Visitor Behavior - Bali as a Tourist Destination

Running head: VISITOR BEHAVIOR
VISITOR BEHAVIOR: AN ANALYSIS OF THE MOTIVES OF TOURISTS FOR
VISITING BALI, INDONESIA
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1VISITOR BEHAVIOR
Table of Contents
1.0 Introduction................................................................................................................................2
2.0 Overview of Bali as a Tourist Destination................................................................................2
3.0 Factors which motivate the tourists to visit Bali.......................................................................5
4.0 Destination Competitiveness and Sustainability.......................................................................7
5.0 Recommendations......................................................................................................................7
6.0 Conclusion.................................................................................................................................8
References........................................................................................................................................9

2VISITOR BEHAVIOR
1.0 Introduction
According to the Ibisworld.com (2020), the total profitability registered by the global
tourism industry for the year 2019 was more than $1.7 trillion with a growth rate of 1.5% and
this account for more than 11.9% of the entire GDP of the world. Sanders and Willson (2017) are
of the viewpoint that despite the exponential growth attained by the global tourism industry, it
had been seen that the tourism industries of not all the nations of the world have been able to
attain uniform growth. More importantly, the growth of the tourism industry of the different
nations or their tourism destinations substantially depends on the extent to which they are being
able to fulfill the needs or the expectations of the tourists (Chong, 2019). Furthermore, the tourist
destination also needs to have various motivation factors which in turn would influence or propel
the tourists to visit the concerned destination. The purpose of this report is to undertake an
analysis of the motivation factors which propel to tourists to visit the tourist destination of Bali in
Indonesia while discussing the competitiveness as well as the sustainability of the concerned
destination as well.
2.0 Overview of Bali as a Tourist Destination
Bali, an Indonesian island, is one of the most picturesque islands of the world and is
known for its forested volcanic mountains, beaches, iconic rice paddles, coral reefs and others
(Pickel-Chevalier, 2017). More importantly, the concerned island is also known for the large
number of religious temples like Uluwatu Temple, its lively beachside bars, beachside resorts
and others (Budiasa, Suparta & Nurjaya, 2019). The location of the Bali is being indicated by the
below given map of the same-

3VISITOR BEHAVIOR
Figure 1: Geographical Location of Bali, Indonesia
Source: Balitourismboard.org (2020)
Bali over the years had become the most important tourist destination of the nation of
Indonesia and in the year 2018 more than 6,070,473 tourists from the different parts of the world
visited the concerned destination (Balitourismboard.org, 2020). Furthermore, Bali is the 20th
most visited tourist destination of the world and this in turn had made the tourism industry of
Indonesia the 9th fastest growing tourism industry of the world (Law et al., 2016). The below
given figure indicates the percentage of tourists from the different nations of the world visiting
Bali in the last five years-