantage and achieving its aims.
One of the best features is that it uses the environmentally friendly policies that help in reducing
the carbon footprints. This is one of the most important and attractive factors that help in making
it successful and gain the competitive advantage.
For two of your organizations with different business structures, you should compare the
organizational and financial characteristics and the methods and opportunities they have used to
gain competitive advantage:
Visit Britain is a company that mainly deals i the tourism activities and follows a strategic
leadership system. They want to adapt many new ideas for the development of their success. So is
the case with Virgin airlines. They want to provide the best and the unique advanced facility to
their customers. They follow the laissez faire system and pave way for anything that is new and
innovative. Virgin Airlines use their financial resource for improving their services as customer
satisfaction is their main priority, where as Visit Britain mainly helps in making the economy of
Britain stronger by enhancing the inbound tourism of Britain.

TOURISM ENTERPRISE REPORT NUMBER ………..
Grading criteria met within this report is partial until all three organizations have been covered.
These need to be one Public, one Private and one Voluntary.
Criteria:
Business P2, P3, M1, D1. Investigating Travel and Tourism P2,P3,M1,D1.
Student Name:
ORGANISATIONAL DETAILS:
NAME……Visit Britain……………………………
Tourism Sector: Tourism company.…………………………………………………………….

Executive Summary
The Company
The main function of this company is to show the world the beauty of all the tourist spots present
in Britain. Their main aim is to provide the visitors a very easy and smooth way. This will also help
in promoting the sites that are present in all the places of Britain. It helps in building the profile of
Britain all over the world2.
The Ownership
It is a nondepartmental public body and it is governed, controlled and funded by the department
for digital, culture, media and sport. It mainly works at making the economy of Britain stronger
and for giving a boost to the Britain tourism as well as this is a highly labor-intensive work.
Management/Structure
2 VisitBritain. (2018). Join the World - Discover the UK. [online] Available at:
https://www.visitbritain.org/join-world-discover-uk-0 [Accessed 22 May 2018].

A very well maintained structure is followed at the company so that the tourism activities can be
carried on properly. Strategic leadership is the key factor that is followed here. This is because
they always follow the policy of constant improvement and development. This kind of leadership
is useful for bringing in and managing all the new advanced and scientific advancements and
developments.
Business objectives:
Their main business objectives are to see that they are promoting the Britain tourism in the best
possible way. They make sure that they are providing a very easy and a convenient way for the
travelers from all around the world to enjoy all the best tourist spots in Britain. Their major
objective is to increase the visitor crowd or the visitor economy of England.
Product and Services Provided:

One of the predict discovered by them is the discover England fund. It was launched by the
Government in the year 2015 in November. It is mainly hinted at increasing the number of the
inbound visitors to England. They also provide the tourism products at a very easily available and
affordable price so that it can be properly channelized among the all the tourists.
How does the organization distribute their products/services?
They mainly work through the International media and the social platforms so that they can very
easily reach out to the tourists who are located at different places all over the world. They have a
very good network connection all over the world and they make use of this network system for
increasing their customer base.

Responsibility to Stakeholders:
They make sure that all their employees are really happy and they are creating a very good
environment for their employees to work in. They also provide the best facilities to their
passengers as well. They provide the best discount offers and also provide the tourist guides so
that they can roam around properly in all the different places of Britain.
Documentation required to operate within the UK
They have to abide by all the legal rules and regulations and they have to make sure that they are
abiding by all of them. At the same time, they have to use the Contracts Finder. This is the only
platform that is used by the public sectors to get the access of operation. They have to get the
legal formalities done in order to get the permission for working.

Environmental and ethical policy:
They are starting the programme called the green start. This is basically a start towards the
promotion of the sustainable practice for making the tourism activity function properly. They will
try to enforce rules that will explain the tourists on using the tourist places in a very responsible
way. They are aiming at reducing their water bills and their waste products as well. They want to
become much more responsible and promote the green and eco-friendly practices.
Type of Integration:
They have a very good collaboration or a partnership with the companies like the Arts Council
England, Creative England, Historic England and other such products as it helps in making the
company a very good tour guide as well. They have a good integration with the company like the
Department of the International trade, foreign and the commonwealth office and other such
partners. These partnerships help them to clear their legal formalities and at the same time also
be very helpful in helping them to maintain the ethical responsibilities.

Sources of finance:
They get their finance from the DCMS. This is kind of their core source for raising their funds. They
have been given about 40 Pounds sterling and are now a very trusted and honest partner for
them.
Financial Accountability
They use their finance for developing themselves and for using the same in improving their
channels. They use finance in developing their airlines and their systems in the best ways possible.
They try their level best to provide facilities to the consumers that are not available to them in the
rest of the tourism company.
How is profit distributed?

The profit is distributed in performing the key activities which mainly includes improving the
standards of the services provided by them. They also improve the quality and the quantity of the
goods that will be provided in the BritRail store.
How does the financial ability help gain competitive advantage:
The financial ability helps them to work on their services and develop themselves. They use this to
increase the amount of service that they provide and also try to increase the tourism services of
Britain among the tourist from all across the world.
How does the image of the organization help gain competitive advantage:
This helps to attract the attention of the tourists a great deal as they know that they will be getting
the best tourist guidance. They also create many campaigns that attract the adventure loving
tourists. They have activities like the craft beer experiences in Yorkshire, mountain biking and
other such unique and interesting sports.

How do the products and services offer by the organization help gain competitive advantage:
They help in gaining the competitive advantage as they provide some very unique and extra
advantages that are not really provided by the other tourism companies. It helps in attracting
people from all the different age groups.
Why are interrelationships important for this organization and who are these with?
These are very important as it helps in making the organization rich with knowledge. They can
work for improving themselves and can get the technological advancements from many other
countries.
How does the organization make a contribution to either the UK or the Global economy?

They help in increasing the inbound tourist facilities and thus stay true to the desire of the PM.
They try to make sure that they are being able to increase the total number of tourists that are
visiting in Britain.
Analyse the importance of interrelationships within your travel and tourism organization:
This helps them to gather a large amount of knowledge for developing themselves continuously.
They have to carry on these interrelationships so that they can
Evaluate the links between one of the organisations characteristics and its success in gaining
competitive advantage and achieving its aims.
They have started the green start programme that is really a very innovative aspect. It helps
in attracting the attention of the tourists and caring about the environment at the same

time. They have started improving the ranges of the services and products provided by
them. They have started including many new regions in which they will be taking their
tourists.
For two of your organisations with different business structures, you should compare the
organisational and financial characteristics and the methods and opportunities they have used to
gain competitive advantage:
The company visit Britain uses its strategic management system for an effective management in the
organization and the Virgin airlines use the laissez-faire system. They try their level best to make
sure that they are giving equal importance to all their employees. Visit Britain is a tourism company
and is dedicated to attracting tourists from all around the world by providing those best and unique
facilities. The other is the airline's company that provides the best facilities to their passengers and
serve them efficiently. It is through these aspects that they give a tough competition to the
competitors.

TOURISM ENTERPRISE REPORT NUMBER ………..
Grading criteria met within this report is partial until all three organisations have been covered.
These need to be one Public, one Private and one Voluntary.
Criteria:
Business P2, P3, M1, D1. Investigating Travel and Tourism P2,P3,M1,D1.
Student Name:
ORGANISATIONAL DETAILS:
NAME: THE NATIONAL TRUST
Tourism Sector: PRESERVING THE NATIONAL HERITAGE
Executive Summary
The Company

The organization, “The National Trust” was founded in the year 1895. It is one of the largest private
society that helps in the preserving the heritage of the country of the UK. At first, the organization
was concerned regarding the environment as well as the social welfare issues. Since the middle of
the 1960s, the organization has been enjoying the exceptional period in the growth and
development in the fields of membership, finance and its strength and popularity3.
The Ownership
The three main individuals who were the backbone of the formation of the organization were
Octavia Hill, Robert Hunter, and Canon Hardwicke Rawnsley. Octavia Hill was a social reformer who
was very concerned about the conditions of the poor living in the urban areas. Robert Hunter was a
lawyer and donated his skills in the legal field to many cases. He was the lawyer of the Commons
Preservation Society which helped in the prevention of the encroachment of the areas by the private
landowners. Rawnsley was a clergyman and an environmentalist and was the friend of the other
owners of the organization4.
Management/Structure
The trust is one of the largest organizations in the world of which the annual subscriptions are the
largest source of its income. The number of the members are constantly on a rise and have grown
3 Manifesto Digital, 'National Trust - Charity Website Development Case Study - Manifesto' (Manifesto, 2018)
<https://manifesto.co.uk/our-work-examples/national-trust/> accessed 22 May 2018.
4 Anthony Sinclair, 'The National Trust' (Pcliv.ac.uk, 2018)
<http://pcwww.liv.ac.uk/~sinclair/algy399_site/national_trust.html> accessed 22 May 2018.

from 226,200 during the celebration of the 75th anniversary of the trust in the year 1970 to 500,000
in the year 1975 to about 4.24 million in the year 2015.
Business objectives:
The organization aims to increase the membership by 25% to more than 5 million benchmarks by the
year 2020. In order to achieve the goal, the organization has adopted a strategy called "Going local".
The aim is to ensure that the Trust is able to respond easily and quickly to the local issues and can
involve more people as the members, volunteers, and employees. This act of the trust would be
popularizing it and would be reaching the hearts of the local people so that the general public can
feel as the member of the organization5.
Product and Services Provided:
The product of the National Trust of the United Kingdom is a mix of the tangible and intangible
goods and services. The tangible products include events or crafted goods available in different
shops, and the intangible products include the experience and the company enjoyed by the people
5 'Our Plan To Nurse Environment Back To Health' (National Trust, 2018)
<https://www.nationaltrust.org.uk/news/our-plan-to-nurse-environment-back-to-health> accessed 22 May 2018.

from the organization. The visitors and the customers have the permission to choose and add value
to their membership over the year by participating in a wide range of activities held by the
organization6.
How does the organisation distribute their products/services?
Most of the products and services of the organization are distributed with the help of the electronic
media and the internet. For example, the memberships of the organization can be bought online or
at the locations of the visitors for the persons who want to gift the membership to the others. The
website of the organization has an online shop as well from where anyone is permissible to purchase
gifts such as farm produce, cards, craft items as well as other "virtual gifts" such as help provided to
restore a painting or saving an animal.
6 Business LLP, 'Introduction - The Use Of Social Media In Promotion - National Trust | National Trust Case
Studies, Videos, Social Media And Information | Business Case Studies' (Businesscasestudies.co.uk, 2018)
<https://businesscasestudies.co.uk/national-trust/the-use-of-social-media-in-promotion/introduction.html>
accessed 22 May 2018.

Responsibility to Stakeholders:
The importance of the engagement of the stakeholders is to result in the reduction of the
marginalization of the employees who have been underrepresented during the process of decision
making; increasing the trust of the stakeholders and make them able to act on the decisions and
accounting for the diversity of the values across stakeholders. It also promotes social learning where
the stakeholders learn from each other and build up new knowledge while developing and building
new relationships7.
Documentation required to operate within the UK
` The organization asks for the health and fitness records of the employees so as to ensure
that the employees and other staffs are mentally and physically sound. The staffs are required to
provide the organization with the documents that are provided by the government and a letter so as
to ensure that they are not criminals.
7 'How We Are Run' (National Trust, 2018) <https://www.nationaltrust.org.uk/features/how-we-are-run>
accessed 22 May 2018.

Environmental and ethical policy:
The main aim of the policy is to recognize the facts that are threats to nature and the heritage and to
protect the nature. The changes in the climatic conditions are the biggest threat to the places that
are not taken care of and brings about new damaging threats to the natural environment. The
organization has developed new and developing ways of managing the land on a large scale that is
good for the farmers, the economy and the environment. They are presently working with their
partners in order to look after the most important landscapes of the country by reconnecting the
habitats and bringing back the natural beauty8.
Type of Integration:
The organization has introduced walking maps that guide the users to walk through some of the UK's
most scenic landscapes. The maps deliver the contents in the digital form and are featured with
detailed maps for the purpose of interaction when in difficulty. The organization provides
equipment to the people who are experts in speaking different types of language a platform of
technology so that they can deliver the other languages.
8 (Nationaltrust.org.uk, 2018) <https://www.nationaltrust.org.uk/documents/annual-report-201617.pdf>
accessed 22 May 2018.

Sources of finance:
The main sources of the finance for the organization comes from the memberships, subscriptions,
entrance fees, legacies and revenue earned from the selling of the gift in the shops and restaurants
within the properties of the organizations.
Financial Accountability
The total income of the organization has increased from 522 million pounds in the year 2015-16 to
592 million pounds in the year 2016-17. The income from the membership has increased 227 million
pounds or at a rate of 12%. The contribution from the charitable and other treading activities was
418 million pounds of which 191 million were related to the profits from the National Trust
(Enterprises) Limited, National Trust (Renewable Energy) Limited and Historic House Hotels Limited.
The total expenditure of the organization has increased by 26.8 million which is more than the
expenditure of the financial year 2015-2016.
How is profit distributed?

The organization launched a ten-year commitment to spend about 1 billion pounds in order to
improve the properties. It has also spent 32 million in addition to 16 million in order to improve the
property launching costs and an additional 9.3 million spent especially on the “property projects.”
How does the financial ability help gain competitive advantage:
A competitive advantage is an attribute that allows an organization to outperform its competitors.
The organization “National Trust” has invested a huge amount of its earned capital in the
conservation and protection of the natural environment and the cultural heritage of the country.
How does the image of the organisation help gain competitive advantage:
The organization works towards the betterment of the environment of the country and involves the
local people who are aware of the conditions of the country.
How do the products and services offer by the organisation help gain competitive advantage:

The organization has invented a new technology called "walking maps" which would help the visitors
to located different spots and the scenic beauty of the country. The organization has several
membership policies which are not the case with other organizations.
Why are interrelationships important for this organisation and who are these with?
The international relationship is the most important aspect of this organization as the organization
attracts visitors from all over the world. Moreover, the organization has members from all over the
world.
How does the organisation make a contribution to either the UK or the Global economy?
The organization provides membership to all the people who are interested to seek it, thus providing
jobs to the people increasing the economic growth of the country.

Analyse the importance of interrelationships within your travel and tourism organisation:
Tourism is a very competitive and complex sector in which many companies develop new links with
different companies and other businesses in order to maximize their profits. In order to gain more
customers and to make a large number of profits, it is important for the National Trust to have
interrelationships with the other organizations both within the UK and in the other countries.
Evaluate the links between one of the organisations characteristics and its success in gaining
competitive advantage and achieving its aims.
The organization provides their customers with walking maps. This helps the visitors to locate the
spots they want to visit. Another point that makes the organization different from the others is that
the visitors and the members have the allowance to choose from different values of the
memberships and the sponsorships.
For two of your organisations with different business structures, you should compare the
organisational and financial characteristics and the methods and opportunities they have used to
gain competitive advantage:

The organizations namely, Cox and Kings and Albion also focus on the preservation of the heritage
sites of the countries. Albion works in the correspondence of the National Trusts and helps in the
conservation of the natural environment and the heritage of the United Kingdom. The Cox and Kings
help in the preservation of the heritage along with the history of the nation.

Reference List
(Nationaltrust.org.uk, 2018) <https://www.nationaltrust.org.uk/documents/annual-report-
201617.pdf> accessed 22 May 2018
Digital M, 'National Trust - Charity Website Development Case Study - Manifesto'
(Manifesto, 2018) <https://manifesto.co.uk/our-work-examples/national-trust/> accessed 22
May 2018
'How We Are Run' (National Trust, 2018) <https://www.nationaltrust.org.uk/features/how-
we-are-run> accessed 22 May 2018
LLP B, 'Introduction - The Use of Social Media in Promotion - National Trust | National
Trust Case Studies, Videos, Social Media and Information | Business Case Studies'
(Businesscasestudies.co.uk, 2018) <https://businesscasestudies.co.uk/national-trust/the-use-
of-social-media-in-promotion/introduction.html> accessed 22 May 2018
'Our Plan To Nurse Environment Back To Health' (National Trust, 2018)
<https://www.nationaltrust.org.uk/news/our-plan-to-nurse-environment-back-to-health>
accessed 22 May 2018
Sinclair a, 'The National Trust' (Pcliv.ac.uk, 2018)
<http://pcwww.liv.ac.uk/~sinclair/algy399_site/national_trust.html> accessed 22 May 2018
'Virgin Atlantic' (Virgin, 2018) <https://www.virgin.com/company/virgin-atlantic> accessed
22 May 2018
VisitBritain. (2018). Join the World - Discover the UK. [online] Available at:
https://www.visitbritain.org/join-world-discover-uk-0 [Accessed 22 May 2018].

.