Visitor Attraction Management: Strategies and Sustainable Techniques

This report analyzes various strategies and techniques for managing visitor attractions, focusing on sustainability. It emphasizes the importance of data collection, customer satisfaction, flexible capacity, and security in attracting and managing visitors. The report evaluates management techniques related to economic, social, and environmental sustainability, highlighting their impact on the economy, lifestyle, and environmental preservation. Effective management techniques are crucial for sustainable growth, and any misalignment with visitor expectations can hinder an organization's progress. Desklib offers a range of resources, including past papers and solved assignments, to aid students in their studies.

VISITOR ATTRACTION MANAGEMENT
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Table of Contents
TASK 4......................................................................................................................................3
Executive Summary................................................................................................................3
Introduction............................................................................................................................3
4.1 Analyze different visitor management strategies.............................................................3
4.2 Evaluate management techniques in relation to sustainability.........................................4
Conclusion..............................................................................................................................4
References..................................................................................................................................5
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TASK 4
Executive Summary
In the provided management report, there will be a discussion in regards to various strategies
and approaches which will be applied to administer various operations at the visitor
attraction. Different kinds of techniques will also be discussed to administer the sustainability
of the destination.
Introduction
It is very necessary for the visitor’s destination to have maintenance of appeal so that more
tourists can get attracted at the place. In order to do so, different approaches and strategies to
management must be undertaken. It will not just support smooth and effective operations but
also assists in the sustainability.
4.1 Analyze different visitor management strategies
As a Visit Britain's tourist consultant, different strategies, as well as techniques, will be
applied to attract tourists. Management of visitors is very important as it supports in driving
revenues and profits of the company. A portion of strategies and systems that can be used by
the company are like:
 Organizations must collect necessary data so as to attract a high amount of visitors.
Collection of data will support in proper management and will also give an advantage
to the company (Bryce et. al., 2015).
 Demands and needs of the customers must be satisfied and it should be the main goal.
It is important for the company to recognize and investigate the needs of tourists as
they are the major income source and supports to maintain goodwill.
 There must also be the provision of the flexible capacity to the visitors so as to
provide them with ease. Flexible capacity can be in the form of increase hours of
opening, route identification in attraction, eating areas etc.
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 Security is one of the main factors that everyone is looking for, in order to attract and
manage visitors, there must be the provision of the appropriate security services
(Connell et. al., 2015).
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4.2 Evaluate management techniques in relation to sustainability
There are several tours and travel association which are being operated in order to make a
profit by having growth in the number of customers. The aim of each and every company is
to preserve customers along with the attraction of new customers. Different kinds of
management techniques are there which are being applied in the sector of tourism by distinct
organizations to have sustainable growth.
 Economic: The effective technique of management will be having a positive effect on
the economy of the nation. The country, as well as the local and regional level, will
get affected highly by the techniques of tourism as it will support the economic
growth of the several places (Leask, 2016).
 Social: The good management technique will support to increase the lifestyle and
living standard of the people and will also add value to the heritage and cultural
attractions.
 Environmental: An effective technique of management will support in
environment’s sustainable development. It focuses to educate community’s local
people and visitors in regards with environment critical issues and how it will be
preserved with the support of their contribution (Nowacki, 2013).
Conclusion
It can be concluded that distinct techniques of management are being applied to manage
visitor attraction that supports sustainable growth. If the applied technique of management is
not according to the visitor's expectation then it may impact on the organization's growth.
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References
 Bryce, D., Curran, R., O'Gorman, K. and Taheri, B., 2015. Visitors' engagement and
authenticity: Japanese heritage consumption. Tourism Management, 46, pp.571-581.
 Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management, 46, pp.283-298.
 Leask, A., 2016. Visitor attraction management: A critical review of research 2009–
2014. Tourism Management, 57, pp.334-361.
 Nowacki, M., 2013. The determinants of satisfaction of tourist attractions visitors.
Journal of Sustainable Tourism.
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