Analysis of Visitor Attractions and Events

This assignment requires a comprehensive analysis of visitor attractions and events, incorporating various research papers and studies. It involves examining the role of visitor attractions in promoting local economies, understanding visitor preferences and willingness to pay for global geopark management and conservation, as well as exploring the relationship between visitor attractions and events. The study also includes a discussion on servicescape elements, customer predispositions, and service experience at theme park visitors. Additionally, it touches upon the importance of engaging residents as stakeholders in visitor attractions.

VISITOR ATTRACTION
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Visitor attraction in relation to particular types of attraction...........................................1
1.2 Importance of different visitor attractions........................................................................2
TASK 2............................................................................................................................................3
2.1 Evaluating needs and motivation of different types of visitors........................................3
2.2 Impact of tourism on visitor attractions............................................................................5
2.3 Different theories of tourist motivation............................................................................6
TASK 3............................................................................................................................................7
Covered in PPT.......................................................................................................................7
TASK 4..........................................................................................................................................11
4.1 Visitor management strategies.......................................................................................11
4.2 Management techniques in relation to sustainability.....................................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Visitor attraction management is necessary as it provides success and growth to the
nation. Along with this, it assists to attract numerous tourists and thus, economy of country gets
developed. National Tourism Agency plays a prominent role in the improvement of tourist
places. Fundamental purpose of this assignment is to determine the need of attraction
management along with its evaluation. Visitors are essential for the advancement of nation by
helping to generate maximum income. In country, there are many sorts of attraction spots and
they will be of both kind, man-made as well as natural (Swarbrooke and Page, 2012). Enterprises
assist in improvement of tourism in country as they cater them the best quality of goods and
services at affordable values. Primarily, people get attracted towards places as per their culture
but now a days, they want to examine many spots. It is needed for government of country to
manage visitor’s venues so that they can enhance number of tourists in the nation. Along with
this, manager of tourist company develop some strategies, thus they can pull many travellers.
There are many visitor management strategies are discussed in this report.
TASK 1
1.1 Visitor attraction in relation to particular types of attraction
Visitor attraction in relation to particular kinds of attraction
Date: 10th August, 2017
In country, there are many kinds of tourist attractions which pull guest in huge range.
Many people get attracted towards the natural places but some to monuments. Every individual
have his own perception and thus, some only want to visit those spots which represent their
culture only. Almost 5 million people visit the United Kingdom in a year and hence, it is
essential for them to manage their places accordingly. This number is increasing continuously
from the past years.
In UK, numerous places are there which pull individuals in vast ratio. In London,
Science museum attract many people due to their best interior and it is set up at Exhibition road
(Arnberger and et. al., 2012). It is such an amazing spot and approximately 2.5 million people
visit this venue in a year. Approximately 3, 00,000 things are shown over there along with
IMAX and 3G cinemas that are added in museum to attract guests. Additionally, clock and
typewriter kept their to pull maximum visitors. As a result, it assists to generate profits and will
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provide success and advancement to nation.
It is essential to keep up market of UK, thus it will assist firm to improve their revenues.
Along with this, there are many venues in country where people can go for picnic. There are
likewise a few spots which are made by individuals that additionally draw in guests. To visit
those venues, many landmarks require tickets to visit yet some of those are exceptionally costly.
But a few jurisdiction pull in vacationer due to their insides or craftsmanship; they are very
noteworthy. Guests can be affected by excellence of these venues and can undoubtedly spent
bunches of cash to visit such locations.
Travellers can also be pulled into many places such as games, fairs and so forth. There
are a few exercises which are conveyed by occasional exercises and they draw more visitors.
For instance: if there is a celebration like Christmas as well as New Year then guests can also
get attracted. Landmarks of UK likewise pull in travellers since they are exceptionally alluring.
People need to get unstrained at spots which are normally made. Workmanship and
excellence of such venues magnetize the guests (Bryce and et. al., 2015). On the off chance that
association gives item and administration then it will assist in augmentation of benefits. It
provides improvement to nation with the goal that traveller can draw in substantial range.
1.2 Importance of different visitor attractions
Significance of different visitor attractions
Date: 10th August, 2017
Guest fascination is imperative for the advancement of nation and they can acquaint new
administrations with their visitors. There are additionally many spots which pull in clients with
the goal that they can get their consideration. Tourist attraction is assumed as a critical part by
advancing their items and keep up nature of their goods. For the most part people spend much
cash in the neighbourhood market of country so for an association it is essential to develop
products and administrations inventively which can draw the sightseers. Local commercial
centres are likewise depend on visitors to win maximum income or benefit (Connell, Page and
Meyer, 2015).
Guest attractions are exceptionally crucial for some more reasons which are depicted as
beneath:
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 Visitor fascination is fundamental to energize exchange amongst numerous nations. It
likewise develops common comprehension between remote and along with this
residential nation. In the event that relationship is keep up gently then it will give
development as well as improvement to travel business.
 They promote social change and thus, they can magnetize more travellers towards the
nation. Along with this, they present new culture and therefore, if they want to team up
with any state then they can do that.
 If tourists of country increase then it aids to the improvement of economy. Additionally,
it gives occupational opportunities to local individuals and as a result, it will decrease
the poverty line of nation.
 It likewise assists to produce foreign income in state.
All above described points, they all present significance of guest fascination in modern world.
Along with this, it brings some alterations in nation and cater positive things as it assists to
boost the trade amongst domestic as well as foreign customers. Additionally, it provides growth
and improvement to state.
Some other essential points are discussed as below:
 It is required to take care of landmarks, public and natural spots (Dong and Siu, 2013).
 If any piece of historical construction gets broken-down then government has to re build
it again.
 It is must to clean and secure tourist spots.
TASK 2
2.1 Evaluating needs and motivation of different types of visitors
If market is divides as per then needs and wants of customers then it will attract
numerous people towards them. Organisation can fulfil the demand of each and every kind of
client. There are many forms of visitors which are mentioned as below:
Stopover visitors: They are the individuals who come from different nations and stay
more than twenty four hours. They will come for wedding purpose
and thus, it is essential for the firm to manage their trip accordingly
so that they can tell good about their visit to their friends and
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relatives. Because, if place is attractive then people want to come
there again.
Cruise stopover visitors: These kinds of guests come to nation for more than twenty four
hours and they want to stay only at cruise.
Day visitors: They are the people who come to visit some venues and stay at state
for not more than day (Garrod, and et. al., 2012). They will come
for picnic or relaxation purpose.
Transit: These sort of people never stay at one spot, indeed they travel one
nation to other.
These form of guests are essential for the nation as they assist in the advancement of
country and help to improve profits.
 Geographical segmentation: In marketplace, there are many geographical areas and
thus company has to develop strategies for each and every kind of commercial centre, as
a result they can enhance revenues and sales. It will likewise associated with size as well
as condition of market. Along with this, it is required for the firm to generate goods and
administrations by identify their clients needs as it can alter as per their needs and
climate.
 Demographic segmentation: It is much essential for manager of enterprise to divide
market as per tastes and preferences of customers and thus, they can accomplish the
demand of each and every client. It may distribute as per age, salary of an individual,
gender and so on. Along with this, their needs can also depend on their buying power
(Newsome, Dowling and Leung, 2012).
 Behavioural segmentation: It is required to concentrate on individual’s behaviour as
many customers are loyal to some brand and they never want to switch from that. Thus, it
is essential for company to develop strategies for their guests and hence, they can
accomplish their demands in an appropriate manner.
Various motivational elements which are associated with travellers are mentioned as
beneath:
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 Each and every kind of visitor has their own knowledge which can influence the
motivational factors.
 Families and along with this their age can inspire tourism packages.
2.2 Impact of tourism on visitor attractions
Visitors are exceptionally basic for nation and basically, they draw many people to spots
or landmarks of country. They give incredible effect on guest's attractions on the grounds that
there are different sorts of elements which can pull in towards packages as well as treks which is
given by tourism businesses. Clients have diverse requests, thus it is vital for an association that
they give those items and administrations in like manner. It is additionally troublesome errand to
deal with travellers in many circumstances (Weidenfeld and Leask, 2013). There are some
effects on the guest's fascination which are specified as underneath:
 Overcrowding and carrying capacity: Many firms are much avid as they always want
to enhance their revenues from guests. Basically, people want that only particular number
of individuals go at a time to specific venues, as they want their trip peaceful and along
with this calm. But many companies take numerous persons together at a spot, hence it
leads to overcrowding. As a result, visitors will not get satisfied from their visit and it
will adversely affect the organisation.
 Accidents: If there is numerous mischances take place in a portion of any spot then it
will influence package of organisation which is configured by them. Thus it is essential
for firm to discover those venues where numerous mishap occurred ordinarily in light of
the fact that a large part of the guests would prefer not to visit such places due to their
well being.
 Facilities: It is likewise extremely essential that association must give better facilities to
visitors or customers so that they will be happy with their administrations. It will also
help in the improvement as well as development of company (Calver and Page, 2013).
 Education and training: It is fundamental that place which is picked must give data to
guests. Along with this, visitors can be from any school, university as well as college then
it will likewise assists in their examinations.
There are some other points which are mentioned as below:
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 Elements which are related to environment can influence visitors adversely as well as
positively. Thus, it is important for company to examine these factors in an appropriate
manner.
 Social components can likewise impact visitor fascination. Along with this, they boost
relationship of persons as well as tourist.
 Nation's economy can give a huge impact on tourist attractions and additionally, they
assist in the improvement of country.
2.3 Different theories of tourist motivation
There are various methodologies which each and every association has to follow as it
assists them to promote their goods and administration. If they render products effectively, then
they can easily provide satisfaction to clients, guests and so on (Jin and Pearce, 2011).
Responsible tourism: It portrays that life of client and along with this their behaviour
can influence enterprise which is related with tourism sector. It can provide impact to ecology as
well as community. It is essential to overcome from these elements, hence tourism condition can
be enhanced. Many ways which can be embraced by company for their advancement and
additionally, it is require to execute it, as a result they can assist to maintain surroundings.
 Commercialism must be fair, as it cater advantages to clients as well guests. Along with
this, it gives occupation to domestic person. It is must to invest funds in local market,
thus advancement and success will be possible.
 Policies which are made by companies must be environment friendly.
The smart consumer theory: This methodology is connected with rules and obligations
of clients. It is important for people that they do not harm surroundings in any manner. Along
with this, fundamental duty of individuals is to never harm any public spots.
Push and Pull theory: They both elements are much essential, as it cater motivation to
visitors. Push factor is associated with those persons who live away from their places and pull
constants are related with those who attracts people towards any place. Push factors always boost
persons to travel some other destinations (Weaver and Lawton, 2011).
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TASK 3
Covered in PPT
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8

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TASK 4
4.1 Visitor management strategies
Various associations focus on their goods and administrations, so that they can pull many
clients towards them. If manager of company is using strategies effectively then they can
implement it into their project effectually. Development of any firm fundamentally depends on
their guests. Many customers attract to items because of enterprise's brand image and it will
assist them to take advantages from their rivals (Sheng and Chen, 2012).
Some plans which are associated with tourist management are mentioned as beneath:
 With assistance of strategies, employer can manage their clients and additionally, it will
help them to take opportunities. As a result, it enhances their profits.
 Manager develops appropriate planning for their organisation.
 It is significant for them to collect adequate information as well as data and therefore,
they can accomplish the needs and wants of their customers.
 They can enhance capacity of building as it will provide more convenience to them.
 They will cater them facilities of canteen.
Some essential strategies can also be utilized by firm to pull more clients and accomplish
their needs and wants.
 Manager of company can give them some other advantages and it will assist them to
gather more new guests. It is the most popular method to pull numerous number of clients
and they have to manage healthy relations with their guests (Del Chiappa, Andreu and G.
Gallarza, 2014).
 At seasonable time, employer provides additional benefits to their customers, then they
happily visit place according to their accessible time. It will also aid to pull more tourists.
 It is essential for industry to enhance their quality services, therefore they can accomplish
their demands in an effective manner. Along with this, it will decrease imperfection of
products and administrations.
It is important for company to produce their items in an innovative way as it is more
effective strategy which can be utilized by each and every kind of enterprise. It will assist the
firm to improve their revenues as well as they can easily take benefits from their rivals.
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4.2 Management techniques in relation to sustainability
Procedure which is associated with tourist management comprises of planning,
motivating, organising as well as controlling process in section of tourism. It will give assistance
to travel firm as well as cater satisfaction to guests in relation of company. It is fundamental for
the manager of tourist industry to manage traveller fascination as per existing circumstances.
Tools and techniques identify target clients and also, set some targets and goals to attain them.
Employers can segment market as per the needs of clients as it will assist them to accomplish
demands of every kind of people. Along with this, they can improve their revenues and
reputation at marketplace. There are some forms of market segmentation such as demographic,
geographic as well as behavioural. It will aid manager to know taste and preferences of guests
(Som and et. al., 2012).
In administrative techniques, it will consists 7 P's of marketing like price, place, people,
promotion, product, process and in addition physical evidence. Along with this, company
basically caters various services so that they can improve their number of clients. Sustainability
is much essential to compete competitors. In UK, there are various tourism elements and it will
comprises museum also. Organisation likewise cater transportation facilities to their guests and it
will give them maximum satisfaction.
There are many management methodologies which are associated with sustainability
response, are mentioned as beneath:
Economic sustainability: As indicated by this, it provides growth and success to tourism
sector with future advancement. Fundamentally, it concentrates on new business as well as
ventures which are basically associated with new era.
Social sustainability: It is related with improvement and advancement of society. It is
necessary for company to cater advantages to social group because it aids them in their survival.
Along with this, it gives them inspiration to expand their business (Cheung, Fok and Fang,
2014).
CONCLUSION
As per the above mentioned report, it has been concluded that visitor attractions assist
country to improve their revenues and thus, it is essential for government of nation to manage it
properly. It assist them to improve number of visitors of particular country. For this, organisation
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can develop appropriate strategies and they can utilize various theories. In this assignment, there
is also a description about importance of tourist fascination.
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REFERENCES
Books and Journals
Arnberger, A. and et. al., 2012. Relationships between national-park affinity and attitudes
towards protected area management of visitors to the Gesaeuse National Park, Austria.
Forest Policy and Economics. 19. pp.48-55.
Bryce, D. and et. al., 2015. Visitors' engagement and authenticity: Japanese heritage
consumption. Tourism Management. 46. pp.571-581.
Calver, S. J. and Page, S. J., 2013. Enlightened hedonism: Exploring the relationship of service
value, visitor knowledge and interest, to visitor enjoyment at heritage attractions. Tourism
Management. 39. pp.23-36.
Cheung, L. T., Fok, L. and Fang, W., 2014. Understanding geopark visitors' preferences and
willingness to pay for global geopark management and conservation. Journal of
Ecotourism. 13(1). pp.35-51.
Connell, J., Page, S. J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management. 46. pp.283-298.
Del Chiappa, G., Andreu, L. and G. Gallarza, M., 2014. Emotions and visitors’ satisfaction at a
museum. International Journal of Culture, Tourism and Hospitality Research. 8(4).
pp.420-431.
Dong, P. and Siu, N. Y. M., 2013. Servicescape elements, customer predispositions and service
experience: The case of theme park visitors. Tourism Management. 36. pp.541-551.
Garrod, B. and et. al., 2012. Engaging residents as stakeholders of the visitor attraction. Tourism
Management. 33(5). pp.1159-1173.
Jin, Q. and Pearce, P., 2011. Tourist perception of crowding and management approaches at
tourism sites in Xi'an. Asia Pacific Journal of Tourism Research. 16(3). pp.325-338.
Newsome, D., Dowling, R. and Leung, Y. F., 2012. The nature and management of geotourism:
A case study of two established iconic geotourism destinations. Tourism management
perspectives. 2. pp.19-27.
Sheng, C. W. and Chen, M. C., 2012. A study of experience expectations of museum visitors.
Tourism management. 33(1). pp.53-60.
Som, A. P. M. and et. al., 2012. Factors influencing visitors’ revisit behavioral intentions: a case
study of Sabah, Malaysia. International Journal of marketing studies. 4(4). p.39.
Swarbrooke, J. and Page, S. J., 2012. Development and management of visitor attractions.
Routledge.
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Weaver, D.B. and Lawton, L.J., 2011. Information sources for visitors’ first awareness of a low
profile attraction. Journal of Travel & Tourism Marketing. 28(1). pp.1-12.
Weidenfeld, A. and Leask, A., 2013. Exploring the relationship between visitor attractions and
events: definitions and management factors. Current Issues in Tourism. 16(6). pp.552-
569.
Online
The World’s Most-visited Tourist Attractions. 2017. [Online]. Available through:
<http://www.travelandleisure.com/slideshows/worlds-most-visited-tourist-attractions>.
[Accessed on 10th August 2017].
12 Top-Rated Tourist Attractions in Australia. 2017. [Online]. Available through:
<http://www.planetware.com/tourist-attractions/australia-aus.htm>. [Accessed on 10th
August 2017].
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