Visitor Attraction Management: Strategies, Sustainability, and Impacts

Unit 20 - Visitor Attraction Management
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Contents
Introduction.....................................................................................................................................................................3
Task 1..............................................................................................................................................................................4
1.1 & 1.2 Article.............................................................................................................................................................4
Task 2..............................................................................................................................................................................7
Executive Summary........................................................................................................................................................7
Introduction.....................................................................................................................................................................7
2.1 Evaluate the needs and motivations of different visitor types..................................................................................8
2.2 Evaluate impacts of tourism on visitor attractions..................................................................................................10
2.3 Analyse the effect of different theories of tourist motivation on the management of visitor attractions...............12
Conclusion....................................................................................................................................................................14
Task 3............................................................................................................................................................................15
3.1..................................................................................................................................................................................15
Task 4............................................................................................................................................................................18
Executive Summary......................................................................................................................................................18
Introduction...................................................................................................................................................................18
4.1 Analyse different visitor management strategies....................................................................................................18
4.2 Evaluate management techniques in relation to sustainability...............................................................................20
Conclusion....................................................................................................................................................................21
Conclusion....................................................................................................................................................................22
References.....................................................................................................................................................................23
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Introduction
In this task, visitor attraction management is discussed where a variety of operations are carried
on for attracting the tourists. This unit emphasizes different types of the visitors and the visitor
attractions that play a vital role in the growth of the tourism sector. It also discusses the
overlapping of visitor attractions for a specific attraction. Additionally, this unit will help in
analysing and evaluating the major issues that are involved in the visitor attraction development
and the visitor management strategies. It basically involves the importance of visitor attraction
in context of the tourism sector which provides sustainability and motivational factor.
Furthermore, theories and techniques for developing strategies are discussed which are used by
the visitor attraction management.
Overall, this unit will help in understanding the issues and the problems of the visitor attraction
development. All the theories and techniques that are used by the visitor attraction management
team will be discussed which help in attracting the tourists and its impact on the UK tourism.
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Task 1
1.1 & 1.2 Article
Overlap of Visitor Attractions
June 11, 2018; 11:04 am
Introduction
In this task, the overlap of visitor attraction is discussed in relation to the specific type of
attractions. Along with this, the task is focused on growing inbound tourism volumes and
developing the visitor economy by developing the visitor attractions. In this article, the emphasis
is made on the growth of the domestic tourism along with the outbound or international tourisms.
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction.
The visitor attractions can be man-made or the natural locations that attract a large number of
inbound and outbound tourists. The visitor attractions are the buildings or parks or museums,
which are built for the purpose of attracting the tourists. The visitors’ attractions include the
buildings that were built many years ago in prehistoric times and are serving as finest tourists
attractions now (Mason, 2015). Overlapping of visitor attraction in general language means an
attraction or building that was built for another purpose and is now used for attracting the
tourists. Generally, international tourists are attracted more to the places than the national or
inbound tourists for visiting the visitor attractions in the UK. The travel and tourism sector
involves activities, events, interests, excitements, etc. for fulfilling the travel purpose.
Attracting Inbound Tourists:-The primary objective of visitor attraction is attracting tourists.
To attract the inbound tourists the visitor attraction management has to make many strategic
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changes in their policies and provide them easy accessibility and provide various gifts to the
local community people on visits to the visitor attractions (Hunter, et. al., 2015). Few changes in
strategies can attract the inbound tourists.
Overlap of Visitor Attractions:-The overlap of visitor attractions in general means that the
attractions or the building that was built or made for the different purpose, but now are serving as
a visitor attraction. The visitor attractions include the places that were built differently or the
places that are antique and old enough. In relation to this, overlapping of visitor attraction can be
best explained by taking the example of St. Paul's Cathedral's which has the famous dome with
great interior and artwork did and dense mosaics. Furthermore, it is considered a sacred and
spiritual-religious place which attracts a number of religious community.
1.2 Analyse importance of different visitor attractions
To attract the tourists it becomes very important that there are enough visitor attractions to attract
them. Visitor attractions can be in the form of old monuments or buildings with great
architectural designs and work, also parks, theme parks, etc. The various visitor attractions like
National Maritime Museum, Greenwich Park, the Queen’s House, Blackpool Tower, Tower of
London, etc. are some which attract outbound tourists a lot (Mariani, et. al., 2014). The
government has to focus more on the inbound tourism and should provide benefits to the local
people and inbound tourists so that they also visit these visitor attractions.
Importance of Visitor Attractions is as mentioned below.
Stonehenge is a monument with bluestones used of prehistoric age and possessing acoustic
properties which help in attracting visitors. It is known as the world’s mysterious visitors’
attraction to both the inbound and outbound tourists. The most attractive Blackpool Tower is
also the oldest places in the UK which are considered to attract more than 60% of whole tourists
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every year. It is grade one historic monument and also known as the iconic attraction which is
inspired by Eiffel tower. The administrative headquarter, the Buckingham Palace, which is the
official residence of London is basically open in summers for all the inbound and outbound
tourists. The giant Ferris wheel, tallest observation wheel, is located at the South Bank of
Thames River is among the most attractive places in London. The London Eye serves as the
major attraction for the tourists and is also considered as the landmark for the London. It is
located in the centre. It also plays as host to millions of family day outs, best friends, and
couples.
Conclusion
To conclude, the scope of visitor attraction is discussed deeply in the above article. The various
factors that the government should address to increase the inbound tourism are also addressed
above. This article basically emphasizes different factors that are required for the growth of the
tourism sector. All the important tourist attractions are described along with their point of
attraction.
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