Analysis of Vodafone's Micro Environment Factors and Key Drivers

Global Business
Environment

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Swot analysis...............................................................................................................................3
Operational impact analysis........................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERNCES:..................................................................................................................................7
Books and Journals:....................................................................................................................7

INTRODUCTION
The report aims to deliver understanding of micro environment factors and analysis key
drivers from business surrounding. An organisation has some positive and negative aspects
which reflects on their working culture, operation and performance (Cameron, 2021) . This
report will clearly state strong and weak areas of Vodafone and how key drivers impact on two
functional areas i.e. HRM and marketing of company.
MAIN BODY
TASK
Swot analysis
This analysis will helps to identify companies strength, weakness, opportunity and threats
(SWOT analysis of Vodafone – Vodafone SWOT analysis 2018). it describes potential power to
work on key drivers and formulate positive business strategies.
Strength Weaknesses
 Vodafone has one of the main strong
point is its brand value as the company
operates In 25 plus countries.
 The company serves society an eco-
friendly telecom services which attract
customers.
 Their marketing strategies are
influential and undertaking large user
potential by taking participation in
campaigns.
 The company has vast subscribers due
to having low production cost and
effective network coverage.
 The company is facing decline in
customer participation due to vast
competition and more of technology up
gradation into market.
 The company lacks in defining its core
values which stops their growth since
last 4 years (Raval, and Bhatt, 2021).
 The company does not able to generate
great revenue from UK or USA due to
Brexit and taxation which lower down
brand reach in these countries.
 Due to low cost production, the
company could not cover expenses and
earn on below average rates.
Opportunity Threat