Visitor Attraction Management

This report discusses the various classifications of visitor attractions, their importance on the economy, the need and motivation of different types of attractions, and the positive and negative impacts of different factors on visitor attractions. It also includes a feasibility study for visitor attractions.

Visitor Attraction
Management

Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
LO 1.................................................................................................................................................4
P 1 Various classification of visitor attraction.......................................................................4
P 2 Importance of various types of visitor attraction and its impact on local, regional and
national economy....................................................................................................................5
LO 2.................................................................................................................................................7
P 3 Need and motivation of different type of visitor attraction..............................................7
P 4 Positive and negative impact of different factors on visitor attraction............................7
LO 3.................................................................................................................................................9
P 5 Feasibility studies for visitor attraction............................................................................9
LO 4...............................................................................................................................................10
P 6 various types of management strategies and implication of sustainable development of
visitor attraction....................................................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Visitor attraction management can be defined as the place of interest which attracts the
tourist to come and visit the place. By visiting the place the traveller explores its historic
significance, natural beauty, cultural values attached to that place, leisure and amusement
facilities provided by the country (McGillivray, Duignan and Mielke, 2019). The present report
is based on country France and its visitors attraction places like British Madame, Westminster
Abbey and Coca-cola London eye. The present report will classified by different visitor
attraction in London. It will discuss some importance of these attractions from point of view of
economic growth. This will discuss the need and motivation of different types of visitor
attraction. Further it will also demonstrate the positive and negative impact of various different
factors on the visitor attraction. This will conduct a feasibility study for knowing the feasibility
of visitor attraction. At last, the report will highlight different types of management strategies
which are used by these visitor attractions for sustainable development.
MAIN BODY
LO 1
P 1 Various classification of visitor attraction
Visitor attraction refers to a place within the country which attracts the tourist to visit that
place. Some different type of classification of visitor attraction is as follows-
Natural attraction-
Natural attraction is best kind of attraction point which are naturally built within the
country such as forests, wildlife, natural seas, national parks and many other natural attractions.
Man made attraction-
These types of places are made and build by man that has helped to attract more in respective
manner (Kirilenko, Stepchenkova and Hernandez, 2019). For example: World, galleries, burial
grounds and market as well as museums.
Cultural tourist attraction-
These include tourism in urban area historic and large cities and their cultural facilities.
This place which includes example, museums, art galleries, monuments relating to history and
many other related places.
Business attractions-

This also a classification of attraction because business plays a very crucial role in the
business. For conducting meeting it is very importance to have a sound and systematic place of
conducting meeting in an effective and efficient way.
Educational tourism-
It is a type of visitor attraction wherein the visit takes place for the purpose of enhancing
knowledge or for any educational purpose(Kruczek, 2015). This may include the study of
geographic, demographic, cultural, environmental, factors relating to that visitor attraction.
Adventure attraction-
It is the travel trade association, is a tourist activity which includes travelling to
adventurous places like going on hills, roaming in midnights, paragliding, river rafting, trekking,
kayaking, canoeing, rock clinging and many ore other related activities.
Eco tourism-
This is effective and valuable for the business and this creates visiting fragile, pristine and
relatively natural areas and has the low impact and often small scale alternative to standard
commercial mass tourism (Yeh and Cheng, 2015). Here tourist visits to places like bird
sanctuaries, wildlife sanctuaries, local habitant and their culture and many other related factors.
Those are the some visitor’s attraction points in relation to specific categories of visitor
attraction in the proper manner.
P 2 Importance of various types of visitor attraction and its impact on local, regional and national
economy
Visitor attraction is very important for the place to be successful. This is due to the reason
that if the place will be attractive then more and more tourist will come and visit the place. This
will increase the goodwill and popularity of the place and also the with the increase in number of
visitor the revenue and income also increases for the place. The visitor attraction of France
discussed here are as follows-
Coca cola London eye:
This is significant attribute to the skyline boasting of some of the best views of London
from its capsules which have highest weight up to the 25 individuals. That is located in the centre
of London and the experience is shows a spellbinding 30 degree view of capital as well as the
famous landmark of London for the past decade (Biraglia, Gerrath and Usrey, 2018).
Westminster Abbey:

This is the wonderful 700 year old building attracting more than a million visitors every
year. This considered as one of the best and most mark able religious building and is regarded to
be an enormous in London.
British Madame:
This is world famous British museum is exhibiting the work of man form prehistoric time
to modern time form the across the globe (Bo, Hailin and Ningqiao, 2016). The major attraction
for the visitors are includes the Rosetta stone as well as the mummies in the ancient Egypt
collection.
All these tourist attraction are very importance for the company. The major
importance of these attractions is as follows-
Local-
Visitor’s attraction is more important and effective for the local region because visitor
attraction is good and more travellers and person will like to come and visit these places. This
will increase the popularity and the goodwill of that particular place and also the income will be
increased as well as help to increase income and local economy.
Regional-
Visitors' attraction are important for regional because more tourist and travellers will
come to visit these attractions then automatically it will increase the income of other related
business as well (Jiang, Ramkissoon and Mavondo, 2016). For example if a group of people
came to visit British Museum then it will increase the business of the nearby restaurants,
shopping malls and shops because people are not only like to visit museum as well as like to take
food. This creates more funds to tourist with visit the place. This will increase the revenue of
these nearby places as well.
National-
On the other side, visitor’s attraction is also very important for national because this help to
increase in tourists as well as increases revenues of these places and related business which in
turn increases the national income and the source of revenue for government in form of taxes.
Also, another importance is that it creates many job opportunities for others as well.

LO 2
P 3 Need and motivation of different type of visitor attraction
There are many different types of visitors which come to the tourist place to visit the
different places. Thus, the main category of the visitors is as follows-
 Age- this is a major category on which the different visitors are differentiated is the basis
of age (Zhou, 2018). Like for example the younger visitors are much interested in places
of educational importance only. Further the older people will be much interested in the
places of cultural importance and religious places.
 Income- the another different range of visitor is on the basis of the income that is high
income group and low and medium income group of visitors. The high income group
visitors visit to the expensive destinations for travelling as compared to the low income
group.
Need refers to as the requirements which person requires or which influences the person to
travel to different types of places of visitors attraction. The need here also means the need to
travel to such places of attraction or the reasons for which the person needs to travel (Swacha
and Ittermann, 2017). Motivation refers to as the principle that guide the person behaviour in
doing something or the force that drives a person to do something.
For instance, needs for visiting a museum can be to enhance the knowledge of a person
relating to culture, history, art and many other related things. British museum is a place which is
visited the collection of various old and attractive items. More tourists are like to visit this in
order to gain more and effective knowledge about the historical items which is stored at British
museum. This more visited by the general tourists which are motivated for taking wonderful
experience the works of man from time to modern time form across the globe and also for
observing the major attraction (McCamley and Gilmore, 2016). If the museum does not fulfil this
need or motive of the person coming to the museum then they will not be motivated to come to
such place again. So museum needs to take into consideration all the need of the people coming
to that place.
P 4 Positive and negative impact of different factors on visitor attraction.
There are various factors those can give negative and positive impact on the visitor
attraction such as Westminster Abbey, London eye and British museum which are as follows:

Economic factors
There are various economic factors that can affect to visitors attraction in negative and
positive manner. For example: British Museum can create job which are help of direct
employment within the tourism industry and in an indirect manner in the sector like retail and
transportation. This is the positive impact on the British museum because that more people are
go at their and increase foreign income of international country (McGillivray, Duignan and
Mielke, 2019). On the other side, the job are creates on seasonal basis and its payment is very
poor. Money of tourism is generate is not always beneficial for local community and taken big
multinational organizations like the chain of hotels. In addition to that destination are depending
on the tourism are negatively impacted by the events like tourism.
Social factor:
The social factors is mostly consist with the consumer preference and test as per their
requirements. This can affect to visitors attraction in negative and positive manner by creating
more problem and advantage for that. The social factor is impacts to Westminster Abbey in
positive manner by improving its infrastructure as well as new amenities that are resulting from
tourism are benefitting local community as well. This assist in the traditional customs,,
handicrafts and festivals (Kirilenko, Stepchenkova and Hernandez, 2019). On the other side, this
give negative impact on attraction through behaviour of visitors will be having a negative impact
on the quality of life to the host county.
Environmental factor:
The environmental factor is consisting with the climate and nature of country which can
be suits to people and tourist in negative and positive manner by creating impacts. The climate
can be change suddenly like rains. This gives negative impact on Coca-cola London eye because
tourism is posting a threat to the nature as well as cultural resources of the region by supply the
water and heritage culture (Kruczek, 2015). These are occurs the risen in the level of pollution by
traffic littering. In addition to that, this give positive impact through especially nature tourism as
well as ecotourism assists in promoting wildlife conservation as well as nature resource like rain
forest and reducing problematic situation like over fishing.
Cultural factor:
Cultural factor is affect to tourism attraction point in London because every tourist and
people is belongs with another culture. For instance, people is go London for visit the places but

that culture is not suit to people like its food and other. This affect to Abbey because tourist who
are belong to the other religious are not go at their, this is the negative impact and other side
positive that if this include various unique items (Yeh and Cheng, 2015). This creates more
positive impact on this but increasing attraction of tourist in an effective manner.
Those are the factors that can affect to people and attraction point of London in negative
and positive manner.
LO 3
P 5 Feasibility studies for visitor attraction.
There is different feasibility study for visitors attraction is create more significant for
existing and new visitor’s attraction in an effective and positive manner. Those feasibilities are
explains below are as follows:
Market demand:
Market demand is more effective and valuable point which is creates more visitors in
order to increase their interest towards the visitor’s attraction point. For the business manager, it
is very important to know about the market demand like customer’s needs and wants with the
attraction point (Biraglia, Gerrath and Usrey, 2018). This creates positive impact on customers
and tourist in order to attraction point and destination where they want to visit. This is help to
develop visitor’s attraction towards destination.
Competition:
Competition is another factor which creates competition for the destination. In the
London have various places those all are competitors of each other. In this, business manager
have to research about their competitors strategies which are help to develop their place and
business in the market (Bo, Hailin and Ningqiao, 2016). This help to create more strategic
planning to generate own competition in market is in the effective manner.
Product and services development:
This is related to the earlier point wherein the product or service offering made by the
destination was mentioned. It is not only sufficient for the destination to make product offering
to the customers or visitors but there should be a demand in the market regarding that particular
product offering being made by the destination (Jiang, Ramkissoon and Mavondo, 2016). That is
to say that the attractiveness and popularity of a destination would rise only if the product
offering of a particular destination matches the perception of large group visitors regarding the

factors that would satisfy their needs. This help to development of their destination and customer
attraction toward the point.
Financial viability:
This is the ability to generate sufficient income to meet operating payments and different
level of services in effective manner. This is extremely important and effective for business in
order to making financially viable decisions can determine the business is successful or not. Here
is recommended for management to use development strategy like develop range of product and
services is effective for becoming more successful business manager in an effective manner. this
is effective and more valuable for the business and its growth factors.
LO 4
P 6 various types of management strategies and implication of sustainable development of visitor
attraction.
There are different and various strategies and implications of sustainable development of
visitors attraction. Those are as follows:
Technological requirement:
This is effective and valuable requirement which is requires make it mandatory that tourists
carry specialised equipment fir the environmental reason. For example: in the wild area through
that visitors must be prepared for cooking with gas stove only, can be used personal waste
disposal as well as safety equipments (Zhou, 2018). This is effective strategy which is help to
sustainable development of visitor attraction. This approach can reduce biophysical impact and
increase safety levels.
Site hardening:
This involves constructing faculties and locating trail and roads in order to reduce the
impacts of visitors on sensitive soiled and help to meet the needs of visitors in an effective
manner. For example: hard surfacing material used to reduce trails and hard topping of roads.
This creates more benefits for development of sustainable visitor attraction is effective in
reducing tenancy cost.
Tourism marketing:
This is the best and effective practice of connecting people demand with a supply of good
and services. For example: web site information for tourist, briefing of tour operator and
agreement on protected area promotion by national tourist agency. This is important for protect

area to develop a market of customers which are interested in the environment and services
which offers more safety to manager areas. This help to protect that area in an effective manner
by reducing promotional activities of promoting alternative (Swacha and Ittermann, 2017). This
creates more benefits for attraction development by higher income result when the visitors are
more interested in and agree with proper management policies.
Those are the best and defective strategies which can be implemented in an effective
manner for sustainable development of visitor’s attraction.
CONCLUSION
From the above study it had been concluded that the visitor attraction management and
very important and effective for the proper management of visitors at destinations. The report
had been included that the various types of visitors attraction like natural, manmade, education
and business as well as famous attraction points of London which attract to people. Those can
impact to local, regional and national economic and its growth factors. This also covers the needs
and motivational factors of different visitor types for range of different visitor’s attraction. There
have various factors which have affect the various visitors’ attraction point in negative and
positive manner such as economic, social, cultural and environmental. There has required
different professional skills for becoming business manager and at the last of study, included that
the different management strategies and its implications for suitable development of visitors
attraction point.

REFERENCES
Books and Journals
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destination attractions for different origin markets with network and spatial analyses of
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Hospitality, Tourism and Leisure, 7(1), pp.1-21.