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Visitor Attraction Management Report - VisitBritain

   

Added on  2020-07-23

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Visitor Attraction Management

INTRODUCTIONWhen people want change in their daily life they explore option like, travelling to anotherplace so that they can make some good memories and avoid their mundane life. Visitor’smanagement is related to promote various travelling destinations in a country or may be in astate. This assists in attracting potential travellers to visit a place which will be beneficial for thegovernment as well as for local population also. VisitBritain is a name used by National TourismAgency of Britain. They are responsible for promoting tourism destinations of the country. Theyfocus on domestic as well as international customers who are looking for a location to visit innearby time or may be in future (Page, 2011). Their mission is to build value on British tourismby providing top class services available in market. They have very impressive vision in whichthey want to develop Britain as one the best destination to travel and explore. This will discussimportance of visitors attraction, it will also include needs and motivations of various type ofvisitors.TASK 11.1 Overlap of visitor attractions in relation to types of attractionIn tourism industry, attraction is an important element because people do not want the see thingsthat they face in routine life, they want to see something exciting which can give then some freshand long lasting memories. There was a time when most of the governments were not givingmuch attention to this sector but gradually they understand potential of this industry and makestrategies and policies to promote it across the globe. Purpose built to attract visitors -London Eye –It is considered as one of the best destination inUnited Kingdom because of the combination ofride and water. The view of light and water atnight attract a large number of tourist. It is verydifficult to the ticket in weekends because thereare many people who want to take a ride onSaturday and Sunday but only 25 person can4

have on ride in one time. It is situated at thesouth bank of river Thames. Tickets for Ferriswheel/Millennium wheel are booked online andmost of the promotion is also done by usingvarious tools of social media. Sometime someevents happen at the time of peak season whichreduces visitors of London eye because of theproblem of overlapping. Built for another original purpose that havebecome tourist attractions - Windsor Castle –It is royal residence which was built in 11thcentury. Its designing is very unique andvisitors like to see it because of the materialthat is used in its making. It has a verylimited access to the public and promotion ofWindsor castle is done through social mediabecause technology assist in attracting morevisitors. Various events take place in thiscastle which create problem of overlappingbecause visitors can not join same event atother places. Earning more and more revenue is the target of London and Royal castle. They have very similarsystem of booking the tickets and they demand and supply is also very close. Both places believein doing promotion by using social media because this a tool which can help them in attractingmore visitors in short time of period. People who has visited both place think that they get sameexperience from these places although one is related to history and culture, and other is forrecreation. All the above instances are perfect example of overlapping of visitors’ attraction. Natural attractions5

Victoria park is popular for its natural attraction but visitors can also find same views inother part of the countries because it do not have any uniqueness. This create problem ofoverlapping because tourist have more than one option available in a particular time so they haveleave one option.Events and festivalsHyde park Winter wonderland happens in the peak season i.e. between November toJanuary. Visitors want to visit other places at the same time. They face trouble of overlappingbecause they can not see more than one thing in particular time period. 1.2 Importance of different visitor attractions:Nowadays, most of the countries are making a lot of efforts in order to promote tourismin their country. But, there was a time when they did not know the importance of tourism beforewhich the industry faced hard time. Travelling is not considered as one of the best medicines toreduce the stress of a person who work in this mechanical life. Significance of various visitorattractions is stated as follows:Diversity in culture – When people from different places visit other countries or states,they take something from that culture and at the same time, add something in that society.Travellers get to learn about new tastes and cloths that is present between local group. Gameswhich are organised at international level like London Olympics plays a crucial role in thetransfer and promotion of local culture.Increase in trade – It is not necessary that a person visits a country just to see historicalplaces or museums like London eye. Also, when they go to a new location, they purchase goodsthat are available only at that place (Waligo, Clarke and Hawkins, 2013). Businessmen also startbuying and selling these products as they can sell them at higher price in their own country. Thisalso improves the relation between two governments because enhancement in trading isbeneficial for both nations.6

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