Visitor Attraction Management Sample Assignment (Doc)

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attraction regarding specific types of attraction..................................1
1.2 Analyse the significance of different visitor attraction....................................................2
TASK 2............................................................................................................................................3
2.1 Motivations and requirements of various visitor attractions;-..........................................3
2.2 Impacts of tourism on visitor attraction............................................................................4
2.3 Different theories of tourist motivation:- ........................................................................6
TASK 3............................................................................................................................................7
3.1 Processes and potential issues includes in development of visitor attractions.................7
TASK 4............................................................................................................................................9
4.1 Analysis of various visitor management strategy.............................................................9
4.2 Evaluation of management techniques related to sustainability.....................................10
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................12

INTRODUCTION
Visitor attraction management is an important aspect of tourism industry which assist in
attracting large number of visitors. It is required by this sector to emphasise on various
destinations in order to gain more attention of people. Today, tourism sector is one of the fastest
growing industry whose integral part is visitor attraction. Each country has its own significance
which makes it distinct and unique from others (Aldebert, Dang and Longhi, 2011). Visitor
attractions highly contributes in improving economic condition of country. Therefore, it is also
essential for government to emphasize on destinations of nation and keep maintain them. This
assignment is based on National Tourism Agency Visit Britain that put huge impact on tourism
sector of Britain and England. The report discusses about various issues related to visitor
attraction and the procedures includes in its improvement. Needs and motivations of various
visitor types as well as influence of tourism on visitor attraction are evaluated in report. Apart
from this, various strategies and management techniques are analysed in relation to
sustainability. At last, significance and overlap of different visitor attraction are included in this
report.
TASK 1
1.1 Overlap of visitor attraction regarding specific types of attraction
Overlapping of various visitor attraction
Dated: 2nd May, 2018
Tourism attraction are the places or destinations where people go for the purpose of
recreation, fun, seeking joy and gain amazing experience for life time. The country, United
Kingdom is very popular for its various beautiful destinations as all have some unique features
which assist in attracting large group of visitors. Visit Britain is an agency engaged in tourism
sector with the aim of increasing importance of tourism destinations of England (Ballantyne
and Packer, 2011). This will assist in getting attention of visitors and to encourage them to visit
country. Natural destinations of place such as lakes, landscapes, coastal locations etc. attracts
visitors more as visiting these places gives inner peace to people. Pembroke shire coast and
Windermere Lake are the most popular destination of England. Along with this, Greenwich
Park, National Maritime Museum and Queen's House are also some attractions of UK which
attracts people more. In addition to this, various events and festivals of country also plays vital
role and becomes focal point of tourists. At festivals time, people come from different places
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with the purpose of enjoyment. Aquarium, zoo, carnivals, monuments, ancient temples, church
etc. are some miscellaneous tourist points.
In England, various destinations are there which attracts many visitors to come and
visit place. National Maritime Museum is the most popular and oldest place near to Tames
river. Overlapping of visiting attraction facilitates in enhancing economic condition of nation.
Second essential instance of convergence is Greenwich Park. These are organised in each five
year interval. These games are seen by people from various countries. They come from
different places to see games (Ballantyne, Packer and Falk, 2011). So, Queen's House is one of
the big example of overlap visitor attraction. Thus, convergence of destinations plays crucial
role in development and growth of economy.
Overlapping issues are increased in tourism industry. It is an issue related with
occurrence of 2 events at similar time. Greenwich Park is one of the natural destination but,
people find the same natural beauty at other place. This will increase the problem of
overlapping. It put high influence on sustainability of environment. It depicts that, when visitors
visit a place, they want to visit another place at the same time. It will creates overlapping but,
leads towards improved profits. There are various attractive places in England which people
want to see. So, government needs to take care of such destinations so that their attractiveness
are keep maintained.
1.2 Analyse the significance of different visitor attraction
Significance of visitor attraction
There are several destination in UK which assists in attracting large group of visitors.
High revenues are generated from tourism sector in United Kingdom and contributes in
improving economy of country. This will assist in generating employment opportunities for
domestic population of country so that their living standard can be improved. There are several
benefits of visitor attraction which assists in maximising their significance (Bynum, Issa and
Olbina, 2012). Some benefits are defined below:
Revenue: Tourism industry is one of the sector by which high revenues are generated and
contributes in improving economic condition. England is the place which is visit by many
people as it attracts them more. Around 3 million people every year visit UK which constantly
increase revenue of nation. This industry assists in growth and development of nation. Various
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services are administered by tourism sector such as transportation, food, accommodation etc.
people who come to visit such places needs all facilities and if they get, it put positive impact on
them.
Improvement in heritage and culture: Management of visitor attraction is very important so that
it will keep safe (Cheung, 2013). Improvement in local heritage and culture is main
responsibility for UK government to maintain its history in effective way. English country
house is one of the main destination which becomes attraction point of tourist.
Increase in foreign exchange: Each nation desires to increase their foreign currency collection.
When visitors from other country come to visit various destinations like National Maritime
Museum, Queen's House, Greenwich Park etc., National Maritime Museum is best place that
helps in attracting number of customers as it give the informations about history of Britain and
many attractive things are available at there so that visitors can enjoy their holidays or
educations in well manner. Queen's House is also one of the best tourist destination that attracts
more visitors same as Greenwich park. These places are most famous which contributes more in
the development of economies of UK. they spent a lot of money in travelling, staying in hotels,
shopping, food etc. This will increase the flow of foreign exchange in country.
Employment opportunities: As tourism sector is the most growing one, it creates a lot of
employment opportunities for people of respective country. Currently, many tourism firms are
established which generates employment for people at large. For instance, if people come to
visit various destinations, they requires tourist guide which creates employment for population.
Significance
As number of travellers are increasing constantly, it will widely influence economy of country.
Apart from this, it also put impact on culture and society. Benefits of visitors attraction
facilitates in developing growth of nation. There are different significance of visitor attraction
which stated as below:
Economical: In United Kingdom, various attractive places are there which get attention of many
people. They come from distinct places to visit some places which improves economy of
country ( NovemberCoghlan, 2012).
Environmental: It is very important to protect environment so that a proper balance can be
maintained and beauty of natural places can be preserved. Visit Britain agency works to
conserve & preserve all issues and dangers in order to protect environment.
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TASK 2
2.1 Motivations and requirements of various visitor attractions;-
To examine the needs and motivation of visitor attraction, it is important to know market
segmentation concept. For better growth and development, it is important for these industry to
examines most important factors like geographical, demographical, behavioural and psycho-
graphical forces of different visitors. These factors help the tourism industries in examine the
needs and wants of visitors. Explanation of these factors are follow as below:
Behavioural segmentation: This help in divides the population on the basis of behaviour ,
which help in making purchasing decisions (Cohen and Cohen, 2012). By knowing this factors
individual tourism industry can easily understand their travelling requirements. It is form of
market segmentation that groups consumers based on specific behavioural patterns. Under this
while dividing the customers into groups marketers look at their patters of buying and using
patterns of spending money and time .For an example some people like to visit an adventurous
trips so this industry make plans according to type of people where they can enjoy their
experience.
Demographic segmentation:-These factors are related with caste, age, sex and religion etc.
which also help in examining individual's travelling wants. These elements helps in dividing
people as per their region, location etc. For example, National Maritime Museum is that place
which attract young people .So, tourism agencies should make trip as per young preferences.
Geographic segmentation:- It is that factor in which individual needs and wants are observed
through location, region etc. In other words tourist agencies should plan their trips according to
location and their cultures. These can be classified by parameter like states, cities, villages and
countries etc. So, it is important factors which help in determining individual wants and needs.
Psycho-graphical segmentation:- These factors are related with lifestyle, personality,
behaviour and way of talking . By knowing all these factors tourism industry can easily examine
the needs and wants of visitors (Cuccia and Rizzo, 2011). This can more understood by
example, if any person belongs to rich family then they went for various tourists destination for
the purpose of business meetings, get knowledges regarding Educations, and enjoy their holidays
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so that they have to stay in expensive hotels. On the contrary side if a person belongs to poor
family then they will ignore travelling and living in costly hotels.
Therefore, these are the various factors which gives help in knowing different types of
visitors. By observing at Greenwich Park, National Maritime Museum and The Queen's House,
there are various needs and motivations of various types of visitors which firm needs to consider.
These needs are identified by tour operator by dividing visitors into segments. It assists
marketing department to administer better targeted product development for UK attraction.
2.2 Impacts of tourism on visitor attraction
Attraction is important in travel and tourism industry, it effects the business through
positive and negative impact. Every organisation tries to delivers better services and products to
its loyal customers which help them in increasing profits and revenue of company. It is necessary
for tour manager to deliver unique services to their potential cilents, if the services of companies
is not good then it may influences the performance and goodwill of tourism sectors (Dawson,
and Jensen, 2011). There are various factors which affects the performance of company these are
traffic related problem, overcrowding, facilities and pollutions which are explain as below:-
Overcrowding:- In tourism organisation overcrowding is destructive effects on the visitors
quality because of more number of tourist visits destinations . This is complex problem which
requires long term planning with managers to solve. Good management is important for all
tourism industry and only which can be made on comprehensive base. So , it is responsibility of
them to maintain their place in effective manners so that no problems occur in future. If there is
more number of people at the destinations it creates problems so the management are trying to
resolve them. It has a negative impacts on the visitors attraction because most of people do not
want to visit such kinds of place where more crowd founded so it can be affects on the
destination and decrease the people.
Cultural modifications:- People of many country are attracting towards the technology which
gives negative impact on national culture. This also help to discover certain types of unknown
cultures and it also raise awareness of different cultures. At the time of travelling individual
perceptions also matter. SO, it is important for all the visitors to respect their all tourist as well as
their culture values. This is also a major factors which can reduces the huge attraction towards
particular place just because of cultural modification so UK country should focus on their
traditional culture and attracts more visitors for visiting places.
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Pollution:- This is the sectors which joint various industries. This system is more depended on
transportation and accommodation services. This industry provides better growth opportunities
to these sectors which create high pollution. Pollution comes in the tourism industry in forms of
emissions, solid waste, sewage oil, noise and light pollution etc. In this improper disposal of
waste is also form of pollution especially in that places where high volume of tourists are
available. This another issue that can create barriers in attracting visitors because people do not
want to visit those places that has pollutions and worse environment so it can affects on visitors
attraction.
Increased risk of accidents:- Due to continuous growing of tourism industry the chances of
accident is more which gives negative impact on these industry. There is more possibilities to
take place of accidents during tour program (Deery, 2014)Tickets and Prices, 2018. Accidents
can be occur due to earthquake, flood, landslides, fire etc. therefore, this can be dangerous for
visitors and they do not want to take any kinds of risks while visiting particular place. It has
major impacts on the visitors attraction.
Risk of terrorism:- In present time , tourism attacks are increasing more these days which
influences negative impact on individual life. Terrorism always aim to inspire the kind of fear
that get people to change their behaviour. Due to this it is very important for all the visitors to
maintained high security so that their customers will feel safe while visiting their places (Jago,
and Fredline, 2012). There are number of places where have various risks regarding terrorism
such as Iraq, Iran, and many Islamic States so that people are preferring less to visit at there
because of fear of terrorism. This can be affects on the tourist destination and visitor attraction as
well.
Hence, there are various impact on tourism industry due to different tourist destinations.
So, it is important for management to make decisions in such manners so that they can solve the
problem of their visitors in effective manner .It they take better decision this help in increasing
productivity of their business .Visitor attraction management can help to achieve more target of
the whole process which help in improve the quality of product and services as well as
performance of organisation. Consideration of all above mentioned factors helps tour operators
in developing better targeted product for United Kingdom.
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2.3 Different theories of tourist motivation:-
There are various theories could be implemented in travel and tourism sector which have
vast interference for motivating a person. One of a major theory which could be applied in terms
of motivation is Maslow Hierachy theory of motivation. This result in drawing a person
motivated towards their working and attribute. This result in drawing beneficial attribute so that
clients get motivated towards such desire location.
Tourism industries is most important industry in every countries as it provides help in
developing economic as well as national conditions. So, it is important for management to
consider all those factors which affecting their growths. Due to tourist destinations legal bodies
of various country gets many benefits form it. With the help of various theories of tourist
motivation visitors attractions can take help of management through which they get better
results. Various motivation theories are explain below:-
Sustainable tourism:- This is one which maintain a suitable balance between various factors
which are related with environmental, economic and social-cultural view of tourism
development. This help in maximizes the positive contribution of tourism to biodiversity
conservation and this help in reduce poverty this help in achievement of common goals towards
sustainable development. This concept gives more importance to improvement and development
of social welfare. It is mainly focused on society. It suggest these industries to utilise resources in
such manner which gives better results.
Ecotourism:-It is a process which provide a possible economic development for local
communities with the help of income generating options. This help in increasing level of
education and among travelers, this help in making effective agents (Falk, 2011). This system
support the local conservation efforts ans sustainable benefits to local communities. It deals with
interaction with biotic components of the natural environments. This focuses on socially
responsible travel, personal growth and sustainability. If the companies are not follow these
forces then they can suffer from financial loss
Smart tourism:- This theory is useful for consumers. According to this theory visitors should
very smartly before going to any places. They make plan in advance according to them they
evaluates the rates of packages which is provided by tourism agencies. For this they determine
all those factors which can take their travelling experience successful (Giunipero, 2014). It is a
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individual tourist support system with a carrier and information technology. In this traditional
tourist information services are provided to tourist persons.
Responsible tourism:- According to this concept people should be more responsible while
visiting different places. It is related with making better places for people to live in and make
better places for people to visit. In this operators, hoteliers, government and local people and
tourist take responsibility for taking action to make tourism more sustainable. It help in
minimises the negative impacts on social, economical and environmental factors. This creates
economic benefits for local people and help in increase the well being of host communities.
Therefore, all these theories are important for motivation which provide help to visitors in
maintain their work place in most important manner. This help in taking better decision
regarding the development of image of organisation. Visitor attraction management help in
achieve the target of the organisation which improve the quality of their products and services
and also increase the performance of tourist industry (Hooker and Denslow, 2012)
TASK 3
3.1 Processes and potential issues includes in development of visitor attractions
Processes and potential issues
Dated: 2nd May, 2018
Main objective of tourism company is to attract many tourists and hence they can provide
effective and efficient services to them. Through this they van gain attention of many tourists
and thus they can give benefits to central and state governments. So there are different problems
and procedures which helps n contribution and development of visitor attraction.
Following are certain number of things and aspects which create problem while
managing tourist destinations such as Greenwich Park, National Maritime Museum and Queen's
House are describe as follow-
Location: It is crucial factor which can affect development of tourist attraction. For
example there are faulty roads and areas where there is no rainfall so hence some visiting parks
are not available. Thus many visitors are not preferring to visit these areas.
Funding: All visitor attractive places requires more many so that they can run properly
and efficiently. Britain require more money so that factious places like museums can become
more attractive and visitors can visit that place. Due to improper funding places like London
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eye faces many problems related to funding (Munar and Jacobsen, 2014). If manager do not
invest in these places the promotion and marketing is very difficult for these places. There is no
promotion at international countries.
Local authorities and communities: It is the role of local communities and people of that
are that they can put more efforts so that they can develop that place and make more attractive.
Hence many tourist can visit that place. There are many places such as science museum do not
create good and effective marketing strategies to gain attention more visitors in that area.
Through this there are no good facilities in these places and hence it reduces the image and
reputation of that place in front of all visitors and hence there are less visitors.
Different issues which are involved are described below:
Access: Different issues and problems with visitors are there in reaching to a particular
location. So company has to take steps so that they can improve that place and this is important
so that all visitors can attract that place. Different places such as Greenwich Park, National
Maritime Museum and Queen's House, there are different issues and problems faced by many
visitors.
Pressure groups:
There are different reams who do not give nay opportunity to all members of team. So hence as
a result they can influence rules and regulation which are created by regulatory bodies. They
want that no visitors can visit that place and as a result this can create many issues and disputes.
They want tat this place remains a heritage location for all people so that is the reason that they
want no people visit that location.
Attractive management:
There are different people and communities who protect good and unique and heritage locations
from fraudulent and harmful practices in this locations. The places like Kensington faces many
issues and problems. So hence manager has to create a procedures take some steps so that this
place can be made safe from visitors and it can be a heritage site (Needham and Szuster, 2011).
Above mentioned are all the issues that are face by company in establishing theme park
“The London Resort” in Swanscombe Peninsula. Problems are faced by them due to lack of
proper funding, local authority, location, local community etc. All these issues are includes in
development of visitor attraction. So, in order to resolve such issues, firm needs to address these
and find out solutions to resolve them.
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To solve these problems company can take different steps. Steps in procedures to
remove these problems are described below:
Process 1:
Local community development: It is important that firm have necessary and relevant
information related to unique and heritage locations. If they do not have sufficient data then
they cannot provide data to visitors. So hence manager of firm can create different plans and
policies to provide full information related to all places so that all tourist visit this place.
Process 2: Access and signposting: It is crucial that government can put signs in different
locations. It is crucial as it helps all reasons to move to a particular location. Hence they can
visit any place and it directly increase the visitors in these places (Newsome, Moore and
Dowling, 2012)
Process 3 Customer care: Different customer centres are to be maintained so that they can
provide effective and efficient services to all people. Through this they can provide best
services to all people. Hence it can increases the visitors in these heritage locations.
TASK 4
4.1 Analysis of various visitor management strategy
In the National Tourism Agency Britain visitor management is necessary to develop the
work of tourism sectors. This help to attract more customers in effective manner .In this
organisation provides the services at lessor prices which enhance the product and services in
market and get more satisfaction form their customers.
There are two type of visitor management strategy which provide help in effective and
appropriate manner which improve the performance of National Tourism Agency Visit Britain:-
Supply-In the supply process visitor management give the flexibility to the services
which is used by the various customers which help in provide satisfaction related with products
and services which help in improve the quality of the product as well as productivity ( Richards,
2011). This can be define by effective and educated staff which help in evaluate the services in
effective manner that provide customer satisfaction and increase the profitability in the
market .Increasing capacity is also important to get better result in organisation that help to
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maintain more number of visitor to examine the goals and results of the National-Tourism
Agency.
Demand:- In the management of visitor the demand can be influenced by customers
which include the incentive, marketing anaylises , education which help to increase the services
and product which can be taken by service user in better manner that can help in provide better
satisfaction. The demand of product and services help in getting more results of company. In the
tourism industry it can be examines through the product life cycle in various stages which help
to introduces the product in the market in the mind of customers (Swarbrooke and Page, 2012) .
The growth of the product in the market help to achieve more results and maintain better image
in market. After growth stage product goes at maturity level which involves lesser profit in the
market .At the last stage of cycle decline level comes in which industry earns no profits in the
market for getting more results.
4.2 Evaluation of management techniques related to sustainability
For rendering better services to visitors, it is important maintain beauty of that place in
proper manner. The certain places where their amenities required to improve are Greenwich
Park, National Maritime Museum and Queen's House. Such places need more and more
concentration so that better and effective working attribute could be drawn. Thus government
and some private institutes have to made appropriate consideration in such frame of reference. In
order to attain sustainability, various tools and techniques are used by Visit Britain which are as
follows so that they could facilitate effective and better services at such locations:
Environment: It is very essential for tourism sector to emphasize on issues related to
environment otherwise they may suffer from financial issues. Greenwich Park, National
Maritime Museum and Queen's House on these locations, there is a need to maintain effective
and appropriate environment. This betterment of environment enable and facilitate to gain
advantage where all satisfaction of a person could be appraise.
Social: It is essential for tourism sector to follow social reforms in effective way. They
should emphasize on welfare of society. All local individuals required to maintain appropriate
environment at such desire locations Greenwich Park, National Maritime Museum and Queen's
House so that each and every individual or guest experience could be promoted best.
Apart from this, there are several approaches which assists in encouraging and
promoting sustainable tourism. These strategies are defined below:
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 It is necessary for tourism sector to administer job opportunities to domestic population
of country as it assists in decreasing poverty and at the same time, improving life style of
people. It results in improvement of economic circumstances of nation (Wilson, 2014).
 Firm needs to analyse expectation of visitors so, by this, management can enhance their
experience. Some strategies and policies should also be formulated by them.
 Visit Britain contributes in maintaining beauty of monuments and places with natural
beauty. This will help in attracting large group of visitors which in turn result in
improved revenues.
Greenwich Park, National Maritime Museum and Queen's House these locations are
helpful in order to gain and provide better job opportunity to each and every individual. Like,
this will assist in drawing and providing beneficial attribute so that effective management of
tourist could get done as well as they could gain better services in frame. Thus, appropriate
strategies need to maintain and manage while doing such aspect and attribute.
CONCLUSION
As per the above mentioned report, it has been concluded that visitor attraction
management is an important aspect which needs to be considered by both tourism firms as well
as government. They should emphasise on maintaining beauty of various destinations in order to
attract large group of population towards country. Various management theories are useful in
encouraging people to visit the place more. Needs and demands of visitors should be evaluated
by firm in proper manner and take necessary steps in order to fulfil those. There are several
issues arise in visitor attractions which needs to be handle effectively. In order to maintain
sustainability, management needs to design appropriate strategies by implementing relevant
tools.
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