Visitor Attraction Management: Strategies and Sustainability in the UK

VISITOR ATTRACTION
MANAGEMENT
1

Contents
Introduction....................................................................................................................................3
Task 1 (LO1, AC1.1, 1.2, M1, M2, M3, D1, D2, D3)......................................................................3
1.1 Discussion of overlapping and particular types of visitor attraction.....................................3
1.2 Analysis of various visitors’ attraction and their importance................................................5
Task 2 (LO2, AC2.1, 2.2, 2.3, M1, M2, M3, D1, D2, D3)...............................................................7
Executive summary....................................................................................................................7
Introduction................................................................................................................................7
Findings......................................................................................................................................7
2.1 Evaluation of motivations and needs of various visitors’ attraction......................................7
2.2 Evaluation of the UK tourism and impacts on visitor attraction............................................8
2.3 Theories of Tourism Motivation and Visitor Attraction Management...................................8
Conclusion...............................................................................................................................11
Task 3 (LO3, AC3.1, M1, M2, M3, D1, D2, D3)...........................................................................12
3.1 Impact of Visitor Attraction Issues on the Development Process......................................12
Task 4 (L04, AC4.1, 4.2, M1, M2, M3, D1, D2, D3).....................................................................15
Executive summary..................................................................................................................15
Introduction..............................................................................................................................15
4.1 Analysis of different management strategies for visitors..................................................15
4.2 Evaluation of current sustainability of management techniques......................................17
Summary..................................................................................................................................19
Conclusion...................................................................................................................................20
Reference list...............................................................................................................................21
Appendices..................................................................................................................................24
2

Introduction
In the recent few decades, tourism industries of any country have become the most attractive
business opportunities. Due to increasing various demands of people, several kinds of tourism
opportunities have opened for both tourists and business organisation. However, not only any
private or government business satisfies the outcome of tourism industries, but also the economy
of a country, and their GDP influences by the effective tourism. Along with the overall economy,
the opportunities for more job and employment of respective countries also increase with the
help of strategic management of tourism. Thus, in the current study, the learner has shed a light
on the UK tourism industries and their opportunities and scope of growth.
Task 1 (LO1, AC1.1, 1.2, M1, M2, M3, D1, D2, D3)
1.1 Discussion of overlapping and particular types of visitor attraction
Tourist attraction refers to the place where a tourist finds interest on the lucrative factors or rich
historical contents. According to Airey et al. (2015, p.144), a place with contents either of
amusements, adventure, offers leisure, beauty, nature, historical importance or cultural value
attract tourist. Tourism of the UK is differentiated in four major aspects of human-made
overlapping, human-made particular, natural and the special events. Dredge and Jamal (2015,
p.290) commented that the particular tourism is those which are only meant to attract visitors and
are most lucrative. Becken and Wardle (2017, p.230) stated that the overlapping tourism is the
most significant visitor attraction places in any country which are meant for other purposes,
although those are now used for tourist spots. Thus, in case of the UK, due to the presence of a
number of a number of heritage spots, nature tourism, and other human-made places, the number
of overlapping tourism is quite high. In National Maritime Museum, this monument has been
built for a particular visitor’s attraction. Dutch and British collaborative artworks have built the
heritage of the museum. Most of the articles and drawings have been collected from the different
colonisations of British people. It has been noticed that the museum contains 2 million objects.
According to Benur and Bramwell (2015, p.220), in the recent time, the British Maritime
museum is losing the interest of people due to their colonisation articles.
3

Figure 1: Types of visitor attraction
(Source: McKercher and Tung, 2015, pp.313)
On the other hand, in case of the Greenwich Park, visitors are attracted by the Anglo Saxon
Turmali, Picturesque walks, rose garden and lovely green scenery. Along with this, a Camera
observatory is also present in this place by which people can watch the surrounding city.
However, this place has been built for the Royal Observatory purpose which has now become the
attraction of visitors. Thus, this place is one of the leading overlapping visitor attraction places
where almost 30 thousand people visit every day. However, the most significant overlapping
visitor attraction place is The Queen's Palace. At the beginning of the royal rule, the Queen used
to live here and now this is the official residence of the Queen. The entire building is built in the
British Roman architectural style. More than 50,000 people visit every day (alva.org, 2017). As
opined by Connell et al. (2015, p.288), with the help of these places the GDP of the country has
increased. Since 2011, the UK is planning on incorporating strategic plans to evolve their
heritage spots because of overlapping tourism attraction. According to Cang et al. (2014, p.607),
with the help of strategic management in the tourism and the hospitality services, a country can
increase their production and economic growth. Hanefeld et al. (2014, p.413) supported and
commented that, with the help of proper tourism management, the UK has increased their scope
4
Touris
m
Natural
Human
made
particular
Events
Human
made
overlapping

of employment. It has been noticed that with the proper overlapping and particular tourism
business the UK has opened the scope of 200,000 jobs for the people of the country in 2013
(Royalparks.org.uk, 2018). It is estimated that, by 2025, 3.8% scope of employment will be
increased (Britishmuseum.org, 2017). Due to the presence of rich cultural background, almost 15
million people visit Britain in every year. As for them, the main attraction is the heritage cultural
sites of Roman Ruins, people's parliaments, Cathedrals and castles and many more.
1.2 Analysis of various visitors’ attraction and their importance
Including both particle and overlapping visitor attraction spot, the UK tourism has differentiated
their tourism in four categories. According to Krueger et al. (2015, p.1150), among the visitor
attraction spots, the natural attraction spots are most important. Among them, the Fingal's Cave,
Isle of Staffa in the Scotland, Lulworth Cove, Pistyll Rhaeadr, Giant's Causeway, Cheddar
Gorge, Alum Bay and Loch Lomond are attracting the people around the UK and other
continents. Places around Yorkshire, Scotland and North Wales are famous for creating the
overlapping tourist attraction. As per these features, the tourism of the UK is segregated in four
major aspects such as human-made overlapping, human-made particular, natural and the special
events. Mason (2015, p.362) commented that the particular tourism are those which are only
meant attract visitors and mostly these are lucrative. However, McKercher and Tung (2015,
pp.313) argued that having a rich cultural and royal background of the UK, they have a vast
heritage attractions spots. Among them, the British Maritime Museum, The Queen's Palace, the
Greenwich Park and many more are incorporated. Molina-Azorín and Font (2016, p.549) stated
that many hospitality residential and other places have been built surrounding these regions in
order to provide hospitality services to visitors.
With the help of these, the country has increased the opportunity for employment, service,
tourism and economic growth. Along with this, a number of purposive buildings are there which
attract the attention of both local and global visitors. Among these, the Alton Towers,
Buckingham Palace, London Tower and Blackpool Pleasure Beach can be mentioned. According
to Needham et al. (2017, p.1371), with the help of strategic management in the tourism and the
hospitality services, a country can increase their production and economic growth. Neuhofer et
al. (2014, p.344) supported the argument stating that with the help of proper tourism
management, the UK has increased their scope of employment. On the other hand, in the recent
5

few decades, some sports and events have been initiated which attract an enormous number of
tourists. Various sports such as Olympics, Paralympics, Blackpool illuminations, Cricket,
Gastronomic fairs and others have effectively increased the number of tourists. Along with this,
many official conferences and seminars are conducted in the UK which increases the amount of
inbound and outbound tourism of the country. On the other hand, Nunkoo (2015, p.623) argued
that there is also another kind of tourism exist in the UK which is also serving as both particular
and overlapping tourism purposes. These places are Coca-Cola, Hop on Hop off Bus Tour, The
British Museum, Tower of London and Tower Bridge, Big Ben and Parliament, Westminster
Abbey, the Warner Bros. Studio Tour and the scenes of Harry Potter making, Water Hyde Park,
and the Bridge of London.
6