Visitor Attraction Management

This report discusses the management of visitor attractions and their importance in the local area. It explores the needs and motivations of different visitor types and evaluates the impact of tourism. The report also discusses the process and issues for developing Disneyland Hong Kong.

Visitor Attraction
Management

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
a) Overlap of visitor attractions into various classifications..................................................3
b) Importance of attraction in local area.................................................................................5
TSAK 2............................................................................................................................................6
a) Needs and motivations of different visitor types................................................................6
b) Evaluation of impact of tourism.........................................................................................6
c) Evaluation of product/services...........................................................................................7
TASK 3............................................................................................................................................8
a) Process or issues for developing Disneyland Hong Kong.................................................8
TASK 4..........................................................................................................................................10
a) Visitor management strategies to manage demand and supply........................................10
b) Sustainability measure.....................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In order to make the travel and tourism industry of an attraction place flourish it is
important that effective management of the sites which help in attracting tourists are well
managed which can help in the development of the tourist site. Managing tourist attraction
includes various activities like maintaining the cleanliness of place, proper accommodation and
recreational services, efficient transportation, availability of other facilities so that the visit of
tourists can be made highly comfortable and enjoyable (Leask, 2016). It is also important for the
centre and state government of the attraction to take effective measures so that it can continue to
attract tourists from all over the world which is beneficial for the economic growth and
development of the place. This report is based on the tourist attractions and their management
done in Hong Kong so that the tourists from all over the world are attracted to the city which
helps in mobilising its economy. Essential for visitors attractions, scope and scale, importance to
the local area, needs and motivations of different visitors etc. will be discussed so that better
management of these sites can be done which will be beneficial for the development and growth
of economy of Hong Kong.
TASK 1
a) Overlap of visitor attractions into various classifications
Visitor attractions are the locations which are natural or man-made constructions which
have special attraction for tourists both local and belong to national or international origin. The
number of visitor attractions in a place work as motivating factors for visitors to choose the
location for their tourism which help in increasing tourism opportunity in that location. These
attractions can be classified into various categories and can overlap into various categories
making the site important in more than one ways. Following are the various types of attractions
which are usually present in a location and help in attracting tourists:
 Natural attractions: These are the attractions which are built naturally and help in
attracting tourists from all across the world like beaches, mountains, rivers etc. Which
help in providing the leisure of scenic beauty to the tourists. Lantau Island, Victoria
Peak, Victoria Harbour etc. Are the examples of some of the natural locations in Hong
Kong which help in attracting travellers and tourists from all across the world. Also the
government help in developing these regions by promoting adventurous and recreational
activities in these regions so that the experiences of tourists can be enhanced and they

can be encouraged to visit these places and also spread good word about them which is
beneficial for the financial growth of these places (Weidenfeld, Butler and Williams,
2016).
 Heritage attraction: These are the oldest places which have been located in a region for
several years and carry some historical importance which help in enhancing the
historical and cultural knowledge of the place. These places also tend to attract tourists
who have interests in history and culture and also the students, scholars etc. Railways,
canals, battlefields, forts etc. Are some places which are placed in the category of
historical attractions. Haw Par Mansions, Maritime Museum etc. Are some of the
heritage sites which are famous for their heritage attractions in Hong Kong.
 Purpose built attraction: These are the attractions which are built by humans serving
some purpose and have been designed in such a manner that they help in attracting
tourists for their architectural beauty or the cultural importance they carry. These
buildings are built for some purpose which helps in earning profits to the local people of
the place where the attraction is built. These places are built for serving some purpose
alongside they have also become the attractions for visitors due to their great art and
architecture. Hong Kong Space Museum and the Hong Kong museum of art help in
serving the purpose of educating people about art and science and are also able to attract
tourists (Jensen and Uysal, 2017).
 Events: These are something which happen at a certain period of time or is organised at
a large scale so as to serve certain purpose like celebration of a festival, music events etc.
Which attract a large number of people due to the vibrating environment which they
create. These include organisers, food, dance, music, large number of people etc. Who
come together in these events. There are various events which are organised in Hong
Kong like Chinese New year celebrations, Halloween bashes, arts and film festivals etc.
These occasions witness a large number of visitors in the city every year and are
organised at large scale.
All these visitor attraction classifications overlap each other as the natural sites can also be
famous for their cultural importance and can be categorized in heritage attractions, events can
overlap purpose built attractions as they are also organised to serve certain purpose. Thus it can

be said that there is an overlap among the attractions which serve different purposes and help in
attracting tourists all around the world.
b) Importance of attraction in local area
Visitor attractions play an important role in the growth and development of the economy of
a location as it help in circulation of money as various tourist get attracted to the destinations and
help the transportation, local vendors, travel and tourism sector etc. in earning huge revenue.
Following are certain destinations in Hong Kong which help in contributing towards the
economic development of a region:
 Hong Kong Skyline: Hong Kong has one of the most impressive and recognizable skylines
in the world with a dense collection of skyscrapers on both the island of Hong Kong and
Kowloon which is added with the beauty of mountains and the harbour which separates
these cities apart. The location is famous for its light and music show which is also known
as A Symphony of lights which help in making the view beautiful and attracts tourists
(Milman, Zehrer and Tasci, 2017).
 Victoria Peak: This is a scenic viewpoint located at the height of about 1,300 feet above sea
level and is accessible with the help of Peak tram that tours the people on the top of
skyscrapers, bustling city, harbour and surrounding islands giving the tourists a thrilling
experience. Most of the Peak is covered with parks which are lush green and have natural
trails including more beautiful lookout points which help in attracting tourists to the city.
It can thus be said that there are various locations in Hong Kong which work as tourist
attractions and help in bringing a large number of people to visit the city which is important for
the development of city and also making people economically strong. Following are the benefits
which are gained through these places: Attracting new businesses: As these places give opportunities for businesses to flourish they
help in attracting new businesses in the city which also help in boosting the economy of the
place. Also as the number of customers in these places is large they give huge chance for
these businesses for expansion and earning (Barron and Leask, 2017). Contribution to overall destination product: These attractions help in encouraging people to
pay a visit to these places thereby increasing the tourism business. This help in the
development of these places as the economy gets strengthened due to the increased tourism.

 Employment revenue: As the number of people visiting these places increase the
opportunity of local people to open new businesses so that facilities and commodities can be
made available to visitors increase. This help in generating employment and also the
revenue of people increase. Multiplier effect: This means that the development of these places by government initiatives
which include small inputs, huge output can be created in terms of GDP. This means that as
the government in these locations help in developing these places they help in creating huge
opportunities of generating huge income for local people (Kebete and Wondirad, 2019).
TSAK 2
a) Needs and motivations of different visitor types
There a various types of visitors who visit tourist destinations as per their needs and
motivations which also help in deciding the types of tourists who will visit the attraction and the
recreational activities which need to be built in these locations so that tourism can be increased.
There are following types of visitors: Adventure tourists: These are the people who have a motivation and need of adventure and
who like to have thrilling and exciting experience by the way of rock climbing, skydiving
etc. Disneyland Hong Kong can be the place for these people who can have an exciting
experience at this place. Business tourists: These people travel to destinations due to business purposes or to attend
meetings or events. These people are attracted to peaceful and natural environment which
can enhance the quality of meeting. Psycho graphical segmentation: These are the people who are attracted towards a place due
to the cultural or historical importance of the attraction which can help in enhancing their
knowledge like Macau world heritage (East and et. Al., 2017). Geographical segmentation: These people are attracted to a place due to the geography of a
place like mountains, icebergs, and beaches etc. which help in attracting them.
b) Evaluation of impact of tourism
Tourism in a place can have both positive and negative impact on the tourist locations
which must be developed so that positive impacts can be increased while minimising the
negative impacts.

Positive impact
 Increased new businesses: Tourist place give opportunity for new businesses as they can
help in providing goods and services to the tourists so that their experience can be enhanced.
 Employment generation: As the number of businesses increase they help in providing
employment to workers so that their living standard can be raised and along with economic
development of a country.
Negative impacts of tourism on Disneyland Hong Kong and Macau World Heritage
 Overcrowding: As the number of people in these locations increase it can lead to an increase
in a situation of overcrowding which also increase the over utilisation of resources which
can create a negative impact on the environment of the locations. This can increase the
burden on natural resources of the places along with the problem of increased waste that
require waste management (Molinillo and Japutra, 2017).
 Traffic congestion: With the increased tourists the transportation facilities in these places
also increase so that the travellers can be carried from one place to the other easily which
increase the problem of traffic congestion on roads.
 Pollution: Tourists places also need to be lively and lit so that the tourists can have an
exciting experience which require transport, music, light, water, music etc. All these lead to
various types of pollution like noise pollution, water pollution, air pollution etc.
c) Evaluation of product/services
In order to make tourism in Disneyland Hong Kong and Macau world heritage a success it
is important that the authorities in these places make arrangements which have proper facilities
for its visitors so that they do not face any inconvenience while visiting these places. It is
important that the tourist destinations need to provide tourists with certain goods/services so that
their experience can be enhanced and they can be given high value for their money. This will
help in encouraging the tourists to visit these locations by meeting the following needs of
tourists:
 Seating areas for elderly: This means that there must be enough space in the Disneyland
and the Macau world heritage so that apart from the children and youth the elder people can

also enjoy these places which will help in encouraging all age group people to visits these
places. Reduced queuing time at theme park: It is important that the queuing time for taking tickets
or refreshments must be reduced by increasing the number of ticket windows along with
increasing the capacity of these places to accommodate the number of footfalls they have
around the year (Xu, Yan and Mak, 2018). Cleanliness: Proper hygiene and cleanliness play an important role in attracting tourists so
that a safe and healthy atmosphere can be given to tourists which also help in increasing the
brand image of these places around the world.
TASK 3
a) Process or issues for developing Disneyland Hong Kong
In order to increase tourism in Disneyland Hong Kong it is important that continuous
developments are done so that people from international borders can be attracted towards the
destination which can help in increasing the economic development of Hong Kong along with
increasing the tourism in these places. In order to do so Disneyland Hong Kong can develop a
cruise which will be based on Disney theme which will help in giving the tourists a different and
unique cruising experience on the rivers of Hong Kong so that along with admiring the beauty of
all the natural places in Hong Kong tourists can also have experience of Disneyland on water.
Following will be the process of developing the project: Project management: It is related with making a proper project plan so that all the stages of
initiating, executing and winding up the project can be done in an efficient manner by
achieving all the deliverables of the project and increasing the efficiency of results which are
to be achieved. Feasibility study: It is related with evaluation of the worth of initiating the project by
measuring in terms of time, scope, quality, cost etc. so that it can be determined that the
resources which will be used during the project will be able to earn the estimated profits or
not. Also a market research can be conducted so that the customer review on project can be
gained which can help in evaluating their tastes and preferences. Design: It is related with designing the project so that the stages can be determined and the
project can be executed in an efficient manner. It is also related with designing the direction

in which development process needs to take place so that a particular direction can be given
t the project. Local community involvement: The support of local community and authority is important
in this process so that permission on using the state resources in development can be taken
which will also make the process legal and ethical (Yahuda, 2018). Planning applications: It is related with planning on how to apply the project so that it can
be executed effectively and help in gaining the objectives which are planned so that better
experience can be created for the tourists. Construction period: It relates to determining the time which will be required for
constructing the project which is in this case cruise based on Disneyland theme so that the
construction can get completed within a certain period of time. Access and signposting: This related to completing the project so that it can be made
accessible to the tourists and also by the way of signposting the project can be completed in
a desired manner. Recruitment: It relates to recruiting the required staff to operate the new division of
Disneyland so that the operations and functions can work properly which are essential to
achieve the desired goals and objectives. Training: It is important that the staff members are trained regularly so that they can provide
effective services to the tourists and also help in fulfilling the needs of people. Opening event: It is related with inaugurating the place for people so that they can make
their bookings and the services can be made available to them. Customer care: It means that the customers must be taken care of by providing them with
all types of facilities which can help in enhancing their experience. Crowd management: The crowd must be effectively managed by making booking only to
the extent the number of people can be managed on cruise so that overcrowding can be
avoided. Reservations and ticketing: The reservations and ticketing facilities must be made effective
so that no inconvenience is faced by the tourists. Internal and external communications: Use of effective communication channels can help
in making communication effective so that the operations can be well managed and
objectives of project are achieved.

Following might be the issues which might occur due to the development process of Disneyland
Hong Kong:
 Funding: This is the most common issue which can be faced during a project which is the
availability of sufficient funds so that the project can be executed as per plan and in desired
manner. It is important that sufficient amount of funds are accumulated before starting the
project.
 Access: It is the availability to the resources so that development can take pace which
depend on the accessibility to these resources so that they can be utilised in gaining the
objectives of project (Shen, Luo and Zhao, 2017).
 Catchment area: It is the availability of the space which is required for the development and
execution of project and also the area must be able to be accessible to tourist so that the
catchment area of tourists can be increased.
 Stakeholders: In order to complete the project efficiently it is important that the support of
all stakeholders of project is gained so that they can help in development of the project.
TASK 4
a) Visitor management strategies to manage demand and supply
In order to manage the number of visitors it is important that the management of
Disneyland Hong Kong use various strategies related to managing visitors related with the
demand and supply so that the place can be prevented from overcrowding and also help in
increasing the convenience of the visitors of the place. Based on the demand and supply
following steps can be taken at Disneyland:
Supply:
 Specific time slots: The management of Disneyland must have specific time slots when the
visitors can be able to make their bookings so that the overcrowding at a particular time slot
can be reduced.
 Increased staff levels: The staff levels must be increased in Disneyland so that the number
of visitors can be managed and given proper guidance while their visit at the place.
 Eating area: The eating area must be able to accommodate enough number of customers
and must be able to provide hygienic and healthy eating conditions to customers.
 Increasing capacity The capacity of place must be increased so that the growing number of
customers can be accommodated.

Demand:
 Price incentives: Demand in market can be increased by increasing the number of price
incentives on the tickets of Disneyland so that more customers can be attracted.
 Marketing: With increase marketing more number of customers can be increased thereby
increasing the sales of Disneyland tickets.
 Influencing visitors: It is related with attracting visitors so that they can visit Disneyland by
giving them offers or discounts on tickets or by the way of organising events or activities
that can increase their interest in visiting the place (Liu and McKercher, 2016).
b) Sustainability measure
In order to grow and develop in the competitive marketplace it is important that sustainable
growth measures are taken by Disneyland Hong Kong so that it can help in the overall growth
and development of the society and its stakeholders. Sustainable measures can help in the
economic, social and environmental development of the local area which can help in increasing
the interests of all its stakeholders like suppliers, customers, government, society, shareholders
etc. The company can adopt CRM strategies so that the actions and strategies which are taken
can help in maximising the ethical and legal assurance. This will also increase the trust of
stakeholders and also the support from government for its development can be increased. This
will also help in increasing the brand image of the place so that more number of tourists can be
attracted towards Disneyland Hong Kong.
CONCLUSION
From this report it can be said that tourist destinations play an important role in the
economic development of a nation and it is important that they are developed by the local
government so that it can attract more number of tourists which help in increase in tourism
industry of nation. It is also important that tourism in these places are managed so that the
negative impact of tourism can be reduced while the positive impacts can be increased. Also with
the development of these places it is important that effective visitor management strategies are
included which help in managing the number of visitors of place so that sustainable growth can
take place.
REFERENCES
Books and Journals

Leask, A., 2016. Visitor attraction management: A critical review of research 2009–
2014. Tourism Management, 57, pp.334-361.
Weidenfeld, A., Butler, R. and Williams, A.M., 2016. Visitor attractions and events: Locations
and linkages. Routledge.
Jensen, Ø., Li, Y. and Uysal, M., 2017. Visitors’ satisfaction at managed tourist attractions in
Northern Norway: Do on-site factors matter?. Tourism Management, 63, pp.277-286.
Milman, A., Zehrer, A. and Tasci, A.D., 2017. Measuring the components of visitor experience
on a mountain attraction: the case of the Nordkette, Tyrol, Austria. Tourism Review.
Barron, P. and Leask, A., 2017. Visitor engagement at museums: Generation Y and ‘Lates’
events at the National Museum of Scotland. Museum Management and Curatorship, 32(5),
pp.473-490.
Kebete, Y. and Wondirad, A., 2019. Visitor management and sustainable destination
management nexus in Zegie Peninsula, Northern Ethiopia. Journal of Destination Marketing &
Management, 13, pp.83-98.
East, D., Osborne, P., Kemp, S. and Woodfine, T., 2017. Combining GPS & survey data
improves understanding of visitor behaviour. Tourism Management, 61, pp.307-320.
Molinillo, S. and Japutra, A., 2017. Factors influencing domestic tourist attendance at cultural
attractions in Andalusia, Spain. Journal of Destination Marketing & Management, 6(4), pp.456-
464.
Xu, J., Yan, L. and Mak, C.K., 2018. Visitor experience of the Hong Kong trams as an
unconventional attraction. Interna
Yahuda, M., 2018. Hong Kong: China's Challenge. Routledge.
Shen, H., Luo, J. and Zhao, A., 2017. The sustainable tourism development in Hong Kong: An
analysis of Hong Kong residents’ attitude towards mainland Chinese tourist. Journal of Quality
Assurance in Hospitality & Tourism, 18(1), pp.45-68.
Liu, A. and McKercher, B., 2016. The impact of visa liberalization on tourist behaviors—The
case of China outbound market visiting Hong Kong. Journal of travel research, 55(5), pp.603-
611.