Sustainable Visitor Attraction Management

This assignment delves into the multifaceted aspects of sustainable visitor attraction management. It examines various factors influencing visitor attraction, such as innovation, conflicts between conservation and preservation, and visitor behavior impacts. The analysis explores techniques for managing visitors responsibly, including directing their activities to minimize negative environmental effects and promoting sustainable practices. Moreover, it highlights the importance of integrating sustainability considerations into project planning and management for successful and responsible tourism development.

VISITOR ATTRACTION
MANAGEMENT

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INTRODUCTION
Visitors attraction is the place of interest where tourist visit for natural beauty and
cultures values. Therefore, management of visitors attraction is crucial part of the tourism sector.
The managers of hospitality sectors like hotels, travels and tourism etc. In this report, Visit
Britain has been taking into action. It is figure utilized through British Tourist Control, the tourist
board of great Britain integrated below Development of Tourism Act 1969. In this report, it will
discuss specific kind of attractiveness, examine value of different traveller attractiveness and
measure wants as well as motivation of various kinds of visitors (Boniface, Cooper and Cooper,
2016).
TASK 1
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1.1 Convergence of traveller attraction in relation to specific kinds of attractiveness
Convergence is a specific kind of attraction that was built with aim but without large feeling to
became popular. There are many attraction point in UK for increasing visitors' attraction.
Thorpe Park is a theme park located between towns of Chertsey and Staines-upon-thames in
Surrey. Major attractions includes large water rid Tidal Wave and number of roller coasters
which involves Colossus, Nemesis Inferno, Stealth, Saw- The ride etc. There are 1.8 Million
visitors in 2017. Other smaller attractions includes water area called Amity Beach.
London eye is giant Ferris Wheel on South Bank of the River Thames in London. It is the most
popular visitors' attraction in UK with over 3.75 Million visitors annually. It offers the highest
public viewing point in London. It has made many appearances in popular culture. Eye is
described by its operators as the world's tallest cantilevered observation wheel.
Eden Project is famous visitors' attractiveness in Cornwall, England UK. Inside two biomes are
plants that are collected from many diverse climate and environment.
1.2 Analysing importance of different visitor attraction
The purpose of built to attraction for establishing Thorpe Park, London Eye, Eden Projects and
another purpose for becoming tourist attraction that is Windsor Castle, York Minster, Goon hilly
by the visitor attraction operators. The importance of different attraction is to renewing a field
for pulling fresh enterprise to a design, sharing to whole goal products, increasing business,
increasing revenues from different destination products, enhancement of local heritage and
culture of destination and increasing multiple effects includes increasing number of visitors,
established new products on destination, generating social and economic structures.
Increasing profits: The purpose of visitor attraction is to increasing profits, increasing
improvement and protection of different products in new destination (Carr, 2016). For natural
attraction, visitor operators established various Lake Windermere, Pembroke shire Coast, events
and festivals like Olympic Games, Song Contest etc. The operators adopting overlaps strategies
for reducing costs and time for projects in systematic manner.
The English country house is the biggest building or part in English country. Its man made-up
structures and not planned as an attractiveness. But, operators of house is to conducting various
regular events and festivals, host conferences for local, national and worldwide attraction. The
economic structures include income levels, results of employment, spending by tourist for
visiting. The culture of destination is must for attracting visitors which helps to increasing
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revenues and employment. For attracting on new business, operators are established new
products in destination on the basis of cultures, demand, visitors desired, needs and wants.
Knowing about history: It is important to attracting visitors by organizing different festivals,
events and sports. It is important to creating and designing structures of different destination and
products to attracting visitors and increasing revenues and profits. In the destination, operators
are organizing host conferences and meeting for attracting visitors. The operators are established
different products like seas, Theme parks, historic railways etc. helps to visitors attraction
(Connell, Page, and Meyer, 2015). Some times, visitors wants to natural attraction on
destination. Therefore, operators are established events and sports like Olympic games and
songs contest.
The English Country House operators are maintaining and up keeping organization such as
National Trust and English Heritage for increasing attraction of visitors on their destination.
There are different stately home Blenhiem Palaces, Chatsworth House, Highclere Castle,
Attingham Park and other places. These stately home are attracting in term of building and
gardens. The Thorpe Park is theme park which is creating water based park. It is most popular
resort in build in 1970 which is partially flooded. There are includes large water ride Tidal
Wave, Saw- the ride, Swarm and Walking Dead Ride for major attracting the visitors.
TASK 2
2.1 Evaluating motivation and wants of various tourists
Here many kinds of tourists like demographics, geographic and Psychographic. They are
having different needs, interests, profile and characteristics.
Business Tourist: The tourists are travelling is relation to business is known as business
tourists. The needs of business tourist is to catering the conferences centres in most of the cities.
For completion of needs of tourists, operators of travels is to giving packages for business trip,
hotels operators are organising business meetings and conferences. The salesman business tourist
needs to making trips to different places and also promoting products of their company (Duran
and Hamarat, 2014).
Religious Tourist: The tourist are travelling relating to religious significance is known as
religious tourists. The needs of these tourist is to visiting only for religious location like Hajj in
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Mecca, Jerusalem in Israel and Vatican in Rome. These tourists are feeling goods and peaceful
environment in the destination.
Cultures Tourists: The tourists are travelling relating to increasing experience the
essence of mixed cultures is known as cultures tourists. The needs of these tourists to focusing
one area and attending different festivals to gaining and better understanding of different peoples
, their values and practices (Isaac and Çakmak, 2014).
Visitors Needs and Interest: For visitors attraction, operators of destination are
improving products on the place according to visitors needs and interest. There are designing,
redeveloping and creating new ideas of different products on destination or outside the
destination. Therefore, it helps to more attraction, increasing profits and revenues. There are
different kinds of events, festivals and sports organised by operators on the destination.
According to visitors needs and interest, operators are established many Theme parks, seas and
water parks for more attraction of visitors.
Visitors Characteristic and Profile: The profile and characteristic refers to visitors
standards such as higher, middle and lower. The operators are providing visit services according
to visitors standards and profiles. They are providing services on low costs of lower standards
visitors. For higher standards visitors, they are providing services on the higher costs. They are
providing services on the basis of cultures, religions and caste. Therefore, visitors are more
attracting with destination. There are established different Theme Parks, resorts and seas for
attracting more visitors. It helps to increasing profits and revenues by established different
products on the destination (Kladou, and Mavragani, 2015).
2.2 Evaluating impact of tourism on visitor attraction
Here different effects of touristy on travellers' attractiveness overcrowding, wear and tear,
traffic congestion and visitors facilities.
Overcrowding: It refers to conditions where many peoples are located within space
which is considered sufferable from a health and safety views depends on current environment.
It is impacts on the visitors' attraction is to overcrowding on the destination. The operators are
trying to managing the overcrowding of visitors on the destination. It is break down the visitors
focus and their interests for the visiting. For managing overcrowding, operators should make
efforts on security at destination (Lamsfus, Martín and et.al., 2015).
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Wear and Tear: It is damage which naturally and unnecessarily happing as a result of
normal wear and ageing. From the overcrowding of visitors, it is to impacts to wearing and
tearing something on the destination. The operators of destination to bearing losses by tearing the
things at the destination. It is impact on visitors attractions for visiting at destination. Therefore,
operators should make efforts on security of the destination.
Traffics Congestion: It is the conditions of transport network which happen of using
increases and defined by slower speeds, longer trip, time and increased vehicular queueing. The
causes of traffic congestion is to happening the volume of traffic and generating demand for
space greater than available street capacity. Through traffic congestion, negative impacts on the
visitors' attraction on the destination. It has a number of negative impacts such as waste of time,
delays of meeting and education, increasing pollutions etc (Leask, 2016).
Increasing Risk: Through traffics congestion, various problems facing by visitors such as
increasing number of accidents, increasing risks. These elements are negatively impacts on
visitors on the destination. It is negative impacts on visitors' attraction in the destination.
Erosion: It is activity of overhead procedures such as water flow or weather which
change stain, stone and melted materials from one position on the World layer and shipping it to
other placement. It is natural activity which reasoned away changing action of factor such as
liquid, ice, air, animals and manlike. This is impacts on visitors' attraction on the destination.
2.3 Analysing effects of different theories of tourist motivation
There are different theories of tourist which effects motivation of tourist such as
responsible tourism and smart consumers (Mason, 2015).
Liable Touristy: It is some of creating better places for peoples are living and better
places for peoples to see. The liable touristy requires agents, hotel man, authority, localized
peoples and travellers which takes activity to making touristy more property. There are many
characteristic such as
 It is to reduce unsupportive economical, biological science and societal effects
improving working conditions.
 It is to generating economical welfare for localized people, providing access for peoples
with disabilities and disadvantages.
 It is to providing more than pleasurable experience for visitors finished more than
purposeful connection with local peoples.
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 It is to understanding of local cultures, social and environmental issues.
 It is to making positive contributions to the betterment of natural and cultures heritages. It
is to maintaining the world's diversity (Moore, Rodger and Taplin, 2015).
 It is to building up the local pride and confidence and making environment for
maintaining respect between tourists and hosts.
Smart Consumer: It is theory for developing and supporting and training of smart
consumers. The operators are adopting smart technologies, smart consumers' interaction in the
new services' economy. Smart technologies is to supporting consumers decision making, to
improving consumer information management, increasing consumer experience and
consumption behaviour in smart environment. The smart technology is to creating, smart
partnerships and new forms of collaboration between firms and consumers. The smart touristy
destinations' thought is to appearing through development of smart cities. For smart tourism, it is
necessary to smart experience, smart businesses' ecosystem and smart destination.
TASK 3
3.1 Discussing processes and possible problems
For growth of traveller attractiveness which involves different possible problems and
processes. The potential issues involved location, opportunities, tourism consultants and local
authorities. The process includes project feasibility study, design, local community involvement,
planning application etc (Sharpley and McGrath, 2017).
Location: The location of London resort is the potential issues which involves in
development of visitors attraction management. It is important to searching of the best location
of destination. It is helping to increasing attraction of visitors on the destination.
Membership Schemes: The operators of destination is to providing different schemes for
membership of visitors. It is to increasing number of visitors at London resort. Through
providing membership, it is to increasing interests, expectation and attraction on the destination.
Attraction Management: The operators is to managing the attraction of London resort by
the different strategies and policies. It includes location, areas, funding and membership schemes
for managing attraction of destination.
Local Authority: For established the destination, operators are taking permission by the
local authority for the location. It is to helping for establishing new destination and new products
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for management of attraction and increasing number of visitors (Singh and Anderson, 2015). It
is important to take permission with legal authority to establish London resort.
Process of development visitors attraction management:
Project Feasibility Study: It is study for examine the details' analysis of projects. It is
well designed study which offers historical background of the business projects. In the
descriptions of projects includes products and services, accounting statement, operation
management, marketing research and policies, legal; requirement. This study is to helping for
developing the visitor attraction management.
Design of destination: After feasibility study, operators are planning for policies and
procedures of designing the destination. For designing of London resort, they are searching the
best location which helps to more attracting the visitors.
Local community involvement: It is essential for getting permission from local
community for choice of location. It is to helping for attracting the visitors' management on the
destination (Singh and Anderson, 2015).
Recruitment: After completion all the legal procedures, operators are recruiting
candidates on the destination. It is essential part of process which involves identifying the
candidate's skills, knowledge and abilities for managing London resort.
Training: After recruiting candidate's, it is important for giving the training for managing
the destination and visitors. Training is most important for developing visitors attraction
management on the destination. The operators are to giving training for communication and
maintaining the relationship between employees and customers.
Opening Events: The operators should organised events for opening. It is helping to
increasing attraction of visitors on the London resort. It is helps to managing visitors' attraction
on the destination (Woo, Kim and Uysal, 2015).
Crowd Management: It is important for managing the crowd on the destination. It is
negative impact on the visitors. Therefore, operators should make efforts on the crowd
management.
Reservation and Ticketing: The operators should ensure for reservation and ticketing of
destination. For reservation and ticketing, visitors are adopting online ticketing for reservation of
London resort.
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TASK 4
4.1 Analysis various management strategies
There are many strategies for managing visitors such as monitoring, guidance and
information, restriction etc.
Visitors monitoring: It is essential to monitoring of atmosphere and tourists to better
guide for visitors attraction. Therefore, it is necessary to continuous monitor of tourist. The need
of tourist observing at staff level for increasing awareness.
Safety and comfort: It is important to giving the best services to visitors, so that they are
feeling safety and comfort in the destination. For this, operators of destination are managing
visitors facilities and strategies.
Tourists observation- Proper join observation of atmosphere and giving appropriate
guide to tourists according to travel of tourists. Its includes the data at various steps for semi
public and staffs. It supports the observing plan of actions as easy as achievable. It is issue will
be carried out on a regular basis. This will be able to like the schemes to the information. Fixed
up a regular basis observation scheme used in the entire industry. It is important that knowing
increasing for the wants of tourists observing at governmental level and force level. It increases
possibility to study issues in secured field and makes proper utilization of reply accepted from
rangers and visitors (Sharpley and McGrath, 2017).
Tourists counselling and data- It will prompt many of precious stone and modify about
their places. This will create fresh path and information mark and managing them. It discusses
with stakeholders how to implement lawmaking. It supports them included that they work in
optimistic. Information need to be put on the different organisation to helps for the facilities
together at hot spots. It closes or don't prompt sensitiveness area. All measure requirement to be
enclosed in parkland direction program. Adaptability to alteration schemes and adaptation to the
need to changes.
Increasing capacity: It is necessary to manage and increase capacity of destination for
raising attraction of visitors towards destinations. It is important to effective visitor attraction and
their expectation. It includes increasing staff level, extended opening hours that help to build
attraction of visitors.
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Visitor behaviour: It is also necessary to manage visitor behaviour which includes price
incentives and marketing interpretation for increasing visitor attraction. With the help of it,
influences positively on behaviour of visitor towards destination.
Security: It is necessary to provide security to visitor at destination. They also make sure
that giving the best services with safety and security. With the help of it, increasing attraction of
visitors.
Visitor expectation: The owner of destination make sure that adopting different
techniques of management such as managing design, organizing different events, theme park etc.
With the help of it, they are managing and increasing visitors' attraction. This also helps in
raising demand of visitors.
4.2 Evaluating management techniques in relation to sustainability
In order to determine management techniques for sustainability, it can be stated that
better results could be accomplish easily. As per current international interest, sustainable
correction attain with passably speedy agreement on conception (Singh and Anderson, 2015).
There are different techniques exist that helps to attain sustainability are explained under here:
Visitor expectation: It is another technique that introduce sustainability which is more
successful through modify visitor attraction. On the basis of friendly actions of daily business,
which is integral part of the environment. When workers as well as clients see about continuous
activities that is easy and expensively incorporated into day-to-day living (Woo, Kim and Uysal,
2015). It includes lack of repeat business that are resulted in terms of negative impact on
sustainability.
Innovation: With the help of inventions, owner of destination manage and design new
theme park, located in new area and conducting new adventure for increasing visitors' attraction.
Therefore, it makes sure that creating and developing innovation for visitor attraction and
sustainability of destinations.
Conflicts between conservation and preservation: Conservation means protection of
natural resources and preservation means security of heritage building and landscapes. If any
kind of conflict is arising between conservation and preservation that reduce visitor attraction
and sustainability. Therefore, it makes sure that focus on preservation for sustainability.
Decrease utilizes of problems areas: It is essential techniques of management of visitors
that involves discourage utilizes of problems fields, improving services in alternative fields etc.
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Change kind of utilizes and visitors behaviour: It is also important techniques of
management of visitors that includes disapprove damaging practices, discourage horses, pets etc. Change time of utilizes: Through change in timing of use that impact on particular
visitor attraction and management. It helps to consider sustainable visitor management
which included in environmentally as per choice and strategies. It is integral part of the
enterprise. It is easily set objectives before project planning. It helps to integrate
situation knowing in whole range of the particular sustainability.
 Alteration location of utilizes within problem areas: It is another techniques for visitor
management. It influences with support for sustainability initiatives (Moore, Rodger and
Taplin, 2015).
In order to consider sustainable project management, it can be stated that overwhelming
and expensive endeavour is progressively includes. With the help of approach, it is most
successful way that consider by project managers. Completion of successful project assist to
create extra efforts and well worth. Sustainable project management also become creative rule
and exception. As results, it helps to focus on effective sustainability that obtain norms and
regulations. Paying careful attention also create environmental impact so that it would be
develop effective results in the society.
CONCLUSION
In this report, it can conclude different overlap for attraction of visitors in terms to
specific kinds of attractive force and value of various tourists' attractiveness. It can also conclude
wants and motivation of different visitors forms, different effects of touristy such as
overcrowding, traffic congestion, increasing risks of accidents etc. and effects of different
theories such as responsible tourism and smart consumers using for tourist motivation on the
visitors' attraction management. It can also conclude procedures and possible problems included
in growth of tourists attractiveness, different strategies of tourists direction as well as various
methods in terms of continuously.
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