Visitor Attraction Management & Research

This assignment delves into the field of visitor attraction management and research. It examines key concepts like stakeholder engagement, experience expectations, and the influence of various demographics on visitor behavior. The analysis considers current trends in visitor attraction research, highlighting areas of focus such as Generation Y's preferences and the impact of overcrowding on tourist experiences. The provided reading list encompasses scholarly articles that contribute to understanding effective visitor attraction management practices.

VISITORS ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK1.............................................................................................................................................1
1.1 & 1.2 Article.....................................................................................................................1
TASK2.............................................................................................................................................4
2.1 Needs and motivation of different visitors types..............................................................4
2.2 Evaluating impact of tourism on visitor attraction..........................................................5
2.3 Effects of an different theories of an tourist motivation on management of an visitors
attraction.................................................................................................................................7
TASK3.............................................................................................................................................8
3.1 Covered in PPT.................................................................................................................8
TASK4.............................................................................................................................................8
4.1 Different visitors management strategies.........................................................................8
4.2 Evaluation of management techniques.............................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Visitors attraction or guests fascination is most vital component of tourism division.
Visitors are fundamental variable by which tourism business works all its functions. This report
here will expand all distinctive sorts of fascination point, normal and in addition man made.
guest's significance in tourism business has direct impact in exercises and associations has to
create different strides as to attract new clients towards tourism items and its services. Generally
fascination is been separated by general population in significantly two ways cultural fascination
and common(natural) attractions. Administration that guests attractions enterprises is particularly
required as in light of fact that association can have capacity to maintain in market and it will
likewise help in proficiency and profitability (Arnberger, 2012). All hazards and risks that are
available in operations of visitors attractions can be viably. There are distinctive items some are
unmistakable and some are elusive, accordingly it is vital for all developers of visitors item to
plan in way that will draw in clients. Visitors attraction do contribute in growing economy of
nation. Several places in UK are main concern of this report which helps in developing country's
current scenario.
TASK1
1.1 & 1.2 Article
VISITORS ATTRACTION
Date- 7 June 2017
Visitors attraction are those places where tourists visits and it is including many natural and
man made things. These places are very well managed by government and authorities who are
looking after these places. This sectors in nation is raising in a very frequent manner which is
helping to
Science museum is an exceptionally wonderful fascination point in London. It is on Exhibition
Road located in South Kensington. It was built in year 1857. It is most and best vacation spot
and quantity of guests every year shows up here is around 3.3 million. Its establishment stone
has been first kept by Queen Victoria. It has 300,000 things which is shown for guests to see.
drawing in things are Stephenson's Rocket, Principal Jet motor, Model of DNA, steam motors
of early age. Charles Babbage's distinctive working motor, Clock of Long Now and
documentation of primary typewriters. To draw in clients as of late they have included IMAX,
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3G silver screen. gallery additionally has numerous things that are identified with medicines
which has been gathered by Henry Wellcome.
Clients get pulled in to these things and along these lines attraction sites of locales get
increments and it will straightforwardly help in income era of nation. national traveller office
wishes to draw in client with goal that they can have capacity to gain benefits and
maintainability in market. holes, shorelines, seashores are normal spots where guests can be
offered trek. common spots are most successfully gone to by voyagers as in light of fact that
it has characteristic excellence and detail that man made things can never instil.
excellence that has been made by god has is esteem and elements that pull in clients and
applauded by them. There are different destinations which are work by general population to
pull in guests. These are spots which are nearly costly to regular visitors attraction attract and
design that are available in man made things are very amazing that client get impacted with its
excellence and eagerly pay heaps of cash to visit and view elements and speciality of general
population. guests fascination likewise incorporates games, occasions gatherings and fairs.
There are numerous incidental and occasional practices that are completed to draw in guests.
For instance games are led in expansive level and guests that visit to see it are in huge number.
crowed get gathered to see these games. There are fairs that happens where general population
of world travel long to spots to engage themselves.
Despite fact that man made things and spots landmarks are exceptionally appealing
however centre excellence and fulfilment clients need must be benefited through regular
visitors attractions. In normal fascination guests can go for different exercises that are
extremely courageous and most drawing in. Customers are getting satisfied and relaxed by
different sites natural and man made both. Seminars and conferences also takes place in very
large level as because number of people are gathered in halls and seminar, this get held in local
as well as in international level. These are influencing factors that has its direct impact upon
attracting customers of nation.
Art and beauty of different visitors attraction points are key factors that are forcing
customers to get motivated to visit such places. Historical places of nation and heritage of UK
has also very positively contributed in attracting tourists towards it. Customers are also getting
more excited to know and understand all reasons behind cultural and heritage beauty of
country. This is ultimately helping in sustainable growth of tourism industry of nation. Thus
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area of visitors attraction is very wide in the current market condition. This is due to high rates
of customers who are visiting many places in the country and it is very effectively contributing
in development of this industry, this is also helping in increasing the GDP of the nation. This is
assisting different companies who are dealing with this industry as they are getting higher rate
of profits and also they are able to attain its real objectives of existence.
Visitors attraction point is very important as because it is availing several services for the
society and also they provide many opportunities for general public. The companies will get
various option of developing its business in more effective manner in the society as business is
very effectively running in the market this can also help in competing with other companies as
well. With assistance of this organisation can be able to diverse its products and services in the
market. These attraction places are both natural and man made therefore both has its own values
and specifications. Also visitors fascination has its vital role in revenue generation, in current
market condition its is been understood that large number of incomes are earned with the help
of tourism industry.
Employment opportunities are also generated with its aid, people who are not employed
can be able to perform several job as the businesses are very frequently getting expanded in the
society. As people are more involved in tourism sectors area of its work is also getting
increased therefore employment opportunity is rapidly raising. Critical components is that new
market of general population can have capacity to pull in towards firm's products and services.
It additionally contribute in the entire package of tourism destination that has been given to the
clients. The income can also be created with powerful way in the country and economy can end
up noticeably enhanced by visitors attractions. The guests has cash to spend and the advantages
are taken by the firm. As in light of fact that they spend cash on various things like
nourishment, games, shelter and so on this will help firm to earn cash in greater proportions.
Attraction points are very effectively contributes in the attraction of the customers hence
this sites has its special values that are playing vital role in development of industry. It is very
effectively assisting nation to grow and to compete in the international market. It has become
the most important aspect in current scenario as it is helping in generating revenue as well as
with its support those who are not employed are getting job opportunities this is ultimately
helping in living standard life and also people and places of the nation are get recognised by
whole world.
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TASK2
2.1 Needs and motivation of different visitors types
Market segmentation is an process in which the market is been divided in some parts so that the
company could make an proper design of their services according to divided market. An market
could be segmented in different ways such as:
1. Geographic segmentation- In this process of market segmentation it is been done
according to geographical factors. In this segmentation it is been done by country, states,
regions,etc. So it is divided as per geographical structure and will designed as per
segmented market so that it could be according to needs and wants of customers and
this will also influence people to visit at place (Bryce, Curran and Taheri, 2015).
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2. Demographic- In this process of market segmentation, market is been divided in an
demographical way. In this age, gender, family background, income which they use to
earn and education of an customers is been noticed in this process as they have to divide
people in this manner. By focusing on these factors company could make plan
accordingly as they would get an idea about it that what different age people would like
to visit. And they could get proper services like as per their age (Changbo and Jingjing,
2011). If they will get package from company is high then their ages then they would be
facing problems as they do not like things. As according to the gender cases it is also
important to know the choices which is been preferred by the different genders, so if the
company would provide them the packages as per their their choices then it will be easy
to make them attract towards it. On the other hand income of an customers are also an
factor which affects them as that would be the main things by which their choices will be
depended on, all the people does not have the same income status all of them is having
different packages so they have to be provided the packages which would be affordable
to them and that should be suitable to their choices so that they could enjoy in affordable
prices.3. Behavioural- costumers behaviour can help the firm in knowing about them and that
would help them in having an proper knowledge of the customer's purchasing power and
this will help the firm in segmenting the market in appropriate manner as after knowing
the purchasing power of an costumer it will be beneficial for the company as they would
get idea about what services should be avail in the market which will fulfil the needs of
an visitors.
4. Psycho graphic- in this segmentation process the attitude and personalities of an
customers is been watched market is been segmented as per lifestyles and class of an
people which give firm in getting an proper idea about what all things is been liked by
them and what atmosphere they would like, which will make them provide accurate
needs of an visitors.
2.2 Evaluating impact of tourism on visitor attraction.
Tourism has its great impact upon visitors attraction points, it is due to interconnection
that this industry has with attraction points along with products and services (Cheng, Lin and Du,
2013). It is very necessary for an organisation to more focus upon needs and wants of customers
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so that they can be easily able to satisfied and also company can avail best and effective services
to them. Many times issues get arises that are very unpredictable and unmanageable, its duty
that lies with every firm as to overcome those problems as because customers if not satisfied
with their services then it become very difficult for company to sustain in this industry. Many
people way different kinds of issues that has to be resolved very quickly so that they can be able
to attract more customers are this will help in building good relationship with customers
(Connell, Page and Meyer, 2015). It act as a supporting factors for the companies who are
dealing in this industry. Below are some of the factors that affecting and has its impact upon
guest fascination-
 Carrying capacity- Carrying capacity is a big problem that visitors attraction it is because
of companies are willing to earn more money so they choose as place and more than the
limits customers are planned to visit at that particular destinations. For company it can be
a big threat because there are many situation when clients get irritated due to large
number of population present in that place. As customers are visiting sites to spend some
qualitative time with family and friends but overcrowding many times spoil their moods
and this may result in switching of customers from the company by which current
services were availed. With this customers very badly get disappointed and this reaction
of theirs will affect operations and functioning of company as well. Along with that the
chosen destination can be avoided by customers as because they start perceiving that the
destination will be overcrowded every time. Visitor's satisfaction level get down which
will lead in low rate of customers at a particular destinations.
 Pollution- This is one of the major factors that has to be considered in prior basis as
because chosen attraction point many times are situated in such a place where in frequent
manner vehicles can be seen this may create pollution in that area which can affect that
destination (Del Chiappa, Andreu and Gallarza, 2014). Also many times due to high
traffics pollution get arises which really affect the mental state of visitors who has chosen
that particular destination to visit. If transpiration facilities that organisation are availing
to the customers might affect satisfaction and motivational level of customers. Whole
tour get affected by this and it will directly affect visitors attractions. Adverse effect of
this can be health issues as because polluted environment can be very hazardous for life
as well.
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 Accidents- It also plays a vital role in the planning and developing of packages of tour. If
at a particular place rates of accidents are very high then definitely people will avoid to
choose that. It is very essential for the company to avoid such places in tour packages
(Dong and Siu, 2013).
 Facilities- Facilities that are provided to customers must be very effective as because this
can be an aspect through which customers can be more attracted towards a particular
destination, unless this can be a problem if services are not availed properly to clients.
2.3 Effects of an different theories of an tourist motivation on management of an visitors
attraction.
There would be some kind of an theories which are been proceed by organisation and this
use to help company to stay in the market fro an long period of an time. This will also lead to
impress visitors so that they could make an proper utilization of resources which are been
provided to them and this will also help them in getting required satisfaction to them. As
discussed above there are some theories which impact organisation are mentioned below:
Responsible tourism-
It is not only an duty of tourism company to take care of the things which are going
around them, it is also visitors duty to have an proper management of things (Fang and et. Al,
2016). They should be responsible persons as they should know how to keep clean their
surrounding places so that it would not be harmful to others. If they are going at any of the sites
they should follow all roles and responsibilities of an good person. In this there are some other
tourism which are- Fair trade tourism and green tourism.
1. Fair trade tourism- In this local people of an destination places where visitors use to visit
could get an opportunities to earn employment and money which they will earn would
remain in their local market only as that would help them in earning great amount of
money.
2. Green tourism- in this an organisation should make proper care of environment as they
would have to provide best things to visitors and it is their duty also as they have to keep
clean their surroundings in an proper way as that would help in keeping their
environment clean.
Smart consumer theory
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An customer should also as to be little careful about themselves as they should have some of
knowledge which will be helpful for them in doing things at required time. They should be
careful about things while visiting on some of places and they should be having some idea
about place as that will help them in any accidental situations (Garrod, Fyall and Reid, 2012). So
an customers should be smart in choosing places and many other things.
TASK3
3.1 Covered in PPT
Notes: Mainly the attraction is been divided in an two parts as that will be natural as well as an
cultural so people use to get people visit the places according to their interest and they have to be
very focused on their work so that they could influence people to visit towards their places.
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Notes:- it is essential to have an good places to be chosen by them which will make people get
attracted to it. The places should be decided as per environment at time and according to
people's choice as that will make them happy to visit over their. As visitors come in contact with
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tourism industry so that they could enjoy some of their time with their family or friends so they
could get an better time in their life so it is important to provide them the best time according to
them which will make them enjoy properly so it should be little refreshing and relaxing the
places should be like beaches, mountains and the hilly areas This would influence the people in
having the required development in the industry so that can fulfil the needs of visitors by
providing them more things. For the organisation it is essential to have an better financial
resource to achieve an day to day operations. For getting proper fund they use to try as better
possible way they could.
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Notes: It is essential for organisation to have an proper knowledge of things about the things by
which they deals day to day. And they have to make an proper focus on the things which they
have to be carry out, by which they will get an appropriate benefits.
They have to be very careful about all the things while doing any of things as that would make
them to design their plans according to needs and wants so it would help in attracting more
people towards the places. This will also do all the better things would be able to decide the
proper things which they have to change.
It is an process which is been done to select appropriate people which are suitable to the post
they are providing, it is important to select an skilled people so that will help them in achieving
more visitors towards them.
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Involvement of community
 It is the successful procedure that backings to give revise data identified with legacy and
destinations.
 Without it, it is troublesome for the administration to give data about that site to the
travellers.
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 By giving helpful data, it brings about expanding number of guests that create incomes.
Opening occasion: Organizing different occasions every once in a while draws in expansive
number of individuals toward such goal. It pulls in gathering of individuals so income can be
expanded. It additionally gives palatable administrations that make the advancement of guest
fascination.
Group administration: There are number of individuals that pulled in toward different
destinations so it is vital to make the course of action in such manner. There are distinctive
procedures used to successfully oversee swarm.
Access and signposting
 Signposting-It is required for government to force signs at better places. It guides
individuals with the goal that they can undoubtedly reach to spots and goals.
 Access-For evaluating the opportune place, it is required for government and association
to give manage so guests can reach to ideal place.
Customer care
To enhance such conditions, it is required to give client mind work areas at different fascination
locales so individuals can clear up their questions. By thinking of it as, administration can make
important advancement in such manner.
 It distinguishes the viewpoint of client at various area. Experts makes new principles with
the goal that general advancement can be made.
 Coordination in neighbourhood and national gathering is successful to give consideration
regarding the improvement of fascination.
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TASK4
4.1 Different visitors management strategies
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As to attract customers it become very necessary for the organisation to opt several strategies and
methods. Number of alternatives regarding strategies are available it is very must for an
organisation to choose the best out of all so that they can very effective manner attract customers
towards their tour plans and packages. Developed plan of packages can only be implemented in
appropriate manner if company selects right option of strategy. It will help in attaining
organisational objectives and goals. Strategies that firm can execute may many times depend s
upon demand and supply of products and services of this industry. There are some considering
viewpoints that the organisation has to focus more while preparing strategies, they are as per the
following-
 The firm extends it time during peak period so that the clients can joyfully ready to book
all services in the earlier so that customers can be able to enjoy their services at peak
load. It can be a best option through which the company can pull in the clients and in
addition they can keep up a good bonds with the clients.
 Effective and quality services has additionally to be expanded so that firm can give best
services to the clients (Kastarlak and Barber, 2011). It will likewise assist in the lessening
of the imperfections that the clients confronts many times in offered services by the
referred to organisation.
 An effective strategies that company can implement is the innovation, with innovative
and new ideas company can be able to attract clients towards its products and services,
thus innovation plays a vital function in developing of tour packages and also in
attracting customers.
 All the convenience part likewise must be satisfied by the necessities of the clients. This
is the likewise one of the vital component that firm must take after as to accomplish and
to retain their existing clients.
4.2 Evaluation of management techniques
In competitive market sustainability plays very crucial role. Thus the science museum of
London needs to follow up on different exercises of the administration techniques (Leask,
2010). The administrations and the offering must be in exceptionally suitable way so that the
guests can visit the place all the more as often as possible. The market has bunches of rivalry as
the guests are expanding in vast number. To sustain in this market the few responsibilities and
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functions has to be fulfilled by Science Exhibition hall. Government of the nation also need to
focus more on protection of the environment which will help in attracting more and more
customers towards products and services of tourism industries.
Visitors management techniques are very efficiently managed so that customers can be
attracted in effective manner. There is an approach called repeat business which means that
clients are very frequently visiting at a particular fascinations, customers are availing same kind
or products and services from the same organisation. This approach will assist in expanding its
business and shares in the market (Page, 2014). Below are certain aspect that will help a firm in
its sustainability in the market-
 The most important factors that company must consider is availing of services to the
customers. In most effective manner services has to be delivered to every clients with
whom company is dealing. This strategy will support in attracting customers more to the
products and services of it.
 Second most important thing is to protect the environmental aspect of the several
destination. This will help in sustaining in the market and it will also promote several
beautiful visitor attractions.
CONCLUSION
From above report it is been concluded that places which are been offered to people
should be according to their choices and their needs as that will make them to be attracted
towards places and this will be beneficial for company too. To make customers attract towards
them will make them earn more profits so that will help them in earning trust and profits.
Destination should be very much attractive to make people influence to visit over their. This
report has concluded that organisation has to evaluate different techniques and methods to
sustain and grow in the competitive market.
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Progress in visitor attraction research: Towards more effective management. 2017. [Online].
Available through: <http://www.sciencedirect.com/science/article/pii/S0261517709001708>.
[Accessed on 7th June 2017].
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