Analyzing Factors Influencing Tourism Post-Purchase Behavior

This assignment requires a comprehensive analysis of various factors influencing tourists' post-purchase behavior. Key studies include 'Relationships of factors affecting post-purchase behavioral intentions in tourism sector' by Jankingthong & Gonejanart (2012), 'The importance of transportation in tourism sector' by Mammadov (2012), and 'Web 2.0 and its influence in the tourism sector' by Noti (2013). Additionally, consider the economic benefits of aviation on travel competitiveness as discussed by Perovic (2013) and the impact of social media on consumer decision processes in tourism marketing by Hudson & Thal (2013).

VISITIORS ATTRACTION MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
1.1 Overlap of visitors attraction in relation to particular types of attraction.............................1
1.2 Importance of different visitors attractions...........................................................................2
Task 2...............................................................................................................................................3
2.1 Motivation factors for the various tourist attraction.............................................................3
2.2 Impact of tourism on visitors in the United Kingdom..........................................................5
2.3 The effect of various theories of tourist motivation on the management of visitors
attractions....................................................................................................................................6
Task 3...............................................................................................................................................8
3.1 Discussing process as well as potential issues included under the development of
attracting visitors.........................................................................................................................8
TASK 4............................................................................................................................................9
4.1 Analysis of management strategies of various visitors.........................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Visitors attraction management have important role in the nation growth and
development of destination and local citizens by performing various roles and responsibilities.
UK has total 6500 visitors attraction which required huge management of different destination
such as nation parks, theme parks, garden, zoos, museum and galleries. From the visitors
attraction generating income for regional economy. Visit Britain also play an specific role to
develop tourism products and enhance the volume and value of tourism export while developing
England and Britain visitor's Economy. The overlap of visitors attraction in relation to particular
types of attraction and importance of various visitors attractions. Required and motivation of
various visitors types. Impact of tourism on visitors attraction. The effect of different theories of
tourist motivation on the management of visitors attractions. The process and potential issues
involved in the development of visitors attractions. Strategies of various visitors management. As
the management techniques in relation to sustainability.
Task 1
1.1 Overlap of visitors attraction in relation to particular types of attraction.
For every tourist destination there is specific attraction which can bring the growth and
development. The various interest of the visitors will be depends on the specific place. As the
attraction management have important role in which the visitors will feel safe and make
comfortable. The values and ethics of the visitors are also considered to attract at different
destination. The visitors attraction in relation to particular types of attraction can be describe as
follows:
 Culture of the place: It is the most important aspect for the various attraction for the
visitors in which the culture of destination try to overlap with the different languages,
foods and custom of that particular destination(Roxas and Chadee, 2013.). The old
culture of United Kingdom bring huge attraction of visitors which can help to the local
citizens as well increase their level of income. For each and every destination have set of
values and culture which shows te effective response from the visitors.
 Heritage significance: In UK the most important is culture and values after that various
heritage destination make it positive impact on the visitors mind will help to attract high
volume in of tourist.
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 Natural beauty: This can be the most important tool to attract more visitors in which the
natural beauty of the nation in terms of effective environment and better mode of
communication which have environment friendlily transportation to move one place to
another.
 Adventure: It can be depends on the interest of the visitors in which the various place
where the more adventurer can be done and enjoy their journey with better experience.
As the main purpose to attract visitor to develop the local community. The most attracted
destination is London eye which has built for the other purpose but now it is the most visited
destination by visitors in the London(Perovic, 2013). As the various events and festival is also
make effective impact on the tourist attraction which need to manage in better manner such as
Eurovision song contest. The overlap traits with the other attraction for e.g. English nation house
is built in a specific structure which can be used for the various art galleries and run regular
events and host conferences.
1.2 Importance of different visitors attractions.
For every nation the main aim of attracting more visitors in the nation which can bring
the effective development growth of local community and makes strong economy of the nation.
Visitors attraction required a set of planing and specific destination which can increase more
visitors in the country. Visitors choose to visit in the London at different place such as National
gallery, the Victoria and Albert Museum. The importance of various visitors attraction can be
describe as follows:
 Revitalizing Area: This can be the most important of various visitors attraction in which
new area required to develop or revitalized for more attraction with the help of new
destination in the nation. The visitors who already visited to the old place will make huge
impact.
 Attracting New businesses to a destination: In UK more visitors are attracted towards
the different destination which required effective management from the supreme bodies
of travel and tourism management to attract new business to such destination where
chance of development of local community(Sartori, Mottironi and Corigliano, 2012). As
the various Hotel and transportation business can be better option to give comfortable
journey to the visitors.
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 Contributing to the overall destination products: it is important for the visitors
attraction in which the contribution to the overall destination goods and services will
create high impact on the economy as well nation growth and development which will
help to increase GDP due to new business.
 Increase Employment: The more visitors will be attracted it will increase the
employment in the nation due to increasing in the business create jobs for the local
community's. The food industry will be developed which have option to get huge
opportunity. If the employment will increase than income level of people will decrease
which will help to contribute in the nation economy.
 Enhancing Revenue: The more International visitors will be attracted in nation will
bring currency and value of local currency will increase. As the visitors will spend money
by utilising the different services used in their journey increase revenue in the country.
 Multiplier effect: Various visitors attraction not only increase the employment or
contributing in the new business but it has multiplier effect in which development of
primary and secondary sector of industry. As the multiplier effect can be said in term of
spending money in consistency manner by particular visitors in nation.
 Enhancement of local heritage and culture: This can be the most important aspect in
which the various heritage destination required better preservations from the natural
calamities and provide safety to this place to attract more tourist which can increase of
local and heritage and culture of the nation(Mammadov, 2012.).
 Purpose of attraction: The different tourist attraction have various purpose in which the
business which are not able to earn profit will generate high revenue. Also it has to
Conservation of natural resource which need to save for the local community.
Form the above the importance of different visitors attraction which help to make
effective development and growth of the society as well economy.
Task 2
2.1 Motivation factors for the various tourist attraction.
To rouse the tourist isn't the place they visit which can be propel however they will show
signs of improvement from qualities and culture of a specific place. In any case, the most
essential viewpoint is the inner and outside elements are likewise considered for inspiration.
Such factor are portray underneath:
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Internal factors: for each country there guests will be more pull in with a few
component of the better place that can be affect on the guest with their arrangement of
discernment, qualities and personalty of the guests.
 Perception of Tourist: the most imperative factor is the traveller disposition will be
brings the diverse arrangement of experience toward the place makes more edifices in
their voyage. On the off chance that the state of mind isn't legitimate and no special
action won't impact on the portrayal of the guests(Evans, Stonehouse and Campbell,
2012. ). As to guest require the correct data of where they visit and what the claim to
fame of the place is the inspiration for the guests.
 Travellers observation: as the most impact things will be tourist recognition which they
see from their past visit goal will conveys to current visit put if the positive picture will
be made fore the present place than visitor will make the most of their voyage. The best
way to transform she visitor recognition from the advertising of better place with better
slogan at jingle to perceive the specific place.
 Qualities and trusts: the most essential angle is the esteem and convictions of the guest
will be unique and the goal of guests at the specific influence the more antagonistic
esteems and mess to give distinctive experience by nearby individuals.
 Tourist personality: The inspiration the escritoire personalty can be matter all the more
then alternate elements. In that capacity the better places will be visit by the traveller will
mirror their identity at the specific place. In which their vales discernment and qualities
will be relies upon their country nature. Be that as it may, to draw in such tourist which is
essential to manage more esteem and moral way so they feel motivate.
External Factors: these are the elements which have roundabout effect on the
fascination of guests to the better places,
 Place of origin: The place of inception of guest will be affect on their present goal of
tourism on the grounds that the way of life of where they has a place with might be
diverse as far as dialect, different sustenance and things which are not identified with
them. As the more fascination will be the place of starting point to the specific guests.
 Age and family: the most vital key component for the guest will the age and family in
which the salary and other way of life will be affect on their diverse kinds of tourism.
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 Culture and social class: the most importation effect will be mode from the general
public and the way of life winch will rouse to each visitor. As one of the part will visit to
a specific place than they will share their experience to the next relative about their
diverse experience will inspire to visit again at that same goals a that can be depict.
2.2 Impact of tourism on visitors in the United Kingdom.
The various destination have higher traffic in the nation which can create adverse
situation for the society. The development will brings the positive effect but for the United
Kingdom various destination such as British Museum, the national Maritime Museum and the
Queen House. Due to this place huge impact can be positive and negative in the nation which can
be describe as follows:
 Increasing in Population: This can be the negative impact on visitors in the United
Kingdom due to increasing of population which will result of overcrowding in the nation.
This will cause to the local as well visitors in terms of goods and services availability
will decrease due to high demands at the same time. It can damage the various
infrastructure which does not have excess of high capacity but overcrowding will can
affect to the destination.
 Traffic related issues: This can be major impact on the visitors in the United Kingdom.
As the traffic related problems have to face due to high population. But it will cause to
the environment also with high pollution with number of vehicle increase in the nation. It
will create risk to the local community with the fear of accident with more traffic in the
nation.
 Impact on local Community: This can be the high impact on visitor in the UK as local
community will face various problems due to rise in price of various goods and services
which is important for them to consume(Noti, 2013). If the local community have to
spend high money than it will affect on the demand of other goods and services.
 Facilities of visitors: This can be the major impact on visitors in United Kingdom in
which the various facilities provided to them will affect due to lack of resource
availability to the local community. As the infrastructure used by the visitor such as roads
and various destination where the crime rate are high required high security for the safety
of visitors.
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 Authenticity of attraction: This can be impact on visitors in the United Kingdom which
various destination which is attracted to the visitors such as heritage place in the nation
such as Queen House in England and the authenticity of attraction by visitors to a
particular destination will create adverse situation in terms higher attachment for the
place in the United Kingdom.
2.3 The effect of various theories of tourist motivation on the management of visitors attractions.
The total 6500 visitors are attracted towards the various destination in which the
experience of various visitors can be good or bad. Those who have better experience they can
share about their journey to the people but those who are not satisfied with their journey they can
spread negativity this type of tourist required the motivation which can be easily understand by
the various theories of tourist motivation on the management of visitors attraction such as
follows:
 Smart consumer Theory of Tourism: The consumer behaviour which can brings the
effective impact on the tourist which involve certain decision, activity, innovation or
experiences which can be easily satisfied requirement of consumer or visitors. As these
theory will suggest better experience of visitor by utilising the various goods and services
including different decision which will follow actions(Mariani, Buhalis and Vitouladiti,
2014). The tourist behaviour is important to measure which can be describe the impact of
various destination and goods and services used by the tourist. From the model of tourist
behaviour which will influence to the to technology and Generation Y. Technology used
in the nation will give high motivation to the tourist which create positive impact in terms
of rapid transportation which is high technology oriented. The Generation Y will believe
in the higher income and adventurously which will help to motivate them. There are
various concept of motivation of the tourism such as push and pull theory and Tourist
ladder.
 Push and Pull Theory of motivation: as these hypothesis will persuade the traveller in
which the a large portion of the improvement convey by the ruggedness association to
work to tourism industry. From these they are two key variables which are motivate to
the individual visitor goal. As the force and push their portray that the tourism can be
expanded with help of these association with various office gives them in term of better
lodging and shop which well get immense benefits and furthermore the neighbourhood
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individuals will get the chance to acquire some salary from these association. As the
association will utilize these speculations to draw in the more .
 Tourist Career ladder: The hypothesis recognize by they Pearce in the year 1988 which
clarified that the all the more better involvement of tourist will have with specific place
they will show signs of improvement opportunity before the countries(Mammadov,
2012). As the distinctive visitor have the diverse requests with specific place and that will
give more inspiration if the requests have been satisfied. In any case, as they other need
won't be fulfils than their inspiration level be diminish because of such experience of
visitor.
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Illustration 1: Consumer Theory of Tourism
Source:tandfonline.com

Task 3
3.1 Discussing process as well as potential issues included under the development of attracting
visitors.
It is important for the effective management required to attract ore visitors in the UK
with process and potential issues consideration. For attracting visitor at Albert Museum and
national park of London developed by manager of tourist with various process and issues which
can be describe as follows:
Process:
 Project management feasibility: This can be the main process of the attracting visors
for development in which different project management feasibility to attract more visitor
in the Albert museum and national park. The effective study required to develop this
destination with he help of project management feasibility in the United kingdom
 Design of destination: It is important for the management to design new destination to
attract more visitors in the United Kingdom which can brings various development at
various place which are not known to the visitors(Hudson and Thal, 2013). But it is
important to make an innovative design to increase more visitors in the nation.
 Involvement of local community: In every nation effective development made in
tourism by local community which brings the betterment in term of taking various
decision which required the this local citizen which are near by the destination where
more visitor are visiting. As more cooperation required form their side to develop and
safety visitors model.
 Planning applications: This can be the another process after involving the local
community for decision, the planning need to applied for the effective development of
tourist in the UK. It create innovation for better tourism development in terms of
introducing various business and technology to make comfortable journey of the visitors.
For example to track location Visitors Management bodies come up with own Mobile
application by providing all the destination information of UK in a single frame.
 Customer care: This can be the part of the process to know the safety of visitors in
which proper visitors get the effective response by setting up customer care forum to
solve the query of regarding their journey. This can be easily help in development of
attracting visitors.
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The various issues which can be carry out under the visitors attraction development such as
follows:
 Location: This can be the major issue for the visitors attraction development in which
special treatment required for various destination which are internal where crime rates are
more can threat for visitors. So it important for the management to develop various
location which can be hindrance in visitors development(Evans, Stonehouse and
Campbell, 2012).
 Capital or funding: This can be the major issues for visitors development in which
insufficient fund with the development team will brings poor management of various
destination which required huge capital for development in the tourism sector.
 Tourism organization or framework: The various legislation by tourism organization
and framework for the effective development are the major issue for visitors as the
different rules and regulation is not appropriate as per the scope and destination.
TASK 4
4.1 Analysis of management strategies of various visitors.
For effective outcomes in different visitors required proper analysis of management
strategies which can be considers following key concept such as follows:
 Trip scheduling: This can be the most important aspect for the effective visitors
management in terms of trip scheduling of all the visitors to make their journey
effectively manage in terms of proper budget and scheduled of visiting various
destination need to be shows to save time and cost of the visitors in the
nation(Jankingthong and Gonejanart, 2012). It will help visitors to make plan according
to the schedule will give better experience of journey.
 Differential pricing: This can be the important factor as the price determination of
various goods and services of such destination which are more costly can influence to the
tourist. So it is effectively balance the prices in each and every location for to bring better
experience of their journey with cost efficient.
 Transportation management: This can be the most important factor in which the UK
transportation management need to brings effective system of transportation to the visitor
for their journey. In every nation transportation have significant role in development of
visitors. As the management have to provide the transportation in the internal part of
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various destination where visitor are not able to manage public transport in such location.
Only nation will be developed where all the types of transportation system is available for
the visitors at each and every location.
 Attractive destination: Apart from the London Eye, National park and Queen
house,Albert Museum there are more tourist destination required to attract more visitors
in the nation. As the management strategies will bring effective impact on the nation
growth and development with local community develop by increasing their income if
their is more destination will be introduce for visitors(Sartori, Mottironi and Corigliano,
2012). So it is important to make changes in previous destination which are favorite for
visitors.
 Modify visitor expectations: This can be evaluation strategies of management which
will help modify the visitor expectation as per their review of journey and experience at
various destination will help to get make change to reduce the mistake done in the
development of tourism. So it is important for the team to modify visitors expectation
which can brings the better experience in future journey.
4.2 Evaluation of management techniques in relation to the sustainability
For effective outcome to attract more visitors with the various techniques with relation to
the sustainability of the various destination required better management in terms of
comprehensive system which need to be opted for the measuring the social, environment and
economic issues in the nation in term of visitors attraction management. After that inter
generational of visor attraction management required with the long period issues of alternative
should be generalized in addition to the preceding issues in the various destination. It is
important for the management nee to involve the various stakeholder and collaboration with the
involvement with the effective process(Laws, 2016). To evaluate the various techniques in terms
of sustainability of the visitors attraction management in the United Kingdom. The more better
infrastructure need to provide to the visitors which will help to make better development. But for
sustainability in the visitors development. For every nation all the types of visitor will be visited
fir them different services need to provides in less cost which can help them to bring the better
experience in their journey. The service should be more appropriate in various hotel which are
nit able to maintain the quality foods at the rush time and visitors will face various issues. The
social development should be main motive by applied effective growth by providing
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employment in the nation due to higher visitors attraction. It is important for them to make the
healthy development of various destination which are important for the visitors. Environment
will be safer in term of using Eco-friendly transportation system of the nation will be help to
make the pollution free to make sustainability development. As the economic development will
be the another aspect in terms of effective currency will be come in the nation which can balance
the better growth of domestic currency at international level(Beritelli, 2012). The price of
various goods and service required to balance for the local as well visitor in the nation. For the
management team for the development of various destination made as per the development plan
to execute the plan of the visitors attraction management. The different natural resource and
heritage place required the effective development for the nation growth. The more innovation
idea need to carry out for the sustainability with the application of better strategic management
for visitors.
CONCLUSION
From the report visitors attraction management can be easily inferred that each and every
nation required the effective process and issues to execute the development for more attraction
for the visitors. As the culture of destination try to overlap with the different languages, foods
and custom of that particular destination. But the most attracted destination is London eye which
can be the more visited destination by every visitors. As the importance of various visitors
attraction will help to revitalized for more attraction with the help of new destination in the
nation and it will increase the employment in the nation due to increasing in the business create
jobs for the local community's. The various motivation factors for the visitors which brings
motivation of the tourism such as push and pull theory and Tourist ladder to help in taking the
effective decision making. For the development team it is important to bring the better service to
the visitor with the help of technologies and customer service division to solve the important
query regarding the location and transportation availability in that destination and It is important
for the team to modify visitors expectation which can brings the better experience in future
journey. the sustainability of the various destination required better management in terms of
comprehensive system which need to be opted for the measuring the social, environment and
economic issues in the nation in term of visitors attraction management.
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Jankingthong, W. and Gonejanart, P., 2012. The relationships of factors affecting post-purchase
behavioral intentions in tourism sector. Silpakorn University Journal of Social Sciences,
Humanities, and Arts, 12(1), pp.72-90.
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Online
Smart consumer Theory of Tourism [2017] Access through
<http://www.tandfonline.com/doi/full/10.1080/13683500.2013.850064#>
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