Tourism Management Trends and Challenges

This assignment delves into the dynamic field of tourism management, exploring contemporary trends and challenges. It examines various aspects including sustainable tourism practices, the impact of technology on travel experiences, and strategies for effective market segmentation. The analysis draws upon a range of academic sources to provide insights into the evolving nature of the tourism industry.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitors attractions in context to particular type of attraction.............................1
1.2 Importance of different visitors attraction ............................................................................2
TASK 2 ...........................................................................................................................................3
2.1 Needs and motivations of various tourist types ...................................................................3
2.2 Impact of tourism on Visitors attraction...............................................................................4
2.3 Effect of different theories of tourist motivation..................................................................5
TASK 3 ...........................................................................................................................................6
3.1 Covered in PPT ....................................................................................................................6
TASK 4 ...........................................................................................................................................6
4.1Different visitor management strategies................................................................................6
4.2 Management techniques in relation to sustainability............................................................7
CONCLUSION...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In this present era, travel and tourism is a fastest developing or growing industry. A
visitors attraction is a destination of interest where the visitors visit. The attraction places are of
many types like for instance natural, cultural, heritage, adventure, historical etc. National;
Tourism Agency is a non- commercial tour and travel agency. The main objective of this
organisation is to promote the tourism sector all over the world. In this report, mentioned about
the overlapping of visitors attraction in context to specific types of attraction and the importance
of different destination places (Dewhurst and Thwaites, 2014). Their are some needs and
motivations of various types of tourists. In this present report mentioned about the effect of
various types of theories of tourist motivation ion the management of attraction places. Some
times, there are some issues or problems are involved in the development and growth of tourist
attraction places.
TASK 1
1.1 Overlap of visitor attractions in context to particular type of attraction
Overlapping of Visitors attraction
BY- XYZ
DATE- 19th July, 2017
The visitors attraction management is an important part of the travel and tourism sector. It is a
palace where the visitors take interest in travelling. Many people from the different countries or
cities are come to visit the many places of attraction like for instance natural places, and
historical. In natural destination places includes rivers, lakes, mountains, lakes, hills etc. In
historical places includes Engaruka ruins, Ngorongoro Conservation areas etc. The importance
of every attraction places are different. In tourism industry, tour operator plays an important
role. National Tourism Agency works on the development of this travel sector. It conducts
many programme for promotion and to aware people about the importance of attraction places.
It is the responsibility of travelling agency is to provide better customers services to their
customers and visitors. If agency will provide good quality services and products to its
customers then, they will surely attract towards the company and they will be loyal.
Overlapping means exceed from the limit. Tour operator should be provide better attraction
places which are according to the demand of tourists . Overlapping can impact on the growth of
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attraction places. In overlapping, if the number of tourists or people are more than the limit then
it can impact on the intersect of tourists and also causes overcrowding. From this, all visitors
will be irritated and will be affect on sales and productivity of company. The main motive of
travel companies is to earn profit by proving the satisfactory services to their customers or
tourists. The various tourist destinations are divided or segmented according to their interest .
The tastes and preferences of people are different from each other.
Example- If there is a Thorpe park and there is a limit of visitors are 250 but the tour operator
makes it exceed on 320, so it will causes dissatisfaction and all tourist will be dissatisfied from
the services and there will be overlapping of customers. So to reduce this impact, tour operator
should be take care about this. In this context it is necessary for the tour operator is to provide
the best places and according to the visitors requirement. The overlapping creates the bad
impact on the business and the operations.
1.2 Importance of different visitors attraction
Importance of visitors attraction
BY- XYZ
DATE- 19th JULY, 2017
In travel and tourism industry, there are different types of attraction place and the importance of
every destination pales are different from each other. The travel agency and tour operator both
are provide good destination places to tourist which can fulfil their interest as well as their
demand. A National Tourism Agency works on providing the services to tourists. Every
attraction destinations have its own importance. There are mainly three types of destination
places and these are natural, man made and cultural.
Natural destination place- In these types of places are included hills, lakes, mountains,
rivers etc. Most of the people visit this natural place mostly young visitors. These types of
places are naturally made not created by human being.
Man- made attractions- These types of places are created or developed by the men. In
this involves the Great Pyramid, Great wall of China, Eiffel Tower etc. The men created these
types of places are very beautifully.
Cultural places- Mostly in these types of places, old people take interest. It consists
museums, historical places, art galleries etc. These types of attraction places are also develop by
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human beings.
The main purpose of National Tourism Agency is to promote the destination places and
to aware many people about the importance of attractions on different market places. There are
some importance of different destination tourists attraction places:
Employment- From developing the attraction places, the employment will be generated
for the local people. If company will segments its business in to new markets then it will helps
in generating the jobs for the unemployed people. From this their income level will be increased
and their living of standard will also be increased.
Revenue- If the travel agency will provide good and satisfactory qualities of products
and services at reasonable price to its customers and the tour operator of travel agency will
provide the attractive destinations places which are according to the demand of tourist then in
this case tourist will be satisfied from the services of company and the sales and revenue will be
increased. It is the responsibility of finance manager is manage the funds in an appropriate and
in an effective manner. It control the additional expenses. So that it can provide the better
quality services to the tourists.
Purpose of attraction- The main purpose behind the attraction places is to generate or
increase the profit of travel and tourism in industry. The main objective is to efficient using all
the resources of tourism in an effective and efficient way and it also helps in protecting the
destination places. The main and important purpose of the attraction is to generate the revenue
and also increase the value of the destination places.
TASK 2
2.1 Needs and motivations of various tourist types
The types of visitors are different from each other. The market segmentation help in
dividing the company or business in to several small parts. From segmentation, it will be easy in
target new customers or markets. With the help of segmentation, travel agency can know about
the needs of different customers or visitors. From segmentation, company can easily know about
the needs and wants of customers and it can also render the better quality of products and
services to its customers. Company should be produce or develop the service son the basis of
visitors or people tastes and preferences (Newsome, Moore and Dowling, 2012). To identify the
types of tourists, company should be segments its market in to three categories and these are:
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(Source- What Is Market Segmentation?, 2017)
1. Demographic- In this type of segmentation involves age, gender, occupation,
income, family size, religion of a person etc. The Market is divided or segmented
on the basis of this segmentation.
2. Geographic- Under this segmentation includes climate, city, density, area,
subway station etc. The affect of this segmentation can be on the marketing mix
such as on the product, price, place and promotion.
3. Psychographic segmentation- In this, the market is divided on the basis of
lifestyle and the personal interest and attitude of tourists or visitors.
Like for an example- The segmentation is depend on the age, gender, city, tastes, beliefs
etc. like there is a Throne park and any cultural place and mostly young people take interest in
the park and old people want to visit cultural place. The income level also impacts on travelling
and so rich people have the ability to travel out of the world and small level income people not.
For the different types of tourists, there are some motivational factors are included;
Internal factors- This type of actors are directly impact on the behaviour of a
customer or person and also impact on the processing of business. In this includes the intrinsic
motivation for customers which can satisfy the needs and wants of people or tourists (Leask,
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Illustration 1: Market Segmentation

Fyall and Barron, 2014). In internal factors involves the needs like for instance travelling,
belongingness, novelty, self assurance etc. These all factors are easily controllable by the
organisation and it is necessary for the manager is to control and also monitor all the activities.
To determine the internal factors, company can use the SWOT analysis.
External factors- Under this involves the extrinsic motivation. The visitors are
motivated from the external factors like for instance family, society, cultural class, market place
etc. These are not under control of firm. So it is necessary for an organisation is to work properly
and try to reducing its impact.
These all are the two factors of motivation which helps in motivate visitors.
2.2 Impact of tourism on Visitors attraction
The impact on tourism industry can also be affect on the development and productivity
of destination places. In the impact of various attraction places includes wear and tear, traffic
related issues, impacts of local community, facilities, overcrowding, pollution etc.
Over crowding- It means to fill the destination place beyond its limit. It can impact on the
productivity of a business and also on the profitability of company. The visitors want only
peaceful attraction place where they can take interest and also feel the beauty of destinations. It
is the duty of a tour operator is to travel its visitors on those places which are crowd free
otherwise it can impact on the visitors attraction place and all customers will be dissatisfied from
the services of a travel industry (Kusluvan and et.al., 2010). From this the productivity of
company will be reduced.
Pollution- The pollution impact on the visitors attraction places. If there is any industry
near the destination places, from this pollution will be generated and it will causes the health
issues for the tourists. From this tourists will not want to come again and sales of company will
be decreased.
Facilities- It is the duty of a travel agency is to provide the all facilities to customers or
tourists. Facilities can be related with providing good and clean facilities, transportation, services
and goods etc. The company should be provide these all facilities in one travelling package. If
travelling industry will not provide quality standard products and services, then it can be impact
on the sales and profitability of business.
Local people- The local society plays important role in travel and tourism industry
(Waligo, Clarke and Hawkins, 2013). If the people of local community will not be supportive
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then in this care the tourists can not be travel comfortably and people of society will create some
issues and problems for them.
Traffic problem- It is a big issue and the tourist can be irritated from this. Some times,
the visitors hoping for the travelling on any attraction place then in case there is any rush on way
and from this tourists reach late on the attraction place and they are irritated and from this reason
they will not want to come again.
2.3 Effect of different theories of tourist motivation
The motivational theories helps in motivating tourists. The tour operators or the travelling
agencies use the responsible and smart consumer theories to increase the motivation level of
customers and visitors. From these two theories, an organisation can retain its customers and it
can also sustain itself on the market place (Gössling and et.al., 2011). There are the two
motivational theories:
Responsible tourism- It is a kind of tourism that can be exhausted in the more
responsible manner. With the help of this type of tourism which can help in reduced the impact
of negative, social, economical and environmental on travel industry and it also helps in
developing the economic advantages to the local community people. It helps in increasing the
living standard and revenue of host assemblage. The responsible tourism is responsible for
making the attraction places better, attractive or beautiful. In this includes governments, tourists,
tour operators, local societal people who can take the responsibility for making the travel and
tourism industry more sustainable (Ab Karim and Chi, 2010). There are many forms of
responsible tourism, it can be characterised by travel and tourism industry which:
 Reduce the negative effect of social, economical, political, legal etc.
 In any decision making process, it is necessary to include the local people of
society. It can helps in changing the life and living standard of local people.
 It will helps in making travel pleasurable for visitors by some meaningful relation
with the local community people and the visitors easily know the problems of
social, economical and environmental on tourism industry.
 It can helps in making the positive impact on the cultural and natural
conservation.
 Helps in introducing the improving the living standard of local people and altos
helps in rising their working conditions.
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For an example- London eye is a Ferris wheel and situated near a river. Then in this case,
there is a responsibility of people to keep that place clean. It is the responsibility of the people or
can say visitors is to make the place clean and safe. It will be hygienic for the health of people. It
will helps in attracting more and more people.
Smart consumer- This motivation theory is related to the responsibilities of the
customers as well as the visitors or consumer should know about their roles and responsibilities
to maintain clean or safe the attraction places (Hartmann, 2014). Along with the government,
consumers also responsible for keeping the sites clean and attractive.
TASK 3
3.1 Covered in PPT
TASK 4
4.1Different visitor management strategies
The National Tourism Agency uses many strategies to retain its existing customers or to
attract the new customers. Strategies should be effective and efficient and from it the
productivity of a business firm can be increased. The strategies can be related with the
improvement of business places (Thrane and Farstad, 2010). An organisation uses the strategies
to attract new customers and from this the sales or productivity of business firm will be
enhanced. The strategies should be according to the demand of customers or their tastes and
preferences:
 Travelling agency should be provide good facilities to their customers or visitors.
The facilities can be related with the transportation, rooms, foods etc.,
 Provide travelling packages at the reasonable price.
 To provide safe and clean rooms, facilities to visitors or can say customers.
 Strategies can be related to providing the online services its visitors. The
travelling agency need to accept the booking of rooms on the prior notice and it is
very easy way for customers and they have not to be suffer from any problem or
unavailability of rooms or cottage (Weidenfeld, Butler and Williams, 2011). With
the helps of reservation, tourists can book their rooms. Company should be
provide rooms at the reasonable cost.
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 The effective and efficient strategy is creation and innovation for the
sustainability of a travelling firm. With the help of innovation, agency can
improved its business operation and also search the new ideas or ways to sustain
in to the market place.
 Business firm should be increase its staff according the the supply of customers or
visitors.
These all are the strategies which helps in development and growth of travel and tourism
industry as well as the business firm. It is necessary for the business organisation and the tourist
agency is to making appropriate and the effective business strategy. The manager should provide
the training to the staff so that they can provide the effective and satisfactory services to the
tourists and the customers.
For an instance, National travel agency is travel agency and its responsibility is to take
care the visitors needs and demand. If in case it does not provide transportation facilities and also
not provide good quality and fresh food, strong security of visitors, clean room, customer care
services, then visitors will be dissatisfied from the services of hotels. So, in regards to this
company has to make effective strategies.
4.2 Management techniques in relation to sustainability
The travelling organisation uses different ways for sustain. To retain its business
in to market place, this firm has to focus on:
 to rendering the quality standard products or services to it customers.
 Make coordination with the local society people and to involve them in decision
making process.
 Works on improving the life of local people and employment for them.
 To adopt new and advanced technology (Beritelli, Bieger and Laesser , 2014).
From this company can makes its business operations easily and can improve the
quality standard of its products. With the help of technology, industry can
provide online services to its customers like for instance reservation facilities.
 In sustainability of a business, the role of an environment is very big. The
environment should be good not too hot or not much rainy, it should be normal
other wise tourist can irritated. In normal whether, they can travel comfortably
without any issue.
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 The government introduces or develops some policies, rules and regulation
under which business firm has to work (Henderson, 2011). For sustaining on the
market place, company has to work according the government laws.
 Business organisation should be manufacture products or provide services
according to the tastes and preferences of customers.
 It is the responsibility of tour operator of a travelling agency is to provide the
destinations on the basis of customers demand. From this, customers will attract
towards the company and it will helps in increasing the sales and productivity of
business.
For an example, an organisation will not use the effective techniques such as improving
the structure of company, to fulfil the needs of customer, provide attractive places etc. then in
this case negative negative will be created on the customers mind and company will not sustain
for long term at market place. So, to reduce this, tourism company has to provide good facilities
to its consumers. For the sustainablilty of business, it is necessary for the company to fulfil the
needs and wants of customers by giving them effective and good services. The staff should take
care the demands and neds of visitors and tourists. It will create the good impact on business.
CONCLUSION
It is concluded from the above report the National Tourism Agency works on developing
the tourism agency with the help of promotion. Visitors attraction are the places where many
tourists take interest and enjoy. The overlapping on attraction places can create bad impact on the
tourism industry and it can also impact the development of attraction places. There are some
affects of different types of tourist motivation on the destination places. In the development and
growth of attraction places, there are some issues and process ate involved. The management of
travel company use many tools and techniques to reduce the impact on sustainability.
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REFERENCES
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Online
Understanding the “smart consumer”, 2016. [ONLINE]. Available through:
<http://www.marketing-interactive.com/understanding-the-smart-consumer/>.
[Accessed on 19th July, 2017].
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