Visitor Attraction Management: A Comprehensive Analysis

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION..............................................................................................................2
TASK 1.............................................................................................................................3
OVERLAPPING OF VISITOR ATTRACTIONS IN RELATION TO VARIOUS TYPES
OF ATTRACTION.........................................................................................................3
ANALYSIS OF IMPORTANCE OF DIFFERENT VISITOR ATTRACTIONS................5
TASK 2.............................................................................................................................7
2.1 ASSESSMENT OF NEEDS AND MOTIVATION OF DIFFERENT VISITOR
TYPES..........................................................................................................................7
2.2 IMPACT OF TOURISM ON THE TOURIST ATTRACTION IN UK.......................10
2.3 ANALYSIS OF THE IMPACT OF THEORIES OF TOURIST MOTIVATION ON
THE VISITOR ATTRACTIONS MANAGEMENT........................................................13
TASK 3...........................................................................................................................16
3.1 DISCUSSING ON THE PROCEDURE INVOLVED IN THEME PARK
DEVELOPMENT ALONG WITH THE ISSUES..........................................................16
TASK 4...........................................................................................................................19
4.1- ANALYSING THE DIFFERENT MANAGEMENT STRATEGIES........................19
4.2- EVALUATING THE DIFFERENT MANAGEMENT TECHNIQUES IN RELATION
TO THE SUSTAINABILITY.........................................................................................22
CONCLUSION............................................................................................................... 25
REFERENCES...............................................................................................................26
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INTRODUCTION
Visitor attractions can be defined as the various man-made constructions, natural
places with special features that attract a large number of tourists locally or from the
different areas of the world. The visitors visiting these tourist destinations have some
specific choices and needs related to the tourism that needs to be fulfilled by these
tourist destinations. There are different theories of motivation that motivate the tourists
to visit these destinations and fulfil their tourism desires. In this report, the different
impacts on various visitor attractions of the UK are evaluated.
The process of development of a theme park named the “the London Resort” in
Swanscombe Peninsula, Kent is described in the form of management report. During
the development of the theme park, several potential issues are being faced and it goes
through various processes which are being discussed. Lastly, the management
techniques to attain sustainability are being further evaluated.
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TASK 1
OVERLAPPING OF VISITOR ATTRACTIONS IN RELATION TO VARIOUS
TYPES OF ATTRACTION
Individuals visit various places for the
leisure activities, to gain knowledge or
fulfillment of their hobbies. These places
are known as tourist attractions where
the visitors visit out of their personal
interests or recreational activities
(Goodwin and Francis, 2003). The
visitor attractions may be the places
exhibiting a cultural significance or some
historical evidences. The types of tourist
attractions are classified as-
 The tourist places having natural
beauty
 Man made attractions which are
designed for the religious or
some cultural purposes
 The places that are developed for
some events like Olympics
 The man made places which are
particularly designed for the
tourists like the theme parks,
museums etc (Dewhurst and
Thwaites, 2014).
Taking a deep insight into the visitor
attractions of UK, in London the British
Museum portrays the creative works of
artists from the prehistoric era and is
completely dedicated towards displaying
the artistic works relatable with art, the
rich culture of UK and history (Gertner,
2010). The attraction holds importance
for the Pantheon sculptures and the
Rosetta stone. Another attraction is the
National Maritime Museum also known
as Greenwich’s Royal Museum has
been declared as a world heritage site
by UNESCO which showcases the
British Art and also has a royal
observatory. Another is a royal palace
situated in Greenwich known as the
Queens House.
Figure 1: National Maritime Museum
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Source: [Trip Advisor, 2018]
It was the residence of Queen in its
prehistoric times but later was opened
for the public for witnessing the Marine
painting collection and the portrait
collection of the significant personalities
between 17-20th century (British
Museum, 2018).
The places discussed so far held a
different significance in their earlier
period and the common man was not
allowed to enter them but later emerged
as beautiful tourist attractions. These
became significant tourist destinations in
England (Frost, 2014).
Figure 2: London Eye
[Source: Trip Advisor, 2018]
The other tourist attractions like the
Eden project and the London Eye are
intentionally built for the visitors (London
Eye, 2018). On the other hand, the
tourist places like the Windermere lack
and the Coast of Pembroke Shire are
the natural places with phenomenal
beauty and breathtaking beauty
(Thompson, 2015).
The events like the cultural and various
sports events organized at the global
and local levels such as the signing
quests, the Olympics and various
festivals fascinate huge audience
towards a particular place as they arrive
for witnessing the grand events. This
also lead them to visit the other tourist
attractions of the place (MacCannell,
2012).
Figure 3: British Museum
[Source: Trip Advisor, 2018]
The notion of the overlapping of the
tourist places happens when as seen
from the above examples a place of
certain other significance to a particular
audience becomes a tourist attraction
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for all. Taking example of the
Westminster Abbey Church is a Gothic
Church in London where worshippers
visit for prayers and religious
importance. At the church, a number of
events are being organized that drive
people towards the place and the
children are being taken here for the
educational tour (Swarbrooke and Page,
2012). In the earlier times it was visited
only by a specific group but now has
become a tourist attraction because of
its historical significance. In this manner,
various places of specific importance
become the tourist attractions over the
times and thus contribute towards the
tourism of a place.
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ANALYSIS OF IMPORTANCE OF
DIFFERENT VISITOR
ATTRACTIONS
The visitor attractions are developed
focusing towards attracting a larger part
of the audience with the similar
interests. The tourist places play a
significant role in establishing an image
of the place among the visitors (Connell,
et al 2015). Also, the visitors provide
contribution in a major way for the
development of the business due to
tourism and also give a boost to the
tourism industry for developing new
strategies for marketing along with
opening up new opportunities for
development. The tourist places like the
Eden project is a place attracting large
number of nature lovers and those who
love gardening. The various categories
of the tourist attractions as already
discussed in different manners provide
contribution towards the growth and
development of tourism in the country
(Cooper, 2012). The importance of the
types of visor attractions are explained
as-
 The places revitalize the areas
having enormous natural
beauty along with opening up
scope for gaining more
economic benefit for the place.
The natural places also provide
the action and development
plan along with the presence of
some religious locations can
also be renovated to make a
good tourist attraction thus
encouraging the cultural
competence (Ram, et al. 2016).
 The places of tourism attract
the business ideas like the
opening of the hospitality sector
ventures like restaurants and
hotels etc along with the artifact
stalls which can make up good
profits from sales.
 The destination product which
consist of the non materialistic
and the materialistic
components are the core
activities for the visitor at any
place. So, the combination of
the destination product
generates the good economic
benefit for the place (Leask,
2010)
 It provides benefit by opening
up the employment
opportunities for the local
residents and who live near the
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famous tourist attractions. It
also opens up opportunity for
primary sector and secondary
sector development. This is
known as the multiplier effect.
 It also enhances the local
places culture and the heritage
which are then more developed
and also helps in up keeping
the rich and varied heritage.
For instance, the museums and
the royal palaces in the UK
helps in preserving the rich
heritage and history of the
nation (Henderson, 2010).
 The visitor attraction which are
made for the events such as
Olympics hold significance as
the visitors who visit for the
events also go out for visiting
the other famous attractions
which help in generation of
more benefits for the country in
the form of business and sales
from tourism.
Figure 4 – Statistics of overseas
visitors
[Source: Mathew and Chris, 2016]
 The man made tourist places
also are important for the
tourism industry as in case
when the seasons change the
places like hilly areas and sea
side are closed. So for the off
season the man made locations
contribute towards generation
of some revenues (Boniface, et
al. 2016).
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