Consultancy for the Visitor Economy

CONSULTANCY FOR THE
VISITOR ECONOMY
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Analysis of the tour operator and project.....................................................................................3
Role and responsibilities of a Research Analyst..........................................................................4
Evaluation of the case study........................................................................................................4
Models used in order to determine the issues..............................................................................5
Finding and discussion.................................................................................................................6
Recommendations........................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Consultancy refers to the expert advice which is given to the individual or group of person
for their betterment (Folinas and Metaxas, 2020). An organisation or client paid to the
consultancy firm to ask for the particular solution to address their business problem. This study is
based on the consultancy report where the client paradise travel is encountering several problems
because of the pandemic impact, as they have adversely hit by the covid. Thus in this report it
will highlight the solutions that is made by the consultancy team for the tour operator. Following
will cover the identification of the issues which is currently faced by the client organisation, it
will also discuss the plan of actions and recommendation. Further it will cover the analysis of the
project and role, main duties played by the individual in consultancy team. It also carries out the
finding and discussion and evaluation of the case study.
MAIN BODY
Analysis of the tour operator and project
Paradise travel is the tour operator in the scenario, on the basis of the case study it is stated
that the organisation is operated in a tourism industry as it is clearly seen that tourism sector is
the highly or adversely impacted by the covid pandemic. Because of this pandemic impact
company has experienced the several falls in their business and now this issues are become
hurdles for them to sustain in the market. As the major current issues which is identified by the
consultant team with regards to tour operator is lack of technological advancement and also there
are some loop holes identified in supply chain (Miao and et.al 2021). Because of the covid 19
supply chain is badly impacted as in tourism sector supply chain management plays a significant
role that involves the transport, accommodation, food production and waste disposal.
Emergence of the new technology is becoming the major aspect for the business because of
this competition in the market is rapidly increasing. Thus for the tourism sector technologies like
Artificial intelligence, internet of things is accepted by the tourism organisation at wider extent.
Because of this they are able to provide the remarkable tourism experience to their customers.
Thus for the paradise travel lacking in technology is another issue which is causing barriers in
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their success. Thus the project is based on providing the better solution to the client in order to
solve their issues and make them able to gain competitive advantage and to overcome the impact
of pandemic.
Role and responsibilities of a Research Analyst
According to Velte, (2020), consultants are those individuals which have expert
knowledge and therefore on the basis of their expertise provides their clients with expert advice
on a specific subject or field. The consultants are of different types and provide the guidance
with respect to the following fields i.e, Finance, Marketing, Operations, IT, strategic consultants
and many more. Also, there are several types of people that forms a consulting team which
includes a researcher, financial adviser, operations adviser, etc.
As per the views of Mason, and et.al (2021), the present case requires consultancy with
respect to Operations in their organization. There are several roles and responsibilities associated
with the position of researcher that helped in determining the key issues within the Paradise
Travel.
As investigated by Ponte, (2019). , a researcher has the skills through which they conduct
market research as well as the research within the organization through which they collect
information, analyse the same and determine the areas where an organization needs to improve.
They present the data to the key decision makers in order to make them understand the flaws
within
As per the views expressed by Hinze, and Sump, (2019), the major roles and
responsibilities associated with the position of researcher within a consultancy firm is inclusive
of analysing the financial information of an organization, determining the patterns to form
conclusions, checking of relevant facts and figures, communicating the flaws to the organization
by presenting the data in front of the key decision makers of an organization and lastly,
forecasting the trends in order to determine the position of a company in future. The
identification of relevant facts and issues helps an organization in solving their current issues and
thus, mitigating it impact on the growth and development of an organization.
Evaluation of the case study
On the basis of the given case study, it has been determined that due to outbreak of Covid
19, the business operations of the Paradise Travel have been affected badly. Due to the social
distancing norms and the imposition of lockdown all over the world, no one could plan their