Tourism Management Strategies

This assignment examines various aspects of tourism management, focusing on analyzing the effectiveness of different strategies employed in the industry. Students are required to explore topics such as visitor attractions and events, seasonality management, sustainable tourism practices, stakeholder engagement, and revenue management at capacity-constrained destinations. The analysis should draw upon the provided scholarly articles to support arguments and provide insights into best practices for managing tourism effectively.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attractions in relation to particular type of attraction...............................1
1.2 Importance of different visitor attractions.............................................................................2
TASK 2............................................................................................................................................3
2.1 Needs and motivations of different visitor types..................................................................3
2.2 Impact of tourism on visitor attractions................................................................................4
2.3 Effect of different theories of tourist motivation on the management of visitor attractions.5
TASK 3............................................................................................................................................7
3.1 Processes and potential issue involved in the development of visitor attractions.................7
TASK 4............................................................................................................................................8
4.1 Analysis different visitor management strategies.................................................................8
4.2 Management techniques in relation to sustainability..........................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Tourism is an important component which directly put impact on the economy of
country. It contributes in increasing the economic growth of nation as it provides better support
in improving the standard of people in an appropriate manner. In this, it is an important duty of
government authorities to provide take care of all the heritage property in order to make more
attractive which aid in inviting large number of people visit there (SUSTAINABLE TOURISM,
2014). For this, legal bodies formulate various laws which assist in improving the performance
level of tourism industry. Along with this, managing all people is an important factor which aids
in increasing the loyalty of people towards particular destination. Present report is based on
National Tourism Agency Visit Britain which deals in travel industry to increase the economy of
England and Britain through enhancing value of export tourism. This report includes the
management of tourists for a specific destination and at the same time of overlapping. Along
with this, importance of different visitor attraction places is also mentioned which directly
contribute in improving the growth of company. Various theories of motivation are also
discussed in this project. Moreover, some issues is also affect the traveller attraction that helps in
improving them effectively. At the last of the report several techniques are discussed which helps
in making attractive process of the company.
TASK 1
1.1 Overlap of visitor attractions in relation to particular type of attraction
Overlapping of different visitor attraction
Dated: 2nd February 2018
Sustainability:
It is one of the major term which define positive aspect in which people easily understand about
environment. Basically it is an effective process which considered as a ability to maintain
constant at market place. Along with this, business have to control the depletion of surroundings
in order to make better environment (Ab Karim and Chi, 2010).
Overlapping:
It is an important process which directly affect the sustainability of the business environment.
Basically it related with those person in which they visit to another location and at the same
time their also influence to visit another place is known as overlapping. By this company easily
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increase revenue by inviting large number of visitors. In this context there are various places at
England in which various visitors visit places. Along with this government also provide better
support to take care of all places in order to maintain their beauty.
Various attraction at UK: '
Main attraction in UK is London eye it is a Giant Ferris wheel on Southern bank of river
Thames. It is a place where number of people visit because this project is more attractive which
leads in generating more revenue in appropriate way (Barros and et. al., 2011). On the other
side another attractive hubs is Sea life London Aquarium, it is more happening destination in
which sea animals are exhibits. Usually this place are related with family and friends who wants
to make their holiday interesting.
English country house:
This location is human based structure which is made by human beings with the aim of inviting
large number of visitors. In this they held various activities in which more and more tourist visit
that place. It is best example of overlapping of visitor attraction. With the help of this country
generate more revenue and make better economic condition which aid in influencing more
people to visit that places again and again. In this government bodies arrange funds in which
they provide better services as well as facilities to destination in order to maintain their positive
and good image.
Along with this selected company use some effective approaches to increase overlapping which
leads in generating more revenue. In this National tourism agency work on this aspect through
conducting various events and programs on those location which may assist in maintaining take
care of heritage places in UK.
Furthermore, management of the company provide attention to maintain their image at market
and also conserve finest national park of London. By this company generate larger amount of
revenue and also increase number of visitors in more appropriate manner.
1.2 Importance of different visitor attractions
Importance of various visitor hubs
Various number of destinations and heritage contribute in developing the economy because it
provide various job opportunities to local people in which they improve their living standard
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(Beritelli, Bieger and Laesser, 2014). With the help of this they easily generate more amount
which helps in maintaining better condition of the nation. Along with this, visitor attraction
play important role which enhance local and national heritage.
One of the main purpose of visitor attraction management to generate profits, conservation and
preservation. In this government bodies provide them better support to attain it effectively
(Cellini, 2011).
Profit: Business organization wants to increase their profitability by delivering quality services
to their visitors. In this context, take care of all the heritage property is important which aid in
attracting number of customers towards the company and its services. With the help of this
company increase their profitability level and also increase customers base.
Conservation: In this government bodies have to conserve national park of London in which
hey provide welfare. In case if they provide new species than they easily generate profits and
also make better attraction point for visitors.
Employment: It is also an important benefits of visitor attraction which helps in increasing the
job opportunities in which local people easily improve their living standard which positively
impact on economy of the country. With the help of this employee provide better services in
which visitors increased their number again and again.
Along with this there are some importance of visitors are as follows:
Economical: By expanding business, they invite larger number of visitors at particular places
which directly contribute in improving economy of the country by increasing employment rate.
Environmental: Conservation of environment helps in preserving wildlife which also helps in
attracting large number of visitors which directly aid in increasing profitability level of the
company.
TASK 2
2.1 Needs and motivations of different visitor types
Needs and motivation are basic requirement of the people which helps in improving the
satisfaction level towards the product and services. With the help of needs, it increase the
demand which enhance the profitability level of the visitors (Coghlan, 2012). In this aspect
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some another key motivations which include various type of tourist. It helps in maximising
advantage of services are as follows:
Basically motivation is a thing which help to people to purchase or execute their task in
effective manner. With the help of this company easily attract large number of customers at
specific destination are as follows:
 Safety: It is more effective in which place have better safety than number of visitors get
influences to visit that places which helps in increasing the profitability of the company.
In this number of people do not wants to visit at Syria and other countries just because of
there is less safety due to crime rate over there (Connell, Page and Meyer, 2015).
 Esteem: In this if destination have good residents in which UK always respect their
visitors in which they belongs to different countries. It is only a reason to motivate the
visitors to travel that places.
All these are more effective which helps in fulfilling visitors needs. With the help of this
economy of the country get improved and also enhance their profitability level.
Along with this there are some different types of visitors and their needs which leads in
improving the performance level of the company are as follows: Behavioural segmentation: This factor relate with people action and behaviour in which
company easily evaluate their travelling needs. By this tourism agency set their services
as well as plan according to the people needs and requirements which may leads in
attaining better results. Demographic segmentation: It is also an important factors which is related with age,
religion, caste and so on. It also determine the travelling needs of the visitors. So that it is
important duty of tourism agency to make their trip as per customers requirements.
 Psycho-graphic segmentation: It is effective way to determining the customers needs
which is based on their lifestyle and behaviour. By this tourism agency effectively
determine visitors needs. For example, is customers belongs form high class family then
they wants to visit foreign countries and also use expensive services. In apposite, if
customers relate with middle class then they avoid to use expensive services.
2.2 Impact of tourism on visitor attractions
Overlapping help any country in creating more and more profits and revenues because
travellers visit those place many times. Hence, economical condition of a nation is increased and
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it have a great impact on environment and society. Culture is also an important element which
because this is the thing which attracts more and more people this leads to increase in number of
tourists. Therefore, some of the positives and negative impact which are related to social,
economic and environmental conditions are given below:
Basis Positive Negative
Economic More and more people visiting
such places will obviously
increase countries economy.
Job opportunities in any nation
is increased through this
process. This will assist them
in enhancing their performance
on individual level. Growth in
GDP(Gross Domestic
Products) can be seen.
The biggest drawback is visitor
can harm heritage properties
by not disposing garbage into
right places and this mainly
happens near beaches (Evans,
Stonehouse and Campbell,
2012).
Social and cultural Through this process large
number of persons attracted
and they get to know about
various cultures in different
destinations.
Travelling means exchanging
their culture. This can be a
major disadvantage as people
can adopt bad things like
intake of drugs, growth in
alcohol consumption.
Environmental Environment conservation
initiatives can be made and
tourist can travel with this
thought so as to aware whole
world about using resources in
a limited amount.
Congestion cab be one of the
reason, discomfort can be felt
by visitors which can leads to
rapid decline in number of
tourists in related destination.
Apart from this there are some of the positive and negative impact of travel and tourism which
are as follows:
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Overcrowding: This is the biggest problem in any place but economy is increased if
number of visitors are more in quantity (Garrod and et. al., 2012). Employment opportunities is
raised which leads in growth of employment rate.
Wear and tear: Duties of government increases at this point of time and if damages are
there that should be repaired as soon as possible.
Traffic related problem: Overlapping n any destination can make a rapid growth in
population to that particular area which increases the chance of accident.
2.3 Effect of different theories of tourist motivation on the management of visitor attractions
Management of visitor attraction is important for the manager to improve productivity of
company. If they do not manage it effectively then it will create problems and harm. It is a big
reason to increase the chances of uncertain activities which reduces the profitability level of
company in market place. In this context, tourists get motivated by various aspects which have to
be included by the manager within their process so that they will easily increase their customer’s
base and attain better results. In this activities different motivators are perform their work by
including cultural, physical and so on. All these motivators aid in providing better satisfaction to
the visitors by giving them services in an effective manner. Along with this, there are some
various theories which define by manager towards tourism motivation which aid in improving
their better satisfaction. These theories are as follows: Responsible tourism: This theory is one of the effective which define better as well as
responsible tourism which aid in reducing the negative aspect that related with society
and economy (George, 2010). Basically this theory is work in favour of society which
helps in providing benefits to economy. Along with this, it also considered all local
people within their activities so that they also define their views and opinions which help
in taking better decision so that they manager their life inappropriate way. Sustainable tourism: Under this theory of tourism motivation maintain higher
satisfaction of visitors which leads in providing them better services. With the help of this
theory, company retains loyal customers for a long time period which plan for revisit. It
also consider some essential steps which defines by legal as well as government bodies in
order to assess the impact. Along with this, it also provide appropriate actions in order to
make better decision which helps in increasing the customer base within company.
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 Ecotourism: This theory is also an effective which define those action that taking for
protective environment. Basically, this hypothesis is totally define the better protection of
all the natural resources by evaluating as well as arranging entire visit which does not
provide any harm to the nature and its beauty. Smart consumer: Customers are the important people for every project and organization
because they are responsible for defining profitability level of company. In this, smart
consumers are those people who determine all factors on first priority and then take better
as well as beneficial decision in an appropriate manner. It includes those things in which
people select low cost of things in order to promote sustainable environment. Along with
this, smart consumers also examine all kinds of factors to take better decisions in an
appropriate way. Hence, smart consumer choice is always shrewd in which they easily
satisfy their needs in an effective way.
 Ethical tourism: It is more effective theory which considered a prefect client who follow
all the regulation and legal guidelines which is set by the government authorities to
maintain the ethical environment (Gössling and et. al., 2011). With the help of this
factor, it reduce the chances of crating unlawful activities at certain destination where
number of visitors are comes to visit. Furthermore, visitor also follow all the rules in
order to reduce the unnecessary actions in order to improve ethical tourism in appropriate
way.
All these theories are helps in motivating tourism management in various destination.
With the help of these manager of the company define effective attraction management which
leads in attaining competitive advantage at market place.
TASK 3
3.1 Processes and potential issue involved in the development of visitor attractions
Various issues are involved in development of visitor attraction which negatively impact
on the business organization and its image at market place (Page, 2014). In this context there are
several issues are included are as follows:
 Access: It is one of the major issues which increase the accessibility at particular places
as well as location. In this overcrowding is a big reason behind this issue in which people
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are wait for visit that place. It may reduce the visitors inters towards the place. The best
example of this issues in Kensington place and Hyda part.
 Pressure group: This group work against the government in which legal bodies formulate
new rules which helps in making better image at market. In this case no one wants to
visit that place where political condition are not stable which directly affect the
performance level of the company.
Along with this there are some process which include in development of visitors attraction are as
follows: Local community involvement: It is very important which helps in providing relevant
information towards the location. Without this it become more hard for legal authority to
provide all the relevant information towards the sites. Hence, with the help of
determining information towards the places which may helps in attracting number of
visitors. Access and signposting: In this government bodies have to determine the signs which aid
in providing the better guidelines which become more easy for visitors to define the
places like hotels and many more. On the the side access is also important which define
the specific destination for business to give better guidance to visitors which helps in
visiting right place. Along with this, government have to implement some effective signs
at heritage places which may helps in visiting particular places.
 Customers care: it is also an important process which helps in improving management
condition by effectively use of appropriate customers services to their visitors (Schwartz,
Stewart and Backlund, 2012).
TASK 4
4.1 Analysis different visitor management strategies
Management is one of the important terminologies which is essential for every
organization to manage all their activities in an appropriate way. In absence of this term,
business cannot be able to expand their operational activities in an effective manner. In this,
business organization has to make as well as prepare some strategies to improve their overall
performance in market place. For this, government authority formulates their plans and
regulations as per the visitor’s demand and supply. Along with they also define some new and
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innovative products and services in market place which leads in making better sustainability of
the visitor attraction. With the help of this economy of the nation get improve in appropriate
manner (Swarbrooke and Page, 2012). It also provide various job opportunities to the local
people so that they effectively improve their living standard and also enhance their productivity
level. By this number of visitors get increased which enhance the profitability level of the
company at market place.
The strategies have to prepare by the company as per supply and demand of the visitors.
In this supply includes those services which provide by the management to all the visitors. With
the help of this company easily provide quality services at right price which aid in enhancing the
number of customers within the organization towards its services. Along with this, those
government and legal bodies which deal in industry have to produce quality products as per
visitors needs which aid in increasing their satisfaction level in most effective manner. So that all
the strategies have to make as per travellers expectation which aid in maintaining their supply as
per demand. It define better balance in economy of the nation. This type of factors play vital role
to improve the overall performance of the company at market place. In this context, a basic
evaluation of all these strategies are as follows:
Visitor attraction define effective services to the visitors in order to satisfy their needs
and requirements. Along with this company also provide better training and development
activities to its workers so that they effectively handle and well as communicate with its
customers so that they easily serve quality services ion effective manner. Furthermore, by using
digital presentation travel agency easily attract larger number of tourist and also provide them
proper knowledge in effective manner. Supply: It is important factors in which government provide quality services to all
visitors who visit in UK destinations. In this, they have to supply quality services which
is beneficial for business in order to manager their project in appropriate manner (Thrane
and Farstad, 2011). In this context, they also have to motivated some small type hotels in
which they provide them better quality services which helps in increasing the number of
local visitors. Along with this, government have to formulate various laws which are
beneficial for tourist because they provide proper security. By this they easily encourage
them towards the particular destination and city in most appropriate way. Furthermore
several functions is also perform by private business organization in which they easily
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manager their room and accommodation conditions in appropriate manner. With the help
of this industry increase larger number of visitors by providing them better satisfaction
level as per their expatiations. All these functions are more beneficial for the company
and visitors also which aid in enhancing the productivity level of the company at market
place. Demand: It is also important which define requirement as well as needs of the market at
number of buyer and seller make an effective process of sale ad purchase of products and
services. In this aspect government bodies have to assess the number of customers in
order to provide them facilities at heritage destinations. Thus, legal bodies have to
determine tourist nature for setting the products prices at these destinations. In this
context, hotels assign rooms to the customers as per their demand. With the help of this
strategy company take better decision and improve their profitability level in appropriate
manner.
 Sustainability: It is more important for business organization who deals in travel
industry, to management the perfect balance in environment which helps in maintaining
the sustainability in market place. Along with this, sustainable tourism define their
positive impact on visitor management in which company easily retain large number of
tourism towards the products and services. In this government bodies provide guidance to
tourist in order to maintain sustainability in most effective manner.
All these visitors management strategies helps in improving the performance level of the
company (Waligo, Clarke and Hawkins, 2013). With the help of this company easily retain their
loyal customers within the organization by providing them better services as per their
expectations.
4.2 Management techniques in relation to sustainability
Sustainability define positive impact which are reflect on surroundings. Basically it is an
appropriate concept in which government authorities have to understand which aid in improving
the overall operation level in appropriate manner and also reduce the negative impact in business
(Weidenfeld, Butler and Williams, 2011). In this English country house includes home-made
sites which attract large number of visitors. Along with this management use effective as well as
appropriate techniques in which selected business organization maintain their sustainability in
environment and also improve their brand image at market place. In this context the two major
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heritage places are more attractive which influence number of visitors to visit particular
destinations which are English country house and Victoria and another one is Albert museum.
By this visitors visit again and again and it is completely based on services which provide by
legal authorities to the tourists.
Economy condition is more important for tourism company in which visitors visit again
for their satisfaction. On the other side negative image of the nation reduce the number of
visitors that directly impact on social as well as economy of the country in adverse manner.
Along with this government also formulate some rules to maintain beauty of heritage places in
which visitors numbers are automatically increased which may leads in improving the
profitability level of the company at market place. Furthermore, selected business organization
use various appropriate techniques to enhance sustainability management which leads in
improving the positive economic condition. In case if management use effective methods then
they constant their economic condition and attain better results. In this company also considered
variety techniques which helps in enable to remain stable in every kind of condition and also
attain better results at market place. By this company increase the productivity level in visitors
mind by providing them better services. There are some approaches which is used by company to
promote sustainable tourism in market are as follows:
 Economic: Under this, management have to define various job opportunities to local
people in which they get better knowledge towards the destination which helps in
improving their living standard that positively contribute in economy of the country.
With the help of providing jobs they easily understand about new trends and also enhance
their productivity level (Mason, 2015). By which economy become more effective and in
well condition because local people get improved their lifestyle by taking employment.
 Management also examine all the expectation of the visitors by which they provide them
accordingly and attain their positive respond towards the services. If they fails in
providing better services than they reduce their customers base (Monz and et. al., 2010).
Thus, management have to formulate effective strategies to increase satisfying customers
by this company easily expand their business at global level. With the help of this factors
economy get improved by repeating number of visitors at specific area.
 Along with this, management have to make their process impressive in which they easily
make attractive heritage which helps in increasing the profitability level of the company
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at market place. It is also important that management have to give their some income part
to maintain heritage beauty and also make them more attracting which leads in increasing
customers base in market place. By this selected company generate large number of
profitability and take string place in market.
 Management have to promote local culture in order to influence number of visitors at
specific destination. With the help of this tourists grab all the relevant information. Thus,
administration have to determine local culture in order to invite large number of traveller
towards the destination. This process of theory is related with the motivation. With the
help of this management easily motivate their visitors and retain them for long time
period.
 Other major thing is conservation and preservation of environment. Both terms are
completely differ from each other. In this conservation is define new changes which are
acceptable that take place for future and on the other side preservation define that kind of
situation which is remain same in future also. Both are helpful because in this changes are
important to improve attraction of the visitors.
Thus, all these strategies which management easily increase visitors at particular
destination (Newsome, Moore and Dowling, 2012). By this company easily expand their
operations by including all these elements in appropriate manner.
CONCLUSION
From the above mentioned report, it can be concluded that tourism is one of the important
components which contribute in improving the economic condition of the country by providing
various job opportunities to local people. In this project overlapping play important role in
tourism sector because it influence the visitors to visit various places. In this government and
other legal bodies also provide better support to improve their performance level and reduce the
chances of harm to the visitors. Along with this firm also use effective techniques to increase the
visitors number at the particular destination. In this management also evaluate as well as find
motivators and customers needs which helps in taking better decision in appropriate manner.
Furthermore, firm have to formulate effective strategies to managing the visitors syntagmatically
which aid in determining the demand and supply of the customers. In this government also
conduct some sustainability programs in which they save many heritage and culture places and
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its beauty which influence the visitors to visit that place for satisfying their needs. With the help
of this company increase their profitability level in best manner.
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REFERENCES
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destinations: Exploring revenue management at a national park. Tourism Management.
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