Visitor Attraction Management Essay - VisitBritain

Added on - 21 Jul 2020

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Visitor AttractionManagement
Table of ContentsIntroduction...........................................................................................................................................3Task 1.....................................................................................................................................................31.1Overlap of visitor attraction in relation to different type of attraction.............................................31.2Importance of different visitor attraction........................................................................................4Task 2.....................................................................................................................................................52.1 Needs of motivation of different visitor attraction.....................................................................52.2 Impact of tourism on visitor attraction......................................................................................62.3 Different theory of motivation on the visitor tourism management..........................................7Task 3.....................................................................................................................................................93.1 Covered in PPT............................................................................................................................9Task 4.....................................................................................................................................................94.1 Various visitor management strategies......................................................................................94.2 Evolution of management techniques relating to sustainability..............................................10Conclusion...........................................................................................................................................11REFERENCES.........................................................................................................................................12
IntroductionVisitor attraction is one of the fast growing sector which helps to contribute in thedevelopment of the economy in various aspects. Therefore, every country tries to promotetravel and tourism in order to provide various facilities and manage all activities in aneffective manner (Connell, Page and Meyer, 2015). Visitor attraction management is relatedwith the developing various strategies for boosting tourism places which beneficial forgovernment and society. The current report based on VisitBritain which is a governmentagency of United Kingdom and promote national tourism by proving fund and make policeseasy to attracting large number of domestic and international visitors in their country.Task 1Overlap of visitor attraction in relation to different type of attractionOverlap of visitor attractionDate- 9thAugust 2017Place: XYZToday, each and every individual want to explore different thing in their life in order get relaxfrom its busy routine. The role of visitor’s attraction is to significant for every one person andthey will spend more on such area (Beritelli, Bieger and Laesser, 2014). Therefore,government is try to focused on these areas which help in generate revenue and employmentin different area. It is the role of government authorities is to design different strategies andtactic to promote different tourist place in their country. In the context of given case study,there are various visitor attraction places in UK which must be developed and promoted byVisitBritain which are:Natural History Museum:It is a natural history places which located near London UK. Thistourism destination attracts large number of people who loved nature and history to enhancedtheir knowledge and research (Bryce and et. al., 2015). There are more than 80 milliondifferent items in key five collection such as botany, entomology, mineralogy, palaeontology,and zoology. It is one of the most visiting place in United Kingdom. As per the higherauthorities the number of visitors are growing every year which is quite large as compare toother museum. Therefore, VisitBritain required to more focused on such area and use variouspromotional tools in order to promote such destination (Cellini, 2011).
Victoria and Albert hall:There are various historical and natural destination which attractdomestic and overseas tourist to visit such places. Victoria and Albert hall which is one of thelargest museum having more than 4.5 million objects founded in 1852. It is located nearBrompton district, Crown well road London (Coghlan, 2012). There are different types ofvisitors who wants to visit historical places which related with to their ancient natives. Thismuseum having different galleries, library, fashion, craft, musical instrument etc. As UK ishistorical reach which also promote such places in effective manner and attract tourist aroundthe world.Hyde park:It is one of the largest park in the city of London which was a hunting ground forRayal family. There are various historical and heritage objects which attract large number oftourist not only domestic but also from internationally (Evans, Stonehouse and Campbell,2012). It also having different facilities like football grounds, tennis centre etc. Visit Britainrequired that to invest more money in order to maintain such garden for the future. Apart fromthat they also need to provide different facilities such as transportation, sports facilities and soon.Importance of different visitor attraction1Overlap of visitor attraction2Date- 9thAugust 20173Place: XYZTravel and tourism plays a prominent role in the economic development for every nation.
Because, it helps to generate new jobs in different fields such as marketing, hospitality,transportation etc. Therefore, government try to make various policies overcome barriers suchas visa and other aspects (Fang and et.al., 2016). VisitBritan, needs to promote all theseaspects which increase number of tourism and minimise various issues.Economic: VisitBritain tries to promote different types of visitor attraction in the UK whichleads to increase number of tourist in the country. there are following importance of visitorattraction:Increase trade:Travel and tourism also promote trade and business in the country whichsupport local and national economy. Due to development in different visitor attraction such asnatural, heritage, modern architecture conducting various events and so on. It will help toincrease the number of visitor in the country which increase the goods and services indifferent area like hospitality, transportation, tourist guide etc. (George, 2010.). promote ahealthy business in an effective manner.Employment generation:According to the higher authority’s tourism sector is fastest growingindustry in United Kingdom by £260 billion by 2025. It provides approx. 10 percent out oftotal jobs in different fields which is quite large portion as compare to any other country. asper the data more than 3.1 million people working in this sector and it contributes £ 127billion in the UK economy (Gössling and et. al., 2011). Therefore, VisitBritain needs toinvest more in the development various visitor attraction which helps to maintainemployment rate.Increase in foreign exchange:This is one of the attractive sector where government receiveslarge number of foreign exchange through overseas tourism. It helps to support nationeconomic growth which can be used in infrastructure development, poverty reduction,employment generation etc. (Kusluvan and et . al., 2010). and create an ideal image of thecountry at global level.Social:There are following social importance of visitor attraction as given below:Diversity in culture:UK is a country which culturally diversified in terms of language,customs, beliefs, food etc. There are multicultural people from various area such as England,Wales, Scotland and so on. Large number of visitors helps to attract through culture which istoo significant for the economic development. VisitBretain required that to organizationinternational events such as Olympics, other sport events in their country (Garrod and et. al.,
2012).Environment:Today, customer is more aware towards climate issue and tries to choosethose product or services. There are following importance of visitor attraction:Promoting local tourism destination:There are various destination which includes NaturalHistory Museum, Science museum, Victoria-Albert hall, Hyde park, Kensington garden etc.These all visitor attraction located in the city of London. Apart from that, there are variouslocal destination helps in promoting which is too significant for tourism development.Conservation:VisitBritain required that to make various policies and maintain variousattraction such as historical and heritage place. They provide sufficient fund to variousagencies and conserve for the future generation.Task 22.1 Needs of motivation of different visitor attractionWhen a travelling company wants to increase their customers than they have to increasemotivations of their customers by identified needs of different type of customers bydelivering them better travelling and tourism services (Law, Qi and Buhalis, 2010). TheNeeds and preferences of different clients and travellers very important for travellingagencies when they delivering their services. Main responsibility of the tourist agencies isthat full fill the visitors needs according their preferences. There are many kinds of needswhich are based on different kind of preferences of the clients. Motivation is another kind ofthings which attract the customers towards the company. According to needs whole marketplace is divided according to their visitors attraction. Market segmentation is helps to identifycustomers needs. Market segmentation means whole market is divided into different groups.By use of this tools company can full fill needs of visitors effectively (Leask, 2010).The market is divided into four parts:1.Behavioural2.Geographical3.Demographical4.Psycho graphic
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