Tourism Impacts of The London Eye

This assignment delves into the multifaceted impacts of the London Eye as a popular tourist attraction. It requires students to critically evaluate its influence on visitor experiences, considering factors such as entertainment value and cultural significance. Furthermore, the analysis should encompass the economic benefits generated by the London Eye for the local community and surrounding businesses. Finally, students must examine the sustainability aspects of this tourism phenomenon, assessing its environmental footprint and potential for responsible management.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attraction related to particular types of attraction...............................1
1.2 Different visitor attractions and their significance...........................................................3
TASK 2............................................................................................................................................5
2.1 Motivations and requirements of various visitor attractions............................................5
2.2 Influence of tourism on tourist places..............................................................................6
2.3 Different theories of tourist motivation............................................................................7
TASK 3............................................................................................................................................8
3.1 Potential issues and procedures involved in improvement of visitor attractions.............8
TASK 4..........................................................................................................................................10
4.1 Strategies for visitor management..................................................................................10
4.2 Management techniques relates to visitor attractions sustainability..............................11
CONCLUSION..............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
In modern world, tourism industry is growing very well. It integral part is different visitor
attraction. There are various tourist place which focus on their development and improvement so
that they can attract huge number of visitors (Swarbrooke and Page, 2012). All countries have
their own tourist destinations which makes them special and different from other countries.
These types of visitor attractions helps country in improving its economic conditions. So, it is
highly important for government bodies of all nations to focus on their tourist destinations to
keep maintain them. Also, management of visitor attractions can take help of various tools,
techniques and strategies to mange their tourist attractions in most effective manner. This project
report is focused on National Tourism Agency Visit Britain which influence big impact on
tourist industry of England. In this report, various issues of visitor attractions and their solutions
have been discussed which can affect visitor management. Along with this, different kinds of
travelling spots and their significance have been explained. Some theories of visitor motivations
has also been determined successfully.
TASK 1
1.1 Overlap of visitor attraction related to particular types of attraction
Overlapping of different Visitor attraction
Dated: 18th January, 2018
Tourist attractions are those places where people go for seeking joy and life time
experience. United Kingdom is highly popular for its different visitor destinations because they
all have some different characteristics as well as features which attracts huge number of
tourists. Visit Britain is engaged in tourism industry, the main objectives of this agency is to
enhance significance of different tourists places of England so that people from different
countries will come there for visit. Most of visitors attracts toward natural destinations such as
landscape, lakes, coastal locations etc. to find inner peace (Newsome, Moore and Dowling,
2011). The most popular visited places of United Kingdom are Pembroke shire coast which is a
national park and other one is Windermere Lake which is called as biggest lake of England, it is
covered by villages and mountains which attracts huge number of visitors. In united Kingdom,
there are very few natural destinations. Apart from this, events and festivals are also major areas
which easily becomes central attention point of different tourists. At the time of these festivals,
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people from different countries come there. Also, there are various miscellaneous tourists points
such as monuments, zoo, ancient temple, aquarium, church, carnivals and so on.
Moreover, visitor select that place to visit which have various other visitor attractions
there near by. Locations which are proximity to some other places becomes first choice of
tourists. In other words, people mostly go for their destinations which have some other visiting
location their near around.
Illustration 1: The London Eye. 2017
In England there are various visitor destinations which are near to each other. The
London Eye is one of them. It is UK's oldest and most popular visiting place, it is very near to
Thames river. So people who come to visit London Eye must go for Tames river (Richards,
2011). Overlap of visiting pints helps a lot in improving national as well as economic condition.
Second most important example of Convergence is Olympic Games which is organised in
interval of five years. People from different countries come to see this game, and the city in
which it is get organise. So it can be said that, Olympics is a huge example of overlapping
visitor attraction. Hence, convergence of tourist destinations plays most significant role in
economic growth and development.
Problems of overlapping is increasing in tourism sector. Tourist visit UK in a particular
season. They normally face the issue of failing to attend a special occasion at London eye in
order to attend other events at Kensington Palace. Overlapping is basically a issue regarding
organising two events at same time. In terms of natural attraction, One can visit Victoria park,
but tourist can also find same king of natural beauty in other parts of this country. This raises
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issues of overlapping. Hyde park is another location which poplar specially between November
to January. Number of visitor is high in this season and tourist fail to reach this place because
they have same kind of options for visiting.
Overlapping is considered as a procedure which will provide impact to environment
sustainability. It portrays that when an individual want to visit a place and at the same time they
want to go to the another spot. This will develop overlapping but it leads in enhancement of
profits. In England, there are numerous attractive places where visitors want to visit. Therefore,
it is fundamental for government to take care of that place to maintain their attractiveness. Apart
from this, there are many other places which will pull attention of persons, such as Natural
History Museum, Science Museum, Hyde Park Kensington Gardens, London eye and
Kensington Palace.
1.2 Different visitor attractions and their significance
Importance of visitor attraction
There are various visitor attraction spots in United Kingdom which helps it in attracting
huge number of tourists. Most of the revenue of UK is generated from its tourism industry
which helps it in improving its economic as well as national conditions. It have given chance to
various tourist agencies which generates employment opportunities to unemployed people so
that they can improve their standard of living (Coghlan, 2012). There are various benefits of
visitor attraction which helps them in increasing their importance. Some of its benefits are
follows as under:
Revenue: Most of the profit of United Kingdom is generated from its tourism industry. So, it
can be said that visitor attractions helps nation in improving economic conditions. Most of
people like to visit England because its have various kinds of tourist places which can attract all
kind of individuals. Every years, approx around 3 million people visit UK which is
continuously increasing its national revenue (Swarbrooke and Page, 2011). Tourism industry is
that sector which helps other industry in their growth and development. Tourism sector provides
various services like food, transportation, accommodation and so on. When people come to visit
tourist destination they requires all these facilities which influence positive impact on
hospitality as well as other industries.
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Multiple effects: Visitor attractions helps United Kingdom in different ways. It helps UK in
developing its economic as well as national condition. Apart from this, it highlights culture of
United Kingdom in front of all tourists so that they can get aware about history of UK and its
tradition (Dawson and Jensen, 2011). Also, it build a strong image of country in all over the
world. That is how Different visitor attractions influence multiple positive impact on United
Kingdom.
Improvement of local heritage and culture: It is highly important for management system of
visitor attraction to mange their tours place so that it will not get damaged by anything. Also,
they have core responsibility to improve local heritage and culture so that UK can keep
maintain its history in most effective manner. One of the most popular visitor destination at
local level is English country House which becomes central attention point of various tourists.
Employment opportunities: Tourism industry of United Kingdom is continuously growing in
most effective and systematic manner. Also, it is encouraging various individuals to make their
career in this sector so that visitor attraction of United Kingdom can be maintained in
appropriate manner. In present time, there are various tourism agencies has been established
which are generating various employment opportunities for the UK people (Falk, 2011). To
maintain those visitor attractions, their management needs high skilled individuals which can
mange them in most effective manner. If more people will visit London eye and Science
museum then the need of tourist guide at these locations will increase. This will provide more
employment opportunities to local people and their income will grow.
Increase in foreign exchange – Every country want to increase the collection of foreign
currency. When tourist from other part of world visit places like London eye and science, then
spend huge amount in staying in a hotel, travelling, food, shopping etc.
Hence, these are most important benefits of Visitor attractions which helps in
developing national growth as well as social groups. So, travelling agencies and visitor
attractions should make necessary changes in their place and activities as per the needs of
individuals.
Importance
Number of visitors are increasing on regular basis which will provide wide affect to economy of
nation. Along with this, it will influence culture as well as society. Therefore, there are many
sorts of significance which are associated with many kinds of visitors are stated as beneath:
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Economical: There are numerous attractive places in UK which gain attention of many
individuals. People come from other places to visit that spots as this leads to improve economic
condition of country. With assistance of expansion, there are many kind of chances increase,
like job opportunities. It helps persons to keep up their standard of living.
Environmental: It is must for individuals to protect surrounding in an appropriate manner. It
assists to attract people in vast number towards that place. National Tourism agency is doing
work to preserve and conserve all new dangers and current issues; therefore, future will get
secure.
TASK 2
2.1 Motivations and requirements of various visitor attractions
To evaluate the needs and motivation of visitor attraction, it is highly important to
understand market segmentation concept. For better growth and development, it is highly
important for tourist industry to determine some most important factors such as geographical,
demographical, behavioural and psycho-graphical forces of different visitors. All these factors
help tourism agencies in evaluating actual needs and wants of visitors (Deery, Jago and
Fredline, 2012). Description of al these factors are follows as under:
Behavioural segmentation: By determining this factor of individual tourism industry can easily
understand their travelling need. For agencies can measure activities and actions of people
because it is most simple way of determining individuals behaviour. For an example, exited
people like to visit on adventurous trips so tourism industry should plan audacious places for this
type of people, where they can good experience as well as lifelong knowledge. Apart from this,
some people like to visit for their business person, so company should plan its trips according to
them also.
Demographic segmentation: Most important demographical factors are caste, age, sex, religion
etc. which also helps in evaluating individual's travelling need. This factor helps in dividing
people as per their region, location etc. For example, Disneyland is that visitor attraction which is
mostly visited by kids. So, tourism agencies should design their trip as per kid's preferences.
Geographic segmentation: It is that factor, in which individual's needs are determined by their
nationalisation or region. In simple words, tourist agencies should plan their trips on the basis of
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cultures and location of people (Ballantyne, Packer and Falk, 2011). So, it is most important
force which helps in determining individual's needs.
Psycho graphic segmentation: Most effective way of determining individual's need is their life
style, personality, behaviour and way of talking. By determining all these forces, tourism agency
can easily determine needs of visitors. It can be understood by example, if a person belongs to
high class family, then he will definitely like to visit foreign countries and will stay in expensive
hotels. On the other side, if a person belongs to middle class family then he will ignore travelling
and expensive hotels (Ballantyne, and Packer, 2011).
Hence, these are the most important factors which helps in determining needs of different
types of visitors.
2.2 Influence of tourism on tourist places
There are various visitor attractions which helps United Kingdom in developing its
national as well as economic conditions. Every year million people come and visit UK which
helps in increasing its national revenue which influence positive impact on this country. So, it is
huge responsibility of management of visitor attraction to manage their place so that it can attract
huge number of customer. If management does not take necessary actions then tourists place can
be damaged. For this, tourism industry should take extra care of tourist place so that they can be
managed in most effective manner (Munar and Jacobsen, 2014). In present time, tourism
industry influence various impacts on visitor attractions which are discussed below:
Pollution: Tourism is that sector which combines various industries. It is highly depended upon
transportation and accommodation services. Growth of tourism industry also provides growth
opportunity to transportation sector which is resulting in high pollution.
Wear and Tear: While visiting tourist destinations, sometimes visitor cause to that place. So it I
huge responsibility of management of that tourist destinations to make necessary actions to
repair them.
Increased risk of accidents: As, tourism industry is continuous growing, which is providing
huge opportunity to transportation industry as well. Growth of this industry can increase chances
of accidents which can cease an individual's life (Cohen and Cohen, 2012).
Risk of terrorism: In present time, terrorism attacks are continuously taking place which
influence negative impact on individual life. Also. In this type of terrorism attacks various people
loss their life. So, it is highly important for all visitor attractions to keep high security so that
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their tourists will feel safe while visiting that place. These actions of tourists destinations, can
minimise chances of terrorist attacks.
Cultural modifications: People of this century are continuously attracting towards digital
technology which is influencing negative impact on national culture. At the time of travelling
culture of individual also matter. So, it is highly important for all visitor attractions to respect
their all tourists as well as their culture.
Overcrowding: In present time, almost all individual are attracting towards travel and tourism,
which creates problem of overcrowding in visitor attraction point. So, it is huge responsibility of
tourist destination to mange their place so that they can control overcrowding in most effective
manner (Aldebert, Dang and Longhi, 20111). Huge number of visitor always affect decorum of
visiting places, in order to resolve this problem, tourist destinations should mange space for their
visitors so that they will comfortable while visiting that place.
Hence, these are some major impacts of tourism on different tourist destinations. It, is
highly important for all visitor attraction to determine all these factors and make possible actions
to resolve them. If they will use appropriate measures then they can easily overcome these
problems in most effective and systematic manner.
2.3 Different theories of tourist motivation
Tourism is considered as most important industry of all countries as it helps them in
improving their economic as well as national conditions. So, it is highly important for visitor
attraction management to considers all those factors which is affecting their place. Legal bodies
on country also gets various benefits from their tourist destinations. Visitor attraction
management can take help of various theories of tourist motivation through which they can make
better improvements in their place. Some of tourist motivation theories are follows as under:
Sustainable tourism: This is the most important theory of tourist motivation. This concept gives
core importance to improvement and development of social welfare (Cuccia and Rizzo, 2011). In
simple words, this theory is focused on society. It suggest tourism company to utilise that assets
which can they use in upcoming time as well. It is highly important for Visit Britain to provide
various training and development plan so that they can utilise tourist places in most effective and
systematic manner.
Ecotourism: It is highly important for visitor attraction management to consider al
environmental issues and factors which can affect their future growth and development. If they
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do not consider those forces then they can suffer from huge financial loss. For example, Parks of
Water Thames must be protected by legal bodies of United Kingdom because it is part of
ecotourism. Also, visitor attraction management should also take required actions to keep it safe
from negative aspects.
Smart tourism: This theory is apply to consumers. According to this, concept, visitors should
think smartly before going at any visitor attraction. They should evaluate the rates of packages
which is providing by tourism agencies. In simple words, they should determine all those aspects
which can make their travelling experience successful or worst (Cheung, 2013).
Responsible tourism: according to this concept, people should also become responsible towards
visiting places. UK government have made various rules and regulations which should be
followed by all persons while visiting any tourist destination. Mainly, they should make efforts
to maintain decorum of of visitor attraction spot.
Hence, these are some most important tourist motivation theories which helps visitor
attraction man in managing their work place in most effective manner.
TASK 3
3.1 Potential issues and procedures involved in improvement of visitor attractions
The meaning of visitor management is to manage and promote tourist attractions in most
effective and systematic manner. By doing this, they can attract huge number of visitors which
can be beneficial for bother central as well as local government. In this presentation, various
process and issues has been highlighted which involves in development of visitor attractions.
There are various factors which influence impact on tourist destinations and these are follows as
under:
Location: It is most important aspect which can largely affects growth and development
of visitor attractions. Reaching to some locations is very difficult, because of improper and risky
roads and other natural issues like heavy raining visiting some natural parks is not possible.
Funding: All visitor attraction needs high level of capital to maintain their decorum. Visit
Britain is one of the leading tourism agency which requires funds for managing their famous
museums and other tourist destinations so that they keep attracting visitors on continuous basis.
Because of lack of proper funding, location like London eye sometime faces issues relating to
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money (Tickets and Prices, 2018). If owner reduces spending sum on this attraction then doing
its marketing and promoting it at global level becomes very difficult.
Local authorities and communities: It is huge responsibility of local people to contribute
their efforts in managing their visitor attraction. Apart from this, visitor who comes from
different countries to visit tourist destinations should also make efforts to maintain decorum of
that place. At some locations like sometime at science museum, local authorities do not adopt
aggressive marketing strategies, they do not care about growth of this visitor attraction.
Ignorance from their side result in poor facilities to visitor, this reduces popularity of tourist
destination.
There are various kinds of issues are determined which are stated as beneath:
Access: There are many problems which are found out to reach to a specific place.
Therefore, it is required for an association to adopt certain steps in this context. To access Hyda
park (Oldest park at London) and Kensington palace, there are many troubles which are facing
by tourist.
Pressure groups: There are some teams who never give chance to their members for
election. Instead of this, they trying to influence laws and policies which are developed by
regulatory body. It will develop problems as they never want that any other individual come and
visit their nation. They always want to secure environment and heritage place by decreasing
number of guests. There are numerous people who visit Hyda park which will provide impact to
it in an adverse manner.
Attraction management: There are some companies who are doing work to maintain
heritage places from any harmful activities. Many visitors visit Kensington palace during a year
and it is not easy to manager it in an effective manner.
To cope up from above issues, specific procedure will be followed adequately which is
discussed as below: Process 1: Local community involvement – It is essential because with assistance of this
firm will acquire requisite data and information in relation to heritage places and other
spots. Without this, it is not easy for regulatory body to give appropriate knowledge about
places to tourists. Thus, by giving sufficient information to them about places, they will
attract numerous visitors towards them.
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 Process 2: Access and signposting – It is required for government to implement some
signs at heritage places as per need because it will assist to guide individuals who are
visiting that place. As a result, they will easily determine places where they want to go.
 Process 3: Customer care – To improve conditions of many places, there are many
services centers are developed which aid to increase customer satisfaction in an effective
manner.
TASK 4
4.1 Strategies for visitor management
There are various visitor management strategies which helps in managing visitor
attractions in most effective and systematic manner. Visit Britain gives core attention to London
Eye because it is most popular place which is visited by lots of tourists. For managing their
tourist destinations, they needs to identify all those negative aspects which influence bad impact
on their place. By adopting various strategies or schemes they can easily resolve their problems.
Also, they can easily determine different customer needs and demands. There are several
strategies which can be adopted by Visit Britain to attract huge number of tourists and to make
London Eye flexible so that it can face any kind of environmental changes. Some strategies are
discussed below:
 Visitor attraction should provide those effective services to people which can fulfil their
all needs and demands (Needham and Szuster, 2012).
 Tourism agencies should provide those packages to tourists which they can easily afford.
In simple words, visitors attract towards those tourism products which have low prices.
 Visitor attraction should provide all kind of training and development programs to their
workers so that they can serve all the visitors in most effective and systematic manner.
 By taking help of digital presentation, visitor attraction can attract huge number of
tourists. Also, it can provides them proper knowledge about particular tourist spot.
Supply – This strategies focus on resolving the prime issues in visitor management i.e.
overcrowding. Tour and travelling sector is highly depending on peak season and overcrowding
is big issue for many locations. London eye is one of the best location to visit in between and by
setting a particular limit for visiting this attraction can be set for managing crowd at this location.
A specific number of people can be allowed in one time at this attraction.
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Demand – Visit Britain should try to stopping promotion of those tourist location which
are already very popular. They should invest money in promoting unpopular travelling and
attraction destination of UK. This is strategies will resolve the problem of overcrowding and
funds will be managed in better way.
Sustainability – It is fundamental organisations who are doing their business in tourist
sector to keep up sustainability at market. It has been examined that sustainable tourist always
provide positive influence on visitor management. Government will also give some instructions
to guests in this context.
4.2 Management techniques relates to visitor attractions sustainability
For providing better services to tourists, visitor attraction should provide mange thei9r
place in most effective and systematic manner. For achieving sustainability, tourist destination
can takes helps of various tools and techniques which are follows as under: Social: It is highly important for tourism industry to focus and follow social forms so that
they can develop in most effective manner. In simple words, they should consider and
focus on social welfare. Environment: it is highly important for all kind of tourism industry to focus on their
environmental issues otherwise they can suffer form various financial s well as non
financial issues (Bynum, Issa and Olbina, 2012).
 Lifestyle: By identifying life style and living standard of individuals, Visit Britain can
easily determine the actual needs of its visitors.
Hence, with the the help of these aspects tourism industry can easily achieve substantial
growth.
Less utilisation of complete protected area is a good management technique. By fixing a
limit at an attraction point, crowd can be managed in a proper way. Issues like overcrowding can
be resolved by using this techniques, this will make a sustainable image of a destination that
traveller can visit it because they will get necessary time to enjoy a location like London eye. But
there are some disadvantages of this technique which is related to decrement in the income of an
attraction. Fluctuation of price is another management strategy, become increasing and
decreasing price, sustainability of a location can easily be maintained. If number of tourist at a
location is more then by raising price their demand and supply can be maintaining, vice-a-versa
case is also possible.
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Rather than this, there are some approaches to promote sustainable tourism which are
mentioned as beneath:
 It is must for company to provide job opportunities to local people as this aids to reduce
poverty line and in addition will improve living standard of individuals. As a result,
economical circumstances of country get enhanced.
 Organisation needs to evaluate visitor's expectations; therefore, by competing them
management will improve their experience level. For above stated aim, certain policies or
strategies will be developed by them.
 Association has to contribute to maintain condition of heritage and monuments. This will
aid to pull attention of numerous people. As a result, revenues will get enhanced.
CONCLUSION
It get concluded from the project that visitor attraction management is an important thing
for government as well as companies whom are working in such area or streamline. There are
various types of VA are evaluated in a country where chances of overlapping enhance with a
course of time when two or more visits take place at a particular time frame. There are various
theories of motivations are evaluated which lead to enforce many visitors to visit a particular
place. Thus, business organisation need to evaluate all their users needs and demands properly
and take suitable steps as well in order to which appropriate thing get done. There are various
issues and problems arise at the time of Visitor attraction which need a suitable process through
which such consent lead to get deal out. Moreover, for maintaining sustainability in VA, it is a
duty of an association to frame suitable strategy by applying relevant techniques.
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