Effects of color, lines, contrast, and balance on visual communication Color is the most important element in business advertisement and campaign. Therefore, the choice of color that is made can significantly influence the feelings of the audience as well as that communication plays in an organization. Use of lines in visual elements can also be used to suggest pattern, change, growth, change, distance, movement, and range of emotions. On the other hand, contrast will be used in this case to create proximity and focus point in the visual design. Contrast will also be used to redirect the attention of the audience.
Images to the Audience
Images to the Audience
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Presenting The Message To The Audience The audience from the both countries will interpret the message differently. For instance, Americans will be highly influenced by the color. Therefore, there are high chances that they will get the information presented in the document at a glance. On the other hand, New Zealand citizens are not influenced by color. As a result, contrast has been used in this case to capture their attention.
Presenting The Message To The Audience As already stated, most Americans are impressed by color audience from New Zealand. Therefore the following are chosen images for each audience.
Image to New Zealanders
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Strategies To Reduce Racial Prejudice There are several strategies in which the chosen help in reducing racial prejudice. First, the images chosen can be accepted in any part of the world as well as any gender. According to Richard Schweder, who is one of the most re-known anthropologist, the world is not based on the same truth and reality, rather, it’s a mixture of cultures. In regard to this, the chosen images must demonstrate diversity. In regard to cultural familiarity, there are four aspects which have to be considered. They include symbols, language, values, and norms.
Strategies To Reduce Racial Prejudice A cultural symbol is a physical manifestation that signifies the ideology of a particular culture or that merely has meaning within a culture. Additionally, the same symbol can mean different things in different cultures. Cultural norms defines standards lived by different audience. They guide behavior and expectations. Such norms must be considered since they in most cases affect the message that is send to the audience. Information must be displayed to the audience in a language that is easy to understand. Finally, Cultural values define core ideals and principles upon which an entire community exists. Signs and symbols must be also be considered.
Logo to the Americans
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Ensuring That The Logo Fits In All Screens A logo is very critical in determining the importance of a brand identity or the information convey. It does this by conveying the best brand imagery. Regardless of the type of device that is used, the logo by be clearly presented to the audience (Marsh et al., 2017). However, visual experience in logos can be a bit challenging especially when logos are getting translated to smaller screens. If proper mechanisms are to be employed, unpredictable changes may arise (Marsh et al., 2017).
Ensuring That The Logo Fits In All Screens For instance, the logo might resize itself (Rebich-Hespanha & Rice, 2016). This can lead to bad user experience. There are two main techniques that can be used to mitigate these challenges. One of these techniques is creating a regular logo setting (Marsh et al., 2017). The other techniques entails adding section settings for smaller screens.
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Summary Creating a media campaign is one most common techniques that organizations use to communicate their ideas to their management or customers. There are several steps that ought to be followed in this case. The first step in this case is understanding the goals of the campaign. With this in mind, it becomes a very easy task while measuring the effectiveness of the campaign (Rebich-Hespanha & Rice, 2016). The second stage involves making decisions on the type of channel that will be used to promote the campaigns. In this case, videos will be preferred to other channels. The third stage entails choosing the right audience. According to Rebich-Hespanha & Rice (2016), regardless of the type of information that is conveyed, the target audience must be considered.
For instance, the message that will be conveyed in this case will mainly target audience from the United States and New Zealand. After the target audience has been analyzed, a content calendar is created. This will be essential in defining how and when the created message will be conveyed to the audience. Creating supporting visual content is also important in this case. Finally analyzing and adjusting the message, scheduling the post, and monitoring and responding to feedback from the target audience are essential steps in this case. The main danger of altering digitally generated images is that they can change is size based on the screen.
Link to Videos https://screencast-o-matic.com/watch/cqlFofv6nF https://screencast-o-matic.com/watch/cqlFoiv6nB https://screencast-o-matic.com/watch/cqlFoXv6ef https://screencast-o-matic.com/watch/cqlFoXv6ef
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References Marsh, W., Copes, H., & Linnemann, T. (2017). Creating visual differences: Methamphetamine users perceptions of anti-meth campaigns. International Journal of Drug Policy, 39, 52-61. Rebich-Hespanha, S., & Rice, R. E. (2016). Dominant visual frames in climate change news stories: Implications for formative evaluation in climate change campaigns.