Visitor Attraction Management: UK Industry Analysis Report

This report delves into the intricacies of visitor attraction management within the UK, exploring various facets of the industry. It begins by defining visitor attractions and highlighting their significance, followed by an examination of market segmentation techniques utilized by organizations like Visit Britain. The report then assesses the needs and motivations of diverse visitor types, differentiating between intrinsic and extrinsic factors influencing their choices. Furthermore, it analyzes the impacts of tourism on UK visitor attractions, both economically and socially, while also exploring theories of tourist motivation and their implications for visitor attraction management. The report also touches upon the political issues and processes involved in the development of UK visitor attractions, and concludes by evaluating various visitor management strategies, focusing on their sustainability. Overall, the report provides a comprehensive overview of the key elements involved in the effective management of visitor attractions in the UK.

Visitor Attraction Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1) Explain the visitor attractions and its importance.............................................................1
2) Importance of different visitor attractions..........................................................................3
TASK 2............................................................................................................................................4
2.1) Evaluate the need and motivation of different visitors type...........................................4
3.1) Impacts of tourism on visitor attractions in the UK.......................................................5
2.3) Different theories of tourist motivation on management of visitors attraction...............7
TASK 3............................................................................................................................................8
3.1 Explain the process and political issues in development of UK visitor attraction.........8
TASK 4............................................................................................................................................9
4.1) Different type visitor management strategies...............................................................9
4.2) Evaluating the management techniques related to the sustainability..............................9
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Customer visitors attraction is related to beautiful destinations, most of people want to
visit famous place where they can spend quality time so they people help to their customer
providing effective information regarding the places with reasonable prices and providing
quality of services. This report will explain the visitor attraction and its important with their
different place (Connell and et.al, 2015). It will also define the visitors' attractions importance
This report is also describing the market segmentation in their different level. This report is also
including the needs and motivational theories different tourist and it also including the effects
theories of tourist motivation on the management of visitors attractions. This report is also
presented Visit British company and the consultant of this company is also help them and they
will provide effective service to their customer and the main motive to this organisation earn
Profitability ratio as well as growth of the UK economic.
TASK 1
1) Explain the visitor attractions and its importance
Visitors attraction are refer to the attractive destinations, people like different place, for
example Thorpe Park, London Eye these are the places which are attractive and most beautiful it
helps to attract their visitors.
Authorities must sure that the provision which are made by them are are comfort feel visitors.
So it is important for maintaining its heritage place in order yo attract their tourist. The attraction
of tourist that will get advised important attributes related the London skyline having a world-
famous. Most of the customer attract these places (Connell and et.al, 2015). Visit Britain's
company focus to provide their customer best location and giving best services to their
consumer. There are many destination which is attracting to the client, Consultant play a very
important role for providing attractive destination like London Eye is the best location for
visitors most of the people attract from this place. So it is very effective for this organisation is
increasing their sales volume and giving the best place to their customer. It is located in the
centre of London and the education is show casing a attractive 360 degree view of the capital.
Maritime Museum also visitor attraction many people visit this location it is are naturally
spirituality so visitors like to these types location for example this places famous for beauty,
creations Some people faith their religion so almost visitor like to visit this location. It is the
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oldest building, it is the great significant of heritage, culture aspects. This places is also
increasing the interest of visitor. It will be helpful for the growth of the tour and travel industry.
Government take high prices to visit this place so people are also pay highly charges to visit this
places so it is helpful for generating the revenue of government.
Queen House is also famous for architecture, most of researcher visit this location and it is also
very important for increasing the attraction of visitor. Researcher is also helpful for increasing
the revenue of the government.
Sea life London Aquarium : it is also situated in UK, it is very most beautiful place. Many
people attract this destination. Visit British company provide this destination to their customer.
Consultant is also the responsible to provide effective service and providing information about
this place. It is also very useful for increasing the profitability of this firm.
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Illustration 1: 1 London Eye
sources: (Visitor Attraction Management Assignment Solution, 2018)

This Aquarium is very fair, this destination will also provide the more attraction the UK
centre and it is the heart of London. There are many classifications to visitors attraction that is
considered with these places, these locations are very beautiful and most of the people prefer
these types of destination. So Visit British company is also providing the inflations regarding
these places and they also earn more profit (Connell and et.al, 2015). The public ownership
involved the central government, agencies, local authorities, the voluntary relation include the
charitable trust as well as private companies, associations, private corporation is also included
their donations. These are the visitor attractions in relation to particular types of destination. It is
important for customer attractions is very helpful for set-up new businesses , contributing to the
overall destination product, providing opportunities chances, development of economic people
more attract heritage and culture. The purpose of this to attract their customer through effective
communication with their consumer. They need to look upon the hopes of clients and
accordingly they have to provide them facilities so that people feel satisfied with the place.
2) Importance of different visitor attractions
There are many ways to attract their customer in different way through market
segmentation it is most important most of the tourist company also use this. It is referred with
the dividing different types of segments like different age, groups of people and taste and
preferences of their customer (Connell and et.al, 2015). So it is the traditional method to
analyse the need of the Visit British It helps to attract customer and helpful in making business
plan so this company also make their plan regarding their services. There are many types of
market segmentation given below.
Attracting new business to Royal Botanic Garden : UK is the most beautiful places, it has
number of business units, so this places is also attracted to their business. Visitors coming this
place, this location is very effective for economic development is referred to the Visit British
company used this segmentation for providing their effective services. Segmentation usually
dividing a people based on different level in according to their age, group, family, income,
business, religion and nationality. It is very effective way to expand their businesses and most of
the tourist company also use this segmentation for increase their sales of the business. They
people provide effective services though select a best place.
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Employment opportunities: in the Royal Botanic Garden, there are many lot of jobs to provide
their local area people it is also the sources of generating the income and development of
economic. it is referred with the lifestyle of the people, their activities, interest as well as
opinions to define a market segment (Weidenfeld, and et.al 2016.). It is related with the
customer behaviours. This is very important for it is totality depend on consumer because this
company provide the best service to their client and outsiders also choice their destination so
Visitor British company are providing many facilities It is the process of knowing lifestyle of
the customer so they want these types of service in according their perceptions. This
segmentation is very effective for providing the service in order to consumer behaviours are try
to fulfil their needs.
High revenue: there are many visitors who come her to know about this place and they also
know historical point to the place. It is helpful for development cultural heritage of tis garden it
is more attracted to their visitors. It is the responsibilities of the tourist guard to provide effective
service to their customer and prodding security and effective offer and reasonable prices. This
company providing the best facility to their customer as well providing quality product as well.
It impacts of local area if many people come this types of destination so place is automatically
developed and having a lot of opportunities for their economic people (Connell and et.al, 2015).
The impact of the economic people growth their local area and develop their skills and
knowledge and growth their local area establishes their own businesses. People learn so many
thing through training, educational.
There are many visitors to attract their customer though overseas and stimulating
domestic plan and it helps to promoting cultural and effective communication process
(Weidenfeld, and et.al 2016.). The main purpose of attractions is to grab the consumer attention
so this company come to certain holiday they attract through four things natural attractions,
purpose built events as a type of attractions ad some people attracted from heritage place it is
very effective and its show the past of history, background.
TASK 2
2.1) Evaluate the need and motivation of different visitors type
Motivations of the visitors is totally depend on their psychology, it is the satisfaction
forming factor. There are internal and external factors of motivation is given below.
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Intrinsic motivation for many customers, tourism is the way of satisfying their psychological
needs such as performing their activities, relaxations, self assurances , creativity, competition. It
is related to the behaviours of visitors. It is also refereed with perceptions and values, of the
customer. The internal forces help to their consultant and company provide those types of
services in according to their consumer. External factors is related to the place, family, age,
cultural and market. Customer want grooming of destination for their spent time and some want
they feel peace so Visit British company focus on their customer providing the best qualities
services.
It is essential for promoting their business and they people making better decision for
earning huge amount so they provide their customer the best location like British Museum, it is
very most beautiful place many people attract this place it is situated in the centre of London.
There are some different types of motivation of different visitors like educational, researcher,
family so these are the people visit in different place in their own purpose (Weidenfeld, and et.al
2016.). If the student are visit historical places so they people motive to visit and leaning
something new it is very helpful for their studied. If researcher want to visit these places do they
search background of historical places and deeply studies it is helpful for their research many
customers prefer these types of services (Ram and et.al, 2016). If family make plan better trip
the purpose the people they want entertain and spend their time with friends, children so different
people different purpose for visiting place in according their own level and choices.
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3.1) Impacts of tourism on visitor attractions in the UK
The impact of tourism on visitor attraction UK expand their tourism in world. Most of
the people attracted UK destination Visit British company help to expand their business though
beautiful places in London. So many visitors attract London destination. Most of the tourism
sector expand their work through effective location they people increasing their sales with
effective services like beautiful, places, service, reasonable prices.
Social economic : The impact of social, economic impact on visitors the social impact of
some positive impact like so many opportunities to their people (Ram and et.al, 2016). They
develop their business for earning more profit and tourism may help to maintain their local
cultural, relationship with different nations people (Weidenfeld, and et.al 2016.) . It is very
beneficial for generating the national income as well. It has negative impact is also create
problems like some time crime and discriminations in the society So its impact are not good for
economic people or growth of the country. it is not establishing the relationship with country
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Illustration 2: British Museum
sources: (Visitor Attraction Management Assignment Solution, 2018)
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as well as no any one feel secure so it is very big problem for their tourist.. So that the tourism
of this country are not promoted they people not start their won businesses in proper manner.
Visitor attraction is very essential for the development of nation. It is very helpful for business of
tourism organisation and provide employment opportunities to the local area people. It is also
helpful for raising funds for development of infrastructure so that the tourist get attracted these
place.
Environmental impact: it is related to the natural resources like air, water, wildlife or all
natural resources so it is the responsibility of every one use in proper way and try to protect their
natural resources. But now day will get negatively impact due to high tourism activities. If
construction is broad then it will create a natural problem such as natural loss, beauty of UK,
government will cut tree and building (Ram and et.al, 2016). So it is big issue if resources will
finish day by day so air, nose, water pollution will get increasing many problems regrading
public health, environment are not healthy.
Increased international link : tourist attraction will help in making link with other country. It is
very helpful for supporting development of the nation. It is also beneficial for maintaining
relationship with one country to another nations (Ram and et.al, 2016). It is also useful for
growing their business internationally market.
Increasing employment : it is very effective for the development of the UK, it helps to
increasing the employment through increasing tourism in this country. It is also helpful for
raising the life style of the people (Ram and et.al, 2016). Visitor British organisation were
needed those people who join them. By this way employment will develop the standard of local
public.
Visitors attraction get affected by the tourism of the united kingdom, it is helpful for
development of overall country, and it is very useful for providing jobs opportunities for the UK
people. These aspects are very crucial for growth of the nations, infrastructure as well as tourism
company is also promoted their business and they also providing effective services to their
customers.
2.3) Different theories of tourist motivation on management of visitors attraction
Need of motivation is play very important role in the tourism organisation and tourist
attraction. It is very useful growth if Visitor British company, they people also develop their
business through customers (Ram and et.al, 2016). So they also need to motivation theories,
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there are so many theories which have been growth to the nations as well that affect to their
visitor attractions.
Responsible tourism: it is referred to the work to make better location for the people so that
customer more attract those places which are more attracted. So it is the responsibilities of
London government to maintain their tourism sectors and providing better environment to the
public and it is also responsible for create healthy environment (Ram and et.al, 2016). Local
public is also responsible for making good relationship with outsider and help them. Tourism
authorities is also responsible for include local people in making effective decision related good
behaviours it is also important for if they people maintain their relationship with outsider and
help them , so many people attracted and tourist company also expand their businesses through
when more customer visit and attracted from beautiful destination. This model is very vital for
maintaining the cultural, environment and behaviours of the people. The effect of this theory, if
UK higher authorities cannot create healthy environment and not providing best services so the
effect is negative in their economic, if tourist agencies are not providing best services to their
customer with suitable prices so they people are not achieve their goal. So it is the
responsibilities of the London government and local area public they people maintain their
relations with visitors.
Smart consumer : theory it is related to the motivational theory that effect the
management of outsider attraction, it is useful for providing the information of the customer like
which places is better for visit (Ram, and et.al, 2016). So Visitor British company is also focus
on their customer to give a best offer and help to finding beautiful designation for their
consumer. It is totally depended on consumer choice if they people want quality services do it is
the responsibilities of the tourist consultant to provide all those services which is client want. So
that whey this company also earn more profit with their effective services. It effects on tourism
business industry and this company also so they provide their service in according to they also
develop their infrastructure through more attraction of the consumer and they also fulfil the
customer needs. Through this theory management authorities know the latest trend in the market
so they also provide better services. This company is also offer to their consumer in according to
their desires, it will helpful for growth of the country.
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TASK 3
3.1 Explain the process and political issues in development of UK visitor attraction.
There are many issues regrading the development process like natural factors,
opportunities. Development of outsider attracting is the main motive of government of UK.
They people want to grow their economic though attracting visitors (Mason, 2015). There are
many processes included the development for London visitor are given below.
Political issues is also create problem if government change in their policies, rules and
regulations, change in tax policies. Visitor cannot travel easily and foreign trade poilcy is also
increasing their rate so it is not easy for the travellers to visit particular places.
Economical issues it is refer to the growth of the economic, interest rate, inflations. It will also
crate issues regarding customer pay high rate of interest so it is not easy for every tourist.
Government increasing the taxation policy so it is not easy for the visitor to visit easy.
Social factor is also create problem in health issue, foreigner not dealing with visitor in proper
way. So people do not trust to any they do not feel comfortable so the intersect of individuals is
low to visit particular places so it directs effect on the market as well as development of nation.
Technological factor is also refer with those particular issues like sometime lack of information,
visitor can not find the information related to the particular destination so it there is lack of
technology so they need to maintained proper details in effective manner.
Environmental factor is also related to the environment issues like pollution so it is also big
impact on growth of nations if environment is not healthy so people are visit. So this nations
need to maintain their environment and provide ethically product for the increasing the visitor
attraction. It is necessary for development of tourist destination so health and safety is the basic
need so higher authority make effective decision for maintaining healthy and providing the
security of the visitor.
Tickets it is also important for funding of destination like Maritime Museum or Queen house.
Different types of ticket are provided in individuals and family. It is also helpful raising the
funds and generating the income of the tourist company.
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Development of consumer care department: it is related to the customer care services area
when consumer visit for spending their holidays so it is the responsibilities of the tourist
department provide all the information regarding their destination.
Internal and External communication: it is the part of communication sharing important
details regarding visitors (Mason, 2015). Internal communication between employees to their
organisation, without side client. External refer to the guiding their customer and providing
better services with effective rate.
Reservation and ticketing : it is the related to the customer services, means Visitor British
company provided ticket booked service to their consumer.
Potential issues is also created many problems in the development of visitor attraction in
UK are discussed below:
Historical and cultural issues: it also causes many problems to growth of tourist attraction. If
any place is not having not good background story and not having effective cultural so people are
not interest to visit like that locations (Page, 2014). That would be the impact of economic
growth as well as it very negative impact on all over the nation.
Environment conditions: it is the big issues that also rise the problem related to the visitors
attracting (Page, 2014). If people are not use in proper way natural resources the climate create
problem like air pollution, water, noise so government make decision regarding to the
environmental factors
TASK 4
4.1) Different type visitor management strategies
Tourism supports in increasing work of Visit British organisation, it is tourist company
providing effective service to their visitors.
Increasing worker efficiency: management of this organisation they have strong staff they
people provide effective services to their customer and managing their strategies also. They
develop their employees skill, work abilities effective plan.
Technological advancement: Visit British is using new technological for growing their
business as well development of UK nations (Kozak and Kozak, 2015). It is very useful for
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