Visitor Attraction Management in Travel and Tourism Sector

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Added on 2020-01-16

Visitor Attraction Management in Travel and Tourism Sector

Added on 2020-01-16

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Visitors AttractionManagement

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Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................41.1 Overlap of visitor attraction in relation to different types of attraction................................41.2 Importance of visitors attractions..........................................................................................5TASK 2 ...........................................................................................................................................62.1 Needs and motivations of different visitors type..................................................................62.2 Tourism's impact on visitor attractions.................................................................................72.3 Effect of tourist motivation theories on the visitor attractions management........................9TASK 3..........................................................................................................................................103.1 Process and issues that are involved in the development of visitor attraction ...................10TASK 4..........................................................................................................................................114.1 Various strategies of visitor management...........................................................................114.2 Evaluation of management techniques in relation to sustainability....................................12CONCLUSION .............................................................................................................................14REFERENCES..............................................................................................................................14

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INTRODUCTIONManagement of visitor attraction is very important so as to attract more and more visitorsin the area. It is also important to manage tourists and visitors properly so that they can comeagain and again to visit places. Management is necessary for the proper coordination between thevisitors and agents so that the good services can be provided to customers by satisfying theirneeds and requirement (Barros and et.al., 2011). This report is based on the topic of visitorattraction management. In this report a tourism consultant of a National Tourism Agency VisitBritain is appointed who will play a role in building tourism product of England and willincrease the value and volume of tourism exports, while developing the economy of Britain andEngland's visitor. By working with the partners the role of the consultant is to grow value ofdomestic and inbound tourism in the regions of Britain. The aim of the report is to make learnersunderstand visitors attractions, types of visitor , impact and motivation theories of tourist, issueswhich affect development process and the techniques of management and its impact onsustainability. It also helps in understanding the potential issues and strategies that are used forthe visitors management. TASK 11.1 Overlap of visitor attraction in relation to different types of attractionTourism consultant of National Tourism Agency Visit Britain analysed that there areseveral factors that overlap the visitors attraction in relation to other different types of attractions.It is necessary to understand the scope of the visitor attraction for the proper management ofvisitors. A tourism attraction is a type of place which is of tourists interest, or where tourists visitregularly for its inherited natural or cultural value , for its historical importance , for naturalbeauty and for amusement and adventure (Cellini, 2011). If there will be no such type of touristsattraction points then there will be less visitors and tourists. The scope of tourism attraction isnecessary at it helps in welcoming number of tourists. There are several types of touristattractions, which can be defined as :Natural Attractions : A natural attraction can be defined as the attraction which is builtor created by the nature. Several natural areas have been assigned with the status forprotecting their environment and providing facilities so that the people can enjoy the

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view or sights. Lake district is the popular attraction in UK. Other natural attractions arePembroke shire coast, Lake Windermere etc. Heritage Attraction : It is that type of attraction which is old and have been in existencefrom many years, which are now historical. In UK there are lots of heritage attractions.These are like battlefields, railways and canals (Leask, Fyall and Barron, 2014). Theseare for people so that they can gain past appreciations. The stone henge is of the popularheritage attraction. Purpose built Attractions : The types of attraction that are build for the purpose so as toattract tourists are purpose built attractions. These attractions are very popular among thetourists, as they are very attractive and enjoyable for the visitors and customers. In UKthere are many such attractions like London Tower, Blackpool Pleasure Beach, AltonTowers, Buckingham Palace. Events : Events are also a type of attraction that helps in bringing lots and lots ofcustomers or visitors into the area. These are such attractions which are organised or builtby the group of travel and tourism industries for attracting large number of customers.These attractions are like small events such as Blackpool Illuminations and big eventslike Paralympics and Olympics (Newsome, Moore and Dowling, 2012). An importantrole is played by events in the attraction of tourist because in several parts of the country ,many places are not able to offer large amount of purpose or natural built attractions.That is why the events are the reason for which people visit the area. Also events helps inbringing lots of profit which wealth and job in the area.1.2 Importance of visitors attractionsIt is very important to attract tourists in the area for the different reasons. As a consultantof National Tourism Agency Visit Britain, I have examined that it is important to increase thevalue of domestic and inbound tourism in the regions of Britain and in nation for supportingLondon's growth aspirations (Barros and et.al., 2011). Attraction of visitors is very important forUK tourism for the different types of reasons, it helps in:Attracting several visitors from overseasStimulation of domestic tourismcontributing to the national and local economypromotion of the change in culture

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