Tourism Management and Destination Attraction

The provided assignment details a research-based paper on tourism management and destination attraction. It covers various topics such as culinary tourism, food image, performance of French destinations, and visitor attractions. The document also mentions references from relevant books and journals in the field of tourism management.

VISITOR
ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap attraction of visitors in relation to various kinds of attraction................................1
1.2 Importance of various attractions of visitors.........................................................................3
TASK 2............................................................................................................................................4
2.1 Motivation and need of different types of visitors................................................................4
2.2 Impact on tourism for attracting of visitors...........................................................................5
2.3 Analyse effect of different theories of tourist motivation.....................................................1
TASK 3............................................................................................................................................3
3.1 Issues and processes for development in visitor attraction management..............................3
TASK 4............................................................................................................................................6
4.1 various visitor management strategies..................................................................................6
4.2 Evaluate management techniques in relation to sustainability.............................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Management of attracting visitors is an important component of travel and tourism
industry. They are providing some of the basic facilities such as travel and tourism interests,
enjoyment, excitements, etc. as they are satisfied with the needs of their customers and adding
value to their consumers. It is important to attract visitors at a large numbers through places .
Increasing large number of customers will give rise in country’s economy. Various government
and agencies of every country provide focus on major issues or providing them various kinds of
services for improving the condition of economy of country by earning foreign exchange. In this
report, they had discussed about importance of various destination for customers attraction also
mentioned needs and motives which impact visitors to a particular place such as The National
Maritime Museum, British Museum and The Queen's House (Barros, C.P and et. al., 2011). By
properly analysing the needs and wants of different peoples through which manager of tourist
can attract customers at a large number through destinations. They have also discussed about the
issues involved in managing visitor’s attraction and various strategies.
TASK 1
1.1 Overlap attraction of visitors in relation to various kinds of attraction
Overlap of visitors attraction
Date: 16 Feb 2018
From: XYZ
Success and survival of tourism sector are based on customers. For attracting visitors in large
numbers, it is having a responsibility of managers of tourism sector for enhancing features of
services and products which are to be delivered to the customers. As a tourism consultant,
VisitBritain help in increasing ratio of visiting customers for that they have to provide places
which attract, places where they are going to visit, which should be clean and attracting features
so it can enhance the quality of journey for a visiting customers or traveller. The agencies of
tourism should be well maintained for rendering better facilities at the places (Beritelli, Bieger
and Laesser, 2014). Every nation is having places which attract customers in large numbers but
some get failed in attracting high number of people such as places like London Eye, Eden
project and Thorpe park are help in attracting customers at a time. Decisions of customers for
visiting to a particular place depend on large number of factors. It includes visitor’s demand,
1

needs, wants, level of income and many more. Individuals are having different personalities and
thinking which affect their decisions for which places they have to visit in their travel. Gender
and age is also one of major factor which impact on buying decisions of customers. For
example: people of younger age group will prefer visiting adventurous places, aged people or
can say old person will prefer visiting religious places and temples. Tourism consultant has to
address different needs of visitors for attracting customers at various places. National, man-
made and other historical destination mainly attract visitors towards these kinds of places.
Historical places are attracted towards those customers who are having interest on knowing of
past life or history of a specific place or event. Religion and temple attract the aged peoples.
Man-made places are attracted by those visitors who are having curiosity, interest and learning
which are new like as The National Maritime Museum, British Museum and The Queen's
House or customers have to enjoy or join special events.
(Source: Queen House, 2017)
Decisions of customers affect various kinds of factors such as customer’s needs, beliefs and
their behaviours (Cellini, 2011). Needs are analysed and desire of an different people this way
tourist consultant managers can attract customers at a large numbers to a particular places by
using different methods of advertising. Only using method of advertising is not sufficient for
attracting visitors towards their consultancy of tourism. They have to provide properly
maintenance everything for their customers, all facilities should be given and satisfy of their
2
Illustration 1: Queen House

needs and wants of their visitors. Being a consultant of tourism they should established proper
facilities of an attracting destinations. It will help in enhancing and adding of agencies value to
a whole experience of their customers.
1.2 Importance of various attractions of visitors
Importance of visitors attractions
Date: 16 Feb 2018
From: XYZ
Increasing in number of visitors helps in raising the economy of a country. Individual person
increasing in visiting to a particular places will help in gaining a higher foreign exchange in a
country. It is an importance for business to enhance tourism internationally and domestically for
raising in level of economy. Promotion of places help in promoting of culture value of a
country. For increasing number of customers, promotion of culture and country’s ethics of
visitors will help in attracting towards their heritage, man-made and natural beauty attractions.
Tourist attracting is the main element of success of a tourism sector. Attracting large numbers
of visitors to tourism national agency by using a types of visitors attractions are as follows: Heritage attraction: It is a places of existence for years to years which attract visitors.
These kinds of places are attracted for gaining history appreciation of nation. Historical
places can be canals and temples places of nation. Natural attractions: This contains large numbers of visitors for attracting towards
places of natural beauty of country (Coghlan, 2012). These type of places are a god
gifted and each countries are having these kinds of king attractions. Large amount of
finance is spent by governments for maintenance of natural attractions and for
customer’s attraction towards destination. It help in gaining higher amount of foreign
exchange.
 Events of man-made attractions: These types of events are held yearly or quarterly
basis which includes enjoying a large programmes and festivals of Olympics. Special
events help in attracting large numbers of visitors towards events from different parts of
nation. These events help in increasing of large numbers of employment opportunities
for peoples who are living their it will help in increasing a living standards of peoples. It
help in growing countries economy.
3

For maintaining a ratio effectively of tourist in the nation which is important for maintaining
natural beauty of country because they promotes value or culture of country.
TASK 2
2.1 Motivation and need of different types of visitors
Basic wants and needs for satisfying people. Needs of persons by various factors it can be
personal, social, cultural or others factors. When they talk about needs of visitors then it can be
anything which encourage him or her for visiting to a particular destination. Motivating factor
promotes a specific destination for leisure and enjoyment. Motives can be external or internal.
Internal motives are having within a person such as perceptions, attitude, personality, people
behaviours etc. are discussed below: Perception: Perception includes thinking about a particular destination, object or thing
by a particular person. It is in a form of increasing of skills and knowledge on that or
listening something about the places or things. For example: People think of learning or
gaining knowledge about past or history things. So, persons perception will attract them
towards the historical places like The National Maritime Museum, British Museum and
The Queen's House for knowing about them.
(Source: Maritime Museum, 2017) Personality: It includes of how a individual people behave and think in a particular
situation. It play an effective role in a process of making decision for visiting to a
particular destination (Garrod and et.al., 2012). Values: It is how much a customer can relate himself with a place he or she is visiting.
4
Illustration 2: Maritime Museum

 Attitude: Their attitudes are formed after visiting of places and gaining skills and
knowledge at a large numbers about knowing that destination. Customers attitude can be
negative or positive towards destination.
External motives are from outside environments it includes such as culture, place, friends
and family etc. are are discussed below: Place: Basic facilities of features of destinations promotes the visitors decision whether
they have to visit a place or not. Decisions are of persons and planning of trips are done
by consultant of tourism. Culture: Cultures of an people play a very main role and their decisions and thinking
affect in a manner. It also help in decisions making where they have to go in an
particular destination.
 Friends and family: Behaviours of friends and family play a very main role in
encourage and decisions making of customers.
Consultancy of tourism are having focus on attracting visitors at a large numbers and
strategies making of an right advertising are the decisions which affect by customers (Gössling
and et.al., 2011). While agencies promote visitors at a huge number.
2.2 Impact on tourism for attracting of visitors
Raising in figures of customers of an country affect on the activities of country in many
ways. Some of effects are positive and some effects are negative in increasing of visitors
activities of tourism are discussed in detail:
Positive effect Employment opportunity: Increases in activities of tourism will help in providing a
opportunities of employment at a large number to a peoples of local areas who are in
need of getting jobs for their family and fulfilling of basic needs. Increasing of living standards: Tourism activities are increased with that they provide
jobs to local areas people this way it will also help in maintaining their living standards of
economy as well as people also. Helps to earn foreign exchange: Increasing in activities of tourism will help in raising of
economy and foreign exchange within a country. Society and culture development: People will visit different places which will help them
in knowing others cultures that lead to development of culture and society as well as it
5

help in eliminating poverty because of delivering opportunities of employment to local
people.
Negative effect Destroy of natural resources: Increasing in tourism activities effect country in a negative
way. Natural resources are destroyed of their country which give lots of impact on
environment of an country.
 Based of seasons: Demand of tourism products are based on seasons. People mainly plan
holidays on summers or winters. Having a tourism products demand mainly on the times
of holidays of schools people plan for enjoying their holidays with new places.
Before customer's promote tourism activities of an consultancy of tourism have to
consider all effects of nation (Horng and Tsai, 2010). It will decline national agency of tourism
in a negative impact. Others than negative or positives impact, activities of tourism affects by the
following points: Cultural impact: Every nation are having their set values, activities which are one sided
of tourism encourage on one side culture of nation and on other side increasing of visitors
destroy culture of nation and try to change it. Environmental activities: Destroying of environment and natural resources of an
country. Peoples destruct of having seeking experiences. Direct and indirect impact,
immediate and long term impact and they impact on both proximal and distal to a tourist
destination. These impacts are three which are separated are effect of transit, facility
influence and tourist activities.
 Economic impact: Customers are increasing which help in raising of foreign currency.
Increasing in numbers of visitors of an local products which are creating problems for a
person living their. Impact in increasing of population it will became unsustainable and
exhausted for carrying capacity of tourist in a destination site which became depleted.
Decreases in negative effects in tourism activities of an consultancy of tourism can have
their decisions by keeping in mind all the given factors above.
6

2.3 Analyse effect of different theories of tourist motivation
Tourist motivation can be defined as to make them more interested to visit the several
places because it will help in increasing economic value of particular nation in front of most
developed countries. This is because tourist places or historical places contribute a very precious
amount to annual income the country which describes it developed or not. Motivation of tourist
place is essential so that various kind agencies linked with these places need to take appropriate
steps for making them effective(Henderson, 2011). They have to build certain strategies and
policies to make more comfortable for visitors to enjoy as well as learn about that place with
desired facilities. They have to make promotional activities to encourage the visitors and build
their mind set ups to motivate other people also. There are various theories which were
implemented by authorities of Visit Britain to motivate clients.
 Responsible tourism:- It can be defined as to take and fulfil every kind of
responsibilities of tourist regarding their safety, residents, transportation and many other

facilitate. By this, it will become easy to maintain the effective image of that place with
respect of particular nation. And it automatically works as the promotional factor for
making the people motivated(Leask, 2016). Providing an effective environment to
travellers can decrease the affects economic and social aspects to attract more people.
2

Several kind of agencies which have contract with government to take care of particular
tourist places so that they have to put efforts which are suitable to make these areas more
attractive. They have to make such factors to provide better or comfortable facilities for visitors
to gain their satisfaction. British Museums, the National Maritime Museums and the Queen's
house have to provide better facilities to it people as they can put various steps to reduce crowd.
So that people can enjoy the place and every aspect related to it easily and properly. Besides of
providing facilities to visitors, they have to look after the maintaining aspects of that place to
preserve its effectiveness for future generations. This can helpful to render about proper
knowledge to future people more efficiently.
 Smart Consumer:- Today's scenario is based on di9gitalisation and almost, task should be
done from software and internet connectivity. It is important to adopt various kind of
tools or techniques which are more easy to collect and maintain data and provide better
services to the people. The organisation of Visit Britain can implement several easy
aspects of booking tickets to visits the particular place as well as resident for them. The
fact is that, if a person can book their tickets and hotel residents from same agency then
they will prefer that only rather than different firms for various aspects(Leask, Fyall and
Barron, 2014). The organisations have to make suitable websites from where people can
know about their queries and confirm their tickets and hotel booking at a time.
3

There are may types of factors which can be used by the company Visit Britain to
improve facilities fro people to promote the particular tourist place. This will results in to
increase number of visitors to boost up profits because it contribute a precious amount to annual
income of the country. Besides of this, it is important to take care of maintenance of visiting
places which facilitate in preserving that for future generations(Page, 2011).
TASK 3
3.1 Issues and processes for development in visitor attraction management
Visitor attraction management is an important task to be fulfil which facilitate the
promotion of particular tourist place with its country name in front of the whole world. By this, it
is easy to make image of the nation more beautiful and attractive amongst other countries. As
mentioned in above task that, promotion of such places is essential because it provides a precious
amount of capital to annual income of the nation. This may describes the country that whether it
is developed or not. Several threats or issues regarding various places like Stratford, London in
respect of Merlin Entertainments Plc as well as the London Borough of New-ham must be sort
out. And this can be done by putting efforts for making it more effective by applying required
strategies and policies.
4

There are different threats and issues which terminate the development of new aspect of
theme park at Stratford situated in London. Agencies have to adopt several factors of improving
or solving the problems regarding the same. Some of threats are given below:
Location:- Many times, it is observed that various tourist places are quite risky due to
their position at hilly areas or its way of arriving may dangerous. So that agencies linked with the
same have to take care of all theses elements and taker proper precautions and emergency
solving agents or equipments with them.
Funding:- This is an essential component for making anything more effective or better to
introduce development(Schwartz, Stewart and Backlund, 2012). Appropriate funding should be
done with help of private and public sector to implement it to visitor's places like Stratford,
London in respect of Merlin Entertainments Plc as well as the London Borough of New-ham for
innovative strategies.
Efficient functioning of organisation:- various companies are there who have to work
properly to provide better services to the tourists. But some of the enterprises are doing so as
they do not have suitable vehicles to complete travelling aspects and also have technical issues. It
results in reducing of clients because they are not fulfilling desires of the people.
5

 Processes- The organisation have to know about the problems or issues facing by people
through asking them for feedbacks and suggestions. After that, they should save all kind
of problems to retain the current customers(Swarbrooke and Page, 2012). The procedures
which can improve and develop the Stratford, London in respect of Merlin
Entertainments Plc as well as the London Borough of New-ham are given below:
Feasibility study:- Agencies of tourism have to make sure that the funds or
resources which are available must be utilise properly. It is important to make optimum use of
sources to increase profit and wastage of the same should be avoided or reduced.
Recruitment and training:- An organisation can provide better services only
when they have well educated and qualifies employees. This will facilitate in reducing issues of
clients automatically.
Internal and external communication:- The firms have to observe and analyse
all kind of factors responsible for issues by communicating with internal or external elements. So
that it will become easy to complete.
6

There are various issues which can be observed at certain tourist places like Stratford,
London in respect of Merlin Entertainments Plc as well as the London Borough of New-ham. It
is necessary for tourism industries to take appropriate steps to solve all kind of issues or
problems (Weidenfeld and Leask, 2013). This may consider internal or external factors, feasible
study, recruit desirable candidates for organisation to work effectively.
TASK 4
4.1 various visitor management strategies
Management strategies can be defined as those techniques or methods which need to be
applied to work more effectively in the company. Every organisation has its own policies and
rules which have to be followed by its employees because it facilitates discipline and business
environment peaceful. Management is something like to maintain balance between resources and
profits of the company as well.
Supply: This term can be defined as to measure as per requirement of public for a
particular product. The firm have to manufacture such an amount in bulk to complete
expectations of specific segment of population. There should be a maintenance of balance
between resources and needs of people. Some of strategies are given below:
 Flexible capacity:- Sometimes, when a firm have very much working projects with them
then they have to apply shifting work in their company. Similarly, working hours of
British Museum, National Maritime and Queen house need to be extended as per
employee convenience. Recruit such candidates who have multi tasking capacity to work
more efficiently as per requirement of completing various projects.
7

 Security, footpaths and regulated room conditions:- The organisation have to take care
of safety issues of people and provide them some kind of helpline numbers. So that they
can feel secure and immediate inform them for help and they have to make sure of
rendering support for them (Ab Karim and Chi, 2010).
Demand: Management is based on making appropriate planning and execution to attain
desired objectives or goals. Forecasting of future demand of product in market to fulfil it on time
as per customers needs and wants.
8

 Influence visitors by incentives:- the agencies linked with tourism can provide carious
kind of gist hampers as well as discounts on bulk booking or regular booking. Stratford,
London in respect of Merlin Entertainments Plc and the London Borough of New-ham
linked organisation mat render several discounts on each visit as per their rules and
regulations.
 Innovation:- Tourism operator can provide various kind of adventurous things related to
that particular local area (Barros and et. al., 2011. Enterprises have to generate some
creative aspects to make that place more attractive so that people like to visit their again
and again.
4.2 Evaluate management techniques in relation to sustainability
Management techniques are necessarily analysed and evaluated to know about the
positive and negative impacts of the same. The company named Visit Britain have to balance
everything in respect of health and hygiene at tourist places to render more comfortable facilities
for visitors. These techniques should be evaluated in relation to maintain sustainability.
 Economic:- The organisations which are connected with Stratford, London in respect of
Merlin Entertainments Plc as well as the London Borough of New-ham have to work on
eco-friendly techniques. They have to provide various facilities by making surety of
safety factors. They need to take care of that not to spread pollution by using proper
dustbins and reduce wastage from their manufacturing or servicing aspects. The firms
need to use pollution free resources and processes with trying the raw material to be
recycling it for generating new product. For this they can put kind dustbins something
like one for biodegradable wastage and the another for non biodegradable wastage to
maintain better hygiene and secure environment.
9

 Social:- The organisations have to take care of such aspects which may harm the local
area people or sometimes the local authorities have issues with it regarding their own
policies and rules. Organisation have to do their targets in respect of following the legal
rules as well. Environmental issues must be sort out by putting suitable efforts for it. On
the other hand, these agencies have to work on make fix time table of cleaning or
repairing aspects to provide better services for people.
Technique- They can apply the method to allow a particular group of people can visit at that
place in specific time. This will helps in reducing the over crowding as well as people feel more
comfortable of visiting that place. It will facilitate the workers to do their task well and visitors
can observe or enjoy the beauty of that area more easily (Beritelli, Bieger and Laesser 2014)).
All these factors also plays role of motivation and people want to visit again due to its peace and
comfortability zone.
The organisations have to build proper plans for preserving the visiting place as well as
the environment by using eco-friendly methods. Visit Britain to apply above mentioned factors
to achieve goals and objectives through render them secure residents to stay and facilities to visit
10

easily at the tourist places for learning about it. This can be support to maintain sustainability of
that place for future generations.
CONCLUSION
This report had been concluded that visitor attraction management is an important task
which have to be done on regular basis to attract more people. It is important because it is part of
tourism industry which can provide precious contribution to annual income of the nation. This
will describes that country id developed or not. It can make better image of place as well as that
particular nation in front of whole world. The motivational factors have to be implemented in
respect of promotional activities to attract more people. These aspects should be evaluated to
gain sustainability by putting several steps. They have to take care of all safety factors by
applying effective strategies as per requirement of situation and clients.
11

REFERENCES
Books and Journals
Ab Karim, S. and Chi, C. G. Q., 2010. Culinary tourism as a destination attraction: An empirical
examination of destinations' food image. Journal of hospitality marketing &
management. 19(6). pp.531-555.
Barros, C. P and et. al., 2011. Performance of French destinations: Tourism attraction
perspectives. Tourism Management. 32(1). pp.141-146.
Beritelli, P., Bieger, T. and Laesser, C., 2014. The new frontiers of destination management:
Applying variable geometry as a function-based approach. Journal of Travel Research.
53(4) .pp.403-417.
Cellini, R., 2011. Is UNESCO recognition effective in fostering tourism? A comment on Yang,
Lin and Han. Tourism management. 32(2). pp.452-454.
Coghlan, A., 2012. Facilitating reef tourism management through an innovative importance-
performance analysis method. Tourism Management. 33(4).pp.767-775.
Garrod, B and et.al., 2012. Engaging residents as stakeholders of the visitor attraction. Tourism
Management. 33(5). pp.1159-1173.
Gössling, S and et.al., 2011. Food management in tourism: Reducing tourism’s carbon
‘foodprint’.Tourism Management. 32(3). pp.534-543.
Henderson, J. C., 2011. Religious tourism and its management: The Hajj in Saudi
Arabia.sInternational Journal of Tourism Research. 13(6). pp.541-552.
Horng, J. S. and Tsai, C. T. S., 2010. Government websites for promoting East Asian culinary
tourism: A cross-national analysis..Tourism management.31(1)pp.74-85.
Leask, A., 2016. Visitor attraction management: A critical review of research 2009–2014.
Tourism Management.57. pp.334-361.
Leask, A., Fyall, A. and Barron, P., 2014. Generation Y: An agenda for future visitor attraction
research. International Journal of Tourism Research. 16(5). pp.462-471.
Page, S., 2011. Tourism management: An introduction. Routledge.
Schwartz, Z., Stewart, W. and Backlund, E. A., 2012. Visitation at capacity-constrained tourism
destinations: Exploring revenue management at a national park. Tourism Management.
33(3). pp.500-508.
Swarbrooke, J. and Page, S. J., 2012. Development and management of visitor attractions.
Routledge.
Weidenfeld, A. and Leask, A., 2013. Exploring the relationship between visitor attractions and
events: definitions and management factors. Current Issues in Tourism. 16(6). pp.552-
569.
12