Analysis of Visitor Attractions and Tourism Research

The provided document appears to be a collection of past papers and solved assignments on the topic of visitor attractions and tourism management. It includes references to academic articles, books, and online resources that discuss visitor motivation, learning experiences, social impacts, and sustainability in the context of tourism research. The assignment seems to focus on evaluating visitor segmentation and identity-related motivations, as well as exploring the role of post-visit 'action resources' in promoting environmentally sustainable behavior. It also touches on innovation in the tourism industry, seasonality in cultural destinations, and improving visitor management approaches.

Visitor Attraction
Management

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Convergence of visitor attraction in relation to particular types of attraction......................1
1.2 Importance of different visitor attraction..............................................................................2
TASK 2............................................................................................................................................3
2.1 Needs and motivations of different visitor types..................................................................3
2.2 Impacts of tourism on visitor attractions...............................................................................4
2.3 Effect of different theories of tourist motivation on visitor attraction management.............5
TASK 3............................................................................................................................................6
3.1 Procedures and important issues involved in development of visitor attractions.................6
TASK 4............................................................................................................................................6
4.1 Visitor management strategies..............................................................................................6
4.2 Management techniques to retain sustainability...................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Visitor attraction can be defined as integral part of tourism industry. As it helps in
development and improvement of tourism services and infrastructure. In modern world, almost
all countries are having their own visitor attractions, which is helping them in growing their
economy. In simple words, travelling can be defined as experience which a traveller gets through
visiting various historical and other kind of places. It is responsibility of different nations to
manage their visitor places so that they can attract a huge number of people to visit over there.
There are various impacts, theories and issues of traveller attraction through which management
of visitor place can develop their profitability (Swarbrooke and Page, 2012). This project report
is based on National Tourism Agency Visit Britain which have a huge impact on England's
tourism sector. In this report, numerous types of travellers, their importance and different
theories of tourist motivation has been evaluated. Along with this, various issues which can
affect visitor attraction management has also been determined.
TASK 1
1.1 Convergence of visitor attraction in relation to particular types of attraction
To save wastage of time everybody tries to use concept of multitasking. With the help of
various approaches tourist place can develop their visitor attraction. Convergence is a most
important aspect which involves various activities and operate them simultaneously. When
people make plan to visit some areas then they try to visit at least two areas which are closer to
each other. There are various visitor places in England which attracts travellers from all over the
world. Most of people prefer to visit England because it has many traveller attraction points.
Some of them are near to each other and some are very far to each other. Areas which are in high
proximity to others become first priority of visitors (Newsome, Moore and Dowling, 2012). As
they save time of travellers. In simple words, it can be said that nearby areas attracts more people
as they spare time and also minimise the cost of individuals. There are various attractive places
in England which are near to each other. One of them is London eye, which is central point of
attention for numerous visitors.
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This place is very much near to Thames river. These both places are example of
overlapping visitor attraction. Just like London eye there are many more visiting places in
England which attracts more people as they save time and cost. Convergence of visiting points
help in enhancing national economy. Other example of overlapping is Olympic games which is a
huge event get organised in every 5 years (Richards, 2011). In this event number of sports person
take participate. This event is organise in different countries of world and the persons who
participate in it get chance to visit various places. Olympic park is also known as most popular
visiting place. Which is central attention point of various visitors.
1.2 Importance of different visitor attraction
United Kingdom is well known for its various visiting points. With the help of visitor
attraction management UK can improve and develop its tourism sector. National agencies of
touristy also provides various employment opportunities to various individuals so that they can
improve their living standard. Visitor attraction provides various benefits to society and nation,
some of its importance are given below:
 Revenue: In recent time, tourism industry growing very well. Different visitor attractions
of England has became a central attention point of various individuals. People visit UK
to see those places, which helps United Kingdom in generating high revenue (Coghlan,
2012). As tourism sector is combination of various industries. Different services like
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Illustration 1: The London Eye. 2017

accommodation, transportation and other food services generates most of revenue for
UK. Because people come to UK from various location and to stay there they need
various facilities. Services used by international visitors helps in generating more national
income.
 Multiple effects: Various visitor place of UK attracts a huge number of people to visit
there. Visitor attractions contributes a lot in growth of national economy. Through this,
social culture of United Kingdom is get highlighted among various individuals who
belongs to other countries. It helps hotel industry in enhancing their annual profit, also
build a strong international image of country in all over the world.
 Improvement of local heritage and culture: For economic development local visiting
places plays an important role. For the development of local heritage and culture it is very
much important that they should look much attractive so that more visitors come and visit
there. People who come to visit local places can advertise them to other persons which
can help in attracting more visitors. English Country House is one of the most attractive
place at local level which is visited by a huge number of people.
 Employment: There are various visiting place in United Kingdom which are known as
central attention points of UK. For better management of visitor attraction, management
department of tourist place requires various staff members so that they can mange its
decorum. It helps in creating job opportunity for unemployed people. High employment
represents positive growth of country (Swarbrooke and Page, 2012).
 Renew a specific area: Hence, these are some points which shows the importance of
visitor attractions. This plays an important role in society and country. Through this
United Kingdom can enhance its national as well as economic growth. Different visiting
place has become a tool which helps in generating high revenue. So, it is responsibility
of legal authorities of UK to manage and improve conditions of their visitor attractions.
TASK 2
2.1 Needs and motivations of different visitor types
With the help of market segmentation concept various needs and motivations of visitors
can be evaluated. It is very much important for tourism industry to measure various elements
such as behaviour, demography, geography and psycho graphic. Through determining these
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factors tourism agencies can determine actual need of visitors. These components has discussed
in detail and following as under:
Behavioural segmentation: Through determining behaviour of a individual his need for
travelling can be evaluated. So, it is very much important for tourism agencies to identify actions
and activities of people (Dawson and Jensen, 2011). For an example, if a person loves to go for
adventurous trips then he will make plan to visit audacious place, young people loves to travel
over that place from where they can get good experience and knowledge and professional people
travel for their business purpose. Hence, these are some examples through which it can be
determined that every individual travel for their own sack.
Demographic segmentation: There are various demographic factors such as caste, age,
sex and religion which helps in determining need of people. These components divides people so
that they can get aware about there needs. Through these drivers it can be identified that what is
the behaviour of a person to travel different places. For an example, Disneyland is a place which
is made specially for kids.
Geographic segmentation: Population can be divided into segments according to its
nationalisation. In this need of people can be identified as per their region. As people come from
various locations and they have different culture. It is known as most important type of
segmentation and it helps a lot in identifying needs of visitors.
Psycho graphic segmentation: Population can be classified on the basis of their life
style, personality and behaviour. These points helps in determining needs and wants of visitors.
For example, if a person belong to rich family then he would like to travel in abroad and also
would like to stay in luxurious hotels (Falk, 2011). But a poor person will avoid expensive hotels
due to his low financial condition. Through determining this example it can be identified that
need and motivation of travelling is highly based on Psychological factors.
2.2 Impacts of tourism on visitor attractions
With the help of various visitor attractions United Kingdom can improve its economic
condition. It is responsibility of management of visitor place to provide high safety and security
to their customers. Tourism sector requires high level of administration and care so that it can
contribute in economic development. There are various effects of tourism on visitor attraction
which are following as under:
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Wear and tear: When people come to visit various visitor place then sometimes they
cause to that attraction points (Deery, Jago and Fredline, 2012). So it is necessary for
administration department to repair and reset all the areas which are get damaged.
Pollution: Tourism is a combination of various industries. It highly requires
transportation services so that its customers can reach to visitor place. But sometimes it results
In high pollution.
Increased risk of accidents: As tourism sector requires transportation services but it
increase high level of risk of accidents. This can bring individual into worst conditions.
Continuous movement in streets can enhance chances of accidents.
Risk of terrorism: Due to increment in terrorist attacks people are afraid to visit visitor
place. To remove this barrier visitors attractions should provide safety measurements so that
people can feel themselves safe while visiting various places.
Modifications in culture: In tourism sector people come from different countries of
world. In simple words, different culture of individuals affects a lot visitor attractions. It is
responsibility of United Kingdom to pay value to all cultures and nations.
Overcrowding: Generally, tourism attracts a huge number of visitors. So it results in
overcrowding of people on visitor place. So it is very much important for tourism sector to
provide high level of safety over crowded areas (Ballantyne, Packer and Falk, 2011). A huge
number of people can cause decorum of visitor attractions. So it is necessary to manage space for
travellers so that they can feel comfortable at the time of their visit.
Hence, these are some most important effects on tourism which influence positive as well
as negative impact on visitor attractions. It is responsibility of management of visitor place to
take required actions so that chances of risks can be minimised.
2.3 Effect of different theories of tourist motivation on visitor attraction management
It is responsibility of legal authority to give high importance to visitor attraction
management. Government get required fund from the people who come to visit various visitor
place. So it can be said that it is a legalised procedure. There are number of theories of tourist
motivation which effects visitor attraction management and these are following as under:
Sustainable tourism: This is known as most important theory of tourist motivation. This
is highly focused on improvement and development of social welfare. The main objective of this
approach is to use that assets which can be used in future as well (Ballantyne and Packer, 2011).
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It is necessary for Visit Britain to provide training program to its visitors so that they utilise
London eye and other visitor place in positive manner.
Ecotourism: It is core responsibility of visitor attraction management to pay high
attention towards its environmental issues. According to this approach, every historic and other
kind of visiting place should operate their activities to consider their economy system. Parks of
water Thames should be protected by UK body because it comes under ecotourism case.
Attraction place which do not obey legal rules can face various financial losses.
Responsible tourism: It is responsibility of normal individuals to take care of different
visitor attractions. Because it is a obligation which is made by government, person who will not
follow legal obligations can be punished by government. Along with this, management of visitor
attraction should make and set various standard so that safety of that place can be maintained. It
is a case where clients and host coordinates together to keep maintain decorum of visitor place.
Smart consumer: It is very much important for customer to be smart and responsible
towards visitor attractions. Smart consumers thinks twice before purchasing any products or
services (Munar and Jacobsen, 2014). In context of tourism sector, visitors should evaluate that
the package which they are buying should be worth full. In simple words, individuals need to
determine that their travel experience must be positive enough.
TASK 3
3.1 Procedures and important issues involved in development of visitor attractions
Covered in PPT
TASK 4
4.1 Visitor management strategies
By taking help of different visitor management strategies Visit Britain can enhance
development and improvement of London Eye. It is responsibility of visitor attraction
management to identify those negative aspects which can affect tourist place. By making
numerous effective and systematic strategies visitor place can resolve its different issues and
problems. Planned schemes should be efficient enough so that they can help in analysing
demand of customers and supply of products (Needham and Szuster, 2011).
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Various strategies should be designed well so that it can attract more visitors and also can
make London eye flexible to accommodate with various environmental changes. Some of
effective strategies are following as under:
 Services which are provided by Tourist place should be effective enough so that it can
fulfil different needs and wants of visitors.
 Different packages of trip should be affordable enough so that everyone can buy them. In
simple words, low prices of tourism product can attract many visitors.
 It is necessary that management department should provide various training programs to
their employees so that they can serve well to tourists.
 Visitor place should use those resources which can be renewed. This kind of resources
can help organisation in its improvement and development.
 Using digital presentation can also help tourist place in attracting more customers and
also can provide proper information to them about historic place (Giunipero, Hooker and
Denslow, 2012).
Hence, these are some strategies which should be made by visitor attractions, the motive
behind making such schemes is that through these strategies organisation can attract a huge
number of people. Different plans and policies should be more innovative so that they can help
in tourism regarding problems.
4.2 Management techniques to retain sustainability
With the help of proper management of visitor attraction organisation can provide better
services and also can attract a huge number of people. There are various tools and techniques
through which tourist place can sustain its growth in different ways and these are following as
under:
Social: By focusing on social norms tourism industry can improve and develop itself. It
is very much important for all tourist place to consider and enhance social welfare.
Environment: Without considering environmental factor no organisation can enhance its
growth. So it is necessary for tourist place to make their actions according to their business
environment.
Lifestyle: For better growth it is very much important for Visit Britain to identify life
style and living standard of people so that its can evaluate actual needs of its visitors. Through
determining actual need of individuals tourist place can serve better to their customers.
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Visitor attraction: It is known as most important component which can improve and
develop growth of tourist place. It is necessary for visitor place to bring new innovations so that
it can maintain there goodwill (Bynum, Issa and Olbina, 2012).
Furthermore, these are some most essential aspects through which tourism sector can
sustain its growth.
CONCLUSION
Through concluding this project report, it can be determined that visitor attraction plays
an important role in development of tourism product. In recent time, it has become mandatory
for all countries to manage their places because it contributes a lot in national economy.
Government of United Kingdom is also taking various initiatives so that it can protect and
promote its different visitor places. In simple words, For development of national economy, it
has become very much important to manage tourist places. To develop visitor attraction,
different Tourism agency can take help of various concepts and motivation theories so that they
can manage their growth in an effective manner. This project report is focused on National
tourism agency Visit Britain. In this report various concepts, theories and issues of visitor
attraction has been evaluated through which organisation can develop tourism products in Britain
and other parts of world.
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REFERENCES
Books and Journals
Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions.
Routledge.
Newsome, D., Moore, S.A. and Dowling, R.K., 2012. Natural area tourism: Ecology, impacts
and management (Vol. 58). Channel view publications.
Richards, G., 2011. Creativity and tourism: The state of the art. Annals of tourism research,
38(4), pp.1225-1253.
Coghlan, A., 2012. Facilitating reef tourism management through an innovative importance-
performance analysis method. Tourism Management, 33(4), pp.767-775.
Swarbrooke, J. and Page, S.J., 2012. Development and management of visitor attractions.
Routledge.
Dawson, E. and Jensen, E., 2011. Towards a contextual turn in visitor studies: evaluating visitor
segmentation and identity-related motivations. Visitor Studies, 14(2), pp.127-140.
Falk, J.H., 2011. Contextualizing Falk's identity-related visitor motivation model. Visitor
Studies, 14(2), pp.141-157.
Deery, M., Jago, L. and Fredline, L., 2012. Rethinking social impacts of tourism research: A new
research agenda. Tourism Management, 33(1), pp.64-73.
Ballantyne, R., Packer, J. and Falk, J., 2011. Visitors’ learning for environmental sustainability:
Testing short-and long-term impacts of wildlife tourism experiences using structural
equation modelling. Tourism Management, 32(6), pp.1243-1252.
Ballantyne, R. and Packer, J., 2011. Using tourism free‐choice learning experiences to promote
environmentally sustainable behaviour: the role of post‐visit ‘action resources’.
Environmental Education Research, 17(2), pp.201-215.
Munar, A.M. and Jacobsen, J.K.S., 2014. Motivations for sharing tourism experiences through
social media. Tourism management, 43, pp.46-54.
Cohen, E. and Cohen, S.A., 2012. Current sociological theories and issues in tourism. Annals of
Tourism Research, 39(4), pp.2177-2202.
Aldebert, B., Dang, R.J. and Longhi, C., 2011. Innovation in the tourism industry: The case of
Tourism@. Tourism management, 32(5), pp.1204-1213.
Cuccia, T. and Rizzo, I., 2011. Tourism seasonality in cultural destinations: Empirical evidence
from Sicily. Tourism Management, 32(3), pp.589-595.
Cheung, L.T., 2013, November. Improving visitor management approaches for the changing
preferences and behaviours of country park visitors in Hong Kong. In Natural resources
forum (Vol. 37, No. 4, pp. 231-241).
Needham, M.D. and Szuster, B.P., 2011. Situational influences on normative evaluations of
coastal tourism and recreation management strategies in Hawai’i. Tourism
Management, 32(4), pp.732-740.
Giunipero, L.C., Hooker, R.E. and Denslow, D., 2012. Purchasing and supply management
sustainability: Drivers and barriers. Journal of Purchasing and Supply Management,
18(4), pp.258-269.
Bynum, P., Issa, R.R. and Olbina, S., 2012. Building information modeling in support of
sustainable design and construction. Journal of Construction Engineering and
Management, 139(1), pp.24-34.
Online
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Tourism theory, 2017. [Online]. Available from <http://www.tourismtheories.org/>. [Accessed
on 16th August 2017].
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