Vodafone International Business Strategy
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Added on 2020-01-23
Vodafone International Business Strategy
Added on 2020-01-23
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BUSINESSPROJECT 1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................33 FACTORS THAT VODAFONE NEED TO CONSIDER WHILE TRADING ACROSS THEBORDER ........................................................................................................................................4Laws for operating business in different countries......................................................................4Consideration to cultural diversity and business etiquette so as to render services effectivelyin various nations.........................................................................................................................5The need of resources that essential to be take care by organization while trading across thenations frontiers ..........................................................................................................................7Selection of foreign market entry strategy...................................................................................7EPG model for foreign business..................................................................................................84. SOCIAL IMPACT ......................................................................................................................9Consideration taken by organization while developing social impact ........................................9Theory of Carroll's Pyramid......................................................................................................105. CRITICAL EVALUATION OF THE THEORY......................................................................13REFERENCES..............................................................................................................................162
INTRODUCTIONInternational business refers to all business dealings that are conducted between two ormore areas, state and nation beyond their political frontiers. In simple words, it can be stated asexchange of goods and services across the nations boundaries between individuals andenterprises. The main objective of international business is that, it provide new opportunities tocompany to expand its market share, customer base (Hill, 2008). The international business alsohelp government in increasing its revenue by earning through foreign exchange, custom dutiesetc. On the other hand, multinational corporation is a business that possess or controlsmanufacturing process of services and products in one or more nations others than their domesticnation. The present report is focused on the various aspects of international business will bestudied in the context of Vodafone. It is multinational corporation of UK, headquartered and founded in London since 1991.Vodafone is rendering its services in telecommunications industry. It is also regarded as secondlargest telecom enterprise of globe calculated by both users and revenue. Vodafone also possesand run its network in 26 nations and has collaborative networks in over 50 other countries. Italso operate its division namely, Vodafone Global Enterprise that renders telecom and ITservices to business customers in 150 nations. The organization also holds human inventory of101,443. Vodafone earned profit of £5.761 billion in 2015 (About Vodafone, 2016). The visionof company is to become leading mobile company, bettering customer lives, enhancingshareholders revenue and assisting individuals, organizations and communities to stay moreunified and affiliated in telecommunication world. In the present report, comparative analysis of cited company's competitive standing invarious markets will be provided. Thereafter, description regarding the factors that must beconsidered while dealing across the nations frontiers will be provided. Further, with the help ofacademic theories regarding the two specific areas critical evaluation will be provided. Thepresent report will detail how the relevant theories can be implemented in developing as well asdeveloped markets (Mason and Staude, 2009). Also, the factors that company needs to considerwhile expanding in international market will be explained. In the support of this aspect variousdevelopment strategies will be considered that assist business in foreign market entry. 3
3 FACTORS THAT VODAFONE NEED TO CONSIDER WHILE TRADING ACROSS THE BORDER The international market presents ample number of opportunities to Vodafone. With thethe help of it, entity can enhance its productivity, profitability and ensure maximum utilization ofthe available resources (Czinkota and et. al., 2009). However, while trading in the internationalmarket, it is important for company to consider various factors which also provide them betterknowledge about international market. It will also help in recognizing the opportunities andthreats present in market so that informed decision can be taken by business. First and foremostbusiness, is required to focus on various rules and regulations that must be compulsorilyfollowed by each entity functioning in international market (Palmer and Owens, 2006). Laws for operating business in different countriesThere are different laws for functioning in varied nations that must be considered byVodafone so as function smoothly. The major law that must be followed by entity in homecountry will be like, Companies Act 2014, UK and Companies Act 2006. They are act of theParliament of UK that also develops the primary origin of company law of UK. The keyprovisions of this law states the duties and responsibilities of director of entity. It also providedifferent new provisions for private as well as public company. The main aim of this act is tosafeguard the interest of organizational members. It also assure that business functions ethically. As per this act to constitute entity as a natural person, there must be at least one board ofdirector. It also provide age limit for the director which is maximum age of director can be 70while minimum could be up to 16. The act also furnish statutory rights to shareholders so thatthey can assert right over director in case of misconduct on the behalf of company. The act alsomade possible for respective individuals in UK to from a public organization through helpingincorporation through using internet portals (Companies Act 2006. 2016). Thereafter, the articleof association will be regarded as key document of the constitution. On the other hand,memorandum of association is only considered as a component of it articles of association. Otherthan this, the act provides organizations a privilege of re denominate their share capital fromparticular currency to another one. In addition to this aspect, companies are not required to takeprior order from court on such re-domination. In this respect, prior to representing any proposalin annual general meeting the enterprises are required to provide notice of 14 days prior to its4
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