Visitor Attraction Management

This assignment delves into the field of visitor attraction management, examining the multifaceted impacts of tourism on these destinations. It emphasizes the importance of sustainable tourism practices and outlines effective management strategies to mitigate negative effects while maximizing positive contributions to local communities and economies.

VISITOR
ATTRACTION

Table of Contents
INTRODCUTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Scope and overlap of visitor attractions in United Kingdom...........................................1
1.2 Importance of different visitor attractions in United Kingdom.......................................3
TASK 2............................................................................................................................................4
2.1 Evaluate the needs and motivations of............................................................................4
2.2 Impacts of tourism on destinations.................................................................................5
2.3 Effect of different theories of tourist motivation.............................................................6
TASK 3............................................................................................................................................6
3.1 Covered in PPT.................................................................................................................6
4.1 Visitor management strategies.........................................................................................7
4.2 Management techniques in relation to sustainability.......................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODCUTION
Every place in world has its own unique features to attract visitors from various counties.
Tourism is one of most growing industry ii today time as it has a lot of scope to progress due to
many reasons. United Kingdom is one of top countries which are mostly visited nation due to its
amazing tourist destinations like Thorpe Park, London Eye, Windsor Castle, York Minster,
Pembroke shire Coast, Lake Windermere and other events (Leask, 2010). A tourism consultant
of national tourism agency which plays vital role in increasing England tourism product, volume
and value of travel industry. There are many kind of destination which are one of reasons
responsible for developed economy of United Kingdom. In following report Natural, events,
festivals like Olympic games, Eurovision song contest and their importance will be discussed.
The have their own significance to contribute to nation position in tourism sector. Even there is a
lot of volume of travelers from foreign countries but still motivation or encouragement is needed
for more growth. Social, environmental and economic impact of this field and different theories
are used by agencies and organizations operating in this sector (Garrod Fyalland Reid, 2012).
There are various difficulties which might hinder further progress of truism related to pollution
and local culture threat. To deal with these issues some effective visitor management strategies
play vital role to gain maximum benefit from travel. Organizations organizations which are
running their business in this sector, try to achieve goals and mission of profit maximization and
value generating in sight of customers.
TASK 1
1.1 Scope and overlap of visitor attractions in United Kingdom
Overlap is situation where one part is increase more than other part. United Kingdom is one of
best place to visit by people for various countries as it has different types of visitor attractions
with specific features and characteristics. Visit Britain is a huge agency which helps in
increasing volume and value of tourism exports in long term. On of most crucial kind of
destination is natural destinations like landscape, lakes, coastal areas. Pembroke shire Coast
and Lake Windermere are most visited places in country. First one is a national park in United
Kingdom and another is a largest lake in England which is surrounded by villages and
mountains. These type of attractions have unlimited scope as they are most beautiful places in
all categories (Weidenfeld, Butler and Williams, 2011). Another types of visitor attraction is
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events and festivals that help in motivating people to come to these place and increase
revenue of this industry. Other miscellaneous visitors attractions are zoo, monuments,
aquarium, ancient temple or church and carnivals.
In United Kingdom, Glastonbury, Olympic Games and Eurovision Song Contest in
which many people participate from all over world. When events like Olympic games are
held, people do not only com to see sports but to place where it is being organized. Last game
has witnesses almost 4 million people who came to United Kingdom (Weidenfeld, Williams
and Butler, 2014). So this is beneficial for country economic development and image creation
in sight of people in long term.
For example, government of country organizes beautiful arrangements while games
and a lot of visitors come see it every time. It contributes in economic growth of tourism as
well as nation. Third kind of tourist destination is human built structure like English country
house are also important in travel sector with huge backyards and vast building as mansion.
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They are expensive for country as it is man made building, on other hand, there is vast scope in
term of revenue and popularity of them in long term. For example, the older building is, the
more it will be considered as heritage in sight of people. These are not designed as visitor
attraction. Art gallery and exhibitions are organized at international level in which huge crowd
comes from all over world (Swarbrooke, 2012). Conferences which are purposefully organized
to attract visitors time to time. For example, Victoria and Albert museum is top of destinations
of United Kingdom which has almost 5 million people visit this place every year.
Several cultural destination are also one of categories in tourism sector as they have
their own value in people who visits the particular place in country. For example, Some
churches are value due to their specific customers and rituals. Environment plays a vital role in
natural visitor attraction. If there is pleasant atmosphere at coastal are and lake then more
number of tourists will be sen and revenue of this sector will be increased. On other hand, if
there is very low or high temperature, it will have negative impact on volume of people as well
as development of country at international level. Thus there are many kind of tourist
destinations which have their differentiated competencies, play crucial role in motivating
tourist or travelers from all over the world. There are some detestation which have a lot of
potential to contribute in economy of country.
1.2 Importance of different visitor attractions in United Kingdom
Being a most growing industry in world, different visitor attraction help in improving
over all situation of country at international tourism environment (Connell, Page and Meyer,
2015). People who work as employees in tourist agencies like visit Britain, get employment in
term of salary. So this sector helps society and country as followings.
 Revitalizing an area -Many tourist destinations contribute in making positive changes
and improvement to place. For example, as many different visitors come to see tourist
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place sin United Kingdom, they expect to spend pleasant time .So local and national
authorities try to make sure that they will visit destination with comfort and facilities.
More revenue at place will invite more investment and development in infrastructure.
This will lead attracting new business to a destination and revenue increased. It will uplift
level of local people as they get revenue from tourists and other expenses. So it
contributes to the overall destination product like London Eye.
 Employment-This is one pf major support to country is providing employment to people
who are involved in tourism organizations and agencies. For example, employees or
workers work as agents, guide or any other, get wages to provide service to visitors while
their trip at destinations in country (Murphy, 2013). Visitor spend their money on
transportation like flight, train or bus which gives employment to people give their
services. On other hand, major employment is received in hotels or any accommodation
services in which customers or tourist get place to stay, food and many luxurious services
for which they pay.
 Revenue-As today, tourism industry is progress at rapid rate, it is generating a lot of
monitory results by visitors spend on destination. Many facilities or services on which
most of revenue is received by country are destination visiting ticket pr pass, food,
accommodation and transportation. International visitor contribute m,ore in improvement
economic situation of sector as well as country. For example, Victoria and Albert
museum has ticket for visitors to see in inside. This helps in getting money to local
community and authority to wok for its infrastructure and more facilities to tourists.
 Multiplier effect-There are many more positive benefits to United Kingdom of different
types of visitors attraction (Vanhove, 2011). This sector contributes in growth of social
culture value in outside world and leads to more visitors to travel the country in future.
On one hand, it boosts income of hotels due to accommodation service to visitors. On
other hand, it helps in creating international image of nation in comparison to other
tourist destinations in world.
 Enhancement of local heritage and culture- If visitors spend money on tourist
destinations like English country house, local culture of people will be valued more at
national and international level. By advertisement through current visitors, more people
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will get to know about these heritage places and building (Leask, 2010). Consequently, it
will lead to expansion their value in other countries of different cultural value.
 Purpose of attraction- Different types of tourist destinations have their specific motive
which is dependent upon government authorities as well as types of visitors. There are
some major objectives of tourism agencies like profit maximization and more revenue by
increased number of visitors every year. Another purpose of tourism which is fulfilled by
visitor attraction is conservation. For example, some local authorities as well as local
people try to protect destination from any type of harm. They also must maintain its
physical evidence to attract more people to visit. Thus visitor attractions of United
Kingdom are significant in various ways. These help in improving over all condition of
nation.
TASK 2
2.1 Evaluate the needs and motivations of
As different people have their own desires or preferences in tourism field, they visit
particular visitor attraction (Morrison, 2013). They are categorized in few segments. Following
are explanation of type of visitors and their needs in traveling choices.
1. Demographic-This category divides visitors on basis of age, gender, income and region.
Different people have particular needs to travel a place in United Kingdom. For example,
older people prefer closest and heritage places to visit. For example, one segment is older
people which are based in business for firm. The tour operator tries to provide relaxation
destination where people can go and spend quality time with their family. Another
segment one is sports person who want to visit adventurous places and can be motivated
by tour operator. On other hand, young people have choice to travel some adventurous
destination like rock garden or skydiving. Children have choice to visit some amusement
places like parks. More rich people have interest to visit some luxurious destinations
while middle class people will prefer different place which is chap in term of expense.
Some people who live in cold place, will prefer neutral weather place as they can not bear
high temperature .So Africa will not be their choice.
2. Psychographic- This is also an another category of visitors who have different choice in
term of tourist destination. Some traveler prefer natural destinations like lake or beaches
to visit (Sharpley and Telfer, 2014). On other hand, some have interest in human built
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buildings to visit. For example, some people like top explore new place in world, so they
have interest in wild life destinations like forest or trekking. Another types of visitors on
basis of psychology includes person is going with family or friends which have major
impact on choice of tourism place. For example, of someone plans a trip with friends in
London, he will prefer London Eye instead of Victoria and Albert museum. But A family
group will have interest in museum of heritage places than amusement places. Thus there
are two main categories provide clear view about nature of visitors which have huge
impact on their tourism choice.
2.2 Impacts of tourism on destinations
There are different positive as well as negative effect of tourism and tourist on visitor
attractions in United Kingdom. Along with development of local area and destination product,
some damage is also done which lead in hindrance of this sector in future (Mowforth and Munt,
2015). Followings are some major impacts due to high volume of tourists.
 Overcrowding- This is one of bad results of maximum visitor at tourist place. For
example, Victoria and Albert museum has huge crowd every day including children who
can harm the property unknowingly. On other hand, some people ignore responsibility to
keep clean destination product which is considered as wear and tear. If carrying capacity
of place is not sufficient, there will be mismanagement of people which will cause
problem to local area.
 Traffic-related- This is also a major problem which is faced by local as well as national
authority. Huge volume of people at London Eye will lead to more traffic congestion on
road and slowdown of normal routine of people in London. More people cause more
transportation vehicles which will increase pollution in air (Dickinson, Lumsdon and
Robbins, 2011). If there is lot of people at road near tourist destination then chances or
risk of accidents will also be uplifted.
 Impacts on local community-If people from all over world will come to United
Kingdom to visit, authorities of country make sure that they get best services and
facilities to promote tourism at international level. It leads to uplift living standard of
local communities as well.
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 Authenticity of attraction- Tourist destinations get improved by adaptations to new
architecture (Moutinho, 2011). On other hand, through new changes to the history of the
site might get intrusively interpreted and original image may be vanished.
 Education and training- Development in tourism sector will open new door in
education system as it is a vast subject fro student in term of explore and emplacement in
future.
2.3 Effect of different theories of tourist motivation
United Kingdom is growing fast in tourism sector at international market, it can use some
effective theories to improve existing scenario of travelling industry. responsible tourism theory
is one of most effective techniques to make better future of travelling sector of United Kingdom.
For example, they have to make sure that there is no discrimination with visitors based on
gender, language or skin colour by travel agents of host country like UK. There also should be
pleasant behaviour with them so that they will visit again and contribute in economy of nation.
Destinations must also be protected from wear and tear by visitors.
On other hand, second theory is smart consumer in which he has some duty to maintain
beauty of visitor attraction. For example, he must not harm any property and keep clean it in
term of waste throw (Law, Qi and Buhalis, 2010). Thus to improve tourism sector in term of
economy and social, these two theories play a vital role to protect people and places in tourism
sector. It helps in maintaining ethical code of conduct by travel agencies as well as visitors
ethical may contribute in creating better image of country in tourism market at international
level. Through these methods, agencies like visit Britain will be able to contribute more in
country development in long term. For example, smart customer theory motivates visitor to obey
few rules to maintain image of visitor attraction like Victoria & Albert museum and London eye.
TASK 3
3.1 Covered in PPT
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4.1 Visitor management strategies
Basically visitor management protects the public buildings. It plays an vital role in
visitant attraction as it welcome, process and monitor travellers at visiting site or some other
historical places (Sánchez and López, 2012). Through the emergence of technology now there
are various visitor management systems are available to manage information regarding visitors.
The V&A Museum is having in focus to generate innovative ideas by which they can
provide a better services to their guests. They continuously is committed to make new areas,
designs and themes by which they can increase attraction of Museum. Innovation programs like;
presentation, screenplay etc. always provide better services to each and every sector. By this they
are fulfilling their guests expectations, without fulfilling expectations of visitant Museum can not
accomplish its desired goals and objectives (Buhalis and Michopoulou, 2011). If it execute all
requirements of people then it can enhance its financial profit. So by this they are delivering a
quality services, by providing appropriate services like qualified guides and other facilities they
improve passive and active mode of delivery.
To provide a proper visit of their museum they are having a proper transportation system
this transit facility includes better attraction in different routes of museum. Attractive force of
transportation can increase number of visitors because most of people like to visit captivating
places. They had made a track with proper signage, through the indications of local footpath
people can easily reach to their desired destinations. Basically this is kind of designs which
communicate a message. By providing many signage, management is making visitors aware
about the directions and other things of museum.
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Source: Graph of Number of Visitors in 2016 & 2017.
Security is a major factor which is has a huge need, visitor management can work for
social welfare by providing high security to various visitors and their kids (Carlisle, Kunc and
Tiffin, 2013). Mostly people ignore to visit historical and other places because of increasing
terrorism activities but through providing high safety museum can get rid of this problem. If
people will find themselves safe then they more like to visit historical places. Through providing
best services like security and transportation to travellers this museum is increasing flow of its
visitors and also enhancing its flexible capacity. It has done this through extended opening hours
to visit. Besides this also increase peak facilities like extra staff members, hygienic cafeteria and
specified time of visiting can improve its services.
Some of the additional attractions have to be made by V&A Museum building new and
attractive structures nearby museum can also attract more travellers. Constructing extra
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Illustration 1: Graph of Number of Visitors in 2016 & 2017.

attractions can result in high volume of sales because individuals would like to visit nearby
places of museum. They can provide hotel services, mostly travellers comes from outside the city
or country so they need hotel rooms to stay. V&A Museum can make their visitors satisfied by
providing them hospitality services. Comfortable hotel rooms can provide better satisfaction to
foreign travellers. It is essential for them to increase their publicity by giving concession to old
people and kids and when they will increase their number of customers in a day and people are
more interested in visiting Museum then its management can increase its prices to see the public
interest. It is essential for them to do promotional activities like advertisement depository can
attract and influence more travellers in all over the world.
4.2 Management techniques in relation to sustainability
Visitor attraction has a huge impact on tourism industry. In recent times, many countries
has develop their own tourism business, various aspects like earthy resources, pollution, social
matters and consumption patterns is get influenced by touristy sector. Apart from this, there are
various managements techniques to sustain tourism attraction in V&A Museum and its growth.
Economic techniques by which they can increase tourism attraction at all levels like local,
regional, national, international and it can enhance it's sustainability. It can be done through
various promotional activities like advertisement etc. By doing this V&A can also increase
economic growth of its own and its country.
Visitor expectations techniques which is one of the best method to enhance sustainability
of tourism sector (Weidenfeld, 2013). In this V&A Museum can go through its visitors
expectations that what they actually wants. If travelers does not get satisfied with tourism
services then it can impact negative effect on touristy industry. But if visitors will feel gratified
then they repeatedly visit same place. Social techniques method includes positive behavior,
culture and lifestyle of local people. Because lifestyle and social aspects of country attracts more
travelers. Legal authorities of nation can also contribute to tourism industry. In this it is
determined that how many actions are taking by government to protect and promote touristy
sector. Governance of country should provide safety to all visitors.
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CONCLUSION
From above report it can concluded that visitor attract is major aspect of United Kingdom
as it contributes drastically in economic, social, and image creation of of tourist destinations in
whole world. On other hand, there are some problems regarding finance, attraction management,
and transportation company. To manage these crucial difficulties, many management techniques
are applied by tourism organisations which consequently help in achieving maximum revenue
from more number of visitors. These methods contribute in sustainability in positive way and
uplift standard of over all sector. To check degree of success in tourism, various management
tactics are evaluated and get maximum results out of it. There are different types of tourist
destinations in United Kingdom which are included in some categories like natural, man made,
heritage and cultural. They are significant for country development in international market of
travelling. Different legal and government authorities make code of conduct for smooth
functioning in tourism so that visitors will be motivated to visit places again like Victoria and
Albert museum, London Eye. Theories and concepts related to tourism sector play a vital role in
improving these visitor attraction infrastructure as well as their local area. Thus United Kingdom
has to maintain its tourist destinations condition by keeping them clean and make them
accessible for all tourists who come from all over world in United Kingdom.
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