Visual Culture: Exploring Artwork Research and Poster Design for Modern Society

This presentation focuses on the topic of visual culture and its relation to modern society. It includes artwork research on artists such as Jackson Pollock, Georges Lepape, and William Morris, as well as a poster design project with a slogan/catchphrase. The presentation also discusses the aims of the poster and the sources used for research.

MODERN
SOCIETY
• 3 x Artwork research + 1 short descriptive
analysis
•Theme or topic introduction- Create a mind-
map exploring your theme
•Explain why have you decided on your
theme/topic
•Select 3-5 images that represent your
theme
•5 key words supporting the images each-
research sheet
•Poster design with a title/theme and a
slogan/ catch phrase
Module: Introduction to Visual Culture
Term 1: Poster Project Final

Artwork research 1
• Name of Artist/title: Jackson Pollock
• Style: Abstract expressionism, as art movement
characterized by gestures in terms of painting.
• Objective of Art work: The objective is to represent
the action painting and expressed the concept of
surrealist navigation and symbolism of Jungian,
unconscious thing.
• Colours used: Generally, Pollock can be used the
violet, black, silver, green and blue in their paintings.

Artwork research 2
• Name of Artist/title: Georges Lepape
• Style: Art deco fashion based style used by artist.
• Objective of Art work: the primary objective of art
work is to express the concept of poster artist,
incorporates with orientalist motifs with bold
coloration and fluid lines.
• Colours used: Artist can be used the combination
of sixteen colours in their print. It including silver
and gold.

Artwork research 3
• Name of Artist/title: William Morris
• Style: classic designs for purpose of wallpapers,
textiles.
• Objective of Art work: The objective is to represent
the arts related to the decoration of home,
emphasizing the simplicity and nature of different
forms.
• Colours used: Basically, it can be used green and
gold colours which are associated with fair maidens,
paradise.

ANALYSIS & INTERPRETATION OF SELECTED ARTWORK :
What is your thoughts on the artwork, do you like it and why, how does it make you feel and what does it
make you think of??
Artist- Georges Lepape
Title- women and war
• Style: Art deco fashion based style used by artist.
• Objective of Art work: the primary objective of art work is to
express the concept of poster artist, incorporates with
orientalist motifs with bold coloration and fluid lines.
• Colours used: Artist can be used the combination of sixteen
colours in their print. It including silver and gold.
Analysis-
Georges Lepape is one of the French poster artist, fashion
designer. It incorporates with fluid lines, motifs with graphic
stylization that are representing the every movement. The actual
work of artists are showing the different spans across media and
always trying to major contribution to design, magazines, textiles
and advertisements. The advantage of different design patterns
which means that shows a proper lines. It should be covered the
symbolise approach to express the view or people. Based on the
women & war poster, it has been showing the appearance of
women where how they were expressing their emotions through
pictures. On the other hand, the significant of different colours
which is always providing the better idea, assumptions and
based on the reality. Each and every fluid lines are majorly
contribute to the combination of creative picture design and
representing the entire scene is the best ways.
• What do you think the artist it trying to convey in this piece of
art, are they trying to get a message across. Discuss below.
Interpretation-
The artist like Lepape is trying to convey the
concept of war years and represents the
condition of women’s through artwork. It
reflects themes in terms of duty felt and
hardship by the readership. The art of
women and war was published in 1916 and
capture every movement when a women
who is seated at the longingly awaits of
return of her husband. Her husband was a
solider. This kind of condition is basically
reflects the skills of Lepape’s artwork and
showing imaginary concept. It supports to
create illustrations and create pivotal point.
In the contrast of static fashion, it has been
representing the model of picture, its
motions. It is all about the best way to create
a dynamic frames and turning their backs to
the original viewers.

Use the same topic from week 06 worksheet
Prepare 3 bullet sentences
• 1 modern society inspiring the source of artist work style.
• 2 modern society is developing thinking ability of artists in terms of
visual design.
• 3 The visual artists were adapting the new work style through modern
society because it has been changed the preference of people.
Topic Introduction

Aims of the Poster
• Explain the poster aims
The primary aim of poster is to grab more attention towards the audience which will
be turned into specific matters. It supports to generate the best idea in the area of
modern society. Everything is mentioned in the poster such as text, graphics.

Add 3 to 5 images that you think represents
your theme below
• Theme is related to the concept of modern society and defined the actual performance
of people how they are living together in the current time-intervals. It is completely
based on the technology, industry, urban lifestyle and education.
• It is one of the best approach to show a complex culture or environment but in some
cases, it will be changing culture or environment on the basis of demand. In another
way, it is also considered as materializing concept to establish a coordination between
social sciences, humanities. It is based on the historical period of time and reassemble
the attitudes, practices that arose the age of reason.
• Some of the essential changes which include as increasing level of division, production
growth, expansion of science & technology. These kind of things are inspiring or
motivating the people to adapt new lifestyle. It is very beneficial for every aspect to
change the perception of individuals.

Cont.

Design a poster with your 3 to 5 images and add
a slogan/ catch phrase.

List your sources here
• Moores, S., 2022. Media and everyday life in modern society. In Media and Everyday
Life in Modern Society. Edinburgh University Press.
• Hurd, A., Anderson, D.M. and Mainieri, T., 2021. Kraus' recreation and leisure in modern
society. Jones & Bartlett Learning.
• Pylypenko, S.G., 2021. Philosophical reflections in the challenges of the post-modern
society. Amazonia Investiga, 10(48), pp.81-88.