Tourism Management and Visitor Impact

This assignment delves into the realm of tourism management, focusing on visitor impact and sustainable practices. It examines various aspects such as visitor attraction management, visitor experience evaluation, and spatial interaction models in tourism. The text also discusses different tourist types, bundling attractions for rural tourism development, and operational challenges within the travel industry. The assignment emphasizes the importance of strategic planning for managing tourist destinations while minimizing negative impacts.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
1.1 Overlap of visitor attraction..................................................................................................1
1.2 Analysing the significance of several visitor attractions.......................................................2
Task 2...............................................................................................................................................3
2.1 Evaluating the requirements and motivation of several visitor types...................................3
2.2 Evaluating how visitor attraction affected tourism...............................................................4
2.3 Impact of tourist motivation theories on visitor attraction management .............................5
Task 3...............................................................................................................................................6
3.1 Various process and issues in the development of visitor attractions...................................6
Task 4...............................................................................................................................................7
4.1 Analysis of various tourist's management strategies.............................................................7
4.2 Evaluation of management techniques for maintaining sustainability.................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Visitor management is the monitoring of public building for tours. Collecting various
information about the tourists, visitor management can analyse the basic facilities needed by
tourists . Visitor monitoring can be done by using computers and different software. VisitBritain
is national tourism industry in England. The main aim of this agency is to increase value and
volume of tourism in England. It has focused on increasing Britain's economy (Aitchison and
et.al., 2014). In this report, the main concern is on analysis of importance of different visitor's
attraction. The purpose and special features of the destination places are discussed. Further, it
focuses on understanding visitors’ needs, types and motivation theory. Moreover, it has
discussed the issues in development process and application of management techniques.
Task 1
1.1 Overlap of visitor attraction
VisitBritain is national tour agency in England which aims to attract tourists of different
countries, contribute its full efforts to destination product, increase revenue and employment of
England. The main purpose of this country is to attract visitors in different places like Thorpe
park, London Eye, Eden Project etc.
Thorpe Park:
Thorpe park attracts the visitors as it is a wonderful Lake in Surrey London. It is centre of
attraction as it provides thrilling experience to the visitors. The natural beauty and silence of the
place wins the heart of people. Further, there is a hotel named Thorpe park resort which is
situated between Chersttsey and Staines upon Thames towns which attracts the tourists the most.
London Eye:
London Eye is very big Ferris wheels on the side of Thames river. The wheel is 443 feet
tall and 394 feet wide. It is also known as Coca-Cola London Eye (Alazaizeh and et.al., 2016). It
attracts the tourists as it adjoins Jubilee garden which is also situated the bank of the river
Thames. It is biggest cantilevered wheel in the world which can be seen from 40 kilometres from
every direction. It can carry 800 people at one time which is nearly equal to the capacity of 11
ducker buses of London.
Olympic games:
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Olympic games attract mainly sports loving tourists. It is international event which help
in every six months. In these game, thousands of athletes take part which increases the more
tourists to visit the place as they are from different countries. Further, the main aim of
VisitBritain is to increase the volume of all types of customers in their country to increase
tourists’ economy of the country.
Windsor Castle:
Windsor Castle is royal house of British family which is famous for its architectural
design. It has covered the longest space of the country. Its rooms are fantastically and
wonderfully designed with all facilities (Albrecht, 2014). It attracts the visitors as it has the
largest association with Britishers. Further, it organises various events like Christmas carol and
other festival events which attracts the tourists towards them. The main purpose of Visit Britain
agency is to increase their profit and revenue.
1.2 Analysing the significance of several visitor attractions
Different destinations of England have increased the number of visitors in the country.
The image of tourism industry depends on the number of attractive places and profile of
travellers who visits the place. The tourists will attract to these places when accommodation and
other facilities are properly managed. Further, local people are also benefited from the tourism
industry as they get more opportunities to employ in this sector. This industry also helps the
local people to expand their business by promoting it to different tourists.
All the destinations including natural, man-made and events of the England helps
VisitBritain agency to explore their business and increase the number of tourists in this place.
Additionally, tourism in Britain helps to attract new business, enhance the local heritage and
culture of the country and increases revenue of the country (Dewhurst and Thwaites, 2014).
Tourists in the country helps in conserving and preserving historical buildings and destination of
UK.
Further, technology also plays an important role in maintaining the image of the country.
Better facilities and services like internet and wifi helps customers to book their shows and
restaurants which make positive effect on the customers. Human resource management is also
very necessary in managing the employee of the destination so that they can behave properly and
provide all facilities to their customers. It also regulates the employment opportunities to the
local people of the country.
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Task 2
2.1 Evaluating the requirements and motivation of several visitor types
Visitor attraction is very necessary to UK tourism in order to attract the tourists from the
world, to increase domestic tourism, enlightening cultural change, increase national economy
and to conserve the heritage of destination places (Huang and et.al., 2016). The UK government
has to fulfil the basic requirements of the visitors so that they can be motivated to visit their
country again. In order to attract more customers, it has to analyse visitor types and motivate
them. With increasing importance of tourism demand, VisitBritain has integrated gradually. The
tourists’ scenic spots attracted the foreign as well as local tourists. The visitor types include
market segmentation which involves demographic and geographic factors.
Market segmentation:
Market segmentation categorises various types of tourists by placing them in market
segments. These segments include members which are similar to each other and the members
which are not similar to other members of the segments. When they are identified they are
targeted for specific products so that their needs can be well understood.
Demographic: Demographic change analyses its trends by the year 2030. Further it measures the
impact of increase in population of the world which directly impacts the resources of the
England and other countries. Moreover, tourists whose income is high will demand luxurious
facilities which is difficult for the VisitBritain agency to provide them. Additionally, age, gender
and nationality of tourists also affects tourism industry (THE IMPACT OF DEMOGRAPHIC
CHANGE ON TOURISM, 2010).
Geographic: London is the largest urban area and capital of UK; therefore, tourists visit this
palce the most. It is the home of most of the destination, therefore visitors visit this place
frequently. The location of Thorpe Park, London Eye, Windsor Castle, Olympic games events
must be such that it can be easily accessible to the people. If they are not located in the city then
tourists' agency has to arrange better conveyance facilities to the visitors so that they can easily
access them.
Motivation to visitors:
VisitBritain tours agency has tried to motivate local and non-local tourists by respecting
their values, beliefs and culture. They welcome the tourists in special manner and help them to
understand the culture of their country. Motivation helps visitors to enjoy the leisure of different
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destination and culture of the country. It helps customers to have thrilling experience and helps
to enjoy various adventures and surprises of the destination (Jensen, 2014). Further, proper
motivation refreshes visitors physically and mentally from its daily pressures.
2.2 Evaluating how visitor attraction affected tourism
Visitors has impacted the England culture in various ways.
Crowding and congestion problems:
Due to increase in population of tourists in England, the country is facing the problem of
overcrowding. The public places are overcrowded due to more tourists which has increased the
problems of traffic jams, accidents etc. Further, the resources are decreasing due to increase in
demand of visitors (Marrocu and Paci, 2013). The local people are facing many problems like
shortage of water supply, various products etc.
Traffic problems:
Overcrowdness at destination places has increased the problem of traffic jams in the hole
city. It has also increased the risk of accidents and other problems. Further, the problem of
frequent traffic jams has affected the tourists and local people as they miss their important
meetings, flights. It is directly affecting the performance and potentiality of the local people.
Environmental problems:
Environmental problems include global warming, air pollution, ozone depletion etc.
which are increasing due to increase in tourists. These problems are affected the health of local
people.
Economic problems:
No doubt tourism has helped in raising the economy of England but VisitBritain agency
has analysed that it has affected the overall environment of England. Tourism has increased the
employment, business and overall GDP of the country. Effective growth in tourism provided
different opportunities for investment and business development (Mason, 2015). The negative
impact is that it always offers the seasonal jobs with low wages. Workers are imported and not
hired in the case when they require skilled labours. Increasing demands of goods, land, housing
increases the cost of living.
Social and cultural factors:
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Tourism brings diverse values to the society and changes the behaviour and life of the
people. It also forces people to adopt moral conduct. It is also responsible in increasing the crime
and accidents.
2.3 Impact of tourist motivation theories on visitor attraction management
Tourist encouragement is very necessary in understanding the mentality of the visitor.
There are two different theories are applied to increase the inspirational level of the visitors.
Impact of Maslow's hierarchy of needs theory on visitor attraction management:
According to Maslow's hierarchy of needs, tourists must be motivated to satisfy their
requirements so that they can comfortable during travelling. Further, it includes four steps which
are described as follows:
Psychological needs:
All the tourists must get all physiological and safety requirements so that effective image
of the country will be maintained. These needs include tourists’ accommodation facilities. The
destination has full-fledged facilities of basic needs including food, hotels etc.Visting place
should provide the product and food which is famous in that area which helps tourists to know
the culture of the city (Morrison, 2013).
Safety needs:
It is very important that the place is very safe and secured. The destination place must be
calm, peaceful and have friendly environment. VisitBritain agency has to take care that all tourist
must get friendly environment, safety, accommodation and tasteful food so that they can enjoy
the pleasure of that place.
Social needs:
The social needs like hospitality, uniqueness and courtesy are required. Honesty, courage,
devotion and responsibility are the main factors that every employee of VisitBritain has to
maintain in order to give them best services and to increase their belief on them.
Cognitive needs:
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These needs include knowledge and understandability of local life, culture and heritage
of the monuments and national events so that they can easily understand the living culture of that
area (Kreag G., 2001).
All these steps directly affect the visitor management attraction as the tour agency has to
look after better services which should be provided to the visitors.
Task 3
3.1 Covered in ppt.
Task 4
4.1 Analysis of various tourist's management strategies
The main aim of tourists’ management strategies is to create effective planning for
managing tourists. There are several strategies used for managing the number of tourists which
are described as under:
Minimize the use of entirely protected areas:
The visitors should not be allowed to enter in protected areas. Further, the authority of
VisitBritain has to encourage their tourists to use other areas so that they can be protected from
the danger.
Change the location of problematic areas:
The tourists must be discouraged to make use of horses and campaign. The facilities must
be given on the area which is easily accessible and there is no danger. Further, the location for
accommodation should be changed in problematic situations.
Change type of use and visitor behaviour:
The visitors should be encouraged to behave properly so that there is no problem for the
management to handle the situations (Robinson and et.al., 2016). It is the duty of VisitBritain
agency employees to encourage the visitors to make proper use of equipment and facilities.
All these strategies help the tourists to enjoy their holidays with fun and have thrilling
experience. These policies will encourage tourists to behave properly and understand the culture
of the destination place and country. Further, the negative impact of these approaches can be
reduced by increasing the accommodation facilities. By controlling the needs and imposing
restriction on the length of stay. Further, it can be analysed that managing the impact of use and
changing the type of use, various negative factors can be minimized.
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4.2 Evaluation of management techniques for maintaining sustainability
Touristst management in protected areas is very necessary for smooth functioning of the
tourism industry. The development of this industrycan be increased by making minimal use of
resources. This industry has to maintain social cultural activities of host communities so that the
heritage and culture of the society can be maintained (Smith, 2014). Sustainable development of
visitors is very necessary for maintaining the all forms of tourists’ destinations, country's events
and festivals. Further, the management of tourism requires careful consideration so that the peace
can be maintained in the country. Increase in protected areas impacts the nature and culture of
the country.
It can be evaluated that sustainability is very necessary for maintaining the tourism
industry. Further, the strategies used have impacted the culture and values of the country. The
approaches are adopted by VisitBritain to prevent tourists from entering protected areas so that
they do not have to face any problems. Managing the demand, resources and supply of tourism
opportunities by increasing the space are some important features which helps in maintaining
sustainability in tourism (Yeh and Cheng, 2015). In order to reduce conflicts and strikes,
management authority of VisitBritain has to maintain the proper functioning of employees and
different departments. Various policies and strategies are adopted to maintain the well-
functioning of tourism industry.
CONCLUSION
From the above report, it can be concluded that the tourist attraction is very necessary to
increase the business of tourism industry. VisitBritain tour agency has made many efforts to
attract the more number of visitors The main aim of this report is to understand the nature,
management and development of tourist destinations. The report has focused on the importance
of tourists attraction within the tourism sector. Further, destination places like Thorpe Park,
London Eye, Olympic games, Windsor Castle are explained with their special features. Then
different types, impacts and motivation theories are discussed. Moreover, different issues arise
from stakeholders, local communities and transport companies are studied. After this, the
analysis on different management strategies is made. Further, the application of management
techniques and its impact on sustainability are discussed. The main aim of VisitBritain company
is to make money and increase the tourism economy of the country.
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REFERENCES
Books and Journals
Aitchison, C., and et.al., 2014. Leisure and tourism landscapes: Social and cultural geographies.
Routledge.
Alazaizeh, M.M., and et.al., 2016. Value orientations and heritage tourism management at Petra
Archaeological Park, Jordan. Tourism Management. 57. pp.149-158.
Albrecht, J.N., 2014. Micro-mobility patterns and service blueprints as foundations for visitor
management planning. Journal of Sustainable Tourism. 22(7). pp.1052-1070.
Dewhurst, P. D. and Thwaites, E., 2014. Visitor attraction management. Entertainment
Management: Towards Best Practice. p.272.
Huang, W.J., and et.al., 2016. Bundling attractions for rural tourism development. Journal of
Sustainable Tourism. 24(10). pp.1387-1402.
Jensen, Ø. Y. S. T. E. I. N., 2014. Approaches for the evaluation of visitor experiences at tourist
attractions. Creating experience value in tourism. pp.139-156.
Marrocu, E. and Paci, R., 2013. Different tourists to different destinations. Evidence from spatial
interaction models. Tourism Management. 39. pp.71-83.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Morrison, A. M., 2013. Marketing and managing tourism destinations. Routledge.
Murphy, P. E., 2013. Tourism: A community approach (RLE Tourism). Routledge.
Page, S. J., 2014. Tourism management. Routledge.
Petrić, L. and Mandić, A., 2014. Visitor management tools for protected areas focused on
sustainable tourism development: the Croatian experience. Environmental Engineering and
Management Journal. 13(6). pp.1483-1495.
Robinson, P., and et.al., 2016. Operations management in the travel industry. CABI.
Smith, S. L., 2014. Tourism analysis: A handbook. Routledge.
Yeh, D. Y. and Cheng, C.H., 2015. Recommendation system for popular tourist attractions in
Taiwan using Delphi panel and repertory grid techniques. Tourism Management. 46.
pp.164-176.
Online
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Kreag G., 2001. Impact of Tourism. [Online]. Available through:
<http://www.seagrant.umn.edu/tourism/pdfs/ImpactsTourism.pdf>. [Accessed on 13th July
2017].
THE IMPACT OF DEMOGRAPHIC CHANGE ON TOURISM. 2010. [Online].
Available through: <http://www.travelio.net/the-impact-of-
demographic-change-on-tourism.html>. [Accessed on 13th July
2017].
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