Visual Merchandising and Styling: A Floorplan Analysis of Zara

Visual Merchandising and
Styling

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
A floorplan indicating where the product can be found on the shop floor..................................3
Reflective summary.....................................................................................................................7
CONCLUSION................................................................................................................................9
APPENDICES...............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Visual merchandising is a marketing practise where it includes the activities which can
easily influence and attract the customers in definite manner. This kind of practise is implements
at the retail industry where the organization approaches the consumers by adopting the good
knowledge of floor plans, lightening, displays and usage of the technology in fine manner from
which an individual organization can boost up their sales definitely (Brydges, Henninger and
Hanlon, 2022). Zara a renowned fashion retail organization who deals in apparels, footwear,
beauty and personal care products and accessories. Zara is a fast fashion industry who follows
the ethic of reducing the quantity production of the particular style and create a trend on regular
basis as they consider the consumer satisfaction as their priority.
This organization is confident, trendy and provides unique products and services which
creates a differentiation from other fashion retail companies and supports them to develop their
brand image and reputation. Zara focuses on demographical segmentation which includes the
children, men and women between the age of 18 to 40 years with a mid-range income and
delivers their products and services all over the world. The present report will illustrate the
concept and usefulness of the visual merchandising and styling areas and highlights the floor
plan in definite manner. Also, it will include the reflection part which will demonstrate the
proper planning process of the floor plan and provide an appropriate knowledge.
MAIN BODY
A floorplan indicating where the product can be found on the shop floor
A floorplan is a process of indicating the particular product which can be founded on the
shop floor or an organization where it helps to attract and approach the new customers at their
store place. Zara, a fast fashion retail organization who uses the different techniques and actions
to develop their brand image more successful and reputed where an auditing or an inspection
should be done which will demonstrate the appropriate areas of strength and weakness of the
store. Zara created its own online website where they can approach and deliver the new
customers in definite manner and can boost up their sales accordingly (Airey, 2019).

The website contains the loads of images, sizing tips and information and a proper
navigator which helps the customers to identify their needful product. By the development of the
online website, it helps the company to increase their sales which results in higher productivity
level. The external facade of the Zara is unique and classy which attracts the customer in every
possible manner. The term façade simply means a front side of the building which covers the
overall design architecture including the shapes and sizes which showcase the talent by bringing
a building to life. Window display is the fine art of showing the store merchandise in store
window where it has been considered as a dynamic form of advertising and promoting. It is an
effective tool for the company as it determines the image of the store which needs to be changed.