Development of Visitor Attractions: Processes and Potential Issues

This presentation discusses the processes and potential issues involved in the development of visitor attractions. It covers factors such as professional management skills, availability of resources, type of attraction product offering, product demand, ease of access, population, opening hours, on-site amenities, and attraction marketing.

Visitor Attraction
Mangement

The processes and the potential issues involved in
the development of visitor attractions
• The ability and capabilties of a destination that attracts visitors to
visit the destination are known as visitor attractions. Number of
factors are responsible for the success of visitor attraction. The
factors responsible for develpoment of visitor attractions are defined
as:
1. Professional management skills
2. Avalability of resources
3. The type of attraction product offering
4. Product demand in the market
5. Ease of access
6. Population
7. Opening hours

8. On-site amenities
9. Attraction marketing
Profesional skills management
• Important factor in determing
success of attraction.
• Professional management
skills are required.
• Ability of the leader to attract
visitors to the destination.

Availability of resources
• Visitor attrcation can be developed if we have relevant resources
avaliable .
• Avaliability of resources greatly improves the attractiveness of the
destination.
Type of attraction product offering:
• It includes man made attractions that are constructed by humans.
• It also includes the natural attarctions such as natural resourecs of
water like waterfalls, lakes , rain forests and many more.

Product demand:
• It refers to the demand of the
product that is being offered
by the specific destination in
the market.
• If the product offered by the
destiation has great demand in
the market then automatically
it would increase the
attraction of the destination.

Ease of access
• Popularity of the destination is also identified by the
ease of reach to the destination.
• Due to this various number of visitors significantly
falls.
• Equity theory of motivation explains this factor.
• A visitor always looks at the reward it receives as soon
as it reaches the destination.

Population:
• Tourist destination is greatly affectede by the
population living at that place.
• Visitor is always concered with safety needs .
• Social needs such as food , accomodation , housing
should be satisfied.
Opening hours:
• At many places there is limitaton to visit the place .
• Limitation of time always disturbs the visitors thus
affecting its attrctiveness also.

On-site amenities:
• Availability of shops, guides, food comes under hygiene factors.
• These factors does not provide motivation rather then this these are
basic needs to be fulfilled.
Marketing attractions:
• Tourist destination may have all the basic amenities rquired by
visitor but if is not popular among the people it would remanin
uncovered by the visitor.
• Marketing can be done by giving advertisement on newspaper,
commercial ads and socail media platform is the best of all to
promote tourist attraction.

REFERENCES
Dewhurst, P. D. and Thwaites, E., 2014. Visitor attraction
management. Entertainment Management: Towards Best
Practice. p.272.
Swarbrooke, J. and Page, S.J., 2012. Development and management of
visitor attractions. Routledge.
Garrod, B., Fyall, A., Leask, A. and Reid, E., 2012. Engaging residents
as stakeholders of the visitor attraction. Tourism Management.
33(5). pp.1159-1173.
Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and
events: Responding to seasonality. Tourism Management.46.
pp.283-298.
Albrecht, J. N., 2014. Micro-mobility patterns and service blueprints as
foundations for visitor management planning. Journal of
Sustainable Tourism,.22(7). pp.1052-1070.

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