Business Plan for Vitabiotics Ltd

Business Plan
Assessment 2

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Business description.................................................................................................................1
2. Industry Analysis.....................................................................................................................2
3. Operations and Management team plan...................................................................................4
4. Marketing plan.........................................................................................................................6
5. Financial Plan...........................................................................................................................7
CONCLUSION................................................................................................................................8
.........................................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business management is administration of coordinating and managing business activities
of an organisation. Management of a company oversees business operations as well as helps its
employees to reach maximum possibilities of productivity level (Hanák and Grežo, 2020). For
this report, Vitabiotics is a selected company which is a nutraceutical company operating in
international market having headquarter in London, UK. This company provides quality
premium vitamin and minerals products in healthcare sector to different demographics of society
at a reasonable range of price.
The report includes a business plan determining pandemic affects on products and
services in a company of a respective industry. It also includes porter's five forces to analyse
industry attractiveness. This report consists of marketing plan to analyse products and services of
a company to thrive in post pandemic affect in market.
MAIN BODY
1. Business description
Vitabiotics Ltd is a nutraceutical company providing its vitamin and minerals goods in
local and international market in pharmaceutical industry and is situated in London, UK.
Vitabiotics Ltd was founded by Kartar Lalvani in 1971. Company provides premium quality
products such as Menopace, pregnacare, perfectil, wellman etc. at an affordable price range to its
customers. Vitabiotics Ltd has became one of the largest multivitamin company in United
Kingdom in terms of its sales value.
Mission- Vitabiotics Ltd has a mission to provide vitamin and minerals products to
customers. In order to provide them wellness and health through its products which are being
produced in an ethical way in order to demonstrate an attitude to fulfil corporate social
responsibility towards environment as well as achieve sustainability in market (Katz, 2018).
Vision- Vitabiotics Ltd is focusing to its vision on expanding its sales by 15% in 2022.
company is focusing into various marketing tactics to attract more customers in this stressful
environment of COVID-19 pandemic. Company is looking forward to provide a good health to
citizens of UK by building their immune system through its products in order to fight effectively
with corona virus.
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