Processes and Potential Issues in Visitor Attractions

This presentation analyzes the potential issues and problems involved in the effective management of tourist attractions. It also elaborates on the procedure for the development of visitor attractions. The issues discussed include attraction management, funding, location, and stakeholders. The importance of proper processes, such as project management feasibility study, recruitment and training, and consumer care, is highlighted. The presentation concludes with the need for Visit Britain to assess and improve factors like funding, attraction management, and location to develop the economy of the UK.

VISITOR
ATTRACTION

LO3 - Processes and the potential issues involved in the development of visitor
attractions.

Table Of Contents
• Introduction
• Issues
• Process
• Conclusion
• References

Introduction
• In this presentation, several potential
issues and problems that arises or
might arise while effective
management of tourist attractions
management are analyzed.
• In addition to this, procedure for
development of visitor attraction is
also elaborated.

Issues
There are certain issues which are involved in development of a attraction point . These
issues need to be rectified as they are important for development of a particular
attraction point. In context of London eye, there are certain issues, which are are
treated as obstacles of development. These can be demonstrated as:
 Attraction management.
 Funding.
 Location.
 Stakeholders.

Attraction management
• As, visitor attraction management is a
concept which is used to define a
person’s interest for some particular
place.
• In regard to this, many companies are
engaged in perspective of exploring
development process to establish a
new visitor attraction.
• So, considering this, Visit Britain also
attempts to manage activities in order
to improve sites.
.

Stakeholders
• In this light, destination management
is a procedure which is related to
leading, creating effect and
coordinating with administrations and
management of a particular place.
• Stakeholders are considered as a vital
part which affects its company. The
utilization of employees is considered
as another method, which reduces
costs and manages.

Location
• It is the most important issue which should be given proper take care.
• In case, if location or particular destination is not proper or clean and appropriate in
any kind, then it will create a bad image in front of its travellers.
• Also, it will deteriorate image of that particular destination. In case of natural
destination or place of attraction, travel consultant of Visit Britain has a
responsibility to attract its customers by assuring cleanliness on all natural sites.

Funding
• It is another problem that has been faced by UK now these days. Considering this,
it can be observed that there are various issues which can be in terms of rendering
appropriate funding.
• If proper funding has been provided for overall development of different tourist’s
destinations and places, proper and overall development can be done.

Process
In order to develop a particular destination, proper process should be complied with. So,
in order to develop London eye, following process should be followed.

Project management feasibility study
• It is important for managing all policies and strategies in an effective and effective
way which are formed by top management of travel and tourism sector.
• With the help of this study, manager can easily analyse the efficiency of policies.
• It will helps in enhancing productivity of business.

Recruitment and Training
• This involves appropriate and effective hiring of
professional who will be able to give effect all
the works and strategies which are designed in a
conceptual framework.
• So, the companies engaged in these process are
required to hire those people who are capable to
enhance and develop London Eye.
• In the year of 2016, staff turnaround in field of
hospitality sector is highest which is of 25%.
• After recruitment of candidates, then process of
training is followed.

Consumer care
• In this step of process, employees of
Visit Britain should focus on to
render proper and adequate care to
various visitors.
• It can be said that proper customer
grievances and services should be
provided to them so as they do not
face any issues.

Conclusion
• It can be concluded that there are several issues, for an instance funding, attraction
management and location etc. these factors should be properly assessed by Visit
Britain so that they can improve and develop the economy of UK.
• Also, various models of customer satisfaction has also been used in development of
customer service.

References
• Swarbrooke, J. and Page, S.J., 2012
• Weidenfeld, A. and Leask, A., 2013
• Weidenfeld, A., Butler, R.W. and Williams, A.M., 2010