Tourist Behavior: Understanding Motivation and Stakeholders

This report delves into the theories of tourist motivation, analyzes stakeholders in the tourism industry, and explores the environmental impact and competitor analysis in Adelaide. It provides recommendations for promoting tourism and improving the tourist experience.

Visitor Behavior

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Contents
Introduction...........................................................................................................................................2
Theories.................................................................................................................................................2
Analysis of Stakeholders.......................................................................................................................3
Environmental Impact...........................................................................................................................4
Competitor’s analysis............................................................................................................................4
Recommendations.................................................................................................................................5
Conclusion.............................................................................................................................................6
References.............................................................................................................................................7

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Introduction
Tourist Motivation is defined as the global integrating network of biological and
cultural forces that helps to take decision in travel choices, behaviour and experiences.
Motivation of individual person is to travel outside because he cannot find the peace and
entertainment from exiting society and everyday life. The main aim of this report is to
understand the tourist behaviour. In this report, Adelaide has been taken as a destination to
motivate towards the country. Adelaide is the capital city of the state of South Australia and
the popular city of Australia (City of Adelaide, 2019).
In this report, tourist motivation theory will applied to identify the top three reasons
visitors for Adelaide visiting. Later on the analysis has been done on the stakeholder’s
analysis for promoting visitors. Environmental and competitors impact on the success of the
city will also be analysed. At the end of the report, influencing techniques and improvement
points have been recommended for the expansion of tourist.
Theories
Tourist Motivation theory is mainly divided two motive factors such as wanderlust
and sun lust. Wanderlust and Sunlust are the factors of motivation that influence the people
to travel outside from their places. Wanderlust defines the desire of people which exchange
the known for the unknown (Christou, Farmaki, Saveriades, & Spanou, 2019). It is the basic
desire of an individual because everyone wants to go in familiar to unfamiliar environment,
places to go and see different places, people and cultures. It has been seen that this place is
perfect for visiting because there are many city festivals celebrating in it with the different
culture and tradition such as Spectacular kite’s festival. It is famous for its city of festivals
because it is an active festive season. Different culture attracts the large number of people

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because it creates the unfamiliar environment for the visitors. Museum is another reason of
visiting the place because it is usually free to enter the museum. Museum of migration is an
attractive place where different communities have come together to form the diverse fabric of
Australia (Singh, 2016).
Sunlust theory defines the people who like adventure travellers. These types of tourist
places are mostly visit by young travellers because they can take part in different adventures
activities such as trekking, rafting and many others (Streimikiene, & Bilan, 2015). As it has
been seen that the Adelaide is that city of Australia in which different types of adventures can
enjoy by visitors such as swim with dolphins, Koala cuddle and many others.
Analysis of Stakeholders
Tourism Australia works with different industries of all levels of government across
the Australia. It is observed that the Australia is famous for its adventures and culture trips. It
has been seen that the tourism industry of the country is expected to reach $115 billion and
$140 billion. The growing rate of the industry defines the responsibility of government,
communities, investors, and the other key stakeholders to promote the place.
Government of the country plays the important role in promoting tourism. There is
many other responsibility of government in tourism industry which directly affect its growth
rate. Government develops the policies which help to create the healthy environment for
visitors such as environmental sustainability, safe and clean and many others. Attracting the
investors also helps to promote the tourist of the country. The overall investment of Australia
is increases by developing strong relationship with the partners and investors. Government
develops these relations with the partners so that they can invest in the country. Attractive
adventures, interior and infrastructure of wonderful plans of trips attract the tourist to visit the

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place. The government of Australia develops the flexible rules and regulation for the tourist
so that they can specially came to country for visiting the city (Efd initiative, 2015).
Agents also have the responsibility to promote the visitors to visit the place. Tourism
agents are one of the key stakeholders of the country. Agents have the responsibility to keep
the environment clean and safe. The agents trained the staff so that they can create the happy
and entertainment environment for visitors. Agents also update the social media sites and
websites to attract the visitors to visit the place. Agents also develop the trip plan with the
smart budget which attracts the people to visit the place as compare to others cities.
Environmental Impact
Water Crisis is an issue which is face by the visitors and it affects the growth of city.
It has been seen that the rivers of Australia has been disrupted by damming and diverting
their water. Adelaide depends on the Murray-Darling River system for drinking water. The
visitors face the skin issues due to issue of water in the city (Skwirk, 2018). Water is a basic
need of human being that is why it is required to have clean water for visitors. The
government of Australia does not focusing on these issues due to which the growth rate of
tourism industry of Adelaide is affected with the heavy rate (King, 2015).
The other current issue of Adelaide is developing industry near the visiting places that
directly impact in the success of the destination. Adelaide Park Lands are an irresistible
temptation that is why everyone wants a free land for their project. But these industry
decreases the space of exploring for visitors as well for other citizens. It is good for economic
development but it is negatively affected the city (Adelaide-parklands, 2019).

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Competitor’s analysis
Australia has many tourist places which are highly attractive for tourist. It has been
seen that every place have their own popularity in different terms such as Adelaide is famous
for its city festivals and Tasmania is famous for its adventures. Australia has many places
which compete to each other. Tasmania, New South Wales, Queensland and many others are
the main competitors of the city. It has been seen that the international visitors come to visit
the places of Australia such as Japan, China and many other countries.
(Source: Budegt Direct, 2018).
There are total 4.2 million of people comes to visit the New South Wales in the year
2017. In the same year, 2.7 million of people visit the Queensland and 279000 visitors came
to visit the Tasmania. Adelaide is comes under the South Australia and it has been seen that
the 462000 international people came to visit the place. It can be said that the New South
Wales, and Queensland are the competitors states of Australia which compete the South
Australia.

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Recommendations
From the above analysis, it has been recommended that the government of Australia
have to take step towards the tourism industry to promote the place. It has been seen that the
government is more focusing on hospitality industry instead of tourism industry. It is
recommended that the government have to disinvest in the hospitality sector and concentrate
on the necessary infrastructure that is highly attractive for visitors. Government also have to
restrict the industries to enter the park lands by developing the restricted policies.
Agents have to use the different tools and means through which they can promote the
places for visiting such as emotional advertisement on radios, television, social media
application and websites. As discussed above, Adelaide has high competition that is why; it is
recommended that the city have to more promote its famous things such as city festivals,
adventure activities.
Conclusion
From the above analysis, it has been concluded that the city have high scope of
increasing the tourist. The celebrations of festivals and different adventures are highly
attractive part of this city. Water crisis and increasing industry rate in the city are the current
issues that directly impact the growth of the city. The competition is increases due to facing
the issues by visitor in the city. It is recommended that the government have to take the step
towards these issues and attracts the investors to invest this place to develop highly
entertainment environment for visitors.

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References
Adelaide-parklands. (2019). Current Issues. Retrieved from: http://www.adelaide-
parklands.asn.au/current-issues
Budegt Direct. (2018). Australian Tourism Statistics 2019. Retrieved from:
https://www.budgetdirect.com.au/travel-insurance/research/tourism-statistics.html
Christou, P. A., Farmaki, A., Saveriades, A., & Spanou, E. (2019). The “genius loci” of
places that experience intense tourism development. Tourism Management
Perspectives, 30, 19-32.
City of Adelaide. (2019). Welcome to Adelaide. Retrieved from:
https://www.cityofadelaide.com.au/city-living/welcome-to-adelaide/
Efd initiative. (2015). Government’s role in promoting tourism. Retrieved from:
http://efdinitiative.org/news/archive/governments-role-promoting-tourism
King, M. (2015). Adelaide's independent news. Retrieved from:
https://indaily.com.au/opinion/2015/01/19/sas-unmentionable-problems/
Singh, A. (2016). 10 Reasons Why Adelaide Is A Must Visit In Australia. Retrieved from:
https://www.travelseewrite.com/10-reasons-why-adelaide-is-a-must-visit-in-australia/
Skwirk. (2018). Case study: Adelaide's drinking water crisis. Retrieved from:
http://www.skwirk.com/p-t_s-16_u-140_t-416/case-study:-adelaide%27s-drinking-
water-crisis/nsw/geography/issues-in-australian-environments
Streimikiene, D., & Bilan, Y. (2015). Review of rural tourism development theories.
Transformations in Business & Economics, 14(2), 21-34.