Visitor Behavior and Management

This presentation explores the strategies and initiatives undertaken by Destination NSW, a government-owned tourism agency in Australia, to manage visitor behavior and boost the regional tourism industry. The presentation discusses the unique feature of keeping visitors first, the development of tourist spots in Sydney and NSW, eco-tourism measures, strategies for constant improvement, support for regional decisions, investment in infrastructure, and opportunities for growth. It concludes with recommendations for training and development, development of rural and eco-tourism, and the promotion of local industries.

Name of the Student:
Name of the University:
Author’s Note:
VISITOR BEHAVIOR AND
MANAGEMENT

Destination NSW is one of well known Government
owned Tourism agency operation in Australia.
It looks after the development of Sydney and NSW or
New South Wales tourism departments
Their main motif is to develop the regional tourism
department.
They work for making the regional and local communities
economically stable by giving them employment
opportunities.
Introduction

Contd.

The unique feature that Destination NSW shows is
the habit of keeping the visitors first.
They have always placed their customer’s right at
the center of each and every activity that they
undertake.
The managing Directors of Destination NSW made
sure that they must be able to return the value of
each and every extra dollars being spent by the
customers.
Destination NSW works to give a boost to the
regional and local communities on one hand while
satisfying their customers to the fullest on the other.
Findings

The tourists pots both in Sydney and in NSW are
undergoing many developments
Both the areas are attracting a large number of tourists
It must be noted in this context that the tourist visitor
inflow is more in Sydney than in NSW.
Contd.

Working of the Destination NSW plan

Dividing Growth

Destination NSW is undertaking measures like
construction of eco villages, eco resorts.
Rural or eco tourism acts as a good measure to attract the
tourists (www.destinationnsw.com.au. 2019).
This is a new experience available to the tourists
Eco Tourism

Listen. Understand. Act.
Follow the method of constant improvement and
development
Take expert advices and tips from a wide workforce
Undertaking regular meetings with the important tourism
departments to upgrade the existing policies and
formulating new ones as needed.
Strategies Undertaken

Support regional decisions. Back regional NSW
Allocation of the funds and resources over short term
projects
This ensures that none of the regions suffer from lack of
resources during developmental phases
Contd.

Put the visitor first.
To ensure that customers are being fully satisfied
Developing a proper transportation facility
Finding out new adventures like mountain gliding, biking,
hiking and others
Contd.

Support, bolster and encourage the visitor economy.
Developing new dynamic career paths
Collaborating with schools and colleges so that more
number of students are encouraged to take up tourism as
their future career
Aboriginal com unties are also being given a chance to
enter into the tourism activity.
Contd.

Invest in infrastructure.
To ensure a thorough construction of roadways and
railways so that the visitors face no problems.
To make sure that tourists can be given a new and
dynamic experience during their stay in NSW(Seiver &
Matthews, 2016, p-1299) .
Cultural development includes a new Art Gallery of NSW
that will upload all the artifacts depicting the cultural
heritage
Contd.

Make opportunities to support growth
Destination NSW is aware that none of the policies can
work out properly without proper feedback sessions
They conduct regular meetings and discussion sessions
for evaluation the success of the policies and plans
. Pilot initiatives are to be taken so that tourists coming
from local and Global areas do not face any trouble.
Contd.

Destination NSW is currently doing a good work in order
to increase the visitor tourist economy.
However as the competition is stiff they have to follow all
the modern and advanced means of tourism development.
 They have to spend more funds over their R&D
departments so that they can get detailed information
about the upcoming trends in the tourism industry
Conclusion

Training and development facilities are to be initiated in
the rural and regional places so that the residents can be
trained properly.
The handloom and the handicraft industries are to be
developed so that the Global tourists
Recommendation

Rural tourism and eco tourism are to be properly
developed so that the tourist can be taken to the
unexplored regions of the local community.
This will not only add to the interest and adventure of
tourists but also act as an additional source of income.
Contd.

www.destinationnsw.com.au. (2019). Destinationnsw.com.au.
Available at: https://www.destinationnsw.com.au/
Seiver, B., & Matthews, A. (2016). Beyond whiteness: a comparative
analysis of representations of Aboriginality in tourism destination
images in New South Wales, Australia. Journal of Sustainable
Tourism, 24(8-9), 1298-1314.
Hristov, D. (2015). Tourism versus the visitor economy and the
shifting landscape of destination management. TOURISMOS: An
International Multidisciplinary Journal of Tourism, 10(1), 219-234.
Guizzardi, A., & Stacchini, A. (2015). Real-time forecasting regional
tourism with business sentiment surveys. Tourism Management, 47,
213-223.
References

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Contd.

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