Case Study Report on Vivid Sydney

Running head: CASE STUDY REPORT
CASE STUDY REPORT ON VIVID SYDNEY
Name of the Student:
Name of the University:
Author Note:

CASE STUDY REPORT 1
Table of Contents
Introduction: 2
Description of the event: 2
Evaluation of the success or failure in achieving the aims and objectives of the event 3
Recommendations about attaining the aims and objectives 5
Identification and the critical analysis of the positive and negative economic, environmental,
Socio-cultural impact of the event: 5
Recommendations on the impact of the event: 7
Description of the assessment process used: 7
Conclusion: 8
Reference list: 9
Appendix: 12

CASE STUDY REPORT 2
Introduction:
As commented by Jani (2017), events have been emerging throughout the world and the
events have showed significant impact on the economy and the socio-cultural aspects of a
country. It is not only the organisers or the participants of the events who are influenced as a part
of the festival, but a festival has some direct and indirect impact on the community and the local
people. It aims at influencing a wider community that include the visitors, tourists and the
business stakeholders as well. Vivid Sydney is the annual festival of Sydney that is held for 23
days is the festival of light, music and ideas. This year the festival is held from 25th May to 16th
June 2018 (Vividsydney.com 2018). This festival gives the prime opportunities to the world’s
most creative industry forum and creates a mesmerising free exhibition for the publics by
outdoor lighting sculptures along with vivid music programs.
The aim of this case study report is to carry out a detailed analysis of the aims and
objectives of the cultural festival, the Vivid Sydney and how this festival has been able to attract
huge crowd from around the world to be a part of this festival. The economic, developmental and
the socio-cultural factors affecting the advent of the festival will be analysed throughout the
report in order to understand how effective this festival has been in achieving the set aims and
objectives.
Description of the event:
 Name: Vivid Sydney
 Date: This year, the festival is being held on 25th May and will continue till 16th June
2018. Usually, the festival is held for a prolonged time of 15-20 days (Vividsydney.com
2018).

CASE STUDY REPORT 3
 Location: Sydney, Australia. The lighting and the various programs of the festival can be
seen in various locations that include the Opera House and the Harbour Bridge. This
festival has successfully been able to create the same charm in the several sites of
interests including Central Park, Chatswood as well as the University of Sydney
(In.sydney.com 2018). The Darling Harbour and The rocks are some other places where
the lighting and the festivity have also been found to make vivid activities to attract the
visitors of the festival.
 Type of event: Vivid Sydney is a global event as a place for the creative industries to
create an ideal environment for the business to conduct. It includes around 100 industries
and the sector focused event that eventually helps in establishing and creating a new
relationship between the creative industry professionals.
 Attendance numbers: Last year the Festival was able to attract 1.7 million attendees,
where there were 26,000 international visitors. This year, the Festival aims at attracting
more numbers of people (Theguardian.com 2018). The event has also been able to
generate around $63 million with the numbers of attendees and the figure is expected to
be increased this year.
Evaluation of the success or failure in achieving the aims and objectives of the event
The festival aims at providing a global forum for many organisations to deliver a creative
stage where one can easily deliver their creative conversation. Vivid Sydney has always been
successful in attracting many talented people from around the world to perform in this event.
Every year the Event has managed to attract many international identities to perform in this
international forum and show their creativity (Noyes 2018). This year in 2018, the festival has
aimed at attracting 31 international and Australian music performances throughout the various