Impact of Globalisation on Industrial Efficiencies

This assignment analyses the impact of globalisation on industrial efficiencies, focusing on Vodafone's plan to launch operations in China. It uses various survey techniques and data analysis to determine the critical evaluation through literature. The research study concludes that impacts of globalisation on industrial efficiencies have been analysed as per conducting proper market research.

Research Project

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1 Producing the research proposal.............................................................................................1
P2 Examination of research methods..........................................................................................2
P3 Conducting a primary and secondary research with considering appropriate methods.........3
P4 Application of appropriate analytical tools for analysing the findings..................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Globalisation of an organisation can be effective in terms of raising the operational gains
and management of various activities. However, in respect with such factors there have been
consideration on various areas of research. In the present research project there will be
presentation of appropriate methods, literature and data collection that ascertain the market
research for Vodafone to enter in new market in China.
P1 Producing the research proposal
Background:
Vodafone has been denoted as the world’s most popular and established unit in
telecommunication sector. They have large operational segmentation and have been engaged in
operating in various nation. The research will be based on analysing market scenario at China for
this organisation. There will be determination of factors which will affect the entrants of this
business in new market and analysing the facts to have appropriate suggestion for the forgoing
operations.
Aim and Objectives:
Aim: “To identify operational development with effects of globalisation in a new emerging
market- a case study on Vodafone”
Objectives:
 To determine the benefits to globalisation of telecommunication business
 To evaluate the impacts of emerging economy on growth of newly development business
 To suggest the appropriate solution for developing brand in new economy
Research Questions:
 What are the benefits to globalisation of telecommunication business?
 How to evaluate the impacts of emerging economy on growth of newly development
business?
 What are the suggestions for appropriate solution for developing brand in new economy?
Rationale:
China has been known as the best economy for development of technological products as
well as have higher GDP rate. The country has been rising adequate in terms of attaining a stable
economy as compared with global economy. To develop Vodafone operations in China will be
beneficial to business. There are various industries in China which are operating in the world
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which have higher appreciation as well as sales in compared with other industries. To collaborate
the operations with one of them will be beneficial to Vodafone.
Literature review
Tyrie and et.al., (2018) introduced that, the rise in market of China-mobile which have
ascertained the growth opportunities for various telecommunication and IT sector. Therefore,
this nation has been denoted as growing economy for the various industries as they are a good
logistics supplier for mobile devices in cheaper rates. It indicates that, a firm will have raised in
the market share as there have been large number of sales being made by them. Witter and et.al.,
(2018) sought to analyse that, enabling the mobile and telecommunication business in China will
have both positive and negative impacts. There have been cultural, traditional and language
barriers as well as the challenges through governmental polices. Moreover, such issues will
affect the operational practices in this nation which will bring the inappropriate determination to
the goals.
Berge-Thierry and et.al., (2017) demonstrated that, China has higher GDP rate and
economically the current rate is most adequate that have resulted in stable economy. Therefore,
the domestic production of this nation is comparatively strong. The per capita income on the
other hand also higher up there, so it will be beneficial for a new industry to have higher sales
revenue and growth in the market. Tyrie and et.al., (2018), argued that, along with economic
benefits there have been huge barriers and challenges which are has to be faced by a new
venture. It can be relevant with the changes in the culture, tradition as well as language are the
main issues. These obstacles will affect a new business in terms of making adequate operational
efforts.
P2 Examination of research methods
By considering the approach of Vodafone in initiating a business in China there will be
requirement of analysing adequate methods to research. However, to analyse the developing
challenges or opportunities for organisation in this nation there will be analysis over various
research methods such as:
Research philosophy:
This is the method for preparing the plan and framework to conduct research on the
environment as well as collecting the relevant information. Thus, there are various methods such
as pragmatism, positivism, realism, interpretivism etc. In the present research scholar have
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selected to use the interpretivism on they will analyse a small sample for in-depth analysis and
interprets the outcomes to produce a relevant judgement considering objectives of research.
Research Approach:
The approach consisting of the method through which a scholar will collect information
and interprets the data base (Research Approach, 2018). However, there are two techniques such
as inductive and deductive. In the present research to analyse the data of Vodafone and public
opinion there will be use of deductive approach. Therefore, the data will be addressed by
considering the thematic analysis.
Research design:
There has been implication of two research designs such as qualitative and quantitative. In
the present research study there will be application of qualitative research study on which there
have been analysis and ascertainment of various aspects which can be appropriate in drafting
appropriate suggestions to professionals at Vodafone.
P3 Conducting a primary and secondary research with considering appropriate methods
Data collection:
In accordance with performing the research study there have been use of various techniques
which defines the methods of collecting information and their analysis. Thus, primary and
secondary are the two data collection techniques which have been used in research. In the present
research there will be use of primary data collection technique which indicates the collection of
information through questionnaire asked to consumers in China.
Data analysis:
This technique is comprised on analysing the gathered data and the outcomes received
through the survey. Addressing the results with comparing the objectives of this research which
will be helpful in bringing the adequate analysis over research issues.
Reliability and validity:
It is necessary that, all the gathered information is needed to be reliable and valid. Thus, in
the present report there have been questions asked to consumers in relation with analysing their
expectation relevant with the launch of Vodafone in China. Along with this, all the information
which have been used in this research are referenced to the valid sources.
Ethical consideration:
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By considering the research techniques used for analyse the data base and collecting the
necessary information. Thus, in accordance with the making appropriate references to the data
being used in study. There can be implication of authentic sources and references to the analysed
data base. Considering all the ethics and techniques to perform the research on which addressing
various sites and sources have presented in reference list at the last.
Research limitation:
In conducting a fruitful research study over the market there have been use of various
techniques and operations which were being addressed as per analysing the data base. Thus,
there are various limitation which have affected the study such as improper time awarded to the
study. Thus, limit has to be extended which will help the researchers in analysing all the relevant
facts and sources.
Time frame through Gantt chart:
Project activities
Oct
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Nov
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Nov
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Nov
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Nov
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Dec
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Dec
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Dec
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Dec
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Planning for
literature review
Conducting
literature
Designing
framework for
study
Discussing
proposed
framework
Ethical application
Preparing ethical
approval
Developing
amendments
Preparing
questionnaires
Approval of
questionnaires
Submission of
proposal
Learning MS excel
and Word
Pilot testing
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Recruiting
participants
Data collection
process
Transacting the
data
Analysing the
information
Presenting the draft
for reading
Redrafting research
report
Submission of
report
Other activities
Cost: In respect with analysing the efficiency of the Vodafone as well as the requirement
stated in the research project on which it can be said that there has ben requirement of
satisfactory costs. However, in relation with the above listed tasks on which it can be said that
there will be requirement of approx. 2 million pounds.
Accessibility: This research will be helpful in determining the current market scenario of
China as well as the consumers preferences. Therefore, there will be helpful to the professionals
of Vodafone in respect with making operational plans.
Ethical issues: Researcher have considered various aspects on which it can be said that
there has been use of authentic and reliable information which are representing the adequate
analysis over the information moreover, there have been proper consideration of ethics and
methods of conducting the research in the market.
P4 Application of appropriate analytical tools for analysing the findings
In relation with analysing the current market scenario of China there have been use of
adequate techniques in gathering information and analysing the relevant solution as compared to
the outcomes through such research. However, in respect with analysing the market reviews and
consumers opinion towards the launch of Vodafone in China that will be addressed through
questionnaire such as:
Questionnaire
Question 1 What are your current expectation from a telecommunication industry?
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A. Affordable pricing
B. Good services
C. Easy accessibility
D. Fast networking
Question 2 Do you want to switch your current network provider to Vodafone?
A. Yes
B. No
Question 3 Have you ever felt the failure of your telecommunication industry in geographical
coverage?
A. Yes
B. No
Theme 1: What are your current expectation from a telecommunication industry
Interpretataion: By considereing the above listed theme which have detremined the
cosnumere expectataion with the telecommunication industries.s thus, 30% of outcomes are
based on affordable prices are to be offerd by the organisation. Threfore, Vodafone has to make
plans which will offer lower prices to consumers over its services.
Theme 2: Do you want to switch your current network provider to Vodafone
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Interpretataion: As per considering the above listed theme on which it can be said that,
opion of buyers have been asked regarding switching the services from the current service
provider. Thus, among them 60% of individual are expected to have changes in the serives to
other service providers.
Theme 3: Have you ever felt the failure of your telecommunication industry in
geographical coverage
Interpretataion: By considereing the above liste them on which it has been asked to the
professionals that their telecommunication industry is not capable of meeting the geographical
coverage. Thus, there are 70% of respondents are not satisfied with the current services and the
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geographical coverage of their industry. Vodafone has to have appropiate netwroking which will
be capable of bringing the consumers proper netwrok coverage.
CONCLUSION
On the basis of above listed research study, it can be concluded that, impacts of globalisation
on industrial efficiencies have been analysed as per conducting proper market research. Research
was based in Vodafone’s plan for launching operations in China. Thus, there have been use of
various survey techniques, analysing on the data gathered as well as determination of the critical
evaluation through literature.
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REFERENCES
Books and Journals
Tyrie, J. and et.al., 2018. Power, rights and play: control of play in school grounds, an action
research project from Wales. Education 3-13. pp.1-10.
Witter, J. D. and et.al., 2018. Alternative Stream Channel Maintenance at Bridges in Ohio:
Outcomes of a Participatory Research Project (No. 18-05087).
Berge-Thierry, C. and et.al., 2017. Toward an integrated seismic risk assessment for nuclear
safety improving current French methodologies through the SINAPS@ research
project. Nuclear Engineering and Design. 323. pp.185-201.
Online
Research Approach. 2018. [Online]. Available through :<
https://research-methodology.net/research-methodology/research-approach/ >.
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