Visitor Behavior in Snowy Mountains of Australia

Running head: VISITOR BEHAVIOR
VISITOR BEHAVIOR
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1VISITOR BEHAVIOR
Abstract
Tourism could be demonstrated as one of the most fast growing industry in the
present world today. People are getting more fond of travel with the passage of time. Young
people are getting attracted to all kinds of events all around the globe for while they are
traveling. This is boosting the industry and also helping it achieve the desired amount of
revenue. This report specifically analyzes the potential and viability of tourism in the snowy
mountains of Australia. The report summarizes the government as the most important
stakeholder in the scenario and also suggests sales promotional activities to be taken up by
tourism agencies concerning the region to successfully compete with the Great Barrier Reef.

2VISITOR BEHAVIOR
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Reasons for tourists to pay a visit..........................................................................................3
Stakeholders analysis.............................................................................................................4
Challenges and issues.............................................................................................................5
Competitors analysis..............................................................................................................6
Recommendations..................................................................................................................6
Conclusion..................................................................................................................................7