Visitor Attraction Management: A Comprehensive Analysis

This report delves into the intricacies of visitor attraction management, exploring the overlapping nature of attractions, analyzing the importance of various types, and assessing the needs and motivations of different visitor segments. It examines the impact of tourism on UK attractions, analyzes the influence of key motivational theories, and provides a detailed case study of the development of 'The London Resort' theme park, highlighting the process and potential issues. Finally, the report evaluates various management techniques in relation to sustainability, focusing on the Tower of London, Windermere Boat Cruises, Bowness, and Flamingo Land Theme Park and Zoo, Yorkshire.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...............................................................................................................2
TASK 1...............................................................................................................................3
OVERLAPPING OF VISITOR ATTRACTIONS IN RELATION TO VARIOUS TYPES
OF ATTRACTION..........................................................................................................3
ANALYSIS OF IMPORTANCE OF DIFFERENT VISITOR ATTRACTIONS.................5
TASK 2...............................................................................................................................7
2.1 ASSESSMENT OF NEEDS AND MOTIVATION OF DIFFERENT VISITOR
TYPES............................................................................................................................7
2.2 IMPACT OF TOURISM ON THE TOURIST ATTRACTION IN UK.......................10
2.3 ANALYSIS OF THE IMPACT OF THEORIES OF TOURIST MOTIVATION ON
THE VISITOR ATTRACTIONS MANAGEMENT.........................................................13
TASK 3.............................................................................................................................16
3.1 DISCUSSING ON THE PROCEDURE INVOLVED IN THEME PARK
DEVELOPMENT ALONG WITH THE ISSUES...........................................................16
TASK 4.............................................................................................................................19
4.1- ANALYSING THE DIFFERENT MANAGEMENT STRATEGIES.........................19
4.2- EVALUATING THE DIFFERENT MANAGEMENT TECHNIQUES IN RELATION
TO THE SUSTAINABILITY..........................................................................................22
CONCLUSION.................................................................................................................25
REFERENCES................................................................................................................26
1

INTRODUCTION
Visitor attractions can be defined as the various man-made constructions, natural
places with special features that attract a large number of tourists locally or from the
different areas of the world. The visitors visiting these tourist destinations have some
specific choices and needs related to the tourism that needs to be fulfilled by these
tourist destinations. There are different theories of motivation that motivate the tourists
to visit these destinations and fulfil their tourism desires. In this report, the different
impacts on various visitor attractions of the UK are evaluated.
The process of development of a theme park named the “the London Resort” in
Swanscombe Peninsula, Kent is described in the form of management report. During
the development of the theme park, several potential issues are being faced and it goes
through various processes which are being discussed. Lastly, the management
techniques to attain sustainability are being further evaluated.
2

TASK 1
OVERLAPPING OF VISITOR ATTRACTIONS IN RELATION TO VARIOUS
TYPES OF ATTRACTION
Individuals visit various places for the
leisure activities, to gain knowledge or
fulfillment of their hobbies. These places
are known as tourist attractions where
the visitors visit out of their personal
interests or recreational activities
(Goodwin and Francis, 2003). The
visitor attractions may be the places
exhibiting a cultural significance or some
historical evidences. The types of tourist
attractions are classified as-
 The tourist places having natural
beauty
 Man made attractions which are
designed for the religious or
some cultural purposes
 The places that are developed for
some events like Olympics
 The man made places which are
particularly designed for the
tourists like the theme parks,
museums etc (Dewhurst and
Thwaites, 2014).
Taking a deep insight into the visitor
attractions of UK, in London the British
Museum portrays the creative works of
artists from the prehistoric era and is
completely dedicated towards displaying
the artistic works relatable with art, the
rich culture of UK and history (Gertner,
2010). The attraction holds importance
for the Pantheon sculptures and the
Rosetta stone. Another attraction is the
National Maritime Museum also known
as Greenwich’s Royal Museum has
been declared as a world heritage site
by UNESCO which showcases the
British Art and also has a royal
observatory. Another is a royal palace
situated in Greenwich known as the
Queens House.
Figure 1: National Maritime Museum
3

Source: [Trip Advisor, 2018]
It was the residence of Queen in its
prehistoric times but later was opened
for the public for witnessing the Marine
painting collection and the portrait
collection of the significant personalities
between 17-20th century (British
Museum, 2018).
The places discussed so far held a
different significance in their earlier
period and the common man was not
allowed to enter them but later emerged
as beautiful tourist attractions. These
became significant tourist destinations in
England (Frost, 2014).
Figure 2: London Eye
[Source: Trip Advisor, 2018]
The other tourist attractions like the
Eden project and the London Eye are
intentionally built for the visitors (London
Eye, 2018). On the other hand, the
tourist places like the Windermere lack
and the Coast of Pembroke Shire are
the natural places with phenomenal
beauty and breathtaking beauty
(Thompson, 2015).
The events like the cultural and various
sports events organized at the global
and local levels such as the signing
quests, the Olympics and various
festivals fascinate huge audience
towards a particular place as they arrive
for witnessing the grand events. This
also lead them to visit the other tourist
attractions of the place (MacCannell,
2012).
Figure 3: British Museum
[Source: Trip Advisor, 2018]
The notion of the overlapping of the
tourist places happens when as seen
from the above examples a place of
certain other significance to a particular
audience becomes a tourist attraction
4

for all. Taking example of the
Westminster Abbey Church is a Gothic
Church in London where worshippers
visit for prayers and religious
importance. At the church, a number of
events are being organized that drive
people towards the place and the
children are being taken here for the
educational tour (Swarbrooke and Page,
2012). In the earlier times it was visited
only by a specific group but now has
become a tourist attraction because of
its historical significance. In this manner,
various places of specific importance
become the tourist attractions over the
times and thus contribute towards the
tourism of a place.
5

ANALYSIS OF IMPORTANCE OF
DIFFERENT VISITOR
ATTRACTIONS
The visitor attractions are developed
focusing towards attracting a larger part
of the audience with the similar
interests. The tourist places play a
significant role in establishing an image
of the place among the visitors (Connell,
et al 2015). Also, the visitors provide
contribution in a major way for the
development of the business due to
tourism and also give a boost to the
tourism industry for developing new
strategies for marketing along with
opening up new opportunities for
development. The tourist places like the
Eden project is a place attracting large
number of nature lovers and those who
love gardening. The various categories
of the tourist attractions as already
discussed in different manners provide
contribution towards the growth and
development of tourism in the country
(Cooper, 2012). The importance of the
types of visor attractions are explained
as-
 The places revitalize the areas
having enormous natural
beauty along with opening up
scope for gaining more
economic benefit for the place.
The natural places also provide
the action and development
plan along with the presence of
some religious locations can
also be renovated to make a
good tourist attraction thus
encouraging the cultural
competence (Ram, et al. 2016).
 The places of tourism attract
the business ideas like the
opening of the hospitality sector
ventures like restaurants and
hotels etc along with the artifact
stalls which can make up good
profits from sales.
 The destination product which
consist of the non materialistic
and the materialistic
components are the core
activities for the visitor at any
place. So, the combination of
the destination product
generates the good economic
benefit for the place (Leask,
2010)
 It provides benefit by opening
up the employment
opportunities for the local
residents and who live near the
6

famous tourist attractions. It
also opens up opportunity for
primary sector and secondary
sector development. This is
known as the multiplier effect.
 It also enhances the local
places culture and the heritage
which are then more developed
and also helps in up keeping
the rich and varied heritage.
For instance, the museums and
the royal palaces in the UK
helps in preserving the rich
heritage and history of the
nation (Henderson, 2010).
 The visitor attraction which are
made for the events such as
Olympics hold significance as
the visitors who visit for the
events also go out for visiting
the other famous attractions
which help in generation of
more benefits for the country in
the form of business and sales
from tourism.
Figure 4 – Statistics of overseas
visitors
[Source: Mathew and Chris, 2016]
 The man made tourist places
also are important for the
tourism industry as in case
when the seasons change the
places like hilly areas and sea
side are closed. So for the off
season the man made locations
contribute towards generation
of some revenues (Boniface, et
al. 2016).
7

TASK 2
EXECUTIVE SUMMARY
It is given that the visitors are divided into different market segments as per their needs
and demands. Along with this, it has been revealed that the tourism has impacted the
visitor attractions in UK at a significant rate both in negative and positive terms. Also,
the theories of tourist motivation have been studied upon that include Maslow’s theory,
responsible tourism theory and the smart consumer theory.
INTRODUCTION
In the report, the types of visitor will be discussed upon evaluating their needs and
motivations. Followed by it, the impact of the tourism on various visitor attractions will be
evaluated along with conducting an analysis of the impact of various theories of the
visitor motivation on the visitor attraction’s management.
2.1 ASSESSMENT OF NEEDS AND MOTIVATION OF DIFFERENT VISITOR
TYPES
In the tourism sector, the demand and expectations of the consumers have reached
another level over the years and they expect a lot more from the tourism industry. To
fulfill the expectations of the consumers, the management at visitor attractions and the
tourism authority of the United Kingdom devise many new methods for carrying out the
promotional activities in order to address the needs of the visitors and encourage them
to visit various tourist places (Wedel and Kamakura, 2012). It has been also observed
that there has been 7% increase in the marketing spend in the year 2016 as compared
to the previous year.
The tourism industry has gained significant growth over last decade with the
development of a number of tourist places like adventurous theme parks and country
parks, the tourist spots for trekking and undertaking adventure sports, the ecological
parks for sustainable tourist development and protection of the ecological environment
etc.
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The marketing team has the liability for identification of the tourists on the basis of the
demographics of the location, the geographical location and the psychographic aspects.
It is a part of market segmentation which helps in determination of the target market and
thereby the consumers.
Demographic- In the demographical terms, it is all reliable on the visitor’s gender, their
age groups, and the income level of the people. Also, the culture to which the people
belong has a lot of impact on their visiting patterns along with the religious practices
they follow. Understanding in broader terms, the age group of the individuals needs to
be considered along with their gender. The age group impacts as most of the middle
age people and old aged like to visit the museums like the British Museum and the
National maritime museums (Menzly and Ozbas, 2010). The income level also impacts
as people with less income find it difficult to visit places which charge high fees. Some
other aspects like the occupation, ethnicity and the socio economic background of the
people can also be considered.
Geographic- in this, the target market is classified on the basis of particular regions.
The people from specific regions like country, city, and village or population density are
being targeted. This helps the visitor attractions authority to concentrate on a particular
region and to target the market of the place by using the strategies for market targeting
(Loveridge and Mok, 2012).
Psychographic- In this type of segmentation of market, the market is being bifurcated
based on the personality and psychology of the people, their way of living and their
attitudes towards certain types of tourist places. This helps in analyzing the thinking and
perceptions of the people, here their perceptions about what type of tourist attractions
they like whether man made or natural or historical or adventurous (Cleveland, et al.
2011).
The other parameter is the special interests of the visitors which must be considered in
the market segmentation such as a special group of individuals want to travel to a
trekking place once in every 3 months, So such needs of the special interest people
9

need to be addressed (Long, 2013). This has formed a bigger part of tourism known as
niche tourism.
The needs of the customer’s requires to be paid attention towards like some people
with disability or any disparity may want special attention and a guide to interpret their
thoughts and make them feel conformable at the tourist place. Some tourists have some
special needs of cultural or religious so the tourist attractions provisioning those need to
be pay attention towards (Murphy, 2013).
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2.2 IMPACT OF TOURISM ON THE TOURIST ATTRACTION IN UK
The tourism in the United Kingdom has positive and negative impressions on a number
of scenic tourist attractions of the country. The good impacts of tourism on the tourist
places in UK are as follows-
 In the earlier times, some of the parts of UK were untouched by the notion
tourism. But with the changing needs of customers, the places turned out to be
good places of attraction. This has helped in improvement of the economic
condition of the places where tourism has developed (Mason, 2015). The positive
impact on the economy has been observed in the form of opportunities arising for
the employment for the local residents, new start up ventures for the local
entrepreneurs.
 It is observed that the social and cultural life of the people have enhanced a bit
due to the rise in tourism and there have been many opportunities opened up for
the local people to learn and gain more knowledge about the rich and cultural
heritage of other places from the tourists and learn about their religions and
cultures. The people are more contended and satisfied with their life as their
needs are fulfilled and their contentment levels have risen (Smith, 2014).
 The maintenance and further development of the tourism industry in the United
Kingdom has benefitted in the form of preservation of the rich heritage of the
country by securing the old monuments and history like the British Museum and
the Stonehenge which are the oldest visitor attractions in the country. The
cleaner and much healthier surroundings have been developed as a result of the
improvement in the tourism sector ultimately resulting into the conservation of the
environment and varied culture of the country (Theobald, 2012).
 The facilities for the visitors have gained some momentum as the local residents
have established businesses which provide various services to the visitors thus
taking care of their needs and demand. Thus, the rise in the tourism activities has
augmented the facilities for the tourists (Mayer, et al. 2010).
 The interpretation of the rich history of various sites such as historical
monuments and art museums have given great opportunity for the enthusiasts to
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adopt this as a profession for guiding and educating the people about the history
and the significance of the tourist attractions they are visiting.
The negative impacts of the tourism are many. They are explained in detail below-
 One of the most negative effects of tourism has resulted into the places
becoming overcrowded which have posed a great difficulty for the local residents
to live with peace (Parvaneh, 2013)
 Also, the rich and cultural heritage have started moving towards wear and tear
due to the increase in the number of tourists who have overcrowded the places
 Traffic related problems have occurred due to the tourism in terms of the
overcrowding on the roads and marine traffic (Janusz and Bajdor, 2013).
 The pollution levels have increased due to the evolution of the tourists places
which pollute the environment in the form of water pollution, air pollution, soil
pollution etc. The pollution levels which have increased needs to be controlled by
the use of sustainable solutions and adoption of responsible tourism.
 Due to the traffic congestion, the risk of accidents has augmented which is not a
good sign in the industry of tourism. For example, due to landslides or water
based disasters the accidents causing causality have increased. The risk of
accidents as also increased due to the increase in the number of tourism
activities which has led to the death ratio due to tourism increasing more which
needs to be paid attention towards (Neuhofer and Buhalis, 2014).
 There is always a demand from the tourists for authenticity of the tourist
attractions. Sometimes the tour guides fail to do so. By the term authenticity, it
can be understood that it is the notion of the demand of authentic tourism
experience by the visitors who expect that accurate and true knowledge about
the heritage value and iconicity will be imparted to them during their visit
(Azenha, et al. 2010).
These positive impacts of the tourism are noteworthy and need to be enhanced so as to
enrich the visitor experience. On the other hand, the negative impacts are urgently
needed to be addressed by the tourism authorities so that the environmental pollution
can be reduced to some extent along with protection of the cultural and historical
12

property of various tourist places. According to Tourism in UK (2018), to protect the
Stonehenge from environmental pollution the authorities have build information centre
for parking of vehicles so that the attraction can be protected from noise and air
pollution (Tourism in UK, 2018).
13

2.3 ANALYSIS OF THE IMPACT OF THEORIES OF TOURIST MOTIVATION
ON THE VISITOR ATTRACTIONS MANAGEMENT
There are a number of theories that provide motivation to the tourists for visiting various
tourist places which have a significant impact n the management of the tourist
attractions. These theories of motivation assist in comprehension of the needs and the
interests of the tourists and along with this boost the decision making power of the
individuals thus reducing the complexity of their decision to select an appropriate place
for vacation as per their needs and demands. The theories of motivation which are
common are-
Maslow Hierarchy of needs
It is one of the oldest motivation theories which consist of 5 categories in a pyramid.
The layer at the bottom is the physiological needs which addresses the basic needs of
the people like water, food, shelter etc. the next layer is safety and security which is
associated with the security of employment, humans and their income. Next is the layer
of belongingness and love where the individual’s needs are their relationship with
families, friends and team members (Block, 2011). Placed after this is the layer of self
esteem in which the needs of the people are for their status in society, to get promotions
and respect and a respectable position in the society.
The last and the topmost level is the need of self actualization where the individuals
realize their potential and capabilities. Relating to the tourism, the visitors get motivation
if they satisfy their physiological needs, safety and security. These two are the basic
level of needs which are required to be fulfilled. Only after this, a person can think of
going on a visit to a tourist attraction (Robertson, 2016). There are some exceptional
cases where the people have no financial security but also opt for visiting a place near
easily and economically reachable by them for some leisure and peace. On the other
hand, when an individual is satisfied at the bottom two levels and also fulfills the need of
self esteem and belongingness and love, they seek for some classic and under their
budget tourism. These needs are being analyzed by the tourism providers. Also, the
motivation of the tourists belonging to all income levels and classes drive the tourism
14

management to develop more and attract the customers to visit various places (Lester,
2013).
Responsible tourism- It is all about making better places for the people to live and
much better places for the individuals to visit. The concept of responsible tourism is
concerned towards the fact that the tour operators, the owners of the hotel chains, the
local residents, and governmental authorities along with the tourists must take
responsibility and take appropriate actions and measures for making sustainable
tourism (Caruana, et al. 2014). This theory of responsible tourist aides by and obeys
the rules and regulations of economic and social justice and also concerned towards the
environmental protection a whole. This theory is concerned towards generating greater
amount of financial benefits for the local economy and enhance the working conditions.
Also its motive is towards making positive contribution towards the preservation of the
natural heritage and upkeep the diversity of the world (Spenceley, 2012).
One of the forms of responsible tourism is that it is sensitive in cultural forms and helps
in building local pride and self esteem. This theory leaves a huge impact on the mindset
of tourists as with the notion of responsible tourism they are able to realize their part
and the way to precede towards any kind of tourism (Leslie, 2012).
Smart consumer
In the era of digitalization, there are vast numbers of approaches of reaching to the
customers for the enhancement of the tourism sector and its popularity. To address the
needs of the consumers there are some approaches like the digital marketing and social
media advertising which help the tourist operators and various tourism agencies to
reach the consumers in a smart manner. Also, by smart consumer one means that the
consumers are smart these days in choosing the tourist attractions as their choices and
preferences have changed over time and they like to visit places of niche domain. All
these aspects fall under the theory of smart consumer (Gretzel, et al. 2015). Along with
this, the consumers are also fee to compare the prices of the tour packages provided by
various tour operators and also compare places to select the best among all.
15

CONCLUSION
In the report, the needs and wants of the types of tourists have been assessed along
with analyzing the influence of the tourism activity on the tourist attractions in the United
Kingdom. Moreover, the theories of tourist motivation have been studied upon. The
overall report reveals that different types of consumers have different desires and they
choose the tourist destination in an according manner.
16

TASK 3
EXECUTIVE SUMMARY
The scenario of the development of a theme park named as ‘The London Resort’ in
Kent is given. It has been analyzed in the report the process involved in the theme park
development along with the problems encountered in the development of the same.
INTRODUCTION
The London report, theme park has to be developed by the London Resorts Holdings
Company Limited (LRCH) for which the process involved will be discussed along with
the discussion on the potential issues encountered in the development of the theme
park.
3.1 DISCUSSING ON THE PROCEDURE INVOLVED IN THEME PARK
DEVELOPMENT ALONG WITH THE ISSUES
A new theme park named as ‘The London Resort’ is to be built in Kent till 2023 by the
LRSH. The process that will be involved in the development of the visitor attraction is
depicted in the steps below-
1) Project management study- has to be conducted in an effective manner for
examination of the feasibility of the development of the theme park. This study
will involve the involvement of the key people who are the planning heads for the
theme park development (Dong and Siu, 2013).
2) The study of the market and then taking into account the recommendations
suggested from the survey and the primary research
3) Development of concept and master planning- needs to be done in order to
ensure and agree upon how and in what manner to use the resources and
comprehend the overall layout and structure of the whole project.
4) Next is the design phase which involves putting the concept and planning into
reality. The theme park in this step will be constructed which involves effective
monitoring in order to avoid any flaw (Ma, et al. 2013).
17

5) Local resident’s involvement- The best manner to include the local residents is
through organizing a hiring process and recruit the suitable employees for the
effective functioning of the theme park. The employees after the hiring process
are also trained in order to deal with the emergencies in the uninvited situations.
Also, the signposts are installed so that the employees don’t find it difficult to
reach their destination in the theme park in less time.
6) Most important step in the testing of the rides and the activities that are
deployed in the theme park for the safety checks. Any discrepancies
encountered in the checking will be on an immediate basis resolved
7) Next step in the opening ceremony which will be held inviting the government
officials and the stakeholders associated with the theme park and its functioning.
Some special invites will also be there for the individuals (Birenboim, et al. 2013).
8) Crowd management techniques- Various measures for the management of the
crowd will be devised which will involve all the safety measures reachable at a
short distance by the employees who are assigned the job roles for the safety
and security. The services for customer care will also be installed for addressing
the queries of the customers. The reservation system for the booking will be
installed along with the ticketing systems (Ma, et al. 2013).
9) In the last step, the theme park will then be opened up for the visitors.
The problems faced during the development of ‘The London Resort’
 The engagement of the stakeholders in the development and other activities of
the theme park may cause some issue in some cases as in order to fulfill the
satisfaction levels of the customers the park in some cases needs to lower down
the prices which is then opposed by the shareholders as they want more profits.
This causes issue and situation of ethical dilemma for the park management
authorities (Tourism in UK, 2018).
 The funds which are being invested in the development of the park include the
intervention of the governmental bodies and various taxation rules and policies
imposed by them. The theme parks thus have to abide by all the rules and norms
18

 For the retention of the visitors, it is important to ensure that the location of the
theme park is appropriate. In cases where the theme park is located at a distant
place away from the city areas the crowd is less likely to prefer the same on
weekdays (Ma, et al. 2013)
 The lack or absence of healthcare facilities nearby the park is one of the issue as
medical emergency is a necessity for the place
 The intervention of tourist’s boards in the functioning of the theme park may
become an issue along with the pressure groups forcing the park authorities to
take some actions which are not favored by the authorities themselves.
CONCLUSION
In the report, the process for the development of ‘The London Resort’ has been
discussed along with highlighting the issues that may be encountered during the
development.
19

TASK 4
INTRODUCTION
There are various visitor attractions that are present in the UK and various techniques
are available to the mangers of the tour operators to attain sustainability. The
sustainability of these visitor attractions is in relation to the supply, demand and the
renewal of the products of tourism. The application of the various management
techniques along with the different strategies of visitor's management is presented in
this report. The case study of the famous attractions of UK namely- Tower of London, St
Paul's Cathedral and the Stonehenge is depicted.
4.1- ANALYSING THE DIFFERENT MANAGEMENT STRATEGIES
There are different management techniques that can be utilised by the managers to
maintain the visitor attractions which can help in the effective fulfilment of the tourist
needs. The fulfilment of the desires of the customers of the visitor attractions is one of
the important factors that must be considered before designing the effective
management strategies (Smith, 2014). The management strategies in relation with the
sustainability of the visitor attractions like the Tower of London, Windermere Boat
Cruises, Bowness and the Flamingo Land Theme Park and Zoo, Yorkshire are depicted
below-
SUPPLY STRATEGIES
It is essential that the supply of the products in the Tower of London, Windermere
Boat Cruises and the Flamingo Land Theme Park and Zoo must be maintained
throughout so as to attract a large number of customers and meet their needs.
20

For maintaining the proper supply in these sites following factors must be
considered-
Services- There are various services available to the tourists like the transport
accommodation, food etc. whose supply is maintained properly for the tourists
who are visiting the Tower of London as this visitor attraction provides proper
services to the tourists. The tour operators are effectively applying the technique
of the visitor feedback to analyse what kind of services they need to meet their
demands (Llodrà-Riera, et al. 2015).
Increasing capacity- The tour operators are trying to increase the capacity of
the rooms to provide proper lodging facility to the tourists visiting the Windermere
Boat Cruises so as to support the additional guests. This will increase the
revenues of the companies.
Security- The tour operators are trying to provide high safety to the tourists who
are especially visiting the Tower of London and the Flamingo Land Theme Park
and Zoo so as to ensure comfortable trip for their customers. Database
management systems are installed in the hotels to store and maintain the
information of the tourist to avoid any kind of inconvenience (Michailidou, et al.
2016).
Identified footpaths- The footpaths are being built near the Tower of London so
as to better explore the sites for the less experienced tourists and the children.
This can offer an effective view of the destination.
Regulated room conditions- In order to maintain the supply of the products and
the services the customer’s feedbacks are obtained about the conditions of the
rooms of the hotel which are then enhanced and modified to provide proper
supply to the tourists. The maintenance cost of the rooms is calculated by the
public use plans (Sever, 2015).
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Concessions- Effective discounts and concessions are offered by the tour
operators especially to the tourists who are visiting the Windermere Boat Cruises
and the Flamingo Land Theme Park and Zoo so as to attract more number of
tourists.
Signage- The policies of the signage are created by the tour operators especially
in the digital signage to enhance the visitors’ experience to avoid any kind of
confusion during the visits. The uses of the wayfinding, providing proper wi0fi,
sharing the news and collecting the analytics are done to maintain the signage
(Alegre and Sard, 2015).
DEMAND STRATEGIES
Various management strategies related to the demand of the products and
services that are required in the visitor attractions like the Windermere Boat
Cruises, Bowness and the Flamingo Land Theme Park and Zoo are applied by
the tour operators. The behaviour of the customers and their number are being
analysed according to which the price of the services are being decided. The
market of the visitor attraction is first interpreted and then the products are being
introduced in the market. Proper knowledge about the visitor attractions is
provided to the tourists to bring them closer towards these visitor attractions.
RENEWAL STRATEGIES
The strategies of the product lifecycle are followed while managing the visitor
attractions which includes four stages namely the market introduction, growth,
mature and the saturation and the decline stage (Mariani, et al. 2014).
During the market introduction stage the sales growth, volume and the size of
the market are small so the product of the tour operators has to face less
competition during the introduction and to build the customer demand. The
product development, pricing, distribution and promotion need to be maintained
22

in the introduction stage for managing the product lifecycle. During the growth
stage, the company can expect a good growth of the product if the customers
became aware of the product and ready to accept it by analysing it profits. During
the maturity stage, the products of the tour operators attain most of the products
and tend to improve their quality. If the sales of the product fall down then the
product can go in decline stage which can be enhanced by marketing mix
concept.
Apart from this the tour operators try to fulfil visitor expectations, tries to find out
the active and passive mode of products and services delivery and introduce new
themes and adventures in the tourist destinations.
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4.2- EVALUATING THE DIFFERENT MANAGEMENT TECHNIQUES IN RELATION
TO THE SUSTAINABILITY
Large numbers of tourists are attracted towards the Tower of London, Windermere Boat
Cruises, Bowness and the Flamingo Land Theme Park and Zoo, Yorkshire by the
proper management techniques that are applied by the various tour operators to attain
sustainability. In order to maintain sustainability the techniques management techniques
that must be applied includes- maintaining the economic operations for the long term,
preservation and the conservation of the cultural and social communities, fulfilling the
visitor expectations and utilising the resources optimally (Crane and Matten, 2016). At
the Tower of London people from the different lifestyle and culture comes to visit to gain
knowledge about the culture and the heritage of the UK so the tour operators are
applying the management techniques to preserve and conserve this cultural site.
Flamingo Land Theme Park and Zoo consist of wide variety of species whose
conservation and preservation is required to maintain the visitors in the place and the
economic conditions must be taken care, especially in the Windermere Boat Cruises to
maintain sustainability in the number of visitors who likes to take the cruise rides.
The below-mentioned management techniques are generally applied in the above-
mentioned visitor attractions to attain sustainability-
 During the product lifecycle in the introduction stage of the new product in the
Windermere Boat Cruises the local people of the city are be involved in
effective planning and growth of the product in the market, the stakeholders are
communicated and their advice is taken to better understand the situation and
analyse the growth and to make progress in the service delivered by tour
operators. The involvement of the local people helps in reducing the issues and
24

fulfilment of the visitor expectation which will also help the tour operators to
repeat their business and attain high revenues (Mason, 2015)
 The economic conditions of the visitor attractions at the local, regional, national
and at the international level are evaluated and then according to it the products
and services are being decided which needs to be provided to the tourists visiting
the Tower of London and the Flamingo Land Theme Park and Zoo
 The visitors visiting these places have different needs and the requirements
related to the travel, transportation, accommodation and the food which are first
analysed by the tour operators and then according to the customer choices the
services are being enhanced and modified continuously. This will help to
maintain the visitors in a place and they might arrive again if they are satisfied
with the services (Veal, 2017)
 The tour operators establish various partnerships with the stakeholders that
involve the local communities, board members and the government so that the
tourism operations area managed properly. This helps in better analysing the
priorities that are related with the development of the visited attractions and can
also help in the better decision making by the tour operators to attain
sustainability
 The technique of the new product development is applied according to the
different lifestyle of the people, environment and the culture of the visitor
attraction like the Tower of London, Windermere Boat Cruises, and the Flamingo
Land Theme Park and Zoo that will further strengthen this destination and help in
attracting more number of tourists (Font, et al. 2016)
 The highly yielded markets that are demanding the responsible tourism and
travel and the visitor's expenditure are generally targeted by the tour operators
25

 In order to conserve and preserve the ecological values and limits the socio-
cultural and the environmental negative impacts, important guidelines are
created while visiting the Tower of London so as to manage the operations of the
tourism well (X, 2016)
 In order to conserve and preserve the natural resources of the Flamingo Land
Theme Park and Zoo, attempts can be made to maintain at least their present
condition and those areas that are so far still untouched by the humans. The
government should also be involved to maintain the environment and the
ecosystem of the place.
 The environmental pollution should be reduced so as to conserve these visitor
attractions
 A broader range of government initiative can be taken in order to analyse the
carbon footprints in the Windermere Boat Cruises so as to save energy and
attain sustainable tourism development (Edgell Sr, 2016)
 The demand and the supply of the products in these tourist destinations which
includes the transport, accommodation, food must be properly maintained
 Development of responsible travel section that will list the green accredited
accommodation provider along with the events and market sustainable activities
(Michailidou, et al. 2016)
26

CONCLUSION
Thus, it has been analysed that there is a great need for attaining sustainability in these
visitor attractions for which different management strategies are applied. The strategies
for maintaining the visitor attractions include the supply, demand and the renewal of the
products and services that are provided in these tourism destinations. Some of the
creative ideas are given for the management of the visitor attractions to attain
sustainability.
27

CONCLUSION
Thus, in this assignment, various visitor attractions including the British Museum, the
National Maritime Museum, Greenwich Park, and The Queen's House are presented in
this report to analyze the overlap of these visitor attractions with other attractions. These
visitor attractions are of high importance to the tourists. The tourists possess different
needs and motivations that are being evaluated in the form of a report. The various
motivational theories of management are analyzed well. There are various potential
issues that get raised during the development of the visitor attractions which are also
further discussed. Lastly, the management techniques in order to attain sustainability
are evaluated
28

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