Management Report on Vodafone

Running head: BUSINESS ENIRONMENT
Management Report on Vodafone
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1BUSINESS ENIRONMENT
Table of Contents
Introduction:...............................................................................................................................2
Company profile:....................................................................................................................2
SWOT analysis:.........................................................................................................................3
Strength:.................................................................................................................................4
Weakness:...............................................................................................................................4
Opportunities:.........................................................................................................................5
Threat:.....................................................................................................................................5
PEST analysis:...........................................................................................................................6
Models:.....................................................................................................................................10
CAGE distance framework:.................................................................................................10
OLI-model:...........................................................................................................................10
Blue Ocean strategy:.............................................................................................................10
Future trends of Vodafone:......................................................................................................11
Conclusion:..............................................................................................................................11
Reference:................................................................................................................................13

2BUSINESS ENIRONMENT
Introduction:
Telecommunication is one of the potential and promising businesses in United
Kingdom (Lu et al. 2014). In United Kingdom, all the communication trunks are digital in
nature and they used submarine communication cable in case of international business or
deals. However, there are many multi-national telecommunication companies in United
Kingdom of whom Vodafone is essential (Linge and Sutton 2016). As per the market
requirement, many telecommunication organisations have start up their businesses for
providing telephone and broadband services there. However, Vodafone had made its place in
the competitive telecommunication market in UK. The telecom companies have become one
of the leading business segmentation in UK (Ahmadi, Petrudi and Wang 2017). This
management report will identify the political, economical, social, and technological factors of
United Kingdom and the Vodafone Company as well that are assisting to shape the
international business environment. These factors help in presenting the opportunities and
threat to Vodafone in accordance with the CAGE framework, OLI paradigm and Blue Ocean
strategy to explore the company and to overcome the challenges faced by the company in the
international business.
Company profile:
Vodafone is a multinational telecommunication company that has the head quarter in
London (Vodafone.co.uk, 2018). Besides providing services in Britain, the operational area
of this company has been spread over the countries like Asia, Africa, Europe and Oceania.
Considering the global market of the company, it ranked second in the year 2016. The
company has been enlisted under the London Stock Exchange and the market capitalisation
of this company has been attached £52.5 billion according to the stock exchange report of
2016 (Rowe and King 2015). The evolutionary journey of Vodafone has been started in 1982

3BUSINESS ENIRONMENT
and become one of the giant telecommunication industries in the history of Britain. The
global enterprise of Vodafone has been subsidiary owned by Vodafone Group. The integrated
service of this company is based on the three pillars like cloud computing, unified
communication and collaboration. The first 3G voice call has been introduced by the
company in the year 2001 in UK and the company is well-known for its creativity and
innovations. The company has launched a product for the blind people so that they can enjoy
the facilities of telecom services in the year 2003 and 3G data card has been propounded by
the company for the laptop users in 2005. SMS billing service has been introduced by the
company in 2011 and it takes over the cable and wireless worldwide in the year 2012.
Considering the creative mentality and stable nature, the company has positioned as a reputed
international company. The company holds a strong position in the domestic as well as
international market. More than 470 stores are operated in the domestic level of Vodafone.
Except this, the company has opened its outlets in the countries like Africa, Asia, Oceania
and Europe. The company has unveiled a global campaign in 2017 with the brand name “The
future is exciting....Ready?”
SWOT analysis:
Vodafone is the second largest telecom service provider in the world and it is
originated in UK. The company has its stores in more than twenty six countries and the
number of users of the company can be estimated up to 435 million for the year 2014.
According to this management report submitted by the Brand Finances in 2010, the company
has ranked seventh most valuable brand of the world. However, the company has certain
weak points too and there are several future threat present that can be posed as a great
dilemma for the company if not avoided. Therefore, a SWOT analysis can display the
strength, weaknesses, opportunities and threat of the company.