Visitor Attraction Management & Research

This assignment delves into various aspects of visitor attraction management and research. It analyzes research papers examining topics such as resident stakeholder engagement, visitor perceptions of safety and risk, educational benefits of visitor centers, and the influence of visitor numbers on animal behavior. The provided references highlight key trends and challenges in managing visitor attractions effectively.

Visitor Attraction Management
Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Various from of tourist destination........................................................................................1
1.2 Analysis the significant of various visitor attraction.............................................................2
TASK 2............................................................................................................................................4

2.1 Motivation want for different kind of tourist to make travel plans for particular attraction. 4
2.2 Impact of tourism industry activities on various visitor attraction sites................................6
2.3 different kind of motivation theory for visitor to make effective traveling judgment...........7
TASK 3............................................................................................................................................8
3.1Potential process and problem consider in visitor attraction development............................8
TASK 4............................................................................................................................................9
4.1 Various types of visitor management strategies....................................................................9
4.2 Management tool evaluation in relation with sustainability................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
In modern area, travel and tourism sector is growing day by day. So in this different
nations are making large revenues as well as create different amount of profits through T&T
industry. Different tourist destination in countries that contributes in order to attracting various
number of travellers towards the place and supports in maximising profitability and productivity
of them in various fields. TDM (Tourist destination management) contributes in sustaining the
heritage cultural of state. They are more profit creating factor because they mostly contribute in
country development. In this local and government authority are playing important role and duty
in improvement of heritage places (Ab Karim, 2010). So it is essential for preserving its cultural
and heritage values. They are main bodies who are provided with duties in regrades to sustain
beautification of the place in regrades to handle sustainability of hospitality sector.
This report is based on travel and tourism industry and tourist attraction. This assignment
discussed about visitor behaviour with regards to different kind of destination in England and
London. Main aim of these to give a better place from sightseeing which instead tourists to travel
and visit these locations to research their skills and knowledge to move out several investigation
work such as museum etc. There are several place which give recreation activities and functions
to travellers to spend few rest time with friends and family & acquire relief from regular ordinary
lives.
TASK 1
1.1 Various from of tourist destination
There are different types of tourist attraction which is depending on its ownership, origin,
authorities and aim of establishment. It will also categorist as an attraction process which is
important for the traveller. For example: London Eye is never recognised for the places of
tourism. But during the period, it is an attractive location which encompassing mass vacation
industry activities, it means 3.4 million travellers are visit every year (Balkaran and Maharaj,
2013). It is famous and popular visited area in the United Kingdom as well as contribute in
monetary development and growth of country to board range. There are various destination
requirements with the use of different strategies in order to handle development and success of
these abreaction which are described under this: On the source of authority: Regional, national, local and international destination etc.
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 Basis of ownership: Voluntary, public and private owned area of tourist places. Pricing of charge: Free as well as paid visitors attraction.
Natural destination: It is known as a location which is developed and formed as a longer period
biological variation as per the economic situation. It will create into a beautification places which
highly attract different travellers towards it (Barros and et. al., 2011). Such kind of destination
gives peaceful and healthy environment to tourist, ordinary loveliness and large number of
biodiversity in order to stimulate the visitors.
Manmade destination: One of the main reason of establishing these place is to serving better
services with the aim of attracting large number of the travellers. There are some examples of
these destination such as: Zoos, theme part, casino, botanical gardens which are generate with
the purpose of attract different visitors as well as achieve profitability and productivity of
industry (Coghlan, 2012). While the different fort, museums, monuments and fort are does not
made in the tourism industry but they are formed by the person covering in country by year since
and to domain the cultural and heritage values of a nation.
Above all these destinations are having government ownership and sustained through the
gather tax by nation. In the United Kingdom and other visitor place are owned and maintained by
privately like: theme park and casinos etc. There are also several kind of attraction location
which are not free while other places are not paid to visit as well as maximising the activities of
tourism and encouraged cultural morals of the country.
1.2 Analysis the significant of various visitor attraction
Visitor attraction is a most important and effective part of the each and every hospitality
industry. With the help of these, company can achieve higher productivity and profitability as
well as increase its sales and revenues in an efficient manner (Beeton, 2016). they play essential
role and duty in order to developing economic situation of nation. So it is known as destination
or place to be capable to excite tourist towards that specific place such as famous and popular
location. In Britain, National tourism is a prevalent agency which giving different verity and high
quality services to its regular based clients as well as ensure them regarding their security or
safety. Main purpose of these agency is attentions on gaining large number of visitor’s attraction
towards their services and products which is offered by them in respect to maintain in long
duration. As a National tourism counsellor agency which are located in Britain, it is a very
essential and significant part of the destination in regards to increase different facilities for
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enhancement domestic and inbound tourism. Visitors are more willing in order to taking
operative outlook of their preferred destination to generating several memories in the UK, there
are some additional famous and popular location for the tourist to visit where. So these places are
known as tourist destination which are attractive and caring travellers in inclusive range (Calver
and Page,2013). Such kind of location are having essential abilities to provide various facilities
as per the travellers wants and needs which output is development and success of sightseeing
over the nation.
Illustration 1: Albert Museum
(Source: Albert Museum, 2017)
Management of visitor attraction that plays important and essential role in attaining
success, growth and development of tourist industry (Cellini,2011). There are several kind of
significant reasons which are determined under this:
 It will support in maximising international and national sightseeing in the UK.
 It gives different type of additional services and facilities to the target & potentials clients
in regards to maintain for long duration.
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 It will have motivated and encouraged foreign and domestic tourism with aim of gaining
more revenue & profit for nation as well as growth also (Cellini,2011).
 It supports in contributing more amount in national and local economy of country.
 It gives different kind of job opportunities to person who live in local area and face
several kinds of unemployment issue. Such type of person is having Hugh knowledge and
skill in tourism industry.
 It absorbed on encouraging diversity and variation in the economy and cultural of nation.
 They protect different heritage locations that has more value for person.
 Main aim of these, is to achieving lore attention of different visitors from overseas.
 Giving help to regeneration of different locations.
One of the main purpose of sightseer attraction is to providing attention of large number of
the client’s, so they are happy and willing in order to visit Britain as liken to other destination in
all around the world (Coghlan, 2012). In modern world, travel and tourism sector is popular
leading industry in globe which aid in developing and improving growth and success of
economy. They have large effect on other sectors success and development in UK, it means
different number of travellers are growing as well as diversity in order to enhancing visitors
needs and wants in an appropriate & significant manner. there is different type of tourist
destination in United Kingdom such as Albert museum, Victoria, and science museum etc. these
are helpful and essential for company in order to attracting large number of the travellers towards
the nation.
TASK 2
2.1 Motivation want for different kind of tourist to make travel plans for particular attraction
The visitor is known as a people who visiting and traveling arrangement to adventure their
different wants, needs, requirements and interest etc. They have certain area for various purpose
and aim like for discovering innovative cultural, new and past experience, basic knowledge,
escapade & recreational activities etc. There are several type of travellers which classified in
diverse groups are determined under this:
Incentive tourist: These are known as tourist who contract holiday trip packages from company
to visit a particular area and spend their more important time as well as acquire release from
regular basis (Evans and et.al., 2012). Such kind of incentives are given by the travel and tourism
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industry with the purpose of motivated and encouraged staff to work single-mindedly which
result is higher profitability of firm. So it is very beneficial and valuable for people to performing
their better and attain long term goals and objectives of the company in an effective or efficient
manner.
Business tourist: They are also known as visitor who are creating travelling plan for aim of
resounding out different activities of business and arranging several meeting to maximises
industry sales & revenue in global market. They are capable to develop business overseas in a
systematic and accurate manner (Garrod and et. al., 2012).
Educational tourist: They are also a person, so their main role is making travelling plan in order
to complete their educational require and foldaway innovative destination area for further
educations.
Adventure tourist: They affections to live journey life as well as visit the popular location. It will
give them variation and provide several exploit games and carry out some activities such as
bungee jumping, rock climbing and tracking etc. It will give by personal as a term of recreates
and entertainment his passions as well lives also.
Cultural tourist: These are also known as visitors and travellers who lives to sightsee the
different countries culture and having interest & need in discovering innovative beliefs of
cultural which is followed in different location.
Ecotourism: These tourist love to travel location and place because they having regular origin.
They affections to visit areas with having Hugh biodiversity as well as interested in sightseeing
various locations natural beauty (George, 2010).
Special interest tourist: These are identifying as a location which gives an option in order to
discover their passion regarding a particular thing. For example: The traveller is passionate
regarding wine and books etc., in regards to discover some interest so that, personal can visit
various location in all around the world.
Religious tourist: All over the world is complete of different religions locations which
representing several kind of region that followed by community person in some globe part. Such
kind of person is affection to visit different places in regards to pays in its religious respects and
value to other person.
All these are reactive in nature towards various tools of motivational while developing and
cresting their holiday or traveling plan. These techniques can be external and internal source that
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effects the visiting judgement of personal. Several attributes of outside and inside that motivated
and encouraged travellers. It will also effect the individual decision and behaviours which are
determined under this:
Tourist attitudes: It is identifying as an essential part which encourage and motivates individual
to visit some place. There attributes towards a places that can be impacted by his own reviews or
experience from another. They largely influenced the judgement making process of personal in
link with travel plan.
Personality of visitor: Individual personality also impacted the tourism arrangement and plan.
For example: Individual personality impact on the judgement and opinion on a visitor in
selecting certain area in order to visit (He and Chen,2012).
Place of origin: An individual belonging as well as pace of beginning are largely influenced its
traveling idea. For example: A woman living in London will be very much encouraged to travel
innovative destination and location as linked to lady living in America.
Extrinsic motivation and encouragement: In these various aspects are includes such as money,
expenditure, disposables income, climate situation of place, and various environmental etc., these
are known as extrinsic factor. All these are impacted the traveling strategy of a visitor (Calver
and Page, 2013).
Individual age and family: An individual family size mainly effect the plan of travelling. For
example: person living in big size of family, they prefer in regards to visit with full family
member while another is living with single family, they not prefer higher outflow to travel.
Another example of age is also influence on individual choice in regards to visit particular area.
For instance: Choice of the child is travel Disney land and young person choice is love to travel
such locations which giving exploit activities for them.
2.2 Impact of tourism industry activities on various visitor attraction sites
Mass tourism is highly influence such location development in a negative manner.
sustainable supervision of the travel destination is very essential by handling the visitor quality in
particular area (Henderson, 2010). There are several impacts which maximised tourist
destination in specific country which are determined under this:
Economic impact: Mass sightseeing play essential role in economy development and
growth which is largely impact the nation in an effective or efficient manner. such kind of
activities and policies may contribute in maximising the hotel, travel sector and restaurant
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profitability and productivity ratio. It will also have negative impact of the activities in the
country success and development which are different numbers of travellers and its requirements
is big infrastructure services or facilities which reduce the budget of sector.
Social effects: An individual and its beliefs and cultural value is a nation part, which
output is processing better amenities to the community person. Mass tourism has negative impact
the social value of visitor while children become addicted to drugs and tobacco that will
maximising the crime in community due to tourist activities.
Environmental impacts: In the particular destination, large number of the visitors can
affect the environmental in the location. In this situation, government is very much highlighted
towards conserving rare in country in order handling sustainable activities of tourism (Johanson
and Olsen, 2010). Mass tourism has negative impact on climate and environmental situation of
tourist fascination. For example: Activities of visitors that leads to maximised location
population which changes seasonable modification and natural climatic situation in an effective
manner.
2.3 different kind of motivation theory for visitor to make effective traveling judgment
In Britain, National Tourism Sector formulated and implemented different motivational
aspects in its practices and policies (Beeton, 2016). It will maximise the sightseeing actions in
the country which output is higher profitability of economy and travel & tourism industry. There
are several type of motivational theory which are determined under this:
Pull & push motives: It is a motivation their which is presented by Dann. It will define the
different motivational source that effects individual behaviour in link with travel strategy. In this,
push factor encourages personal to gone from house while pull factor attract large number of the
traveller to visit destination. In this way, seven social-psychological aspect includes which is
defined by Crompton. It is also impact the personal visiting and traveling plan.
Tourist career ladder: It is also a motivational theory which is presented by Pearce. With
the use of this aspect, individual motivational level can be effected by its experience (Leask,
2010). Motivated person has expected to involved in visiting activities as link to unexperienced
individual. Such kind of aspect apply by minimum person as well as scholars in their activities.
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TASK 3
3.1Potential process and problem consider in visitor attraction development
The growth, success and development of travel and tourism industry is highly based on
different visitors. In order to attract large number of the travellers in attraction location. It is
responsibility of the manager in regards to identify the individual demands and needs. In this
situation, government also play certain duty to develop the tourist destination with the aim of
attract different visitor. There are several kind of problems which are determined under this:
Potential problems:
Location: It is an issue that effect on travellers in an effective and efficient manner. Prime
importance and duty of National Tourism Sector is to give better attraction location as per
client’s requirements (Manning and et. al., 2010). According to the case scenario, business entity
cannot give better destination place to travellers, so in this situation, they never interested to visit
so they seeing other location. So it is identifying as a negative effect on customer’s mind which
result is sales and development of industry will be reduced (Barros and et. al., 2011).
Transportation: It is very important and necessary part of each and every entity in order to
give better service in transportation. According the case scenario, National Tourism Agency
gives dapping and pick up services to its clients. As a negative part, business never give such
kind of service, visitor is disturbed from business facilities.
Funding: It is more important part of every business activities and functions. In this way,
manager play essential role in handling its funds as per company activities. But company never
have large capital so they not provide better services to its travellers.
Local community: In order to doing all activities which is essential for firm in making better
decision towards right activities (Pettebone and et. al., 2010). As per the case study, business
never coordinate with community then the individual of society will create the issue to clients as
well as company also.
Development of tourism industry: There are some process which are includes in this way
are as follows:
1. Recruitment: It is very important and essential part of company to recruit
knowledgeable person in regards to maximising the success and sales of business. If
industry will hire skilled people, they provide better services to visitor. So it is
beneficial process for enhancing profitability ratio of business.
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2. Training: It is also very essential factor which is provide by business entity to its
workers. So all are attending this section and increase their basic knowledge and
skill. With the support of these they can easily deal with travellers and fulfil their
needs and wants.
3. Buyers care facilities: National Tourism Agency provides better facilities to its
visitors towards customer care (Stevens and at.el., 2013). They will give 24 hour
services; it is defining the manager duty to give satisfactory condition to them.
4. Reservation and ticketing: Formerly the travelling, visitors reserved their flights and
hotel tickets in advance, so in this they easily visit without any issue. It is defining
the hotel responsibility in order to accept traveller’s reservation on accurate period as
well as allot comfortable accommodations without any waiting.
TASK 4
4.1 Various types of visitor management strategies
There are several kinds of traveller’s management strategy which are determined under
this:
Computerised management system: It is a very beneficial strategy which is used for achieving
business operational and activities efficiency. It is used by business because they needed to
accomplish in specific time. Company use this such as toll to increase the effectiveness as well
as control and mange visitor’s operations flow.
Variation in usage of destination: There are some locations that can be changed for organizing
specific programs and activities such as Museum which is located in Brittan that can be included
into unusual exhibition centre, another is amusement part that can be exploited in order to
coordinate music event (Weidenfeld and Leask, 2013). Tourism destination changes cater the
buyer’s convenience.
Handling travellers prospect: In Britain, tourism industry should give better and all product
activities to travellers in an effective or efficient manner. with the use of this kind, company can
fulfil its buyers and visitors needs as well as give better satisfaction towards services.
Changes of usage timing: An enterprise keeps different financial resources and factors for
encouraging and promoting the traveller industries and their visitors of United Kingdom as well
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as London. This will support in alert them regarding exotic tourist destination and places in
Europe. It is also very essential in order to rise visitors per year amount.
Decreasing prohibited location’s usage: In order to informing as well as awarding travellers
towards their problems. this issue mainly linked with particular place of tourism, so in this way
person never affected. It will give by country and local authorities in regards to decreasing the
harmed and accidents variation in the state.
These whole strategies as well as plans which are followed by National Tourism Agencies and
company for promoting and attracting large number of the travellers related to their values or
cultural to the economy (Weidenfeld and et. al., 2011) It will support the business organisation in
respect to gaining visitors as well as making better and effective activities. It is important and
effective to get credibility and attention of the firm.
4.2 Management tool evaluation in relation with sustainability
Techniques and tools of management which is more beneficial & important to giving
accurate direction in order to carry out whole activities or plans in proper way. There are several
kind of approaches which is apply buy company with the purpose of evaluating sustainability of
them. Each and every entity are concentrated on formulating valuable and suitable scheme in
organisation which output is increased revenue and sales (Balkaran and Maharaj, 2013).
Sustainable tourism is a kind of activity and plan that can central in decreasing cost and
increasing investment return. It also supports in maximising profits for society, community,
person and environmental etc.
Needs and requirements of effective tourism in order to generate several positive surround
which aid in rising different location that not impacted by pollution as well as environmental
trouble. Mainly it includes where, there no harmed and effected on natural and environmental
position (Weidenfeld and et.al., 2014). Local society of nation has to proceeds an operative
involvement in different activities, it considers different approaches which are determined under
this:
 A perfect and correct idea required in order to protect and encouraged environmental and
society.
 Unease regarding personal & professional development and improvement of individual.
 Participation of stakeholders in regards to achieving various funds and capital to invest in
tourism destination development.
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 Concentrating on improving & developing education or experience of a personal.
There are three factors which are beneficial of the sustainable tourism because they are
depending on them are as follows:
Economic: It is a part of sustainable tourism that consists in creating an actual flow of visitors
which output is to generate higher profitability of the company.
Environmental: It is a factor that has big effect on business entity. With the additional custom of
natural resources, so it is harm full for the community and its persons (Ab Karim, 2010). It will
influence safety and health of an individual. These factor support in decreasing the unusual
resources usage that are essential and valuable for travel & tourism industry.
Social and cultural: These aspects also have more effect on person and its living standard. It
will have required and needed for tourist to respect all people who are goes to other society and
culture. In these different stakeholders are included who have its place from various geographical
location as well as give right value to separately further.
CONCLUSION
As per the above all mentioned report, it can be concluded that visitor attraction
management is very essential and beneficial part of the travel & tourism industry. There are
different tool and techniques are applied by business entity in order to attract large number of the
visitors. It is valuable for the company to gain higher profitability and long term objectives. In
regards to their sales and revenues, firm use different types of motivational theory to motivate
and encourage their employees. Motivated person is able to achieve more benefits and welfare of
the organisation. There are different forms of tourist destination which is very important for the
travellers to go there and visit happily. Some kind of factors which is highly influence tourism
activities such as environmental, social and cultural etc. Different types of visitor management
strategy which is also very essential for the business to encourage and attract various tourist.
Management tool evaluation can give sustainability to tourism sector with the aim of giving
higher sales and revenues.
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Online
Victoria and Albert Museum. 2017. [Online]. Available through:
<https://kudago.com/london/place/victoria-and-albert-museum/ >. [Accessed on 19th
November 2017].
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